Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media

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Published Dec 4, 2015 | 92 Pages | Pub ID: LA5631017

Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media

The marketing of pet products and services has been undergoing a dramatic transformation. Recognizing that pet owners consume media in an ever-evolving way, pet marketers have been at the forefront of new tactics to engage and interact with pet owners.

Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media examines the ways in which pet companies have capitalized on and continue to leverage these tactics. More specifically, the report addresses:
  • A wide range of cutting-edge digital technologies, including social media, loyalty programs, e-mail marketing, mobile marketing, online video, content marketing and native advertising, interactive games, paid search, display advertising and many other forms.
  • Pet owner technology usage trends related to smartphones, desktops/laptops, e-mail, loyalty programs, social media, and mobile use.
  • Psychographic data for pet owners relating to Internet, mobile, and social media.
  • Dozens of images and examples of new technologies from pet marketers – from pet food and supply brands to pet retailers to pet medications to pet treats to veterinary services to animal shelters.
This brand new Packaged Facts report provides the pet marketer with a bevy of best practices for marketing to the pet parent. The report also contains analysis of consumer technology usage trends and motivations, drawing primarily on two data sources. The first is national consumer survey data from Simmons. Through an ongoing program of telephone and booklet questionnaire surveys of a large probability sample of consumers who represent a statistically accurate cross-section of the U.S. adult population, Simmons is able construct detailed demographic profiles across various consumer product and service markets, including the chocolate market. The discussion of consumer patterns also draws on the Packaged Facts Pet Owner Survey, an exclusive look at pet owners across the country.

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        •   Technologies Used in the Last Seven Days, Pet Owners vs. Non-Pet Owners

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        •   Pet Owners' Use of Internet for Pet Products, Last 30 Days
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      •   Technologies Used in the Last Seven Days, Pet Owners Vs. Non-Pet Owners

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        •   Pet Owners' Use of Internet for Pet Products, Last 30 Days

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        •   Internet Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)

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        •   Internet Shopping Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)

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        •   Advertising Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
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      •   Influence of Loyalty Programs on Pet Owners' Pet Purchase Decisions, Last 30 Days
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      •   Influence of E-mail on Pet Owners' Pet Purchase Decisions, Last 30 Days

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        •   E-mail Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
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      •   Influence of Mobile Marketing on Pet Owners' Pet Purchase Decisions, Last 30 Days

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        •   Pet Owners' Use of Mobile Apps, Last 7 Days
        •   Past and Future Mobile App Usage of Pet Product Shopping

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        •   Dog Care Apps, Past Usage and Future Interest in Using
        •   Cat Care Apps, Past Usage and Future Interest in Using

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        •   Mobile Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)
        •   Mobile Advertising Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)

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        •   Selected Pet Apps
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      •   Influence of Social Media Post/Advertising on Pet Owners' Pet Purchase Decisions, Last 30 Days

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        •   Social Media Actions of Pet Owners
        •   Pet Owners' Reasons for Liking a Pet Retailer or Brand

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        •   Social Media Psychographics of Pet Owners, 2015 (overall percent and index by pet ownership)

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        •   Popular Social Media Sites of Pet Owners, Last 30 Days (overall percent by pet owner)
        •   Popular Social Media Sites of Pet Owners, Last 30 Days (index by pet owner)
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      •   Influence of E-mail on Pet Owners' Pet Purchase Decisions, Last 30 Days
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        •   Pet Owners Opinions about Brands in Video Games, 2015 (overall percent and index by pet ownership)
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        •   Popular Deal Sites of Pet Owners, Last 30 Days (overall percent by pet owner)
        •   Popular Deal Sites of Pet Owners, Last 30 Days (index by pet owner)
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        •   Influence of E-mail on Pet Owners' Pet Purchase Decisions, Last 30 Days
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        •   Privacy Preferences of Pet Owners, 2015 (overall percent and index by pet ownership)
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        $93.00 Included

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