Pet Product Packaging Innovation: Consumer Perspectives
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Pet Product Packaging Innovation: Consumer Perspectives examines trends in pet product packaging, with a particular focus on convenience-oriented, “premiumized” product types, including current and projected trends in new pet product packaging developments. The report will focus on packaging for dog and cat food and treats, and on packaging trends and innovations with clear consumer benefits, such as:
- Convenience & portability
- Package ergonomics
- Product safety (e.g., intelligent labels/packaging sensors)
- Maintaining product freshness
- Transparency in product descriptions and clean labels
- Sustainability and recycling
The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. pet owners, conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. The most recent survey was conducted in August 2015. With a sample size of approximately 2,000, these surveys consist of a national online consumer panel of U.S. adults (age 18+) balanced to Census on the primary demographic measures of gender, age bracket, race/ethnicity, geographic region, marital status, presence of children in the household, and household income.
Our primary research also includes interviews with pet market experts; on-site examination of retail and service provider venues; and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications such as Pet Age, Pet Business, Pet Product News International, Petfood Industry, Packaging Strategies, Packaging Digest, and Packaging World; company profiles in trade and consumer publications; and information culled from Packaged Facts’ extensive pet market research database and report collection.
Our estimates of market size and marketer and brand rankings are based on reported revenues of pet product manufacturers and retailers; IRI’s InfoScan Reviews data, which tracks sales in supermarkets, drugstores, and mass merchandisers; SPINSscan Natural data from SPINS, Inc., which tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel; surveys of independent and chain pet store retailers; government data including U.S. Bureau of Labor Statistics Quarterly Census of Employment and Wages; consultations with industry insiders; and figures from other market research sources.
Our analysis of pet product packaging trends relies on the Packaged Facts proprietary pet owner surveys noted above, and on consumer survey data compiled by Experian Simmons, New York, NY. Conducted through a combination of telephone interviews and mail-in survey booklets, the Experian Simmons National Consumer Study (NCS) surveys rely on a probability sample design that captures a statistically accurate cross-section of the U.S. adult population (age 18+) from over 25,000 respondents.
For this report, Packaged Facts uses an index system along with the Simmons and Packaged Facts survey results to identify patterns for a given segment of the population in comparison to the wider population, with an index of 100 representing the norm. If, for example, a given product is used by 10% of the overall adult population, but by 20% of adults age 18-24, the 18- to 24-year-old segment indexes at 200, or twice the average rate. Packaged Facts considers index values of 80 or less or 120 and above as significant.
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