U.S. Pet Market Outlook, 2015-2016

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Published Apr 10, 2015 | 216 Pages | Pub ID: LA5416196

U.S. Pet Market Outlook, 2015-2016

The past year helped confirm the pet industry as one of the most dynamic parts of the U.S. economy. Even when sales haven’t kept up with the growth of recent years, the industry has managed to attract a slew of investment. The pet industry saw the biggest private equity deal of the year, when a group of investors bought PetSmart and took it private. And while one company focused on human products got out of the pet business (P&G), another got in (J. M. Smucker).

The industry has been a hotbed of innovation, with new products using the latest in technology and being promoted through social media and mobile apps. In fact, this year’s Global Pet Expo saw a record number of new products, exhibit space and attendees.

With this latest edition of our Pet Market Outlook, Packaged Facts delivers all you need to know about the pet industry in one source. This year’s edition includes the latest in market sizing and projections, hot new product trends, developments in marketing and packaging, as well as data from Packaged Facts proprietary Pet Owners Survey. The report has everything you need to know about mergers and acquisitions, retail channel trends, and pet owner demographics, psychographics, and spending habits.

Scope

Combining Packaged Facts’ extensive monitoring of the pet market with a proprietary Pet Owner Survey hot off the presses—U.S. Pet Market Outlook 2015-2016 is the go-to source for a complete understanding of the U.S. pet industry. In its 7th edition, the report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.).

The report forecasts market size and growth for each category; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today’s pet parents. The report tabulates pet product sales channel by channel, using data from sources including IRI, whose Market Advantage service tracks sales in supermarkets, drugstores, mass merchandisers including Walmart, and select club stores, dollar stores and military commissaries; and SPINS, Inc., whose SPINSscan service tracks sales in the natural supermarket channel and in the specialty gourmet supermarket channel. Supplementing Packaged Facts’ exclusive Pet Owner Survey is an extensive analysis of Simmons’ Fall 2014 National Consumer Study, which is based on approximately 25,000 adult respondents surveyed from October 2013 through November 2014, as well as other years of Simmons surveys. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.

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        •   U.S. Pet Market Retail Sales by Category, 2010-2014 (in billions of dollars)
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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2015 (percent)
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        •   Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2015 (percent)
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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent and number in millions of U.S. households)

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        •   Dog or Cat Ownership Rates by Age Bracket, 2008-2014 (percent of U.S. households)
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        •   U.S. Pet Market Retail Sales by Category, 2010-2014 (in billions of dollars)
        •   U.S. Pet Market Retail Sales by Category, 2011-2014 (percent change over previous year)
        •   Projected Total U.S. Retail Sales of Pet Products and Services, 2013-2019 (in billions of dollars)
        •   Projected U.S. Pet Market Retail Sales by Category, 2015-2019 (in billions of dollars)
        •   U.S. Pet Market Compound Annual Growth Rates by Category: 2009-2014 vs. 2014-2019 (percent)

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        •   Percentage Share of U.S. Pet Market Retail Sales by Category: 2009, 2014, 2019
        •   Share of U.S. Pet Market Sales by Category and Animal Type: Dog, Cat, Other, 2014 (percent)

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        •   Share of U.S. Retail Channel Sales of Pet Products Market by Channel Classification, 2014 (percent)

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        •   IRI-Tracked Sales of Pet Products: Total and by Food and Nonfood Category and Segment, December 2014 (in millions of dollars, units and pounds)

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        •   Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2013 vs. 2014 (in millions of dollars)
        •   Share of Retail Dollar Sales of Pet Products in the Natural Supermarket Channel by Category and Segment, 2013 vs. 2014 (percent)

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        •   Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2013 vs. 2014 (in millions of dollars)
        •   Share of Retail Dollar Sales of Pet Products in the Specialty/Gourmet Supermarket Channel by Category and Segment, 2013 vs. 2014 (percent)

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        •   Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2010-2014 (U.S. pet-owning households)
        •   Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2010-2014 (U.S. pet-owning households)

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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2010-2015 (percent)
        •   Level of Agreement with Statement: "Many pet products are becoming too expensive," 2011-2015
        •   Amount Spent on Pet Products in Last 30 Days, January 2015 (percent)
        •   Pet Food Purchasing by Price Level: Dog vs. Cat Owners, 2014 vs. 2015 (percent)

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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent and number of U.S. households in millions)
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        •   Size in Pounds of Dogs, 2012-2015 (percent of pet owners)
        •   Size in Pounds of Most Recently Acquired Dog, 2014 vs. 2015 (percent of pet owners)

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        •   Age Bracket of Dogs and Cats, 2015 (percent of pet owners)

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        •   Agreement With Statement: "I have an overweight dog/cat," 2014 vs. 2015 (percent)

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        •   Share of Total U.S. Pet Market Expenditures: $70K+ vs. Under $70K Income Households, 2001-2013 (percent)
        •   $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2008-2013 (percent)
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        •   Level of Agreement with Statement: "I consider my dog(s) or cat(s) to be part of the family," 2014 (percent)
        •   Level of Agreement with Statement: "My dog or cat has a positive impact on my mental health," 2015 (percent)
        •   Level of Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2015 (percent)
        •   Level of Agreement with Statement: "I enjoy purchasing pet products that pamper my dog or cat," 2015 (percent)
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        •   Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014 vs. 2015 (percent)
        •   Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014 vs. 2015 (percent)
        •   Agreement With Statement: "I have contributed time or money to pet welfare or rescue causes, 2015 (percent)
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        •   Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, 2015 (percent)
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        •   PetSmart and Petco Sales of Pet Services, 2001-2014 (separately and cumulative, in millions of dollars)

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        •   Number of PetSmart PetsHotels in Operation, 2006-2014
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        •   Level of Agreement With Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2014 vs. 2015 (percent)
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        •   Level of Agreement with Statements: "I will buy Christmas/ Winter Holiday treats and gifts for my pets," 2014 (percent)
        •   Agreement With Statement: "Over the recent Christmas/ Winter Holiday season, my dog(s)/cat(s) got special gifts or treats," 2015 (percent)
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      •   Level of Agreement with Statement: "I look out for lower prices, special offers, and sales on pet products," 2013-2015 (percent)

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      •   Level of Agreement with Statement: "I am willing to spend extra to ensure the wellness of my pet," 2013 vs. 2014 (percent)

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      •   Channel Loyalty in Pet Product Purchasing: All Channels, 2008-2014 (percent and number)
      •   Share of Customer Base Who Are Channel-Loyal by Leading Retail Channels or Pet Superstore Chains, 2009-2014 (percent)
      •   Channel-Loyal Customer Base for Pet Products by Leading Retail Channel or Pet Superstore Chain, 2009-2014 (number in thousands)
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      •   Household Purchasing Overview for Pet Products by Retail Classification: U.S. Households Overall vs. Dog or Cat Owners, Fall 2014 (number and percent)

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      •   Purchasing Rates for Pet Products by Selected Retail Channels and Pet Superstore Chains, 2009-2014 (percent)
      •   Purchasing Base for Pet Products by Selected Retail Channels or Pet Superstore Chains, 2009-2014 (U.S. dog or cat owners in thousands)

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      •   Channel Choices for Pet Product Shopping, Last Three Months: Pet Food, Pet Medications, Other Pet Supplies, January 2015 (percent of pet product buyers)

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      •   IRI-Tracked Private-Label Sales of Pet Products: Total and by Food and Nonfood Category and Segment, December 2014 (in millions of dollars, units and pounds)
      •   Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food and Nonfood Category and Segment, 2013 vs. 2014 (percent)

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      •   IRI-Tracked Sales of Branded Pet Products: Total and by Food and Nonfood Category and Segment, December 2014 (in millions of dollars, units and pounds)

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        •   PetSmart and Petco Sales and Number of Stores, 2001-2013 (cumulative, in units and millions of dollars)
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      •   Level of Agreement with Statement: "I am buying pet products online more than I used to," 2011-2015 (percent)
      •   Time Frame for Most Recent Online Purchase of Pet Products, 2012-2015 (percent of pet owners)

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      •   Household Penetration Rates for Selected Dog- or Cat-Owning Classifications, 2008-2014 (percent of U.S. households)
      •   Household Populations for Selected Dog- or Cat-Owning Classifications, 2008-2014 (thousands of U.S. households)
      •   Household Penetration Rates for Selected Pet-Owning Classifications, 2010-2014 (percent and number in millions of U.S. households)

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      •   Change in Pet Market Consumer Base: Households Earning $100,000 or More vs. Households Earning Under $100,000, 2010 vs. 2014 (number of U.S. dog- or cat-owning households)

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      •   Dog or Cat Ownership Rates by Age Bracket, 2008-2014 (percent of U.S. households)

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        •   Multiple Pet Ownership by Animal Type, 2010 vs. 2014 (percent of pet-owning households)
        •   Ownership of Multiple Pets of a Single Type, 2010 vs. 2014 (percent of U.S. households who own a given type of pet)
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      •   Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2014 (percent of U.S. households)
      •   Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2014 (number of U.S. households in thousands)
      •   Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2014 (U.S. households)
      •   Indexes for Dog or Cat Ownership: By Age Cohort, 2010 vs. 2014 (U.S. households)
      •   Indexes for Dog or Cat Ownership: Younger vs. Older Boomers, 2010 vs. 2014 (U.S. households)
      •   Number of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
      •   Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)

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      •   Dog/Cat Ownership Rates by Household Composition, 2008-2014 (percent)
      •   Share of Total Dog/Cat Owners by Household Composition, 2008-2014 (percent)

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        •   Dog Ownership Rates by Household Composition, 2008-2014 (percent)
        •   Share of Total Dog Owners by Household Composition, 2008-2014 (percent)
        •   Cat Ownership Rates by Household Composition, 2008-2014 (percent)
        •   Share of Total Cat Owners by Household Composition, 2008-2014 (percent)

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      •   Change in Pet Market Consumer Base: White Non-Hispanics vs. Minorities, 2010 vs. 2014 (number and percent of U.S. dog- or cat-owning households)
      •   Dog and Cat Ownership Trends by Race/Ethnicity, 2008-2014 (percent and number of U.S. dog- or cat-owning households)
      •   Dog vs. Cat Ownership Trends by Race/Ethnicity, 2010 vs. 2014 (percent and number of U.S. dog- or cat-owning households)
      •   Demographic Snapshot of the U.S. Population, 2014
      •   Projected Population Growth of Hispanics, 2015-2060 (in thousands)

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        •   Selected Health & Medical Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2014 (percent and index)
        •   Selected Health & Medical Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2014 (percent and index)

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      •   Selected Sustainability Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2014 (percent and index)
      •   Selected Sustainability Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2014 (percent and index)

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        •   Selected Media and Marketing Related Psychographics: Dog Owners vs. Cat Owners vs. Other Pet Owners, 2014 (percent and index)
        •   Selected Media and Marketing Related Psychographics: Dog or Cat Owners Overall vs. Purchasers of Selected Superpremium Pet Brands, 2014 (percent and index)

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