U.S. Pet Market Outlook 2011-2012
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In what ways is the lingering impact of the Great Recession still shaping pet owner attitudes and spending patterns? Which market segments are faring the best during this post-recession period of more cautious spending and aggressively price-based retailing? Have premium product and service trade-ups reached a relative ceiling? Which consumer segments hold the most promise? What does the surge of M&A and investment activity represent, and will it continue in 2011 and beyond? Which retail channels are advancing or retracting, and how will the cross-over of formerly “vet-only” flea/tick products like Bayer’s Advantage affect pet market retailing, including online? Perhaps most important, what will be the next “big bang” in the U.S. pet market, and what can marketers and retailers do now to help expedite this all-important future sales driver?
These questions are answered in U.S. Pet Market Outlook 2011-2012, which features exclusive late-breaking national pet owner survey data collected by Packaged Facts to gauge current and future consumer attitudes on numerous topics. Now in its 3rd edition, the report is the go-to source for an overview of U.S. pet industry trends and forecasts across all of the four core categories: veterinary services, pet food, non-food pet supplies, and non-medical pet services (grooming, boarding, training, etc.). Although 2010 was even tougher than 2009 due to the lingering impact of the down economy, the market is regaining traction, with advertising spending and new product activity achieving historic highs in 2009 and 2010. As a result, U.S. pet industry sales will reach $58 billion in 2011, with steady growth bringing the market to more than $74 billion in 2015.
Building on the market tracking, forecasting and feedback of previous editions, U.S. Pet Market Outlook 2011-2012 projects sales, market drivers, and competitive and marketing opportunities based on myriad sources including consultations with leading industry participants and other Packaged Facts pet market reports. In separate focus discussions, the report forecasts market size and growth for each category; marketing, new product and media trends; retail channel trends including cross-channel shopping vs. shopper loyalty; and pet owner population, demographic, and mindset trends representing changes, challenges and calls to action in meeting the needs of today’s highly value-focused pet parent population. The report contains dozens of numerical tables and charts, and numerous illustrations of new products and advertising campaigns. As a new feature, this year’s edition also includes an up-to-the-minute first-hand Special Report from the American Pet Products Association’s 2011 Global Pet Expo.