U.S. Pet Market Outlook, 2017-2018

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Published May 12, 2017 | 219 Pages | Pub ID: LA15184171

U.S. Pet Market Outlook, 2017-2018

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Drastic channel shifts are at play in the pet industry. Following on the heels of private equity's big bets on brick and mortar, in the form of the pet industry's two super stores -- PetSmart (2014) and Petco (2015) -- the e-commerce channel began to explode with pet product sales.

Then, with brick-and-mortar sales showing weakness, PetSmart (and its private equity backers) adopted an "If you can't beat 'em, buy 'em" strategy, purchasing Chewy.com in April 2017 in what is considered the biggest e-commerce deal ever, surpassing Walmart's acquisition of Jet.com in 2016.

And over on the veterinary services side of things, Mars Inc. scooped up VCA Inc. in a $7.7 billion deal in January 2017, making its already sizable presence in veterinary care even more impressive.

Going back to those first two deals, the PetSmart deal was one of the largest private equity deals of 2014 and the Petco deal was one of the largest leveraged buyouts of 2015.

All of this activity proves that the pet market is a great industry in which to do business these days. And Packaged Facts’ U.S. Pet Market Outlook, 2017-2018 is the premier source for keeping tabs on the dynamic market for pets.

Updated from 2016, Packaged Facts' latest edition of Pet Market Outlook delivers all you need to know about the pet industry in one source. This year’s edition includes the latest in market sizing and projections, hot new product trends, as well as data from Packaged Facts proprietary Pet Owners Survey. The report analyzes mergers and acquisitions, retail channel trends, and pet owner demographics and spending habits.


Combining Packaged Facts’ extensive monitoring of the pet market with a proprietary Pet Owner Survey hot off the presses—U.S. Pet Market Outlook, 2017-2018 is the go-to source for a complete understanding of the U.S. pet industry. The report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services (grooming, boarding, training, etc.).

U.S. Pet Market Outlook, 2017-2018 forecasts market size and growth for each category; examines new product activity; surveys retail channel trends including cross-channel shopping vs. shopper loyalty; and analyzes trends and shifts in the needs of today’s pet parents. The report tabulates pet product sales channel by channel. Supplementing Packaged Facts’ exclusive Pet Owner Survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. The report contains dozens of numerical tables and charts, as well as numerous photographs of new products, advertising, screen shots and other images across key channels.

Report Methodology

U.S. Pet Market Outlook, 2017-2018 projects U.S. pet market retail sales and trends during the 2017-2018 forecast period, overall and for the four categories: veterinary services, pet food, nonfood pet supplies, and non-medical pet services. The information contained in this report was obtained from primary and secondary research. Primary research includes national online consumer polls of U.S. adult pet owners (age 18+) conducted on an ongoing basis by Packaged Facts, to measure purchasing patterns and attitudes with regard to pet products and services. 

Primary research also includes interviews with pet market experts; participation in and attendance at pet industry events. Our estimates of market size and company performance are based on reported revenues of pet product manufacturers, retailers, and pet services providers.

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