Pet Litter, Cleanup, and Odor-Control Products: U.S. Market Trends, 3rd Edition

 
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Published Feb 1, 2022 | 195 Pages | Pub ID: LA16992039
Pet Litter, Cleanup, and Odor-Control Products: U.S. Market Trends, 3rd Edition

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Like general-use household cleaning products associated with personal health and hygiene, pet cleanup products have boomed during the pandemic era, posting double-digit growth in 2020 and 2021. Pet owners spending more time at home have been more focused than ever on keeping their indoor spaces sanitary and odor-free, with over half of pet owners considering pets to be a top cleanliness concern. Cat owners have been seeking out high-quality litters that don’t track and minimize odor, along with litter accessories that make disposal and odor-reduction easier. Dog owners have been snatching up waste bags for more frequent walks and urine pads for indoor use. And virtually all pet owners can benefit from stain and odor-control products for the inevitable accidents, smells, and stains that come with keeping pets in close quarters. Riding the wave of the heightened interest, marketers continue to upgrade products with innovative formulations and features – from dust-free, lightweight, and natural litters, to biodegradable waste bags and heavy duty training pads, to cleaning products that won’t harm the environment, pets, or people. Factoring in favorable tailwinds including the pandemic-intensified focus on health and wellness, the ongoing trend of more home time, growth of the elderly pet and human populations, and the increase in the number of rescue animals, Packaged Facts expects sales to top $7.5 billion by 2026.

Building on the analysis of the previous editions of this report, Pet Litter, Cleanup, and Odor Control Products: U.S. Market Trends, 3rd Edition analyzes this market in depth across four categories: cat litter and non-durable accessories, puppy/training pads, dog waste bags, and pet cleanup and odor control preparations. The report provides detailed analysis of the types of litter and cleanup products that are in strong demand and examines how marketers are responding to the trends of the day including e-commerce/direct-selling, pet health and wellness, product safety, and environmental issues. The report covers historical and projected retail sales estimates from 2016 through 2026, competitive strategies of key players including social media, and trends in new product development including dozens of tables, figures, and product images. The report also examines retail trends including the impact of the e-commerce boom and consumer purchasing preferences and demographics by product type.

Report Methodology

The information contained in this report was obtained from primary and secondary research. Primary research entailed informal interviews with pet industry experts; attendance at Global Pet Expo, Petfood Forum, and other trade events; consultations with pet product manufacturers and members of the trade; and an on-site examination of retail venues. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other pet market reports by Packaged Facts.

Sales estimates are based on published and estimated sales of major market participants; market size estimates from other sources appearing in the trade press; figures obtained through consultation with pet market participants; the performance of relevant retail venues; consumer usage rates for relevant products; rates of company and product entries into the market; and sales data from syndicated resources.

Our consumer analysis draws mainly on two sources:
  • Packaged Facts’ Surveys of Pet Owners, primarily the one conducted in November/December 2021. These surveys have a sample of 2,000 U.S. respondents age 18 or over who in aggregate are representative of the primary demographic measures of the U.S. Census Bureau including gender, age bracket, race/ethnicity, geographic region, household income bracket, and presence of children in the household. The survey sample included 986 dog owners and 704 cat owners.
  • MRI-Simmons Fall 2021 booklet-based consumer survey of a large and random sample of approximately 25,000 consumers, who in aggregate represent a statistically accurate cross-section of the U.S. population. Note that MRI-Simmons releases correspond to an approximately 12-month roll-up of survey fielding ending in the quarter indicated; the respondents and results for adjacent surveys are therefore partially overlapping, rather than mutually exclusive.
  • Executive Summary
    • The Market
      • Market Definition
      • Report Methodology
      • Market Size and Composition
      • Market Outlook
      • Retail Trends
      • Looking Ahead
    • Cat Litter and Accessories
      • Category Overview
      • Competitive Overview
      • Cat Litter Marketing & New Product Trends
      • Consumer Trends
    • Dog Waste Management Products
      • Introduction
      • Category Sales and Growth
      • Marketers: Number and Types
      • Training Pads Marketing & New Product Trends
      • Waste Bags/Accessories Marketing & New Product Trends
      • Consumer Trends
    • Pet Cleanup and Odor-Control Preparations
      • Introduction
      • Category Sales and Growth
      • Competitive Overview
      • Cleanup and Odor-Control Marketing & New Product Trends
      • Consumer Trends
    • Opportunities
      • Pandemic Heightens Demand for Overall Cleanliness
      • More Time at Home
      • Focus on Pet Health
      • Focus on Cats
      • Natural and Eco-Friendly Products
      • E-Commerce, Autoship, and DTC
      • Litter Premiumization
  • The Market
    • Chapter Highlights
    • Market Definition
      • Report Methodology
    • Market Size and Composition
      • Litter and Cleanup Categories Follow Overall Market Growth Trends
      • Sales Boosted by COVID-19
        • Table U.S. Retail Sales of Pet Litter, Cleanup, and Odor-Control Products: 2016-2021 (in millions of dollars)
      • Cat Litter Is Top Category
        • Table U.S. Retail Sales of Pet Litter, Cleanup, and Odor-Control Products by Category: 2016 vs. 2021 (in millions of dollars)
      • Market Share by Retail Channel
    • Market Outlook
      • Pandemic Intensifies Focus on Litter, Cleanup, and Odor-Control Products
      • Pandemic "New Normal" Means More Time at Home
      • COVID-19 Economic Effects Linger
      • Supply Chain Woes Persist into 2022
      • Pet Owners Want the Best for Their Furry Family Members
        • Table Level of Agreement with Statement: "I consider my cats/dogs to be part of the family", February 2021 (percent of pet owners)
      • Increased Focus on Health and Wellness
        • Table Overview of Senior Pet (Age 7+) Population: Dogs vs. Cats, 2017-2021 (percent of households and number of households in millions)
      • Cats are Tops in Litter and Cleanup Market
      • Pet Ownership Rates
        • Table Overview of U.S. Pet Population, 2017-2021 (percent of households and number of households in thousands)
      • Pet Waste Environmental Impact
      • Cat Elimination Habits
    • Retail Trends
      • Pandemic Continues to Drive Shoppers Online
      • Walmart Skews High for Litter and Cleanup Purchases
        • Table Dog and Cat Owner Shopping Patterns by Retail Channel for Pet Litter and Cleanup Products, 2021 (percent of dog and cat owners)
      • E-Commerce, Autoship, Direct-to-Consumer
        • Table Uses of the Internet and Direct-to-Consumer Purchasing: Cat Owners vs. Dog Owners, 2021 (percent)
      • Autoship Patterns by Generational Cohort
        • Table Autoship Purchasing Rates for Pet Products in Past 12 Months by Type: By Generational Cohort, 2021 (percent of dog or cat product shoppers)
    • Looking Ahead
      • Growth to Remain Strong in Coming Years
        • Table Projected U.S. Retail Sales of Pet Cleanup and Odor-Control Products by Category: 2021, 2022, and 2026 (in millions of dollars)
  • Cat Litter and Accessories
    • Chapter Highlights
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Cat Litter: 2016-2026 (million dollars)
    • Competitive Overview
      • Marketers: Number and Types
      • Nestlé Purina Fields Top-Selling Litter Brand
      • The Challenges of Marketing Litter
      • Innovation Fueled by Seeking Solutions to Cat-Owner Problems
      • Supply Chain-Related Price Increases
      • Expansions and Acquisitions
      • Packaging Updates and Rebranding Efforts
      • Engaging Litter Consumers
      • Social Media
    • Cat Litter Marketing & New Product Trends
      • Litter Users Expect Odor Control, Easy Cleanup, and More
      • Subscription Services Abound in Litter Market
      • High Performance Litter
      • Lightweight Litter
      • Odor Control
      • Dust-Free/Low Tracking
      • Natural Litter
      • Health Monitoring and Special Needs Litter
      • Litter Alternatives
      • Litter Additives
      • Litter Box Liners
      • Waste Bags for Cats
    • Consumer Trends
      • Methodology
      • Most Cat Owners Use Litter
        • Table Litter Usage Trend, 2015-2021 (percent and number of cat-owning households)
      • Tidy Cats Most Frequently Used Brand
      • Key Demographics by Brand
        • Table Key Demographic Indicators for Using Tidy Cats Litter, 2021 (index, percent, and number in thousands of litter-using households)
        • Table Key Demographic Indicators for Using Fresh Step Litter, 2021 (percent, index, and number of litter-using households)
        • Table Key Demographic Indicators for Using ARM & HAMMER Clump & Seal Litter, 2021 (percent, index, and number of litter-using households)
        • Table Key Demographic Indicators for Using Scoop Away Litter, 2021 (percent, index, and number of litter-using households)
        • Table Key Demographic Indicators for Using Store-Brand Litter, 2021 (percent, index, and number of litter-using households)
      • Most Households Use Traditional Clumping Litter
        • Table Litter Purchase Patterns by Formulation, 2018 vs. 2020 (percent of litter purchasers)
      • Mid-Sized Litter Packs the Most Popular
        • Table Size of Litter Usually Purchased: By Generational Cohort, 2020 (percent of cat owners)
      • Cat Owners Most Likely to Purchase Litter Monthly
  • Dog Waste Management Products
    • Chapter Highlights
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Dog Waste Management Products by Category: 2016, 2021, and 2026 (in millions of dollars)
    • Competitive Overview
      • Marketers: Number and Types
      • Private-Label Brands Top Sellers on Amazon and Chewy
      • Marketing Dog Waste Products
    • Training Pads Marketing & New Product Trends
      • Innovation Driven by Performance, Sustainability
      • Innovative, Eco-Friendly Options in Training Pads
      • Reusable Pads an Eco-Friendly Alternative
      • Artificial Turf and Real Grass-Based Pad Systems
      • Pet Diapers
    • Waste Bags/Accessories Marketing & New Product Trends
      • Waste Bags Ideal for the Dog on the Go
      • Dog Waste Bags Focus on Convenience, "Green" Technology
    • Consumer Trends
      • Methodology
      • Training Pads Not Just for Training
      • Waste Management Products Appeal to Households with Children, Urban Dwellers
  • Pet Cleanup and Odor-Control Preparations
    • Chapter Highlights
    • Category Overview
      • Introduction
      • Category Sales and Growth
        • Table U.S. Retail Sales of Pet Cleanup and Odor-Control Preparations: 2016, 2021, and 2026 (in millions of dollars)
    • Competitive Overview
      • The Marketers
    • Cleanup and Odor-Control Marketing & New Product Trends
      • Cleanup and Odor-Control Preparations a Must for Pet Ownership
      • Natural and Eco-Friendly Products in Demand
    • Consumer Trends
      • Methodology
      • Dog Owners More Likely to Purchase Pet-Specific Cleaning Products
        • Table Usage of Cleaning Products, Past Six Months, 2021 (overall and percent, index, and number of dog- and cat-owning households)

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