Pet Litter, Clean-Up, and Odor-Control Products: U.S. Market Trends

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Published May 26, 2016 | 174 Pages | Pub ID: LA5815664

Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends

Bluetooth-enabled litter boxes. Flushable, biodegradable waste bags. “Training pads” consisting of real grass. Clean-up sprays deploying bacteria. A decade ago, these trends in cat litter, clean-up and odor-control products were just hitting the radar or had yet to be realized. Today, products boasting these features and many more are widely available from hundreds of marketers through myriad retail channels including pet specialty, mass market, and Internet. At the same time, the pet litter, clean-up, and odor-control market is being impacted by many of the same trends steering the overall pet market—natural, premium, convenience, safety, efficacy, overall value, etc.—from environmentally friendly cat litter and training pads to cleaners that won’t harm pets, people, or the environment. Factoring in growth of the elderly pet population, the increase in the number of rescue animals, and the “small dog movement” that has gained traction among apartment-dwellers and seniors alike, Packaged Facts forecasts the $3.5 billion pet litter, clean-up, and odor-control market to reach nearly $4 billion by 2020.

Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates. The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts’ proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet.

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        •   U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)
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        •   U.S. Retail Sales of Pet Clean-Up and Odor-Control Products, 2010 vs. 2015 vs. 2020 (in millions of dollars)

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        •   U.S. Retail Sales of Pet Clean-Up and Odor-Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)
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        •   IRI-Tracked Sales of Pet Clean-Up and Odor-Control Products by Category: 2015 vs. 2014 (dollars and percent change)

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        •   Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
        •   Size of Pet Dogs, 2012-2016 (percent of dog owners)
        •   Pet Ownership Projections: Percent and Number of Pet Owners with a Senior Pet, 2015 vs. 2020 (in thousands and percent)
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        •   U.S. Retail Sales of Cat Litter and Accessories by Category: 2010, 2015 and 2020 (in millions of dollars)

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        •   Leading Mass-Market Cat Litter Marketers by IRI-Tracked Sales, 2015 (millions of dollars)
        •   Top Growth Mass-Market Cat Litter Brands by IRI-Tracked Sales, 2015 (millions of dollars)
        •   Leading Mass-Market Litter Accessory Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
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        •   Cat Owner Shopping Patterns by Retail Channel: Cat Litter vs. Pet Food vs. Pet Supplies, 2016 (percent)

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        •   Key Demographic Indicators for Purchasing Tidy Cats Litter, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Fresh Step Litter, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Arm & Hammer Litter, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Scoop Away Litter, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Cat's Pride Litter, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing Store Brand Litter, 2015 (percent, index and number of cat-owning households)
        •   Key Demographic Indicators for Purchasing "Green" Litter Brands, 2015 (percent, index and number of cat-owning households)
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        •   Size of Litter Usually Purchased: 2010, 2012 and 2014
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        •   Ownership of Litter Boxes by Type: 2010, 2012 and 2014

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        •   Demographic Indicators for Interest in Automatic/Self-Cleaning Litter Box, 2016 (percent and index)

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        •   U.S. Retail Sales of Dog Waste Control Products by Category, 2010, 2015 and 2020 (in millions of dollars)

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        •   Leading Mass-Market Puppy/Training Pads and Diapers Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)

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        •   Leading Mass-Market Dog Waste Bags and Accessories Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
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        •   Demographic Indicators for Purchasing Dog Waste Management Products, 2016 (percent and index)

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        •   U.S. Retail Sales of Pet Clean-Up and Odor-Control Sprays and Concentrates, 2010, 2015 and 2020 (in millions of dollars)

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        •   Leading Mass-Market Clean-Up/Odor-Control Marketers and Brands by IRI-Tracked Sales, 2015 (millions of dollars)
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        •   Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of dog owners)
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        •   Demographic Indicators for Purchasing Pet-Related Clean-Up/Odor-Control Products: Pet-Specific vs. General-Use, 2016 (percent and index of cat owners)
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        •   Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Race/Ethnicity, 2015 (percent and index)
        •   Level of Agreement with the Statement, "I make an extra effort to have my house smell fresh": By Pets Owned, 2015 (percent and index)
        •   Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (percent)
        •   Clean-Up/Odor-Control Product Shopping Patterns by Product Type and Number of Dogs or Cats Owned, 2015 (index)

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