Pet Litter, Clean-Up, and Odor-Control Products: U.S. Market Trends

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Published May 26, 2016 | 174 Pages | Pub ID: LA5815664

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Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends

Bluetooth-enabled litter boxes. Flushable, biodegradable waste bags. “Training pads” consisting of real grass. Clean-up sprays deploying bacteria. A decade ago, these trends in cat litter, clean-up and odor-control products were just hitting the radar or had yet to be realized. Today, products boasting these features and many more are widely available from hundreds of marketers through myriad retail channels including pet specialty, mass market, and Internet. At the same time, the pet litter, clean-up, and odor-control market is being impacted by many of the same trends steering the overall pet market—natural, premium, convenience, safety, efficacy, overall value, etc.—from environmentally friendly cat litter and training pads to cleaners that won’t harm pets, people, or the environment. Factoring in growth of the elderly pet population, the increase in the number of rescue animals, and the “small dog movement” that has gained traction among apartment-dwellers and seniors alike, Packaged Facts forecasts the $3.5 billion pet litter, clean-up, and odor-control market to reach nearly $4 billion by 2020.

Pet Litter, Clean-Up, and Odor Control Products: U.S. Market Trends analyzes this market in depth, dividing the market into five categories: cat litter, litter boxes and accessories, puppy/training pads and accessories, dog waste bags and accessories, and pet clean-up and odor control sprays and concentrates. The report charts historical sales and projections for the market overall and category by category; analyzes marketing and new product trends; and draws on insights from other reports in Packaged Facts’ extensive Pet Market Collection. Statistics provided include marketer and brand shares, sales by retail channel, mass-market sales, and distribution by product type. Consumer profiles of pet owners who use pet clean-up and odor-control products are based on Packaged Facts’ proprietary National Pet Owner Survey fielding questions designed specifically for this report, as well as Simmons data. The report contains dozens of easy-to-read numerical tables and charts, as well as over 80 photographs of new products, advertising examples, website screen shots, and other images across key channels including Internet.
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