Published Dec 8, 2017 |
200 Pages |
Pub ID: LA5815730
Pet Food in the U.S., 13th Edition
With a plethora of marketers – from mass-market heavyweights to pet specialty brands to store brands – pet owners have many options from which to choose. And that’s just talking about brands and channels. Pet owners can also choose from a dizzying array of products with special claims, exotic proteins and grains, sustainable products and other practices to win over pet owners hearts and their pets’ appetites. Pet Food in the U.S., 13th Edition explores all of the latest trends in the pet food industry, from the proliferation of natural brands – particularly those pet specialty stalwarts such as Blue Buffalo and Nature’s Recipe that recently crossed over into the mass-market channels – to the proliferation of just about everything to e-commerce.
Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts’ broad cross-category expertise, Pet Food in the U.S., 13th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering foods for dogs and cats, the report also provides a comprehensive market overview covering market size and projections, cross-market trends, market opportunities, recent mergers and acquisitions; channel trends, including e-commerce and home delivery; the Millennial impact; product trends; advertising and promotional initiatives; specialty diet products; and much more.
Pet Food Categories: Dog and Cat
This 2017 edition of Pet Food in the U.S. analyzes the retail market for the U.S. pet industry. The full retail spectrum is covered, including mass-market outlets, pet specialty stores, online and other channels. Pet Food in the U.S., 13th Edition examines the dog food and cat food, looking at trends by form (dry, wet, semi-moist and frozen/refrigerated), ingredients, and product claims.
Report Scope & Methodology
Pet Food in the U.S., 13th Edition covers historical and projected retail sales estimates from 2013 through 2022. The report documents competitive, new product, marketing and retail trends, as well as trends in pet food purchaser demographics and brand preferences. Consumer profiling is based on exclusive data from Packaged Facts’ own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data.
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