Pet Food in the U.S., 12th Edition

 
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Published Mar 16, 2016 | 211 Pages | Pub ID: LA5908533

Pet Food in the U.S., 12th Edition



As the largest category in the pet industry, the pet food market is both a mature category as well as a hotbed of activity and innovation. Recent years have seen a shift in sales to more premium pet foods and pet products, such as specialty pet supplies and specialty pet foods, driven by trends often seen in human food. Pet foods with ingredients labelled as premium attract owners who view their pets as part of the family. And the stability of the pet food industry has attracted investors, whether it’s the industry’s retailers being fought over by private equity firms or cutting edge start-ups being scooped up by bigger rivals.

Companies considering their strategic options in the pet industry and pet food market won’t want to miss Packaged Facts'new edition of Pet Food in the U.S., 12th Edition, We’ve added a host of new data from Packaged Facts’ proprietary Pet Owners Survey. We’ve included IRI sales data with expanded coverage as well as data on pet specialty from GfK. And we’ve analyzed the trends that are shaping the pet food industry – whether new products and marketing trends, M&A trends, retail trends, demographic/psychographic trends, or consumer habit trends.

Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts’ broad cross-category expertise, Pet Food in the U.S., 12th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the impact of natural products on the industry; specialty diet products; and much more.


Animal Categories: Dog, Cat & Other


This 2016 edition of Pet Food in the U.S. analyzes the retail market for the U.S. pet industry. The full retail spectrum is covered, including mass-market outlets, pet specialty stores, and other pet industry retail channel. Pet Food in the U.S., 12th Edition examines the following three categories:
  • Dog Food, subdivided into five forms: Dry, Wet, Treats, Semi-moist, and Frozen/Refrigerated. 
  • Cat Food, also subdivied into five forms: Dry, Wet, Treats, Semi-moist, and frozen/Refrigerated
  • Other Pet Food, consisting of food and treats for birds, small animals, fish and reptiles, collectively. 

Scope & Methodology


The report provides market size estimates for the overall retail universe and projections through 2018, while quantifying mass-market sales to the marketer/brand share level using data from IRI and the specialty channel through GfK. It also charts market size and marketer share figures for the natural and specialty/gourmet supermarket channels, using SPINSscan sales tracking data. In sum, Pet Food in the U.S., 12th Edition thoroughly documents competitive, new product and retail trends, as well as trends in pet food purchaser demographics, brand preferences, cross-channel shopping, and cross-product purchasing. Consumer profiling is based on exclusive data from Packaged Facts’ own quarterly pet owners surveys and customized cross tabulations of Simmons consumer survey data from Experian Marketing Services.


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        $184.00 Included

    • $477.00 Included

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        •   U.S. Retail Sales of Pet Food, 2011-2015 (in billions of dollars)

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        •   IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)

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        •   Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2015 (in billions of dollars)

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        •   Retail Dollar Sales of Pet Food and Pet Care in the Natural Supermarket and Specialty/Gourmet Channels, 2014 vs. 2015 (in millions of dollars)

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        •   Share of U.S. Sales of Pet Food Market by Retail Channel Classification, 2015 (percent)

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        •   Projected U.S. Retail Sales of Pet Food, 2015-2020 (in billions of dollars)

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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2016 (percent)

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        •   Amount Spent on Pet Products in Last 30 Days, February 2016 (percent)
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        •   Agreement with Statement: "I have an overweight dog/cat," 2015 vs. 2016 (percent)
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        •   Top U.S. Marketers of Dog/Cat Food by Share of Retail Sales, 2015 (percent)
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        •   Time Frame for Most Recent Online Purchase of Pet Products, 2012-2016 (percent of pet owners)

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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2011-2015 (percent of and number of U.S. households in millions)

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        •   Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2014 and 2015 (percent)

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        •   Draw for Selected Product Claims Among Dog and Cat Food Purchasers, 2015 (percent)
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        •   Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2016 (percent)
        •   Types of Pet Food Purchased: By Protein Content, 2015 (percent)
        •   Agreement with Statement: "Vegetables are good for my dog/cat," 2016 (percent)
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        •   U.S. Retail Sales of Dog Food, 2011-2020 (in millions of dollars)

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        •   U.S. Retail Sales of Cat Food, 2011-2020 (in millions of dollars)

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        •   U.S. Retail Sales of Other Pet Food, 2011-2020 (in millions of dollars)

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        •   U.S. Retail Sales of Pet Food, 2011-2015 (in billions of dollars)

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        •   IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)

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        •   Retail Dollar Sales of Pet Food in Pet Specialty, Veterinary and Farm/Feed Channels, 2015 (in billions of dollars)

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        •   Retail Dollar Sales of Pet Food and Pet Care in the Natural Supermarket and Specialty/Gourmet Channels, 2014 vs. 2015 (in millions of dollars)

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        •   Share of IRI-Tracked Retail Dollar Sales of Pet Food by Category, December 2014 vs. December 2015 (percent)

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        •   Share of IRI-Tracked Sales of Dog and Cat Food by Form, 2014 vs. 2015 (percent)

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        •   Share of IRI-Tracked Sales of Pet Food by Form, December 2014 vs. December 2015 (percent)

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        •   Share of U.S. Retail Sales of Pet Food Market by Channel Classification, 2015 (percent)

    • $1,458.00 Included

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        •   Pet Owners: Overview by Change in Financial Situation Compared With 12 Months Ago, 2012-2015 (U.S. pet-owning households)
        •   Pet Owners: Overview by Expectations for Personal Financial Situation Over the Next 12 Months, 2012-2015 (U.S. pet-owning households)

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        •   Level of Agreement with Statement: "I am spending less on pet products because of the economy," 2011-2016 (percent)

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        •   Amount Spent on Pet Products in Last 30 Days, February 2016 (percent)
        •   Pet Food Purchasing by Price Level, 2014-2016 (percent)

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        •   Level of Agreement with Statement: "My dog or cat has a positive impact on my mental health," 2016 (percent)
        •   Level of Agreement with Statement: "My dog or cat has a positive impact on my physical health," 2016 (percent)
        •   Level of Agreement with Statement: "I enjoy purchasing pet products that pamper my dog or cat," 2016 (percent)
        •   Level of Agreement with Pampering Statements, 2016 (percent)
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        •   Age of Dogs and Cats, 2016 (percent of pet owners)

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        •   Agreement with Statement: "I have an overweight dog/cat," 2015 vs. 2016 (percent)
        •   Level of Agreement with Statement: "I buy pet food/nutrition products related to weight/obesity for my dog(s) or cat(s)," 2014 vs. 2016 (percent)
        •   Percent of Pet Owners Who Have Purchased Any Type Of Pet Food, Food Add-In, Treat, or Nutritional Supplement Targeting Weight Loss or Maintenance in Last 3 Months, 2014 vs. 2016 (percent)

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        •   Level of Agreement with Statement: "Fear of pet food contamination/ product safety is a key consideration in the dog foods/cat foods I buy," 2014-2016 (percent)
        •   Level of Agreement with Statement: "I am concerned about the safety of the dog food, dog treat, and dog chew products (or cat food and treat products) that I buy," 2014-2016 (percent)
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        •   Projected U.S. Retail Sales of Pet Food, 2015-2020 (in billions of dollars)

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        •   Blue Buffalo's Net Sales and Growth, 2010-2015 (in millions of dollars)

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        •   Top U.S. Marketers of Dog/Cat Food, 2015 (percent)

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        •   Top Marketers of Pet Food at Food, Drug and Mass Merchandisers, 2015
        •   Leading Pet Food Companies and Their Top Product Categories, 2015
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        •   IRI-Tracked Sales of Private Label Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
        •   Private-Label Share of IRI-Tracked Sales of Pet Products: Total and by Food Category and Segment, 2014 vs. 2015 (percent)

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        •   PetSmart and Petco Sales and Number of Stores, 2001-2015 (cumulative, in units and millions of dollars)
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        •   Walmart.com's Top-Selling Pet SKUs
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        •   Level of Agreement with Statement: "I am buying pet products online more than I used to," 2011-2016 (percent)
        •   Time Frame for Most Recent Online Purchase of Pet Products, 2012-2016 (percent of pet owners)

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        •   Household Penetration Rates for Selected Pet-Owning Classifications, 2011-2015 (percent of and number of U.S. households in millions)
        •   Household Penetration Rates for Selected Dog- or Cat-Owning Classifications: 2010-2015 (percent of U.S. households)
        •   Household Populations for Selected Dog- or Cat-Owning Classifications, 2010-2015 (thousands of U.S. households)

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        •   Household Penetration Rates for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (percent of U.S. households)
        •   Household Populations for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (number of U.S. households in thousands)
        •   Indexes for Selected Pet-Owning Classifications: By Generational Cohort, 2015 (U.S. households)
        •   Indexes for Dog or Cat Ownership: By Age Cohort, 2011 vs. 2015 (U.S. households)
        •   Number of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in thousands)
        •   Share of Total U.S. Population Growth for Selected Age Brackets, 2015-2060 (in percent)
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        •   Multiple Pet Ownership in the United States by Animal Type, 2011 vs. 2015 (percent of pet-owning households)

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        •   Demographics of Dog and Cat Owners, 2015 (index)
        •   Demographics of Other Pet Owners, 2015 (index)

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        •   Purchasing Rates for Organic Pet Food by Channel Shopped for Pet Products, 2014 (percent of U.S. households with pets)
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      •   Level of Agreement with Statement: "The participation by pet product retailers in pet welfare and rescue causes and events plays a significant role in where I buy pet products," 2014-2016 (percent)
      •   Level of Agreement with Statement: "The participation by pet product brands in pet welfare and rescue causes and events plays a significant role in which brands I buy," 2014-2016 (percent)
      •   Agreement with Statement: "I have contributed time or money to pet welfare or rescue causes," 2015-2016 (percent)

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      •   Technologies Used in the Last Seven Days, Pet Owners vs. Non-Pet Owners

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      •   Level of Agreement with Statement: "High-quality dog foods/cat foods are effective for preventive health care," 2014-2016 (percent)

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      •   Top Claims by Draw Among Dog or Cat Food Purchasers, 2015 (percent)

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      •   Dog and Cat Owners Currently Using Pet Food: By Free-Of Claim, 2015 (percent)

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      •   Dog and Cat Owners Currently Using Pet Food: By Nutrition Claims, 2015 (percent)

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      •   Agreement with Statement: "My dog/cat needs a high-quality protein diet," 2016 (percent)
      •   Dog and Cat Owners Currently Using Pet Food: By Protein Content, 2015 (percent)

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        •   Pet Food Purchases by Meat Ingredient, 2016 (percent)
        •   Pet Food Purchases by Poultry/Game Bird Ingredient, 2016 (percent)
        •   Pet Food Purchases by Fish/Seafood Ingredient, 2016 (percent)
        •   Pet Treat Purchases by Ingredient, 2016 (percent)

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        •   Agreement with Statement: "Vegetables are good for my dog/cat," 2016 (percent)
        •   Pet Food Purchases by Other Ingredients, 2016 (percent)

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        •   Dog Food Purchasing by Size Formulation, 2015 (percent)
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      •   Agreement with Statement: "I regularly have dog or cat food delivered to my home," 2016 (percent)

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      •   Home-Cooked Meal Preparation in Last 30 Days, 2106 (percent)

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      •   Pet Owner Use of Food Add-ins, 2016 (percent)
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        •   U.S. Retail Sales of Dog Food, 2011-2020 (in millions of dollars)

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        •   IRI-Tracked Sales of Pet Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
        •   Share of IRI-Tracked Sales of Dog Food by Segment, 2015 (percent)

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        •   Marketers and Brands of Dry Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Marketers and Brands of Dog Biscuits/Treats/Beverages by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Marketers and Brands of Wet Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Marketers and Brands of Frozen/Refrigerated Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Marketers and Brands of Semimoist Dog Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Dog Food Purchasing Patterns by Type, 2011 vs. 2015 (percent of U.S. dog-owning households)
        •   Dog Food Purchasing by Formulation, 2015 (percent)

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        •   Dog Food and Treat Brand Consumption Trends, 2011-2015 (percent and number of households in thousands)

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        •   U.S. Retail Sales of Cat Food, 2011-2020 (in millions of dollars)

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        •   IRI-Tracked Sales of Cat Food: Total and by Category and Segment, 2015 (in millions of dollars, units and pounds)
        •   Share of IRI-Tracked Sales of Cat Food by Segment, December 2015 (percent)

    • $1,210.00 Included

      • $376.00 Included
        •   Marketers and Brands of Wet Cat Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Marketers and Brands of Dry Cat Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Marketers and Brands of Cat Snacks/Beverages by IRI-Tracked Sales and Market Share, 2014 vs. 2015
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        $93.00 Included

      • $116.00 Included
        •   Marketers and Brands of Semi-Moist Cat Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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        •   Cat Food Purchasing Patterns by Type, 2011 vs. 2015 (percent of U.S. dog-owning households)
        •   Cat Food Purchasing by Formulation, 2015 (percent)

      • $179.00 Included
        •   Cat Food and Treat Brand Consumption Trends, 2011-2015 (percent and number of households in thousands)

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        •   U.S. Retail Sales of Other Pet Food, 2011-2020 (in millions of dollars)

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        •   IRI-Tracked Sales of Other Pet Food, 2015 (in millions of dollars, units and pounds)

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        •   Marketers and Brands of Non-Dog/Cat Pet Food by IRI-Tracked Sales and Market Share, 2014 vs. 2015

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