Pet Food in the U.S., 12th Edition
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Pet Food in the U.S., 12th EditionAs the largest category in the pet industry, the pet food market is both a mature category as well as a hotbed of activity and innovation. Recent years have seen a shift in sales to more premium pet foods and pet products, such as specialty pet supplies and specialty pet foods, driven by trends often seen in human food. Pet foods with ingredients labelled as premium attract owners who view their pets as part of the family. And the stability of the pet food industry has attracted investors, whether it’s the industry’s retailers being fought over by private equity firms or cutting edge start-ups being scooped up by bigger rivals.
Pet Food Market AnalysisCompanies considering their strategic options in the pet industry and pet food market won’t want to miss Packaged Facts'new edition of Pet Food in the U.S., 12th Edition, We’ve added a host of new data from Packaged Facts’ proprietary Pet Owners Survey. We’ve included IRI sales data with expanded coverage as well as data on pet specialty from GfK. And we’ve analyzed the trends that are shaping the pet food industry – whether new products and marketing trends, M&A trends, retail trends, demographic/psychographic trends, or consumer habit trends.
Drawing on more than 20 years of experience in analyzing the pet food industry as well as Packaged Facts’ broad cross-category expertise, Pet Food in the U.S., 12th Edition pinpoints strategic directions for current and prospective marketers, with a forward-looking focus on high-growth product segments and market drivers. Covering products for all type of companion animals, the report devotes separate chapters to Dog Food, Cat Food, and Other Pet Food (birds, small animal, fish, and reptiles), while also providing a comprehensive Market Overview covering cross-market trends and opportunities. Among these: recent and expected mergers and acquisitions; private-label pet food; advertising and promotional initiatives; the impact of natural products on the industry; specialty diet products; and much more.
Pet Food Animal Categories: Dog, Cat & Other
- Dog Food, subdivided into five forms: Dry, Wet, Treats, Semi-moist, and Frozen/Refrigerated.
- Cat Food, also
subdiviedinto five forms: Dry, Wet, Treats, Semi-moist, and frozen/Refrigerated
- Other Pet Food, consisting of food and treats for birds, small animals, fish
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