U.S. Pet Market Focus: Mass Market Channel Shoppers

• Executive Summary
  • Scope and Methodology
    • Scope of Report
    • Note on Channel Terminology
    • Overall Retail Channel Shares
    • "Omnimarket" Competition
    • e-Commerce Remixes Retail
      • Table Pet Product Sales Performance of Leading Channels, 2019 (market share, dollar sales, sales growth percentage)
    • The Paradox of Mass Outperforming Specialty
    • Discount Mass Merchandisers Claim Half of Mass-Market Sales
    • Projected Sales in 2020 and 2024
      • Table Leading Retail Channel Dollar Sales of Pet Products: 2019, 2020P, and 2024P (billions)
      • Table Leading Retail Channel Shares of Pet Product Dollar Sales: 2019, 2020P, and 2024P (percent)
    • Supermarkets as Pet Category Competitors
    • Discount Stores as Pet Market Competitors
    • Wholesale Clubs as Pet Market Competitors
• Introduction
  • Retail Landscape for Pet Product Shopping
    • Overall Retail Channel Shares
  • The Competitive Situation
    • "Omnimarket" Competition
    • e-Commerce Remixes Retail
      • Table Pet Product Sales Performance of Leading Channels, 2019 (market share, dollar sales, sales growth percentage)
    • The Paradox of Mass Outperforming Specialty
    • Discount Mass Merchandisers Claim Half of Mass-Market Sales
      • Table Mass-Market Pet Product Dollar Sales by Leading Channels, 2015-2019 and 2020P (billions)
      • Table Share of Mass-Market Pet Product Dollar Sales by Leading Channels, 2015-2019 and 2020P (percent)
  • Projected Pet Category Shares by Retail Channel
    • Projected Sales in 2020 and 2024
      • Table Leading Retail Channel Dollar Sales of Pet Products: 2019, 2020P, and 2024P (billions)
      • Table Leading Retail Channel Shares of Pet Product Dollar Sales: 2019, 2020P, and 2024P (percent)
• Supermarkets
  • Table Overview of Supermarkets as Pet Market Competitors
  • Supermarkets as Pet Category Competitors
    • "Supermarket" vs. "Food Store" Terminology
    • Channel Sales Performance
      • Table U.S. Retail Sales of Pet Products Through Food Stores, 2015-2019 and 2020P (in billions and percent growth)
  • The Competitive Situation
    • Multifront Competition
    • e-Commerce Competition and Channel Loyalty
    • The Supermarket Channel and Grocery Shopper Draw
      • Table U.S. Shopper Draw for Conventional Supermarkets and Competing Chain Grocery Formats, 2016-2019 (percent)
    • Spending Psychographics for Supermarket Pet Category Shoppers
      • Table Selected Pet Product Shopping and Spending Psychographics: Supermarkets vs. Competing Channels, 2019 (percent who strongly agree or somewhat agree)
    • Pet Category Spending per Shopper Household
    • Pet Category Shopper Socioeconomics
  • Channel and Pet Category Shopper Base
    • Three Out of Four Draw Among U.S. Shopper Households
      • Table U.S. Shopper and Pet Owner Draw: Leading Supermarket Chains, 2019 (in thousands)
    • 43% Draw Among Pet Category Shoppers
    • Disproportionate Draw Among Cat Owners
  • Focus on Pet Category Shopper Demographics
    • Household Composition Patterns
      • Table Dog or Cat Product Shoppers by Generational Age Bracket: Supermarkets, 2019 (percent and number in thousands of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Marital Status: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Presence and Age of Children in Household: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Race/Ethnicity: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Metro Area Classification: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Geographic Region: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Employment Status: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Number of Employed Adults in Household: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Household Income: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Type of Residence: Supermarkets, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
• Discount Stores
  • Table Overview of Discount Stores as Pet Market Competitors
  • Discount Stores as Pet Market Competitors
    • "Discount Store" vs. "Discount Mass Merchandiser/Supercenter" Terminology
    • Channel Sales Performance
      • Table U.S. Retail Sales of Pet Products Through Discount Mass Merchandisers/Supercenters, 2015-2019 and 2020P (in billions and percent growth)
  • The Competitive Situation
    • Walmart Within Discount Store Channel
      • Table Overall Household and Pet Owner Base for Discount Stores: By Chain, 2019 (in thousands and percent)
  • Discount Stores as Pet Category Competitors
    • Walmart's Priority on Pet
    • e-Commerce Competition
    • Customer Loyalty and Cross-Channel Shopping
    • Pet Category Shopper Socioeconomics
    • Walmart vs. Target Shoppers
    • Pet Category Shopper Psychographics
      • Table Selected Pet Category Shopping Psychographics: Discount Store vs. Competing Channel Shoppers, 2019 (percent of category shoppers who strongly/somewhat agree)
    • Private-Label Shopping
    • Pet Category Spending per Shopper Household
  • Channel and Pet Category Shopper Base
    • Walmart Supercenters Draw Over Half of U.S. Households
      • Table U.S. Shopper Draw for Discount Supercenters and Competing Retail Chains, 2016-2019 (percent)
    • 71% Draw Among Pet-Owning Households
      • Table Pet Owner Shopper Base: Discount Store Channel Overall and Walmart vs. Target, 2019 (percent and number of pet owning-households overall and by dog vs. cat vs. other pets owned)
    • Percentage Draw Among Pet Category Shoppers
    • Higher Draw Among Owners of Several Pets
  • Focus on Pet Category Shopper Demographics
    • Household Composition Patterns
      • Table Dog or Cat Product Shoppers by Generational Age Bracket: Discount Mass Merchandisers/Supercenters, 2019 (percent and number in thousands of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Marital Status: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Presence and Age of Children in Household: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Race/Ethnicity: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Metro Area Classification: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Geographic Region: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Employment Status: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Number of Employed Adults in Household: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Household Income: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
      • Table Dog or Cat Product Shoppers by Type of Residence: Discount Mass Merchandisers/Supercenters, 2019 (percent and number of U.S. dog- or cat-owning households in thousands)
• Wholesale Clubs
  • Table Overview of Wholesale Clubs as Pet Market Competitors
  • Wholesale Clubs as Pet Market Competitors
    • Channel Sales Performance
      • Table U.S. Retail Sales of Pet Products Through Wholesale Clubs, 2015-2019 and 2020P (in billions and percent growth)
  • The Competitive Situation
    • Core Consumables Emphasis
    • e-Commerce Competition
    • Customer Loyalty and Cross-Channel Shopping
    • Pet Category Shopper Socioeconomics
    • Wholesale Clubs and Value Shopping
      • Table Selected Pet Product Shopping Psychographics: Wholesale Club vs. Competing Channel Shoppers, 2019 (percent of category shoppers who strongly/somewhat agree)
    • Private Label Shopping
    • Pet Category Spending per Shopper Household
  • Channel and Pet Category Shopper Base
    • 32% Draw Among U.S. Shopper Households
      • Table U.S. Shopper Draw for Wholesale Club and Competing Retail Chains, 2016-2019 (percent)
      • Table Overall Shopper Base: Wholesale Club Channel Combined vs. Costco, Sam's Club, and BJ's (percent and number of U.S. households)
    • 22% Draw Among Pet-Owning Households
      • Table Pet Owner Shopper Base: Wholesale Club Channel Overall and Costco, Sam's Club, and BJ's, 2019 (percent and number of pet owning-households overall and by dog vs. cat vs. other pets owned)
    • 12% Draw Among Pet Category Shoppers
    • Higher Draw Among Owners of Two or More Dogs
  • Focus on Pet Category Shopper Demographics
    • Household Composition Patterns
      • Table Dog or Cat Product Shoppers by Generational Age Bracket: Wholesale Clubs, 2019 (percent and number in thousands of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Marital Status: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Presence and Age of Children in Household: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Race/Ethnicity: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Metro Area Classification: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Geographic Region: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Employment Status: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Number of Employed Adults in Household: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Household Income: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)
      • Table Dog or Cat Product Shoppers by Type of Residence: Wholesale Clubs, 2019 (percent and number of U.S. dog- or cat-owning households)

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