U.S. Pet Market Focus: Mass Market Channel Shoppers
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Published Feb 28, 2020 |
112 Pages |
Pub ID: LA16110868
The pet product shoe is officially on the other retail foot. After years of pet specialty superstores outperforming supermarkets and discount stores, in today’s humanized and pet parent-ized pet industry, the mass channels are now in the cat-bird’s seat. Two key developments, both intertwined with e-commerce, help explain this switch. First, mass retailers now feature very premiumized pet foods, including on-trend mass-market brands such as Rachel Ray Nutrish and Mars’ CRAVE; channel-straddling Freshpet, whose superpremium refrigerated fresh pet food requires heavy foot traffic and is big in Walmart; and formerly pet-specialty-exclusive brands such as Blue Buffalo and Nutro. Secondly, while e-commerce has grown the overall market and not merely cannibalized, there has nonetheless been an element of robbing Pet Stores to pay Paul as pet superstores take most of the e-commerce hit.
Focusing on the new landscape of competition and interplay between brick-and-mortar channels and the Internet, U.S. Pet Market Focus: Mass Market Shoppers examines dog- or cat-owner shopper dynamics in the following retail sectors:
The shopper data presented in U.S. Pet Market Focus: Mass Market Shoppers draw on two main sources: Simmons Research Summer 2019 booklet-based consumer surveys (with a sample size of nearly 23,000) and Packaged Facts’ online surveys of pet owners (with a sample size of 2,000). This data-rich report contains numerous tables, figures, and images corresponding to these key pet retailing channels and competitors.
Focusing on the new landscape of competition and interplay between brick-and-mortar channels and the Internet, U.S. Pet Market Focus: Mass Market Shoppers examines dog- or cat-owner shopper dynamics in the following retail sectors:
- Supermarkets
- Discount stores (discount mass merchandisers/supercenters such as Walmart or Target)
- Warehouse clubs (Costco, Sam’s Club, and BJ’s Wholesale Club).
The shopper data presented in U.S. Pet Market Focus: Mass Market Shoppers draw on two main sources: Simmons Research Summer 2019 booklet-based consumer surveys (with a sample size of nearly 23,000) and Packaged Facts’ online surveys of pet owners (with a sample size of 2,000). This data-rich report contains numerous tables, figures, and images corresponding to these key pet retailing channels and competitors.
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