MarketLooks: Packaging & Serving Size
MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The U.S. Market for Convenience Foods, Volume 3: Packaging and Serving Size Trends
Published: May 2004
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The following isWith convenience one of the overriding trends in the packaged foods industry, new forms and sizes of packaging are revolutionizing what it means to be convenient and taking the notion of convenience to ever greater heights. Grab-and-go soups, seasoned tuna salad in pouches, vacuum-packed steaks and chicken breasts, ready-to-brew coffee in pods—all these and more are changing the way Americans eat and cook.
In a unique new trend-based format developed by Packaged Facts, Convenience Foods Packaging and Serving Size Trends examines convenience packaging and serving size trends across a broad range of food categories, from prepared meals to snacks and beverages, covering the full range of storage temperatures (frozen, refrigerated, and shelf-stable) as well as different serving sizes, from single-serve portions and bite-size minis to family packs and resealable eat-now/eat-later options.
The report explores all areas of the convenience foods market, examining trends for growth, new product developments, and consumer attitudes and their current and projected impact on sales of convenience foods. It provides up-to-date case histories of industry-changing packaging innovations, including those from smaller, up-and-coming companies; spotlights new products and current distribution trends; and pinpoints trends and marketing opportunities. You’ll also benefit from extensive data, presented in easy-to-read and practical charts, tables, and graphs.
The U.S. Market for Convenience Foods, Volumes 1-3
Convenience Foods Packaging and Serving Size Trends is the third of a three-part series on the convenience foods market, which also covers Frozen Meals and Appetizers/Snacks (Volume 2, April 2004) and Ready Meals and Side Dishes (Volume 1, March 2004). An Executive Overview of all three volumes will be available to purchasers of the three-volume set upon publication of the final volume, providing a cross-comparison of opportunities and competition in these inter-related sectors of the convenience foods market.
the abstract from the full report:
- The Overview
- Product Categories
- Market Trends and Drivers
- Competitive Situation
- Packaging and Serving Size Trends
- Retail Trends
- The Consumer
- Trends and Opportunities
- Campbell Soup Co.
- Del Monte Foods Co.
- Procter & Gamble Co.