Online Grocery Shopping in the U.S., 2nd Edition

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Published Oct 8, 2018 | 109 Pages | Pub ID: LA15643872
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Online Grocery Shopping in the U.S., 2nd Edition

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The U.S. online grocery market has been rapidly expanding in recent years due to increased smartphone usage, better website and mobile interfaces, and expansion of crowdsourced business models. With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – Online Grocery Shopping in the U.S., 2nd Edition is packed with quantitative and qualitative projections to help food and beverage producers, retailers, packaging companies, investors, and service providers gauge consumer perspectives and opportunities for growth in a rapidly evolving and competitive market.
  • After Amazon’s June 2017 acquisition of Whole Foods, the online grocery market has been changing rapidly as store-based grocers have raced to compete with Amazon in the online grocery space.
  • Walmart is taking drastic measures to expand its online grocery services and offer store pickup options at all of its stores across the U.S. in order to become the top online grocery provider.
  • Pickup is becoming a favored option for receiving online orders to solve the last-mile delivery problem.
  • Creating online marketplaces and collaborating with local producers can convince more customers to shop for groceries online if they are supporting local businesses.
  • Baby Boomers and the Silent Generation are least likely to do their grocery shopping online, but represent a major marketing opportunity because they may have mobility issues that limit their ability to drive to a store or to carry groceries.
Online Grocery Shopping in the U.S., 2nd Edition delivers actionable predictions and recommendations designed to guide retailers, service providers, food marketers, and investors in making business decisions by providing data and insights about the online grocery market.


Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys conducted in 2018, Online Grocery Shopping in the U.S., 2nd Edition is the go-to source for a complete understanding of the U.S. online grocery market. This report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the entire food and beverage market and broader online shopping market.

Online Grocery Shopping in the U.S., 2nd Edition forecasts market size and growth for each category (2018-2023); examines new online shopping availability; surveys retail channel trends including cross-channel shopping vs. customer loyalty; and analyzes trends and shifts in the needs of today’s grocery shoppers. This report tabulates online grocery sales by product type, retailer category, and channel of delivery and projects online grocery sales through 2023. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous photographs of advertising, online shopping interfaces, and other images across key channels.

Report Methodology

The information contained in Online Grocery Shopping in the U.S., 2nd Edition was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to online grocery shopping services and food and beverage preferences. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing. Our estimates of market size and company performance are based on reported revenues of e-commerce companies and grocery chains, news reports, and more. 

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