Nutritional Supplements in the U.S., 6th Edition

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Published Jun 20, 2014 | 166 Pages | Pub ID: LA5192146

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Nutritional Supplements in the U.S., 6th Edition

Need a comprehensive source of data and analysis on the nutritional supplement industry? Look no further than Nutritional Supplements in the U.S., the 6th edition of Packaged Facts’ leading market research survey on this projected $16.4 billion market.

This is a market that has experienced ups and downs. Negative press about supplement safety and effectiveness not surprisingly had a chilling effect – sales of products slowed in 2013, going into 2014. Consumer eating habits also had an effect – with people eating more functional foods and beverages, there was less need to supplement a meal with pills. Functional foods provide the nutritional boost – so, in effect, people could have their cake and eat it, too.

Hard hit were omega-3/fish oil and calcium bone supplements, suffering double digit declines in 2013. But the picture wasn’t entirely bleak: digestive health and probiotic sales have been healthy, posting an almost 25% increase in sales of such supplements in the multi-outlet channel in 2013. Looking ahead, sales of nutritional supplements will experience an increased growth rate between 2014 and 2018, with sales expanding due to an aging population, rising consumer involvement in personal health, and a growing expectation of personalization for virtually all services and products.

Nutritional Supplements in the U.S., 6th Edition contains comprehensive data on the U.S. market for dietary supplements, including historical (2009-2013) and forecasted (2014-2018) retail sales data. Featured in the report are discussions of key trends affecting the marketplace, growth and consumer demographics. The report also profiles innovative and growing supplement marketers and retailers providing nutritional supplements in the U.S. and ranks marketers in terms of sales for a number of different nutritional supplement segments and categories.

Report Methodology

The information in Nutritional Supplements in the U.S., 6th Edition is based on primary and secondary research. Primary research entailed interviews with companies, distributors and retailers to obtain information on new product and packaging trends, marketing programs, distribution methods, and technological breakthroughs. Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, government reports, company literature, and corporate annual reports. Sales of packaged products are based on available sales data from IRI’s InfoScan multi-outlet (MULO) data service, estimates reported in the trade and consumer press, industry experts, and participating supplement manufacturers and retail outlets. Consumer findings are derived from Packaged Facts’ proprietary survey conducted in August 2012 and Experian’s Simmons National Consumer Study (NCS) surveys, which provide current data on consumers’ purchasing habits, preferences and perspectives.

What You’ll Get in This Report

Nutritional Supplements in the U.S., 6th Edition makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective players can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Nutritional Supplements in the U.S., 6th Edition offers. Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You’ll Benefit from This Report

If your company is already doing business in the nutritional supplements market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for nutritional supplements in the U.S., as well as projected markets and trends through 2018.

This report will help:
  • Marketing managers identify market opportunities and develop targeted promotion plans for nutritional supplements.
  • Research and development professionals stay on top of competitor initiatives and explore demand for nutritional supplements amongst different population demographics.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy nutritional supplements.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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        •   Condition-Specific Supplement Market Shares by IRI-Tracked Sales, 2013 (in percent and million dollars)
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      •   Top 10 Supplements Most Often Used, 2009-2013 (percent)
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        •   U.S. Population, 2010-2020 (in millions and percent)
        •   Projected Adult Supplement Use by Age, 2010-2020 (in millions)
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        •   Share of U.S. Population Watching Diet, 2009-2013 (percent)
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        •   Use of Vitamins A, B12 and D, 2009 & 2013
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        •   Multi-Outlet Supplement Sales by Segment, 2012-2013 (in million $ and million 10 count)

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        •   Multi-Outlet Private Label and Brand Name Supplement Sales, 2012-2013 (in million $ and million 10 count)
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      •   Multi-Outlet Condition-Specific Supplement Sales, 2012-2013 (in million $ and million 10 count)
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        •   Joint Pain in U.S. Adults, 2011 (in percent)
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      •   Multi-Outlet Supplement Sales of Children's Supplements by Segment, 2012-2013 (in million $ and million 10 count)

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        •   Demographics of Herbal Supplement Use, 2013 (index)
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      •   Supplement Sector Mergers & Acquisitions, Aug. 2012-Apr. 2014
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        •   Top Nutritional Supplement Marketers by IRI-Tracked Sales, 2013 (in million dollars and percent)

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        •   Top Nutritional Supplement Brands by IRI-Tracked Sales, 2013 (in million dollars and percent)

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        •   Nutritional Supplement Segment Market Shares by IRI-Tracked Sales, 2013 (in percent)
        •   Top Five Mineral Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Multivitamin Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five 1&2 Letter Vitamin Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Liquid Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)

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        •   Condition-Specific Supplement Market Shares by IRI-Tracked Sales, 2013 (in percent)
        •   Top Five Digestive Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   ReNew Life Formula's Top Brands by IRI-Tracked Dollar Sales and Sales Share, 2013 (in million dollars and percent)
        •   Top Five Vitamin C/Immunity Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Joint Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Eye Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Bone Health/Calcium Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Selected Leading Women's Health Supplement Brands by IRI-Tracked Dollar Sales, 2013 (in million dollars and percent/dollar change)
        •   Selected Leading Men's Health Supplement Brands by IRI-Tracked Dollar Sales, 2013 (in million dollars and percent/dollar change)
        •   Top Five Heart Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Brain Health Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Cosmetic Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)
        •   Top Five Energy Supplement Brands by IRI-Tracked Dollar Sales and Segment Share, 2013 (in million dollars and percent)

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        •   Top Children's Nutritional Supplement Brands by IRI-Tracked Sales, 2013 (in million dollars and percent)

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      •   Key Demographics of Supplement Users Incorporating Probiotics into Their Diet, 2013 (index)
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        •   Change in Fish Oil Supplement Use by Demographic, 2012-2013 (percent & weighted sample in thousands)
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      •   IRI-Tracked Multi-Outlet Sales of Nutritional Supplements for Period Ending January 26, 2014 (in millions of dollars & million 10 cnt)

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        •   Percentage of Consumers Purchasing Vitamin/Mineral/Supplement Products by Retail Channel, May/June 2010 vs. August 2012 (percent)
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      •   Alexa Rank of Top Online Nutritional Supplement Retailers, February 2014 (rank)
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        •   IRI-Tracked Multi-Outlet Sales of Private Label Nutritional Supplements for the Period Ending January 26, 2014 (in million 10 count)
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      •   Types of Supplements Most Often Used, 2009-2013 (percent)

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      •   Supplement Use vs. Population Getting Adequate Nutrition by Supplement Type (percent)

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        •   Diet and Health Choices in Supplement Users, 2013 (index)
        •   Diet and Health Choices by Frequency of Supplement Use, 2013 (index)
        •   Potential Health Cost Savings from Supplement Use, 2013-2020 (in billion $)
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        •   Nutritional Supplement Usage: Overall Demographic Patterns, 2013 (percent, number and index of U.S. adults)

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        •   Percentage of Adults Using Nutritional Supplements: By Age Bracket, 2009 vs. 2013 (percent and number in millions of U.S. adults)
        •   Percentage of Adults Using Nutritional Supplements: By Ethnicity, 2009 vs. 2013 (percent and number in millions of U.S. adults)
        •   Percentage of Adults Using Nutritional Supplements: By Region, 2009 vs. 2013 (percent and number in millions of U.S. adults)
        •   Percentage of Adults Using Nutritional Supplements: By Household Income and Value of Residence, 2009 vs. 2013 (percent and number in millions of U.S. adults)
        •   Household Use of Adult Nutritional Supplements & Children's Vitamins 2009/2010* vs. 2013 (percent and number in millions of U.S. adults)

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        •   Key Demographic Supplement User Indicators by Supplement Type, 2013 (index)
        •   Demographic Indicators for Nutritional Supplement Usage by Brand/Brand Line, 2013 (percent and index of U.S. adults)

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