MarketLooks: The U.S. Market for Non-Chocolate Candy
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Title: The U.S. Market for Non-Chocolate Candy
Published: August 2007
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The following is the abstract from the full report:
Candy makes a potentially sour situation sweet! Though faced with a largely mature U.S. market, rising manufacturing costs, and consumer health and obesity concerns, the non-chocolate candy market has managed to drive innovation and sales. Healthier non-chocolates are gaining ground, particularly those based on diet benefits, such as sugar-free candies, which have surged in sales, and functional and fortified candies, which are seeing increased product introductions. If anything is an indicator of the health juggernaut, it is the consistent growth of single-serving in non-chocolate candy.
Market growth was particularly robust in 2006 with a 7% gain over 2005 retail sales of $8.3 billion, driven by the integration of health benefits into new product launches, and aided by cross-category innovation and sales through non-traditional retailers. The question is, what can sustain this growth for the future? Organics. For the first time, Packaged Facts has devoted an entire chapter to the role of organics in the non-chocolate candy market.
Packaged Facts’ new report, The U.S. Market for Non-Chocolate Candy, analyzes sales and growth potential for hard and chewy non-chocolates, kids’ novelty and interactive candies, mints other than breath fresheners, fruit- and mint-flavored candies, non-chocolate nut candies, licorice and gummies, diet candies, and seasonal offerings. The report surveys marketing and new product trends and dissects consumer demographics for non-chocolate candy overall, fruit/mint non-chocolates, caramel/nut non-chocolates, and leading brands. The report also tracks variations in food- and health-related attitudes among adult consumers of non-chocolate candy, presenting comparisons with chocolate candy, as well as detailed brand preference data for teens (age 12-17) and children (age 6-ll) as prime consumers.
Report Methodology The information in The U.S. Market for Non-Chocolate Candy is based on both primary and secondary research. Primary research involved on-site examination of retail outlets and interviews with marketing, public relations and industry analysts within the candy market. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2006) compiled by TNS Media Intelligence, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2007. New product information is gathered via literature research, personal interviews and data compiled by Productscan, a service of Datamonitor.