The U.S. Market for Natural and Organic Personal Care Products, 2nd Edition
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Natural and/or organic personal care sales have rocketed to $4.3 billion, and may reach $6.6 billion in 2010 -- a jump of more than 50%. Led by Baby Boomers and Gen-Xers, Americans are craving safer, non-chemical-based toothpastes, deodorants, anti-aging preps, shampoo, makeup, etc. As a result, this market has broken out from the burgeoning health food/HBC channel, and is exploding in mass retail (supermarkets, chain drugstores, mass merchandisers). Think of it: Natural/organic personal care items available everywhere in mainstream stores, even while the “alternative” health food/HBC channel builds to become a kind of second mainstream; this dream is already becoming reality.
In Packaged Facts’ latest edition of The U.S. Natural and Organic Personal Care Market, execs looking to ride the wave can find sales history and forecasts, company rankings, ad expenditures, and Simmons demographic data. Case studies include Tom’s of Maine, Levlad, Jason Natural Cosmetics, Burt’s Bees, Estee Lauder, and others. All of these sections feature Packaged Facts’ famous in-depth analysis.
The information in The U.S. Market for Natural and Organic Personal Care Products
is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the personal care market and consultants to the industry. Market size data was derived from Information Resources, Inc. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd. Consumer information was derived from Simmons Market Research Bureau, fall 2004 National Consumer Survey.
What You’ll Get in this Report
The U.S. Market for Natural and Organic Personal Care Products makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that The U.S. Market for Natural and Organic Personal Care Products offers. The report addresses the following segments:
- The Market (including market size and composition, and projected market growth)
- The Marketers (including discussions of specific marketer brand and market shares)
- Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
- Retail and Internet Strategies
- The Consumer (who’s buying what, and where)
- The Products
- Trends and Opportunities
Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.
How You Will Benefit from this Report
If your company is already competing in the natural/organic care industry, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for natural personal care products, as well as projected sales and trends through 2009. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for natural care products based on Simmons data.
This report will help:
- Marketing Managers identify market opportunities and develop targeted promotion plans for natural and organic personal care products.
- Research and development professionals stay on top of competitor initiatives and explore demand for natural and organic personal care products.
- Advertising agencies working with clients in the personal care industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
- Business development executives understand the dynamics of the market and identify possible partnerships.
- Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.