Natural and Organic Foods and Beverages in the U.S., 5th Edition

Published Sep 28, 2016 |
226 Pages |
Pub ID: LA5815680
Special offer: now 20% off original full report price
Natural and Organic Foods in the U.S., 5th Edition
The marketplace for natural and organic foods and beverages is undergoing tremendous expansion and change. At the retail level, while Whole Foods Market remains the dominant natural foods supermarket chain,Report Scope & Methodology
This completely revised report, Natural and Organic Foods in the U.S., Fifth Edition, is divided into six chapters. After the Executive Summary, the Overview chapter presents an overview of this dynamic market segment, analyzing sales and industry growth potential, and identifying key issues and trends that will affect the marketplace through 2021. The next chapter, Retail Trends, examines the upsurge of retail competition, profiling 17 retailers including Albertsons, Amazon.com, Costco, Farmers Markets, Fresh Thyme Farmers Market, Kroger, Sprouts Farmers Market, Trader Joe’s, Walmart, Whole Foods Market, and more. The Marketers chapter lists major marketers and their natural/organic brands, discusses the influx of private label into this marketplace, and profiles seven key marketers and their marketing positions. Marketing and New Product Trends highlights key trend in the natural/organic market, including clean label, ingredients trends, and trends by food and beverage categories. The Consumer chapter analyzes data from a proprietary Packaged Facts National Consumer Survey conducted in July-August 2016, examining consumer attitudes and behaviors toward natural/organic foods and beverages as well as retail shopping patterns. Included are copious tables, charts, graphs, and illustrations that reinforce and make points in the text easy to grasp.In addition to the Packaged Facts consumer survey, our primary research for Natural and Organic Foods in the U.S. entailing interviews with members of the industry, and on-site examination of products in retail stores. Secondary research involved evaluating and comparing data and reports from government agencies such as the U.S. Department of Agriculture (USDA) and trade associations such as the Organic Trade Association (OTA); and reviewing more than 600 articles in consumer and industry publications, websites, and blogs; annual reports, earnings call transcripts, and marketing literature of individual companies; and other reports by Packaged Facts. Secondary research involved evaluating and comparing data and reports from government agencies such as the U.S. Department of Agriculture (USDA) and trade associations such as the Organic Trade Association (OTA); and reviewing more than 600 articles in consumer and industry publications, websites, and blogs; annual reports, earnings call transcripts, and marketing literature of individual companies; and other reports by Packaged Facts.