Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products

 
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Published Oct 28, 2020 | 203 Pages | Pub ID: LA16390694
Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products

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Although the first plant-based meat substitutes were developed for vegans and vegetarians, flexitarians and omnivores are now the key target market for plant-based meat analogues and related products.

More consumers than ever before want to eat more plant-based foods because:
  • They think products that come from plants are healthier.
  • Ongoing publication of news stories about animal abuse and poor conditions at industrial farms is causing people to think more about where their food comes from and what impact it has on the world and the animals being used.
  • Concerns about climate change are leading consumers to question whether meat is part of a sustainable diet.
Health concerns are among the biggest factors in convincing consumers to switch their diets to include more plant-based foods or to reduce meat consumption and adopt a more plant-forward diet. The perception that plant-based meat products are healthier than conventional meat has driven increased sales of these alternatives among those looking to improve their diet.

Additionally, a number of companies are working on developing cell-based meat cultured from animal cells, although none of these products are yet approved on the U.S. consumer market. These products will remove slaughter from the equation and create opportunities for consumers to eat meat without the animal welfare and environmental impacts of the meat industry. Nonetheless, there are a number of challenges these products will face going forward.

With a focus on “what’s next” and current consumer trends, Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products is packed with insights about consumer trends, behavior, and motivations to help food and beverage producers, retailers, packaging companies, foodservice providers, employers, and investors gauge consumer perspectives and find areas for growth in a competitive food and beverage market.

Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products delivers actionable predictions and recommendations designed to guide food and beverage producers, retailers, and investors in making business decisions by providing data and insights about what consumers want from meat alternatives and who currently eats plant-based meat.

Scope

Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products is the go-to source for a complete understanding of the U.S. market for plant-based meat products and the coming market for cell-cultured meats. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical sales of plant-based meat products are available for 2018 and 2019 as well as forecasts for 2020, 2024, and 2029. Sales are segmented by type (beef, chicken, veggie/fruit specified, non-specified meat, pork, seafood, turkey, and other plant-based meat); form (bacon; burgers; chunks and strips; deli slices; grounds; links; meatballs; nuggets, tenders, and cutlets; patties; and other forms), and storage method (frozen, refrigerated, and shelf stable).

The market for cell-cultured/cultivated meat products is forecast for 2024, 2029, 2034, and 2039.

Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products examines product marketing; company trends, funding, and development of new products; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.

Report Methodology

The information contained in Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of vegan, vegetarian, and flexitarian consumers and their relevant food and beverage preferences.

Supplementing Packaged Facts’ exclusive survey is analysis of the 2020 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, and perception of health benefits in foods.

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