Ketchup, Mustard and Mayonnaise in the U.S.

 
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Published Nov 1, 2006 | 146 Pages | Pub ID: LA1209575

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Ketchup, Mustard and Mayonnaise in the U.S.


The U.S. sandwich spread market - ketchup, mustard and mayonnaise - has been stagnant from 2001 and 2005. Retail market sales for sandwich spreads in 2005 stood at $3 billion, down two percent from 2004 sales. Packaged Facts' report, Ketchup, Mustard and Mayonnaise in the U.S., provides market research on the sauce and condiment production industry, and the products that are contributing to industry demand.

The market for ketchup, mustard, and mayonnaise has shifted in response to American consumers' increasingly hectic lifestyles that translate into less time spent at home and even less time spent cooking. Many households are, therefore, shifting either toward quick meals at restaurants or to readymade meals. As the number of meals prepared at home has dropped, sandwich spread purchases have also declined. Also, with changing eating habits, consumers are switching to bolder and spicier flavors leading to the growth of other condiments, most notably salsa. Another reason for a flat sandwich spread market is the lack of product innovation.

So what’s a marketer to do? Ketchup, Mustard and Mayonnaise in the U.S., new from Packaged Facts, examines the challenges facing companies that market these sandwich spreads, and offers insight and analysis that marketers can use to kick start the ketchup, mustard and mayonnaise market back into growth.

Report Methodology
The information in Ketchup, Mustard and Mayonnaise in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the food market and consultants to the industry. Market size data was derived from Information Resources, Inc. and trade sources. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Datamonitor. Consumer information was derived from Simmons Market Research Bureau, spring 2006 National Consumer Survey.

What You’ll Get in this Report
Ketchup, Mustard and Mayonnaise in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Ketchup, Mustard and Mayonnaise in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares)
  • Competitive Profiles (of the mainstream marketers, specialists and up-and-coming niche players, and analyses of the products they market)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the sandwich spreads market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for ketchup, mustard and mayonnaise, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data, and a detailed discussion of the consumer for these products.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for sandwich spreads.
  • Research and development professionals stay on top of competitor initiatives and explore demand for ketchup, mustard and mayonnaise.
  • Advertising agencies working with clients in the food industry understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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