Home Organization Market: Retail and Industry Trends and Analysis

 
Online Download $7,500
Global Site License $10,100
Home Organization Market: Retail and Industry Trends and Analysis

Home Organization Market: Retail and Industry Trends and Analysis is the authoritative market research resource on the burgeoning home organization market. Combining the retail and consumer expertise of Packaged Facts with the materials and manufacturing and materials expertise of the Freedonia Group, this report offers a unique perspective on a industry that is projected to generate$19.5 billion in retail sales by 2021.

This comprehensive report features Packaged Facts' Home Organization in the U.S., 4th Edition, which views the market through the lens of categories and segments. This report is consumer/marketing focused, with an emphasis on trends, consumer analysis, and retail. Complementing this coverage is Freedonia's Home Organization Market in the US by Material, Product, Room and Market, 7th Edition. This study views the market through the lens of room and type. Freedonia is industrial/manufacturing focused, with more emphasis on materials, pricing, and manufacturers.

Both reports use the same estimates for market sizing. But the advantage this comprehensive package provides is that Packaged Facts offers the market from a retail perspective, while Freedonia reports at the manufacturing level, providing a complete picture of the home organization market today and where it will stand in the five years ahead.
Home Organization in the U.S.: General Purpose, Closets, Garages, and Storage Sheds, 4th Edition

CHAPTER 1 EXECUTIVE SUMMARY
SCOPE OF THE REPORT
Market Definition
THE MARKET
Retail Sales of Home Organization Products Reach $16 Billion in 2016
Figure 1-1 U.S. Retail Sales of Home Organization Products, 2012-2016 (in millions of dollars)
Retail Sales by Product Category
Retail Sales by Product Segment
Sales of DIY Products by Retail Channel0
Figure 1-2 Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016
Projected Market Growth
Figure 1-3 Projected U.S. Retail Sales of Home Organization Products, 2016–2021 (in millions of dollars) .. 11
THE MARKETERS
Introduction
MARKETING AND NEW PRODUCT TRENDS
Decluttering with KonMari
Illustration 1-1: Marie Kondo’s KonMari Method
Customized and Flexible Storage Options
Custom Closets Still Most Important for Many
Specialty Storage Still in Demand
Illustration 1-2: Arc Shelf
Decor Important to More Consumers
She Sheds Compete with Man Caves
Made in USA to Get Stronger
DISTRIBUTION AND RETAILING
Private Label Store Brands and Exclusives Important to Retailers
Omni-Channel Retailing Essential
Illustration 1-3: Home Depot’s Interconnected Retail Initiative
THE CONSUMER
Consumers Still Cautious Despite Optimism and Confidence
Figure 1-4 Confidence Level on Simmons’ 8 Point Purchase Propensity Scale, 2006-2016 (percent of adults)
Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
Increasing Internet Use for Product Research and Shopping
American Nests Continue to Expand
People Need More Home Organization Products
Figure 1-5 Places or Uses for Which People Could Use More Home Organization Products, 2016 (percent) 22
CHAPTER 2 THE MARKET
SCOPE OF THE REPORT
Methodology
Market Definition
Retail Sales of Home Organization Products Reach $16 Billion in 2016
Figure 2-1 U.S. Retail Sales of Home Organization Products, 2012-2016
Retail Sales by Product Category
Figure 2-2 Share of U.S. Retail Sales of Home Organization Products by Category, 2016 (percent)
Figure 2-3 U.S. Retail Sales of Home Organization Products by Category, 2012-2016 (in millions of dollars) 32
Retail Sales by Product Segment
Figure 2-4 Share of U.S. Retail Sales of Home Organization Products by Segment, 2016 (percent)
Figure 2-5 U.S. Retail Sales of Home Organization Products by Segment, 2012-2016 (in millions of dollars) 34
Sales of DIY Products by Retail Channel
Figure 2-6 Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
Regional Sales Differences
Figure 2-7 Full or Partial Basements in New Single-Family Houses Completed: 2005, 2010, and 2015 (percent of houses)
Factors Affecting Market Growth
Housing and Households
Figure 2-8 Number of U.S. Households, 2005-2015 (in millions)
Figure 2-9 U.S. Home Ownership, 2004-2016 (percent)
Figure 2-10 Annual Existing Home Sales and Housing Starts, 2002-2016 (total number)
Economy and Spending
Figure 2-11 U.S. Unemployment Rate, 2004-2016 (percent)
Figure 2-12 Real Median Household Income, 2004-2015 (dollars)
Figure 2-13 Change in Real GDP and Personal Consumption Expenditures, 2007–2016 (percent change) .. 53
Figure 2-14 U.S Consumer Credit Outstanding, 2004-2016 (in billions of dollars)
Figure 2-15 U.S. Mortgage Debt Outstanding on One to Four Family Homes, 2004-2016 (in billions of dollars)
Figure 2-16
Remodeling Market Index, 2004-2016
Figure 2-17 Total CPI and CPI for Household Furnishings/Operations, 2006-2016
Continued Popularity of Self-Storage Facilities Shows Need for Home Storage
Projected Market Growth
Figure 2-18 Projected U.S. Retail Sales of Home Organization Products, 2016–2021 (in millions of dollars) 65
CHAPTER 3 THE MARKETERS
INTRODUCTION
Leading Marketers
Mergers, Acquisitions, Divestitures
Competitive Profiles
CHAPTER 4 MARKETING & NEW PRODUCT TRENDS
PRODUCT TRENDS
Decluttering with KonMari
Illustration 4-1: Marie Kondo’s KonMari Method
Shimau (Smart Storage)
Illustration 4-2: Panasonic “Shimau” (Smart Storage) Storage Products
Customized and Flexible Storage Options
Illustration 4-3: Icube
Custom Closets Still Most Important for Many
Illustration 4-4: His and Hers Closets
Consumers Want Easy Solutions
Illustration 4-5: ID and Write n’ Wipe Storage
Illustration 4-6: Lazy Lee 360 Organizer
Portability
Illustration 4-7: Meori Foldable Boxes
Illustration 4-8: Poppin’s Storage Box Seat and Bench
Illustration 4-9: Cosy Home Portable Clothes Closet
Long-Term Storage
Illustration 4-10: Totes Designed for Long-Term Storage
Specialty Storage Still in Demand
Illustration 4-11: Arc Shelf
Illustration 4-12: Park-a-Purse Organizer
Illustration 4-13: Glideware
Storage Opportunities in Wasted and Empty Space
Illustration 4-14: Wall Storage
Maximizing Storage in Small Spaces
Illustration 4-15: YouCopia Cabinet Organizers
Kids Storage Continues Growing
Illustration 4-16: Target’s Pillowfort Kids Private Label Brand
Partnerships and Licensing Deals Still Attractive
Illustration 4-17: Caterpillar Garage Storage
Illustration 4-18: Paula Deen Specialty Organizers
Decor Important to More Consumers
Illustration 4-19: Container Store’s Knit Collection
Illustration 4-20: Honey-Can-Do Twisted Totes
Illustration 4-21: Easy Closet’s New Wood Grain Textured Colors
Illustration 4-22: Cynthia Rowley and Paperchase Collections at Staples
Illustration 4-23: Office by Martha Stewart
Outdoor Storage More Decorative
Illustration 4-24: Stylish Pent Sheds
Illustration 4-25: She Sheds
Awareness, Availability and Cost Biggest Obstacles for Green Products
Illustration 4-26: Koziol’s Sustainably Made Storage Products
Illustration 4-27: Mindora Storage Baskets
MARKETING PRACTICES AND TRENDS
Illustration 4-28: Organized Living Web Redesign
Consumers Need Help
Illustration 4-29: Closetmaid’s 3D Design Tool
As Seen On/In: Product Placement in Media Builds Awareness and Trust
Illustration 4-30: As Seen On/In
Houzz Remains Major Internet Community for Manufacturers
Illustration 4-31: Houzz
Blogs Build Community
Illustration 4-32: Gladiator Blog
Back to School Key Selling Season
Illustration 4-33: Container Store Dorm
Illustration 4-34: Back-to-College Promotions and Products
Consumers Like Contests
Illustration 4-35: Manufacturer Contests
Price Remains Important for Consumers
Illustration 4-36: Sales Events
Made in USA to Get Stronger
Illustration 4-37: Promoting Made in the USA
CHAPTER 5 DISTRIBUTION AND RETAILING
DISTRIBUTION CHANNELS
SALES OF DIY PRODUCTS BY RETAIL CHANNEL
Figure 5-1
Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
Figure 5-2 Share of U.S. Sales of DIY Home Organization Products by Retail Channel, 2016 (percent)
Discount Stores
Home Centers and Hardware Stores
Specialty Channel
Other Outlets
Private Label Store Brands and Exclusives Important to Retailers
Illustration 5-1: Target’s Pillowfort Kids Private Label Brand
Illustration 5-2: Menards Dakota Private Label Brand
Distribution
Omni-Channel Retailing Essential
Illustration 5-3: Home Depot’s Interconnected Retail Initiative
Key Retailers
Illustration 5-4: Lowe’s Omni-Channel
Illustration 5-5: Ikea Sektion Kitchen
Illustration 5-6: Wayfair’s The Way Home TV Series
Illustration 5-7: Houzz
CHAPTER 6 THE CONSUMER
Sources
Consumer Confidence Reaches New Highs
Figure 6-2 Percent of Highly Confident Consumers by Age Group, 2004-2015
Consumers Optimistic About Future
Figure 6-3 Percent Agreeing “I Am Optimistic about the Future,” 2015
Figure 6-4 Percent Agreeing “My Job Prospects Look Good over the Next Few Years,” 2015
Figure 6-5 Adults’ Level of Confidence on Simmons’ 8 Point Purchase Propensity Scale, 2006-2016 (percent)
Men and 25 to 54 Year Olds Have Highest Purchase Propensity
Being Efficient and Organized: 40% of Adults Below Average, 34% Above Average
Americans Spend Most on Housing and Homes
Recent Uptick in Home Remodeling
Recent Increase in Do-It-Yourself Home Remodeling
Figure 6-6 Who Did Interior/Exterior Home Remodeling in Last 12 months, 2006-2016 (percent of households)
Figure 6-7 Total Home Improvement Product Spending, 2006-2016 (percent of households)
Over 2 Million Households Purchased a Storage Shed in 2016
Figure 6-8 Amount Spent on Storage Sheds, 2006-2016 (percent of households)
Figure 6-9 Who Installed Shed in Last 12 months, 2006-2016 (percent of households)
Over 2% of Households Plan to Remodel Basements, Attics, or Garages in Next 12 Months
Lifestyle/Psychographic Attitudes of Remodelers
Lifestyle/Psychographic Attitudes of Shed and Wall Unit/System Purchasers
Consumer Attitudes Measured with Simmons Segmentation System
Increasing Internet Use for Product Research and Shopping
Awareness, Availability and Cost Biggest Obstacles for Green Products
Consumer Demographics and Impact on Storage, Organization
American Nests Continue to Expand
Illustration 6-1: Lennar’s Next Gen Home
People Need More Home Organization Products
Figure 6-10 Percent Agreeing with Statements about Home Organization Products, 2016
Figure 6-11 Percent Strongly Agreeing with Statements about Home Organization Products, by Age Group, 2016
Style and Attractiveness Important; Brand Name Not So Much
Figure 6-12 Percent Agreeing with Style and Brand Statements about Home Organization Products, 2016
Figure 6-13 Percent Strongly Agreeing with Style and Brand Statements about Home Organization Products, by Age Group, 2016
Consumers Need More Storage Most in Closets, Kitchen and Pantry
Figure 6-14 Places or Uses for Which People Could Use More Home Organization Products, 2016
(percent)
Figure 6-15 Places or Uses for Which People Could Use More Home Organization Products, by Age Group, 2016
APPENDIX
Home Organization Market in the US by Material, Product, Room and Market, 7th Edition

1. EXECUTIVE SUMMARY
2. OVERVIEW
Key Findings
Consumer Home Organization Trends
Design & Style
Urban Living & Downsizing
Alternative Storage Options
Self-Storage Market
Pricing
US Foreign Trade
3. MATERIALS
Key Findings
Demand by Material
Metal & Wire
Sales Trends
Product Trends
Suppliers
Plastic
Sales Trends
Product Trends
Suppliers
Wood
Sales Trends
Product Trends
Suppliers
Wicker, Rattan, & Other
Sales Trends
Product Trends
Natural Fibers
Canvas & All Other Materials
Suppliers
4. PRODUCTS
Key Findings
Demand by Product
Bins, Baskets, & Totes
Sales Trends
Household Spending on Bins, Baskets, & Totes
Materials
Changes in Market Value Shares
Mid-Priced Products
Rooms
Suppliers
Shelving
Sales Trends
Materials
Rooms
Suppliers
Modular Units
Scope
Sales Trends
Customizable Options
Materials
Rooms
Suppliers
Hanging Storage
Sales Trends
Materials
Rooms
Suppliers
Accessories & Other
Scope
Sales Trends
Materials
Rooms
Suppliers
5. ROOMS
Key Findings
Demand by Room
Closets
Sales Trends
Impact of Baby Boomers and Empty Nesters
Impact of Multifamily Housing Trends
Product Trends
Suppliers
Garages
Sales Trends
Remodeling Trends
Product Trends
Suppliers
Family Rooms
Sales Trends
Product Trends
Suppliers
Bedrooms
Sales Trends
Product Trends
Suppliers
Pantries & Kitchens
Sales Trends
Product Trends
Suppliers
Bathrooms & Utility Rooms
Sales Trends
Product Trends
Suppliers
Other Areas
Scope
Sales Trends
Product Trends
6. MARKETS
Key Findings
Demand by Market
Do-It-Yourself
Market Outlook by Room
Retailers
Professional Installation
Market Outlook by Room
Builders & Remodeling Contractors
Suppliers
7. INDUSTRY STRUCTURE
Key Findings & Industry Composition
Market Share
Competitive Strategies
Distribution
Marketing
List of Industry Participants
8. APPENDIX
Scope
Methodology
Sources
Related Freedonia Group Studies
US Studies
Global Studies
Definitions & Abbreviations
Macroeconomic Data
Economic Environment
Demographic Trends
Consumer Trends
Consumer Spending
Consumer Financing
Residential Building Construction
Residential Improvements & Repairs
LIST OF TABLES
2. OVERVIEW
Table 2-1 | Key Home Organization Product Design & Style Trends
3. MATERIALS
Table 3-1 | Home Organization Product Demand by Material, 2006 - 2021
(million dollars)
Table 3-2 | Metal & Wire Home Organization Product Demand, 2006 - 2021
(million dollars)
Table 3-3 | Selected Suppliers of Metal & Wire Home Organization Products
Table 3-4 | Plastic Home Organization Product Demand, 2006 - 2021 (million dollars)
Table 3-5 | Selected Suppliers of Plastic Home Organization Products
Table 3-6 | Wood Home Organization Product Demand, 2006 - 2021 (million dollars)
Table 3-7 | Key Characteristics of Wood Home Organization Products
Table 3-8 | Selected Suppliers of Wood Home Organization Products
Table 3-9 | Wicker, Rattan, & Other Materials Home Organization Product Demand,
2006 - 2021 (million dollars)
Table 3-10 | Selected Suppliers of Wicker, Rattan, & Other Home Organization
Products
4. PRODUCTS
Table 4-1 | Home Organization Product Demand by Type, 2006 - 2021
(million dollars)
Table 4-2 | Bin, Basket, & Tote Demand by Material, 2006 - 2021 (million dollars)
Table 4-3 | Bins, Baskets, & Totes Preferred Characteristics and Products by Area
Table 4-4 | Selected Suppliers of Bins, Baskets, & Totes
Table 4-5 | Shelving Demand by Material, 2006 - 2021 (million dollars)
Table 4-6 | Selected Suppliers of Shelving
Table 4-7 | Modular Unit Demand by Material, 2006 - 2021 (million dollars)
Table 4-8 | Common Types of Details & Components in Modular Systems
Table 4-9 | Selected Suppliers of Modular Units
Table 4-10 | Hanging Storage Demand by Material, 2006 - 2021 (million dollars)
Table 4-11 | Key Characteristics of Hanging Storage by Material
Table 4-12 | Hanging Storage by Room
Table 4-13 | Selected Suppliers of Hanging Storage
Table 4-14 | Accessories & Other Home Organization Products Demand, 2006 - 2021
(million dollars)
Table 4-15 | Selected Suppliers of Accessories & Other Home Organization Products
5. ROOMS
Table 5-1 | Home Organization Product Demand by Room, 2006 - 2021
(million dollars)
Table 5-2 | Closets: Home Organization Product Demand, 2006 - 2021
(million dollars)
Table 5-3 | Typical Closet Organization Products by Type of Closet
Table 5-4 | Selected Suppliers of Home Organization Products Used in Closets
Table 5-5 | Garages: Home Organization Product Demand, 2006 - 2021
(million dollars)
Table 5-6 | Selected Suppliers of Home Organization Products Used in Garages
Table 5-7 | Family Rooms: Home Organization Product Demand, 2006 - 2021
(million dollars)
Table 5-8 | Selected Suppliers of Home Organization Products for Family Rooms
Table 5-9 | Bedrooms: Home Organization Product Demand, 2006 - 2021
(million dollars)
Table 5-10 | Selected Suppliers of Home Organization Products for Bedrooms
Table 5-11 | Pantries & Kitchens: Home Organization Product Demand, 2006 - 2021
(million dollars)
Table 5-12 | Selected Suppliers of Home Organization Products for Kitchens
& Pantries
Table 5-13 | Bathrooms & Utility Rooms: Home Organization Product Demand,
2006 - 2021 (million dollars)
Table 5-14 | Home Organization Needs by Type of Bathroom & Utility Room
Table 5-15 | Selected Suppliers of Home Organization Products for Bathrooms
& Utility Rooms
Table 5-16 | Other Areas: Home Organization Product Demand, 2006 - 2021
(million dollars)
6. MARKETS
Table 6-1 | Home Organization Product Demand by Market, 2006 - 2021
(million dollars)
Table 6-2 | Do-It-Yourself Market for Home Organization Products, 2006 - 2021
(million dollars)
Table 6-3 | Professional Market for Home Organization Products, 2006 - 2021
(million dollars)
7. INDUSTRY STRUCTURE
Table 7-1 | US Home Organization Product Sales by Company, 2016 (million dollars)
8. APPENDIX
Table 8-1 | Study Scope: Home Organization Market Breakouts
Table 8-2 | Relevant NAICS Codes (2012)
Table 8-3 | Abbreviations & Acronyms Used in Study
Table 8-4 | Macroeconomic Indicators, 2006 - 2021 (billion 2009 dollars)
Table 8-5 | Population & Households, 2006 - 2021 (million persons)
Table 8-6 | Personal Consumption Expenditures, 2006 - 2021 (billion dollars)
Table 8-7 | Consumer Financing Environment, 2006 - 2016
Table 8-8 | Residential Building Construction, 2006 - 2021 (billion dollars)
Table 8-9 | Residential Improvement & Repair Expenditures, 2006 - 2021
(billion dollars)
LIST OF FIGURES
1. EXECUTIVE SUMMARY
Figure 1-1 | Key Trends in US Home Organization Market
2. OVERVIEW
Figure 2-1 | Key Trends Impacting the Home Organization Market
Figure 2-2 | Self-Storage Facilities in the US, 2006 - 2016 (thousands of facilities)
3. MATERIALS
Figure 3-1 | Key Trends in Home Organization Materials
4. PRODUCTS
Figure 4-1 | Key Home Organization Product Trends
Figure 4-2 | Share of Home Organization Demand by Product, 2011 - 2021
Figure 4-3 | Bin, Basket, & Tote Spending per Household, 2016
Figure 4-4 | Market Value Share of Plastic & Wicker, Rattan, & Other Bins, Baskets,
& Totes, 2006 - 2021
Figure 4-5 | Selected Shelving Materials by Popular Décor Styles
Figure 4-6 | Display vs. Organization as Primary Function of Shelving by Room
Figure 4-7 | Spectrum of Cost vs. Aesthetics in Modular Units
5. ROOMS
Figure 5-1 | Key Home Organization Trends by Room
Figure 5-2 | Closet Home Organization Spending Compared to Baby Boomer
Population, 2006 - 2016
Figure 5-3 | Home Organization Spending per Bedroom, 2006 - 2016
Figure 5-4 | Form vs. Function in Home Organization Products for Bedrooms
Figure 5-5 | Home Organization Spending per Bathroom, 2006 - 2016
6. MARKETS
Figure 6-1 | Key Home Organization Market Trends
7. INDUSTRY STRUCTURE
Figure 7-1 | US Home Organization Product Market Share, 2016
Figure 7-2 | Home Organization Market Leader: First Leading Supplier
Figure 7-3 | Home Organization Market Leader: Second Leading Supplier
Figure 7-4 | Home Organization Market Leader: Third Leading Supplier
Figure 7-5 | Home Organization Market Leader: Fourth Leading Supplier
Figure 7-6 | Competitive Strategies Utilized by Home Organization Product Suppliers
8. APPENDIX
Figure 8-1 | Annual Growth in Real GDP, 2000 - 2016 (percent)
Figure 8-2 | Annual Population Growth, 2001-2016 (percent)

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.