Hispanic Foods and Beverages in the U.S., 6th Edition

 
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Published Oct 4, 2016 | 182 Pages | Pub ID: LA15042981

Hispanic Foods And Beverages In The U.S., 6th Edition

Over the past 50 years, the minority populations in the U.S. have increasingly integrated into the mainstream of American food culture, and have as a result popularized the Hispanic food market. Hispanic foods have been important points of contact and integration for U.S. minority populations, especially for Hispanics who have in the last five decades contributed tortillas, tacos, burritos, and salsa to popularize Hispanic foods in the kitchen, at home, and in restaurants.

Hispanic Food Growing in American Food Culture

Packaged Facts estimates that the Hispanic food market has become a part of American food culture for at least a third and perhaps as much as half of the total U.S. population. Hispanic foods are a familiar presence for about another third of the U.S. population. The remaining block of consumers, 20% to 30%, has either not shown an interest in stepping outside their comfort zone by trying Hispanic foods, or have outright rejected the Hispanic food market's tastes and textures.

Marketers of Hispanic meals and beverages aim to remain competitive by providing loyal Hispanic foods consumers with new cultural taste experiences, leveraging Hispanic food culture's aura of authenticity that appeals to consumers. Hispanic foods marketers are seeking ways to integrate their products into other food trends, especially into the growing demand for “free from” foods. These marketing methods will be crucial to both longtime Hispanic foods consumers as well as newcomers to the Hispanic food market. Further, the Hispanic food market now offers more mainstream versions of its products to consumers still wary of the Hispanic food culture. 

Packaged Facts' new report, Hispanic Foods and Beverages in the U.S., 6th Edition, covers Hispanic food marketers' efforts as well as consumer behavior. The report projects that sales in the Hispanic foods market in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual growth rate (CAGR) of 3.8%. Supporting this solid growth will be the ongoing increase of the Hispanic population in the U.S., both in numbers and as a share of the total population; the growing sophistication of the mainstream population in terms of their acceptance of and desire for Hispanic food culture; and the creative efforts of Hispanic foods marketers to fulfill consumer desire.

Scope and Methodology

Hispanic Foods and Beverages in the U.S., 6th Edition covers consumer likes and dislikes about the Hispanic food market and how marketers are moving to meet consumer behavior. Categories addressed in the report include tortillas, tortilla chips, salsa, taco kits, sauces and spices, non-alcoholic beverages, Hispanic coffees brands, and alcoholic beverages, among others.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month.
  • Packaged Facts National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.

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      •   Distribution of the Projected Population by Hispanic Origin and Race for the United States, Number in Thousands and Percent: 2015 to 2060
      •   Total U.S. Retail Sales of Hispanic Foods and Beverages, 2011-2015 (in millions)
      •   Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2016-2020 (in millions)
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      •   Menu Penetration by Major Hispanic Food Types, 2005 vs. 2016
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      •   Hispanic Food Consumption at Home and Away From Home

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        •   Distribution of the Projected Population by Hispanic Origin and Race for the United States, Number in Thousands and Percent: 2015 to 2060
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        •   Hispanic Population by Country of Origin, 2014 (in thousands)
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        •   Attitudes of U.S-Born and Foreign-Born Hispanics Toward Maintaining Hispanic Culture: By Acculturation Segment, 2015

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        •   Share of Total Annual Consumer Expenditures by Hispanic Households: By Expenditure Category, 2012 vs. 2015
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        •   Selected Hispanic Foods and Beverages

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        •   Total U.S. Retail Sales of Hispanic Foods and Beverages, 2011-2015 (in millions)

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        •   IRI-Tracked Hispanic Foods, 2015-2015 (in millions)

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        •   Retail Sales of Hispanic Cheeses, 2011-2015 (in millions)
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        •   Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2016-2020 (in millions)

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        •   Change in Category Shares, 2016-2020
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      •   Participation by Food Product Category for Major Marketers/Brands, 2016

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        •   Selected Hispanic Groceries Mission/Vision Statements
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        •   Menu Penetration by Major Hispanic Food Types, 2005 vs. 2016
        •   Menu Penetration by Major Hispanic Food Types by Day Part, 2016
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      •   Selected New Tortilla Products

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      •   Selected Tortilla Chip Products

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        •   Selected New Salsas, Sauces, Marinades

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      •   Selected Hispanic Meals and Meal Kits

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      •   Selected Hispanic Grains, Rice, and Beans

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      •   Selected Seasonings and Peppers

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      •   Selected Hispanic Dairy Products

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      •   Selected Desserts and Snacks

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      •   Selected Hispanic Beverages

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      •   Selected Hispanic Foodservice Offerings

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        •   How Often Do You Eat Any of the Following at Home?

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        •   How Often Do You Eat Any of the Following Away From Home?
        •   Hispanic Food Consumption at Home and Away From Home

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        •   Hispanic Consumers' Food Choices: Traditional Hispanic vs. Traditional American
        •   Overview of Hispanic Preferences in Marketer Communications

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        •   General Usage Rates for Mexican Food Ingredients: Hispanic vs. Non-Hispanic Populations (percent and index)
        •   Usage Rates (in Last 30 Days) for Selected Canned/Ready Made Chili Brands: Hispanic vs. Non-Hispanic Populations (percent and index)
        •   General Usage Rates for Canned/Ready Made Chili With Beans vs. Without Beans: Hispanic vs. Non-Hispanic Populations (percent and index)
        •   General Usage Rates for Salsa: Hispanic vs. Non-Hispanic Households
        •   General Usage Rates for Selected Mexican Food Ingredients: Hispanic vs. Non-Hispanic Populations (percent and index)
        •   General Usage Rates for Selected Mexican Food and Ingredient Types: Hispanic vs. Non-Hispanic Households (percent and index)

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        •   Usage Rates (in Last 30 Days) for Selected Mexican Food Brands: Hispanic vs. Non-Hispanic Households (percent and index)
        •   Usage Rates (in Last 30 Days) for Selected Coffee Brands: Hispanic vs. Non-Hispanic Households (index)
        •   Usage Rates (in Last 30 Days) for Selected Brands: Hispanic vs. Non-Hispanic Households (index)
        •   Usage Rates (in Last 30 Days) for Chili Sauce Brands: Hispanic vs. Non-Hispanic Households (percent and index)
        •   Usage Rates (in Last 30 Days) for Canned or Ready-Made Chili Brands: Hispanic and Non-Hispanic Households (percent and index)
        •   Usage Rates (in Last 30 Days) for Flavored Gelatin Dessert Brands: Hispanic vs. Non-Hispanic Households (percent and index)

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        •   Use of Hispanic/Hispanic Style Chain Restaurants: Hispanic vs. Non-Hispanic Households (percent and index)

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