U.S. Grocery Market Focus: The Walmart Food Shopper

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Published Jul 17, 2018 | 75 Pages | Pub ID: LA15731368

U.S. Grocery Market Focus: The Walmart Food Shopper

As Walmart Inc. pivots aggressively to provide customers with a seamless omni-channel experience, the country’s largest grocer by sales has become an innovation leader even while beginning to earn dividends on nascent-stage growth strategies. Walmart U.S. has already ramped up click-and-collect (online order/in-store pickup) grocery, the sales of which Packaged Facts forecasts to grow at a 154% average annual rate from 2017 through 2021; and grocery delivery is ramping up, too. At Sam’s Club, Scan & Go has proven to be a hit. At the same time, Walmart is bringing its everyday low prices within reach of consumers not traditionally associated with the brand—but who apply online purchasing rationales that align well with the retailer’s core strengths. Competitive analysis reveals that Walmart possesses significant grocery strengths—both in-store and online—when compared to major retailers ranging from ALDI to Target to Amazon. But competitors can also leverage its weaknesses, as the grocery category moves into a more mature online growth phase.

U.S. Grocery Market Focus: The Walmart Food Shopper
gives industry participants needed insight into the nation’s largest retailer’s grocery and consumables strengths and weaknesses, framing them within the context of key competitors. The report is part of a four-part series on Walmart Inc., inclusive of Walmart U.S. and Sam’s Club.

This report assesses Walmart Inc.’s grocery initiatives and trends within the context of the broader food retail market. It focuses on omni-channel (online, in-store, and aggregated) consumer grocery purchasing trends over time, and includes analysis of click-and-collect, subscription, and private label uptake. In each case, emphasis is placed on Walmart and Sam’s Club, with comparative metrics provided for other major retailers. Additionally, this report includes a market size and forecast for Walmart’s click-and-collect grocery sales.

The report also identifies the factors grocery purchasers deem important when choosing one in-store grocery provider over another or one online-only grocery provider over another, with comparative analysis of Walmart and Sam’s Club users versus those who use other major retailers. Scope of analysis includes factors related to price, convenience, brands and selection, online/omni-channel ordering, and staff/in-store services.
  • Executive Summary
    • Introduction
      • Report Scope
    • Report Summary
      • The Walmart and Sam's Club Grocery Business
      • The Walmart and Sam's Club Grocery Shopper
      • Why Consumers Choose Walmart
      • Retail Channel Competition
      • Multi-Channel Grocery Purchasing
  • The Walmart and Sam's Club Grocery Business
    • Walmart Grocery in Context
    • Omni-Channel Grocery Pivot
    • Omni-Channel Grocery Momentum
    • Demographic Shifts
    • Overview of Walmart
      • Table Walmart U.S. and Sam's Club Grocery and Consumables Net Sales, 2014-2018
      • Table Walmart U.S., Kroger, Costco, Target, and Sam's Club: U.S. Sales and Grocery and Consumables Sales, 2017
    • Walmart U.S. Performance Trends
      • Table Walmart U.S. Net Sales, by Merchandise Category, 2014-2018
    • Sam's Club
      • Table Sam's Club U.S. Net Sales, by Merchandise Category, 2014-2018
    • Sam's Club Versus Club Store Competitors
      • Table Sam's Club, Costco, and BJ's Wholesale Club: Grocery/Consumables Sales and Sales Share, 2017
    • Product Trends
      • Table Walmart Food/Beverage and Consumables Purchasers: In-Store vs. Online, By Retail Category, 2018
    • Private Label
    • Walmart U.S.
      • Table Walmart Private Label Brands Usage, By Brand, 2018
    • Great Value and Sam's Choice: Demographic Analysis
      • Table Purchasing from Walmart: Anything, Food/Beverage, Great Value, and Sam's Choice, by Gender, Age, and HH Income, 2018
      • Table Purchasing from Walmart: Any Purchase, Food/Beverage, Great Value, and Sam's Choice, by Region and Population Density, 2018
    • Sam's Club
      • Table Sam's Club, Costco, and BJ's Wholesale Club: U.S. Private Label Sales and Sales Share, 2017
    • Member's Mark: Demographic Analysis
      • Table Purchasing from Sam's Club: Any Purchase, Food/Beverage, Member's Mark, by Gender, Age, and HH Income, 2018
    • Omni-Channel Initiatives
      • Table Walmart Omni-Channel Initiative Timeline, 2016-2019
    • Growing Assortment
      • Table Walmart.com Items, 2015-2018
    • Stand-Alone Retailer Brands
    • Online Grocery
    • Walmart Click-And-Collect Expansion
      • Table Walmart: Number of Online Grocery Locations, 2015-2019
    • Walmart Click-And-Collect Grocery Market Size and Forecast
      • Table Walmart U.S. E-Commerce Sales: Click-and-Collect vs. Other, 2017-2021
      • Table Walmart U.S. Click-and-Collect Sales Analysis, 2017-2021
  • The Walmart and Sam's Club Grocery Shopper
    • Top Food Retail Chains: Demographic Changes Over Time
      • Table Top 10 Supermarket/Food Retail Chains Usage: Usage Share, by Age, 2018
      • Table Top 10 Supermarket/Food Retail Chains, Indexed Usage and Usage Share change, by Age, 2014 vs. 2018
    • Household Income a Strong Differentiator
      • Table Top 10 Supermarket/Food Retail Chains, Usage and Usage Share, by HH Income, 2018
      • Table Top 10 Supermarket/Food Retail Chains, Indexed Change in Usage and Usage Share, by HH Income, 2014 vs. 2018
    • Walmart Purchaser Demographics: Online vs. In-store
      • Table Walmart Purchasers: Online vs. In-Store; Any Product vs. Food/Beverage, by Gender, Age, and HH Income, 2018
      • Table Walmart Purchasers: Online vs. In-Store; Any Product vs. Food/Beverage, by Region and Population Density, 2018
  • Why Consumers Choose Walmart
    • Factors Most Important to Choosing In-Store Grocery Provider
      • Table Factors Important to Choosing In-Store Grocery provider, 2018
    • Factors Most Important to Choosing In-Store Grocery Provider, by Retailer
      • Table Price Factors Important to Choosing In-Store Grocery provider, by Retailer Used Most, 2018
      • Table Convenience Factors Important to Choosing In-Store Grocery provider, by Retailer Used Most, 2018
      • Table Brand/Selection Factors Important to Choosing In-Store Grocery provider, by Retailer Used Most, 2018
    • Factors Most Important to Choosing Online Grocery Provider
      • Table Factors Important to Choosing Online Grocery Provider, 2018
    • Factors Most Important to Choosing Online Grocery Provider, by Retailer
      • Table Price Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
      • Table Convenience Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
      • Table Brand/Selection Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
      • Table Online Ordering Factors Important to Choosing Online Grocery provider: Use Amazon Most vs. Use Walmart Most, 2018
  • Retail Channel Competition
    • Grocery Purchasing Trends, by Major Supermarket Chain
    • Top 20 Food Retail/Supermarket Chains
      • Table Top 20 Supermarket/Food Retail Chains, by Usage Penetration, 2014-2018
    • Key Competitors: Usage Frequency Trends
      • Table 12 Major Supermarket/Food Retail Chains, Used 4+ Times in Past Month, 2014-2018
      • Table 12 Major Supermarket/Food Retail Chains, Frequent Shopper Share, 2014-2018
    • Key Competitors: Cross-Usage Trends
      • Table Supermarket/Food Retail Stores Shopped in Last Four Weeks: Usage & Share Also Buying from Walmart, 2014 vs. 2018
      • Table 12 Major Supermarket/Food Retail Chains Used in Past 4 Weeks, Cross Usage, 2018
      • Table Major Supermarket/Food Retailer Usage Indexes, by County Size, 2018
  • Multi-channel grocery purchasing
    • Grocery Purchases, by Major Retailer
      • Table In-Store/Online, In-Store, and Online Groceries: Where Purchased, By Retailer, 2018
    • In-Store Grocery Purchases, by Major Retailer
      • Table In-Store Groceries: Where Purchased and Where Purchased Most, By Retailer, 2018
    • Online Grocery Purchases, by Major Retailer
      • Table Online Groceries: Where Purchased and Where Purchased Most, By Retailer, 2018
    • Online Food/Grocery Ordering Usage Trends
      • Table 12 Online Food/Grocery Ordering in Last 3 Months, 2014-2018
      • Table Online Grocery Delivery Service Usage, by Provider, 2018
    • Omni-Channel Grocery Shopping Analysis
      • Table Weekly Grocery Spending: In-Store Supermarket Shoppers, Online Grocery Orderers, and Online Grocery Delivery Users, 2018
      • Table Weekly Grocery Spending: In-Store Supermarket Shoppers, Online Grocery Orderers, and Online Grocery Delivery Users, by Gender, Age and Number of Children in Home, 2018
      • Table Weekly Grocery Spending: In-Store Only Supermarket Shoppers, Online Grocery Orderers, and Online Grocery Delivery Users, by County Size, 2018
      • Table Supermarket/Food Retail Chain Users: In-Store Shoppers vs. Online Food/Groceries Users, by Chain, 2018
  • Appendix
    • Methodology
      • Consumer survey methodology
      • Population estimates
      • Table indexes

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