Gluten-Free Foods and Beverages in the U.S., 3rd Edition

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Published Feb 1, 2011 | 210 Pages | Pub ID: LA2710664

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“Are you gluten-free?” The term describes more than the sector of the food and beverage industry that has morphed from specialty niche to mainstream sensation in just a few years. “Gluten-free” has become an identity for the tens of millions of Americans who have reduced or eliminated their consumption of wheat, barley, rye, and oats. Indeed, consumer demand has driven the extraordinary surge in the market for gluten-free foods and beverages. Many people are gluten-free out of necessity, because they suffer from celiac disease or a food allergy. But a growing number are gluten-free by choice, as evidence emerges that this diet may treat medical conditions ranging from autism in children to rheumatoid arthritis in adults. Others find that living gluten-free simply makes them feel better. Packaged Facts’ own online survey conducted expressly for the report Gluten-free Foods and Beverages in the U.S. reveals the number-one motivation for buying gluten-free food products is that they are considered healthier than their conventional counterparts.

Specialty marketers like Glutino, Pamela’s Products, and Kinnikinnick Foods have exploded onto the mainstream scene, and health-oriented companies such as Bob’s Red Mill and Amy’s Kitchen have demonstrated a commitment to producing reliably gluten-free foods. Due to their growing retail presence, as well as to continual improvements in gluten-free products overall, Packaged Facts estimates the U.S. market for gluten-free foods and beverages at $2.6 billion in 2010, for a compound annual growth rate of 30% over the 2006-2010 period.

Increasing diagnoses of celiac disease and food allergies; growing awareness of these ailments among patients, healthcare practitioners, and the general public; more products, and better ones; and a trend that has friends and family members eating gluten-free to support loved ones are among the factors stimulating continuing expansion in this market. While growth rates will slow over the next five years, Packaged Facts projects that U.S. sales of gluten-free foods and beverages will exceed $5 billion by 2015.

Report Methodology

The analysis in Gluten-free Foods and Beverages in the U.S., 3rd Edition is based on primary and secondary research. Primary research entailed in-depth, on-site examinations of retail outlets, including Whole Foods Market, Trader Joe’s, and grocery store chains; as well as interviews with marketers, retailers, food industry trade associations, celiac advocacy groups, and federal agencies. Our analysis of shopping trends and consumer preferences is derived from Packaged Facts’ proprietary consumer survey, which is based on a national online poll conducted in Fall 2010, and from data prepared expressly for this report by industry experts.

Secondary research entailed data gathering from relevant sources, including consumer and industry publications, newspapers, company literature, and corporate annual reports. Government sources included the Department of Agriculture and the Food and Drug Administration. The National Institutes of Health was the source of many statistics regarding celiac disease and food allergies; the State Department provided information for the Global Outlook chapter. We also referred to Packaged Facts’ own publications for insights into related markets, such as in-store bakeries.

What You’ll Get in This Report

In Gluten-free Foods and Beverages in the U.S., Packaged Facts not only analyzes the U.S. market in detail, but also provides valuable insights and recommendations regarding emerging consumer trends, the products gluten- and allergy-sensitive consumers seek, and how companies can participate in this market on a global scale. No other market research report provides both the comprehensive analysis and extensive data that Gluten-free Foods and Beverages in the U.S., offers. Easy-to-read and practical charts, tables, graphs, and illustrations make this report exceptionally user-friendly.

This report will help:

  • Marketing managers identify market opportunities and develop targeted promotion plans for gluten-free foods and beverages.
  • Research and development professionals stay on top of competitor initiatives and explore demand for gluten-free foods and beverages.
  • Advertising agencies working with clients in the banking and retail industries understand the product buyer to develop messages and images that compel consumers to buy gluten-free foods and beverages.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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        •   Estimated U.S. Retail Sales of Gluten-free Foods and Beverages, 2006-2010 (in millions of dollars)
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        •   Projected U.S. Retail Sales of Gluten-free Foods and Beverages, 2010-2015 (in billions of dollars)

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        •   Leading U.S. Specialty/Health/Natural Food Marketers of Gluten-free Foods at Food/Drug/Mass, by Category, 2010
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        •   Top Ten Gluten-free Food Markets by Number of Product Introductions, 2010 (Stock-keeping Units and Share of World Total)
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        •   Wheat, Barley, Rye, and Oat Proteins Harmful to Celiacs
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      •   Benefits and Drawbacks of Principal Methods of Gluten Detection
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        •   Comparison of "Gluten-Free" Labeling Requirements: Codex Alimentarius, U.S. Food and Drug Administration, and Celiac Sprue Association
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      •   Carbohydrate Content of Selected Bob's Red Mill Products (in grams)
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      •   How Gluten Ingestion Damages the Small Intestine of a Celiac Patient

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      •   Selected Symptoms and Consequences of Untreated Celiac Disease
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      •   Selected Non-dietary Interventions for Celiac Disease in Clinical Trials
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      •   Estimated U.S. Retail Sales of Gluten-free Foods and Beverages, 2006-2010 (in millions of dollars)

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      •   U.S. Mass-Market Sales of Gluten-free Foods and Beverages: Shares by Product Category, 2010 (percent)
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      •   U.S. Share of Sales of Gluten-Free Foods and Beverages, by Retail Channel, 2010 (percent)

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        •   Projected U.S. Retail Sales of Gluten-free Foods and Beverages, 2010-2015 (in billions of dollars)

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      •   Leading U.S. Specialty/Health/Natural Food Marketers of Gluten-free Foods at Food/Drug/Mass, by Category, 2010
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      •   U.S. Share of Sales of Gluten-Free Foods and Beverages, by Retail Channel, 2008 (percent)
      •   U.S. Share of Sales of Gluten-Free Foods and Beverages, by Retail Channel, 2010 (percent)
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      •   Number of U.S. Gluten-free Food and Beverage Introductions, 2006-2010 (Stock-keeping Units)

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      •   Number of U.S. Gluten-free Food and Beverage Introductions, 2010, by Category (Stock-keeping Units)

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      •   Number of U.S. Gluten-free Food and Beverage Introductions, 2010, Selected Companies (Stock-keeping Units)
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        •   Typical Gluten-free Spanish Cuisine

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      •   UK Prescription Gluten-free Food Manufacturers
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        •   Manufacturers Endorsed by Coeliac Society of Australia
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