Frozen Foods in the U.S., 4th Edition

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Published Oct 1, 2012 | 286 Pages | Pub ID: LA3809529

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Sales in the $44 billion U.S. retail market for frozen foods have been flat to declining, with nearly all dollar sales gains attributable to inflation or new products—not to increased consumer demand. Contributing to this stagnation are the nation’s slow economic recovery; changing consumer eating patterns, shopping patterns and demographics; lack of excitement in frozen foods categories and merchandising; retailers’ increased focus on the fresh foods perimeter to the detriment of center store categories; and competition from fresh foods (including prepared fresh foods), shelf-stable foods, and restaurants. This situation presents huge challenges and opportunities for marketers and retailers. Already, major marketers such as ConAgra, Heinz, and Unilever are slimming down and refocusing their brand portfolios. The crucial question is whether—and how—marketers and retailers can reinvent and re-emphasize frozen foods to re-attract consumers to these core center-store categories.

Frozen Foods in the U.S., 4th Edition, a fully updated Packaged Facts report, examines frozen foods across four classifications: Center Plate (frozen dinners/entrees, frozen hand-held non-breakfast entrees; frozen poultry, seafood and meat; frozen pizza; frozen pot pies; and frozen baby food); Vegetables, Appetizers/Snacks, and Sides (plain and prepared frozen vegetables; products positioned as appetizers/snacks or frozen side dishes; and other meal components such as frozen bread/dough, frozen pasta, frozen tortillas, and frozen sauces, gravies and seasonings); Breakfast Foods (waffles/pancakes/French toast; frozen breakfast hand-held entrees; frozen breakfast entrees; and other frozen breakfast foods such as bagels, muffins, and frozen egg substitutes); and Frozen Desserts (including frozen whipped toppings, frozen sweet baked goods, and frozen cheesecakes; frozen pies; frozen fruit; and frozen cookie dough and cookies—ice cream and frozen desserts are excluded). Building on the market tracking and forecasting of previous editions, the report forecasts market size and growth; examines the factors influencing this market; highlights key marketing tactics and new product introductions; and analyzes the demographic and lifestyle shifts representing calls to action to meet the needs of today’s shoppers.

Report Methodology

Key data sources include SymphonyIRI Group’s InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level, Experian Simmons national consumer surveys gauging purchasing patterns, a proprietary Packaged Facts online consumer survey conducted in August 2012, data from SPINS, Inc.’s SPINSscan service tracking sales in the natural supermarket channel, and information was gathered from government, business, and trade media. The report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.

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        •   Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)
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        •   Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)
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        •   Reasons for Not Buying Frozen Foods in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
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        •   U.S. Retail Sales of Frozen Foods, 2008-2012 (in millions of dollars)

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        •   SymphonyIRI-Tracked Retail Sales of Frozen Foods by Dollar and Volume Growth, 2011-2012 (in millions of dollars and pound volume)

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        •   Share of SymphonyIRI-Tracked Dollar Sales of Frozen Foods by Classification, 2012 vs. 2011 (percent)

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        •   SymphonyIRI-Tracked Retail Sales of Frozen Foods by Classification and Category, 2011-2012 (in millions of dollars and pound volume)

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        •   Top 20 Frozen Food Categories by Percentage Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars and pound volume)

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        •   Top 20 Frozen Food Categories by Dollar Growth in SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)
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        •   Demographic Snapshot of the U.S. Population
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        •   U.S. Households by Type: 1990, 2000, and 2010 (percent)
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        •   Frozen Foods Categories with High Indexes Among African-American Consumers, 2012 (U.S. adults)
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        •   Projected U.S. Retail Sales of Frozen Foods, 2012-2017 (in millions of dollars)

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        •   SymphonyIRI-Tracked Dollar Sales and Share of Frozen Center Plate Classification by Category, 2011 vs. 2012 (in millions of dollars)

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        •   SymphonyIRI-Tracked Dollar Sales of Frozen Dinners/Entrees by Subcategory, 2011-2012 (in millions of dollars)
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        •   Top Marketers and Brands of Frozen Single-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Hand-held (Non-Breakfast) Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Multi-Serve Dinners/Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen/Refrigerated (Raw) Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen/Refrigerated Processed Poultry by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Pizza by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Seafood by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Meat by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

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        •   SymphonyIRI-Tracked Dollar Sales and Share of Frozen Vegetables, Appetizers/Snacks, and Sides Classification by Category, 2011 vs. 2012 (in millions of dollars)
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        •   Top Marketers and Brands of Frozen Vegetables by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Potatoes and Onion Rings by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Appetizers/Snacks by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Bread and Dough by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

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        •   SymphonyIRI-Tracked Dollar Sales and Share of Breakfast Foods by Category, 2011 vs. 2012 (in millions of dollars)
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        •   Top Marketers and Brands of Frozen Waffles by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Hand-held Breakfasts by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Breakfast Entrees by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

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        •   SymphonyIRI-Tracked Dollar Sales and Share of Frozen Desserts by Category, 2011 vs. 2012 (in millions of dollars)
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        •   Top Marketers and Brands of Frozen Pies by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)
        •   Top Marketers and Brands of Frozen Fruit by SymphonyIRI-Tracked Sales and Market Share, 2011 vs. 2012 (in millions of dollars)

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        •   Frozen Food Categories by SPINS-Tracked Sales and Market Share, 2011-2012 (in millions of dollars)

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        •   Top 10 Frozen Food Subcategories by SPINS-Tracked Dollar Sales, 2012 (in millions of dollars)

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        •   Top 10 Frozen Food Subcategories by Percentage Growth in SPINS-Tracked Dollar Sales, 2012 (in millions of dollars)

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        •   Private-Label Share of SymphonyIRI-Tracked Dollar Sales of Selected Frozen Foods Categories, 2012 (in millions of dollars)
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      •   Frozen Foods Categories Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
      •   Main Considerations for Choosing Frozen Foods Purchased in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
      •   Main Considerations for Choosing Frozen Foods Purchased in the 3 Months, August 2012 (U.S. adults who shop for groceries)
      •   Reasons for Not Buying Frozen Foods in Last 3 Months, August 2012 (U.S. adults who shop for groceries)
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      •   Trended Usage Rates for Selected Frozen Food Categories: 2008, 2010, and 2012 (percent of U.S. households)
      •   Household Use of Frozen Foods: By Product Category by Age Group, 2012 (index)
      •   Household Use of Frozen Foods: By Product Category by Ethnic Group, 2012 (index)
      •   Household Use of Frozen Foods: By Product Category by Region, 2012 (index)
      •   Household Use of Frozen Foods: By Product Category by Education, 2012 (index)
      •   Household Use of Frozen Foods: By Product Category by Annual Household Income, 2012 (index)
      •   Household Use of Frozen Foods: By Product Category by Presence of Children, 2012 (index)

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        •   Top 10 Frozen Foods Products by Usage Rates, 2012 (percent of U.S. households)
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        •   Frozen Center Plate Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Main Course Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Complete (TV) Dinner Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Pizza Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Fried Chicken Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Prepared Seafood Brands, 2012 (index of U.S. households)
        •   Frozen Vegetables, Potatoes, and Hot Snacks Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Vegetables Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Potato Products Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Hot Snacks Brands, 2012 (index of U.S. households)
        •   Frozen Breakfast Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Waffles/Pancakes/French Toast Brands, 2012 (index of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Breakfast Entrees/Sandwiches Brands, 2012 (index of U.S. households)
        •   Frozen Dessert Brands Used Most Often by Percentage of U.S. Households, 2012 (percent of U.S. households)
        •   Top 10 Demographic Indicators for Selected Frozen Cakes/Pies/Pastries Brands, 2012 (index of U.S. households)

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