Food Market Research Bundle: Coffee
This bundle, consisting of the three reports detailed below, is currently being offered for a pre-publication discount of 25% off the regular price. The first two reports have been published already while the Office Coffee Service report is scheduled to be released in March 2012:
- Coffee and Ready-to-Drink Coffee in the U.S., 7th Edition -- NEW
Despite the continued sluggish economy, Packaged Facts estimates that total foodservice and retail sales of coffee topped $37.9 billion in 2011, up 10% over the previous year and the highest annual growth of the past five years. Growth is being fueled by Americans’ phenomenal acceptance of single cup coffee brewers and the equally phenomenal turnaround of Starbucks. Other big changes are brewing as well, with recent acquisitions, divestures and licensing deals by some of the market’s largest players. The report thoroughly maps out the competitive situation, with detailed profiles of trend-making marketers and foodservice providers. It covers market sizing for foodservice and retail, and quantifies retail mass-market sales at the marketer/brand share level. Also included is an extensive analysis of consumer behavior and a thorough review of product launches with dozens of images of new product and consumer advertising and marketing promotions.
- Coffee and Tea Foodservice Trends in the U.S. -- New
Coffee and tea remains a key foodservice industry growth driver, buoyed by aggressive menu innovation and platform expansion, a strong foothold in the breakfast daypart, consumer lifestyle needs, and some of the lowest price points in an industry battling a down economy. This report provides industry participants with essential guidance on trends including menu pricing and discounting; coffee commodity pricing trends; promotional activity & strategy; flavor innovation; coffee and tea foodservice health trends; and retail coffee and tea brands used in foodservice. The study also includes case studies of category leaders in coffee and tea foodservice.
- Office Coffee Service in the U.S.: Market Trends and Opportunities -- COMING IN MARCH
This Packaged Facts report offers insights into a $4 billion beverage service segment in transition. This market serves the 86% of office workers who drink at least one coffee daily, and is both buffeted and blessed by the rapid growth of single-serve brewers. The office coffee service market encompasses the delivery of coffee, hot beverages and condiments to worksites that range from multi-story corporate headquarters to administrative offices serving everything from construction and mining companies to education and healthcare and to warehouses and specialty venues.The report also covers coffee services divisions at vending companies and office supply vendors. It does not report extensively on coffee sold in office vending machines or firms engaged in roasting coffee for the OCS market, nor does it cover coffee catering, kiosks or carts.