Food Industry Bundle: Meat and Poultry Trends in the U.S. & Fish and Seafood Trends in the U.S.

 
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Published Sep 20, 2013 | 416 Pages | Pub ID: LA5121161

Food Industry Bundle: Meat and Poultry Trends in the U.S. & Fish and Seafood Trends in the U.S.

This food industry bundle consists of the following two reports:

Meat and Poultry Trends in the U.S.

Meat consumption in the U.S. has been on the decline for nearly a decade. Several factors figure in this change, but two in particular stand out. The first is consumer health concerns, based on a public perception that a high level of red meat consumption is unhealthy. The other main factor is the economy, specifically the recession that began in 2008 and which is still having a negative impact on the economy in 2013. As a result, consumers have been eliminating meat from one or more meals per week and/or reducing the size of portions served.

The health concerns also drove a switch by many consumers from red meat to poultry as a healthier source of animal protein or to switch to plant-based meat substitutes as their protein source. The economic considerations have lead to consumers to switch to poultry as a less expensive per pound protein source and also seen them switch to less expensive cuts or to retailers’ store brands that offer a better price/value proposition than do branded products as well as to seeking out discounts and sales whenever possible.

But even as consumption per capita has decreased, overall dollar sales have increased thanks to more value-added products entering the marketing mix. These are often convenience products targeted to an overworked population as well as to younger consumers who lack cooking skills. Also helping to keep the dollar sales up are in increase in high-end fresh meat cuts that appeal to that part of the population that has survived the recession or recovered economically more quickly than the population as a whole and want to enjoy upscale products.

As a result, Packaged Facts estimates that retail sales of meat and poultry products topped $85 billion in 2012, up from nearly $73 billion in 2008. Looking ahead, sales are projected to grow to $98.3 billion by 2017. Supporting that growth will be an economic recovery that, while still very slow, it underway and likely to pick up with each passing year.

Scope and Methodology

Meat and Poultry Trends in the U.S. covers the market for meat and poultry products sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets. The markets for fresh, refrigerated, frozen, and shelf-stable meats and poultry, in both processed and unprocessed forms are covered, as well as the market for meat substitutes.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total meat and poultry market size.

Primary data sources include:
  • SymphonyIRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.
  • U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics.
  • U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
  • Major food and beverage retailer annual reports for individual retailer sales
The consumer demographics analysis was developed using data from the Experian Simmons National Consumer Study Winter 2012 consumer survey. Packaged Facts also draws on a proprietary Packaged Facts national online consumer survey conducted in February/March of 2013.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports

______________

Fish and Seafood Trends in the U.S.

The fish and seafood industry is at an odd crossroads. Dollar sales are up, yet unit sales and volume sales are down. Consumers look to fish and seafood as a healthier source of protein than meat and poultry yet they worry more about spoilage and contamination of fish than they do of meat. In addition, marketers and retailers remain wary of aquaculture products even as they are urged by government and non-governmental agencies and marketers, retailers and foodservice operators to be concerned about the sustainability of major fish and seafood species.

Despite all the contradictions, Packaged Facts estimates that total retail sales of fish and seafood products were over $14.7 billion in 2012, up from $13.3 billion in 2008. The growth in dollar sales was offset by declines in both unit sales and volume sales in most retail fish and seafood categories with the exceptions of the frozen fish/seafood segment (which includes both prepared and non-prepared fish and seafood products) and frozen raw shrimp.

The recessionary economy experienced in the 2008 to 2012 period takes the blame for the unit and volume sales slowdown. Consumer use of private label alternatives to branded fish and seafood products took a giant leap forward between 2008 and 2012, going from less than four percent to over 30 percent in the four-year period as shoppers watched their budgets.

Going forward, the pace and robustness of the recovery will determine how overall sales improve for fish and seafood and which of the various categories will enjoy the most growth. Packaged Facts projects that the retail market for fish and seafood will grow to $17.1 billion by 2017 with the overall CAGR for the retail fish and seafood market is projected to be about 3.1 percent through the period.

Scope and Methodology

Fish and Seafood Trends in the U.S. covers the market for fish and seafood products sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets. The markets for fresh, refrigerated, frozen, and shelf-stable fish and seafood, in both processed and unprocessed forms are covered, as well as their usage in the foodservice industry.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total meat and poultry market size.

Primary data sources include:
  • SymphonyIRI Group, Inc.’s sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more. The data used in the report is for the 52-week period ending Feb 24, 2013.
  • Seafood catch and market data from the National Oceanic and Atmospheric Administration (NOAA), part of the U.S. Department of Commerce
  • U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics
  • U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
  • Data from individual company annual reports, trade and general business publications
The consumer demographics analysis was developed using data from the 12-Month Fall 2012 Simmons National Consumer Survey Adult Study Base from Experian Marketing Services. The report also draws on a proprietary Packaged Facts National Online Consumer Survey completed in June 2013.

Information on new product introductions was derived from an examination of the retail milieu and from relevant trade, business, and government sources, including company literature, websites, and annual reports.
Chapter 1: Executive Summary Scope of Report
Scope
Methodology
SymphonyIRI
Packaged Facts National Consumer Survey
Experian Marketing Services
The Market
Meat and Poultry in American Life
Market Participants
The Products
Meat and Poultry Product Distribution
Regulation
Labeling
Trade Associations
Market Size
Meat and Poultry Sales Topped $85 Billion in 2012
Table 1-1 Meat and Poultry Retail Sales 2008–2012 (in millions $)
Unit and Volume Sales Down
Table 1-2 Retail Meat Sales by 2008–2012 (in millions $)
Table 1-3 Retail Poultry Sales by 2008–2012 (in millions $)
Market Trends
Recession Dominates Market Development
Health Concerns Rise in Importance
Demographic Shifts Impacting the Market
Market Forecast
Table 1-4 Meat and Poultry Retail Sales 2012–2017 (in millions $)
The Competitive Environment
JBS/Swift is Leading Competitor
Convenient, Health-Oriented Products, Adventurous Flavors Among Key Trends
Challenging Times for Meat and Poultry in Retail and Foodservice
Dealing with Declining Consumption
The Consumer
Consumer Have Many Concerns
Table 1-5 Relative Importance of Consumer Food Concerns
Consistency in Consumption
Figure 1-2 Percentage of U.S. Households Consuming Meat and Poultry Products Summer 2008-Summer 2012
Chapter 2: Market Overview
Meat and Poultry in American Life
Market Participants
The Products
Meat and Poultry Product Distribution
Labeling
Nutrition Labeling
Table 2-1 Aware of the Government's 'My Plate' Eating Recommendations
Streamlining Meat and Poultry Labeling
Highlighting Healthfulness on Labels
COOL Controversy
Consumers Look to Labeling
Table 2-2 Ingredient and Labeling Interest When Shopping
Meat and Poultry Regulation
Focus on Additives
Relevant Government Agencies
Animal and Plant Health Inspection Service (APHIS)
Center for Nutrition Policy and Promotion (CNPP)
Centers for Disease Control and Prevention (CDC)
Environmental Protection Agency (EPA)
Food and Drug Administration (FDA)
Food and Nutrition Service (FNS)
Partnership for Food Safety Education (PFSE)
Non-Governmental Consumer Organizations
Center for Science in the Public Interest (www.cspinet.org)
Consumer Federation of America (www.consumerfed.org)
Industry Organizations
American Farm Bureau Federation (www.fb.org)
American Lamb Board (www.americanlamb.com)
American Meat Institute (www.meatami.com)
Cattlemen's Beef Board (www.beefboard.org)
Food Marketing Institute (www.fmi.org)
Grocery Manufacturers Association (www.gmaonline.org)
National Chicken Council (www.nationalchickencouncil.org)
National Grocer's Association (www.nationalgrocers.org)
National Hot Dog & Sausage Council (www.hot-dog.org)
National Pork Board (www.pork.org)
National Pork Producers Council (www.nppc.org)
National Turkey Federation (www.eatturkey.com)
North American Meat Processors Association (www.namp.com)
Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (www.r-calfusa.com)
Shelf-Stable Food Processors Association (www.meatami.com/ht/d/sp/i/8423/pid/8423)
U.S. Poultry & Egg Association (www.uspoultry.org)
Chapter 3:The Market
Market Size
Meat and Poultry Sales Topped $85 Billion in 2012
Table 3-1 Meat and Poultry Retail Sales 2008–2012 (in millions $)
Unit and Volume Sales Down
Table 3-2 SymphonyIRI-Tracked Unit Sales of Packaged Meat and Poultry: By Category, 2012 vs. 2008 (in millions)
Table 3-3 SymphonyIRI-Tracked Volume Sales of Meat and Poultry: By Category, 2012 vs. 2008 (in millions)
Market Trends
Recession Dominates Market Development
Survey Backs Store Brands Switch Trend
Table 3-4 Opinions on Store Brands
Survey Backs Discount Shopping Trend
Table 3-5 Purchase a Lot of Groceries On Sale or Promotion
Figure 3-1 Looked for Information on Sales and/or Specials for Most Recent Grocery Shopping Trip
Health Concerns Rise in Importance
Figure 3-2 Seek Grass-Fed Meat Products
Locavore Movement Contributes to Changing Market
Figure 3-3 Looked for Local Products on Most Recent Grocery Shopping Trip
Demographic Shifts Impacting the Market
Market Share by Category
Major Divisions Within Meat and Poultry Market
Fresh vs. Frozen/Refrigerates/Shelf-Stable Meat
Table 3-6 Retail Meat Sales by 2008–2012 (in millions $)
Fresh vs. Frozen/Refrigerates/Shelf-Stable Poultry
Table 3-7 Retail Poultry Sales by 2008–2012 (in millions $)
Category Sales Within the Frozen/Refrigerated/Shelf-Stable Meat and Poultry Markets
Figure 3-4 Percent Share of Frozen/Refrigerated/Shelf-Stable Meat and Poultry Retail Sales by Category 2008
Figure 3-5 Percent Share of Frozen/Refrigerated/Shelf-Stable Meat and Poultry Retail Sales by Category 2012
Market Size and Growth By Category and Segment
Lunchmeat Sales are Largest Category
Table 3-8 Lunchmeat Retail Sales 2008–2012 (in millions $)
Breakfast Meats Sales Top 5 Percent Growth Rate
Table 3-9 Breakfast Meats Retail Sales 2008–2012 (in millions $)
Frozen/Refrigerated Turkey Sales Pace Overall Frozen/Refrigerated Poultry Sales
Table 3-10 Frozen/Refrigerated Poultry Retail Sales 2008–2012 (in millions $)
Dinner Sausage Category Has Solid Sales Growth
Table 3-11 Refrigerated Dinner Sausage Retail Sales 2008–2012 (in millions $)
Chicken is Dominant Sector in Processed Refrigerated Poultry
Table 3-12 Processed Frozen/Refrigerated Poultry Retail Sales 2008–2012 (in millions $)
Refrigerated Frankfurters Grow Nine Percent
Table 3-13 Refrigerated Frankfurters Retail Sales 2008–2012 (in millions $)
Refrigerated Meat Category Has Highest CAGR
Table 3-14 Refrigerated Meat Retail Sales 2008–2012 (in millions $)
Frozen Meats Sales Grow 17 percent
Table 3-15 Frozen Meat Retail Sales 2008–2012 (in millions $)
Shelf-Stable Meat Trails Refrigerated and Frozen Categories
Table 3-16 Shelf-Stable Meat/Refrigerated Ham Retail Sales 2008–2012 (in millions $)
Meat and Poultry Substitutes Less Than Two Percent of Market
Table 3-17 Meat and Poultry Substitutes Retail Sales 2008–2012 (in millions $)
Market Outlook
Slow Economic Recovery Restrains Big Gains
Potential Impact from Slowdown in Meat Inspections
Impact of Horsegate
Food Safety Concerns of Consumers
Table 3-18 Ingredient and Labeling Interest When Shopping
Ongoing Health Concerns
Table 3-19 Consumer Preference for Meatless/Vegetarian Meals 2012
Impact of Droughts
Opportunities for Growth
Covering the Meat Substitute Market
Diversifying Meat and Poultry Sources
Leveraging Locavore
Focus on Value-Added
Table 3-20 Preference for Nutritionally Enhanced Food and Beverage Products
Table 3-21 Grocery Product Manufacturers Should Do More to Help Consumers Eat More Healthily
Appealing to Ethnic Markets
Using Social Media
Outside the Box
Market Forecast
Market to Top $98 Billion by 2017
Meat Substitutes Will Have Strongest Growth
Table 3-22 Meat and Poultry Retail Sales 2012–2017 (in millions $)
Fresh Meat Will Pace Meat Category Growth
Table 3-23 Retail Meat Sales by 2012–2017 (in millions $)
Frozen, Refrigerated and Shelf-stable Poultry Will Pace Category Growth
Table 3-24: Retail Poultry Sales by 2012–2017 (in millions $)
Market Forecast By Category and Segment
Lunchmeats Will Remain Largest Meat Category
Breakfast Meats Will Grow by Three Percent
Dinner Sausages Sales Slow
Frankfurters Stable Through Forecast Period
Refrigerated Meats Lose to Alternatives
Frozen Meats May Gain as Convenience Foods
Shelf-Stable Growth Slows as Economy Improves
Frozen/Refrigerated Poultry Should Continue Solid Growth
Processed Frozen/Refrigerated Poultry Another Convenience Winner
Table 3-25 Meat and Poultry Retail Sales By Category 2012–2017 (in millions $)
Chapter 4: Competitive Trends
The Competitive Environment
Global Marketers Lead the Competition
Estimate of Overall Meat and Poultry Market Shares
Figure 4-1 Overall Market Shares for Combined Meat and Poultry Companies, 2012
Estimate of Refrigerated/Frozen/Shelf-Stable Market Shares
Figure 4-2 Marketer Shares for Combined Meat and Poultry Companies, 2012
Leaders in Meat Category
Figure 4-3 Marketer Shares for Leading Meat Companies, 2012
Leaders in Poultry Category
Figure 4-4 Marketer Shares for Leading Poultry Companies, 2012
Smaller Companies Challenged in Niche Markets
Leading Companies Work Within and Across Categories
Table 4-1 Category Participation Among Top Marketers in Meat and Poultry
Acquisitions: The Big Get Bigger
Expanding Product Lines
Targeting Demographic Groups
Looking for Alternative Protein Sources
Pressure to Lower Costs
Value of Corporate Responsibility
Pink Slime: Devastating Impact of Health Concerns
Selected Company Profiles
Applegate Farms
AdvancePierre Foods (Barber Foods)
Beef Products, Inc.
Butterball LLC
Cargill
Cargill Grows
Plant Closing an Industry Game Changer
ConAgra Foods
Fieldale Farms
Foster Farms
GNP (Gold’N Plump)
Heinz
Hillshire Brands
Hormel Foods Corporation
Jennie-O Turkey Store
Skippy Acquisition
JBS
Swift & Company
Pilgrim's
JBS Pork
Recent Acquisitions
Johnsonville Sausage
Kayem/al fresco
Kellogg
Kraft Foods
Oscar Meyer
Lunchables
Boca Foods Company
Laura’s Lean Beef
National Beef
OK Foods
Perdue
Rocky Mountain Natural Meats
Smithfield
Tyson
Chapter 5: Product Trends and Opportunities
Convenient, Health-Oriented Products, Adventurous Flavors Among Key Trends
Convenience
Making Fresh Meat and Poultry Convenient
Better-For-You
Table 5-1 Trying to Eat More Healthfully
Table 5-2 Selected New Better for You Meat/Poultry Products
Table 5-3 Willing to Pay More for Better-For-You Food Products
Foodies
More Variety, Trendy Flavors
Special Dietary Needs
Gluten-Free and Hidden Allergens
Kosher and Halal
Packaging
Value
Private Label Value Solution
Bacon Nation
Beyond Bacon: Opportunities in Other Meat Products
Table 5-4 Variety Meats Popular in Non-U.S. Cuisines
New Product Positioning
Table 5-5 Selected New Meat and Poultry Products: Fresh/Refrigerated, 2011-2012
Table 5-6 Selected New Meat and Poultry Products: Frozen, 2011-2012
Chapter 6: Retail/Foodservice Trends
Challenging Times for Meat and Poultry in Retail and Foodservice
Challenge Being Met
Dealing with Declining Consumption
Price Tops Health Concerns as Reason for Slower Purchases
Chicken Declines Despite Being Viewed as Healthier Than Beef
Traditional Circulars Tailored to Local Markets & Consumers
Consumers Using Circulars
Table 6-1 Consumers using Circulars for Most Recent Grocery Shopping Trip
Circulars Support Holiday Specific Sales
Cooking Suggestions Support Sales
Social Media Not Overlooked
Traditional Promotional Activities Also Thrive
Aiming for a New Generation of Consumers
Grilling Promotions a Summer Tradition
Walmart Offers New Steaks with Grilling Challenge Promotion
Promoting Low Prices
Improving Service in the Meat Department
BI-LO Ties Service to Store Brand and More
Illustration 6-1 BI-LO Gold Star Pork
Supply Chain/Sourcing
Local Sourcing of Meat and Poultry
Women and Older Consumers Top Targets
Government Support for Locavore Movement
Illustration 6-2 Rancher’s Reserve Tender Beef
Stressing Family Ties in Local Sourcing
Illustration 6-3 Mid-Atlantic Country Farms
Demand for Healthier Meat Sparks Positive Actions
Table 6-2 Food Stores Should Do More to Help Customers Eat Healthily
Rejection of Lean Finely Textured Beef
Antibiotic-Free Lines Introduced
Animal Welfare Concerns are Addressed
Ending Use of Gestation Crates
Whole Foods Provides Transparency for Supplier Meat-Raising Practices
Harris Teeter Also Follows GAP Guidelines
Products for Human Health
Role of Private Label
Illustration 6-4 Wegmans Private Label
Illustration 6-5 A&P's Woodson & James Private Label
Labeling and Packaging
Nutrition Labeling Guidelines Continue to Evolve
Labeling in Retail Locations
Eco-Friendly Packaging
New Pork Packaging
Foodservice Trends
Locavore Tops Trend List
Healthier Meat and Poultry
New and Different
Upscale Burgers Everywhere
Tasting Menus Feature High End Meat Samples
Increased and Varied Chicken Offerings
Challenge from “Meatless” Meats
Opportunities in Schools
Chicken Fits Healthier School Menus
Hospitals Look to Go Leaner and Meatless
Foodservice in Retail
Chapter 7: Consumer Trends
Note on Experian Marketing Services Consumer Data
Consumer Have Many Concerns
Eating Healthier Top Concern
Concern Over Food Safety
Cost is Also Critical
Table 7-1 Relative Importance of Consumer Food Concerns, 2012
Consumer Concerns are Consistent
Table 7-2 Preference for Healthier Eating, 2008 and 2012
Table 7-3 Seeking Freshest Ingredients, 2008 and 2012
Table 7-4 Importance of Nutritional Value in Selecting Foods, 2008 and 2012
Table 7-5 Always Look for Brand Name, 2008 and 2012
Table 7-6 Practicing Vegetarianism, 2008 and 2012
Cold Cuts Most Often Consumed Meat or Poultry Product
Figure 7-1 Percentage of U.S. Households Consuming Meat and Poultry Products Summer 2008-Summer 2012
Most Consumer Segments Are in Normal Range
Consumer Product Preferences – Beef
Beef - Steak
Table 7-7 User Demographics Focus: Beef – Steak, Summer 2012(U.S. Household Indices)
Other Ground Beef
Table 7-8 User Demographics Focus: Other Ground Beef,
Summer 2012 (U.S. Household Indices)
Beef –Hamburger (Fresh or Frozen Patties)
Table 7-9 User Demographics Focus: Beef –Hamburger(Fresh or Frozen Patties), Summer 2012 (U.S. Household Indices)
Beef - Roast
Table 7-10 User Demographics Focus: Beef – Roast, Summer 2012 (U.S. Household Indices)
Beef - Other
Table 7-11 User Demographics Focus: Beef – Other, Summer 2012 (U.S. Household Indices)
Consumer Product Preferences – Pork
Pork Chops
Table 7-12 User Demographics Focus: Pork Chops, Summer 2012 (U.S. Household Indices)
Pork Roast
Table 7-13 User Demographics Focus: Pork Roast, Summer 2012 (U.S. Household Indices)
Other Pork
Table 7-14 User Demographics Focus: Other Pork, Summer 2012 (U.S. Household Indices)
Consumer Product Preferences – Other Meat
Lamb
Table 7-15 User Demographics Focus: Lamb, Summer 2012 (U.S. Household Indices)
Veal
Table 7-16 User Demographics Focus: Veal, Summer 2012 (U.S. Household Indices)
Consumer Product Preferences – Chicken
Fresh Chicken Breast
Table 7-17 User Demographics Focus: Fresh Chicken Breast, Summer 2012 (U.S. Household Indices)
Fresh Whole Chicken
Table 7-18 User Demographics Focus: Fresh Whole Chicken, Summer 2012 (U.S. Household Indices)
Fresh Chicken Parts W/Bones-Not Breasts
Table 7-19 User Demographics Focus: Fresh Chicken Parts w/Bones-Not Breasts, Summer 2012 (U.S. Household Indices)
Frozen Boneless Chicken
Table 7-20 User Demographics Focus: Frozen Boneless Chicken, Summer 2012 (U.S. Household Indices)
Fresh Chicken Parts Boneless-Not Breasts
Table 7-21 User Demographics Focus: Fresh Chicken Parts
Boneless-Not Breasts, Summer 2012 (U.S. Household Indices)
Frozen Chicken – With Bones
Table 7-22 User Demographics Focus: Frozen Chicken with Bones, Summer 2012 (U.S. Household Indices)
Cornish Game Hen (Fresh or Frozen)
Table 7-23 User Demographics Focus: Cornish Game Hen, Summer 2012 (U.S. Household Indices)
Consumer Product Preferences – Turkey
Fresh Whole Turkey
Table 7-24 User Demographics Focus: Fresh Whole Turkey, Summer 2012 (U.S. Household Indices)
Fresh Breast of Turkey
Table 7-25 User Demographics Focus: Fresh Breast of Turkey, Summer 2012 (U.S. Household Indices)
Frozen Turkey – Not Stuffed
Table 7-26 User Demographics Focus: Frozen Turkey – Not Stuffed, Summer 2012 (U.S. Household Indices)
Frozen Breast of Turkey
Table 7-27 User Demographics Focus: Frozen Breast of Turkey, Summer 2012 (U.S. Household Indices)
Fresh Turkey Parts
Table 7-28 User Demographics Focus: Fresh Turkey Parts, Summer 2012 (U.S. Household Indices)
Consumer Product Preferences – Prepared Meat Products
Cold Cuts
Table 7-29 User Demographics Focus: Cold Cuts, Summer 2012 (U.S. Household Indices)
Frankfurters/Hot Dogs
Table 7-30 User Demographics Focus: Frankfurters/Hot Dogs, Summer 2012 (U.S. Household Indices)
Bacon
Table 7-30 User Demographics Focus: Bacon, Summer 2012 (U.S. Household Indices)
Sausages
Table 7-32 User Demographics Focus: Sausages, Summer 2012 (U.S. Household Indices)
Canned Meat
Table 7-33 User Demographics Focus: Canned Meat, Summer 2012 (U.S. Household Indices)
Bratwursts
Table 7-34 User Demographics Focus: Bratwursts, Summer 2012 (U.S. Household Indices)
Consumer Product Preferences – Meat Alternatives
Table 7-35 User Demographics Focus: Meat Alternatives,
Summer 2012 (U.S. Household Indices)
Appendix: Addresses of Selected Marketers


Chapter 1: Executive Summary Scope of Report
Scope of Market and Product Coverage
Methodology
Sales and Market Size
Consumer Use Data
Product Information
The Market
Fish and Seafood in American Life
Market Participants
Product Distribution
Regulation
Government Agencies
Trade Associations
Market Size
Fish and Seafood Retail Sales Topped $14.7 Billion in 2012
Table 1-1: Fish and Seafood Retail Sales 2008–2012 (in millions $) Unit and Volume Sales Down
Table 1-2: IRI-Tracked Unit and Volume Sales of Fish and Seafood: By Category, Percent Change 2012 vs. 2008
Market Trends
Recession Dominates Market Development
Private Label Leaps Upward in Fish and Seafood Market
Table 1-3: Private Label Share of Fish and Seafood Sales, 2012 vs. 2008
Health Concerns Rise in Importance
Choosing Fresh Fish Over Meat or Poultry
Table 1-4: Tendency to Choose Fresh Fish Over Meat/Poultry for Healthfulness, June 2013 (percent of consumers)
Market Forecast
Market to Top $17 Billion by 2017
Table 1-5: Fish and Seafood Retail Sales 2012–2017 (in millions $)
The Competitive Environment
Billion Dollar Companies Lead Market
Figure 1-1: Shares of Shelf-Stable Fish and Seafood Product Sales, 2012
Figure 1-2: Shares of Frozen Fish and Seafood Product Sales, 2012
Figure 1-3: Shares of Refrigerated Fish and Seafood Product Sales, 2012
Product Trends
Products Targeted to Most Eager Consumers
Convenience Drives Product Development
Retail and Foodservice Trends The Consumer
Consumer Have Many Concerns
Figure 1-4: U.S. Households Consuming Fish and Seafood Products, Fall 2008 and Fall 2012, by Product Category (percent of U.S. households) . 12
Chapter 2: Market Overview Key Points
Fish and Seafood in American Life High Level of Consumption
Figure 2-1: Per Capita Consumption of Fish/Seafood by Type,2009-2011
Types of Fish and Shellfish Consumed
Formats
Figure 2-2: U.S. Households Consuming Fish and Seafood Products,Fall 2008 and Fall 2012, by Product Category (Percent of U.S.Households)
Market Participants
Fish and Seafood Distribution
Vertical Integration
Key Issues
Consolidation
Sustainability
Aquaculture
Food Safety
Packaged Facts National Consumer Survey
Table 2-1: Spoilage/Contamination Issues as a Deterrent to Purchasing of Fresh Fish/Seafood, June 2013 (percent of consumers)
Table 2-2: Spoilage/Contamination Issues as a Deterrent to Purchasing of Fresh Meat/Poultry, June 2013 (percent of consumers)
GMO and Seafood
Ending Labeling Fraud
Fish and Seafood Regulation
At the Federal Level
Office of Sustainable Fisheries
Other Relevant Government Agencies
The United States Fish and Wildlife Service (www.fws.gov)
The National Fish Hatchery System (www.fws.gov/fisheries/nfhs)
NOAA Seafood Inspection Program (www.seafood.nmfs.noaa.gov)
Food and Drug Administration (FDA)
State and Regional Organizations
Alaska Seafood Marketing Institute (www.AlaskaSeafood.org)
Chesapeake Bay Seafood Industries Association (http://www.cbsia.org)
Hawaii Seafood Council (www.hawaii-seafood.org)
Louisiana Seafood Promotion & Marketing Board (www.louisianaseafood.com) ..29
New York Seafood Council (www.nyseafood.org)
Oregon Dungeness Crab Commission (www.oregondungeness.org)
Industry Associations
International Coalition of Fisheries Associations(www.aboutseafood.com/about/icfa)
National Fisheries Institute (www.aboutseafood.com)
Seafood Products Association (www.spa-food.org)
Non-Governmental Research and Certification Organizations
Aquaculture Certification Council (www.aquaculturecertification.org)
Aquaculture Stewardship Council (www.asc-aqua.org)
Friends of the Sea (www.friendofthesea.org)
Gulf of Maine Research Institute (www.gmri.org)
Marine Stewardship Council (www.msc.org)
Chapter 3: Market Size and Trends Key Points
Market Size
Fish and Seafood Retail Sales Topped $14.7 Billion in 2012
Table 3-1: Fish and Seafood Retail Sales 2008–2012 (in millions $)
Unit and Volume Sales Down
Table 3-2: IRI-Tracked Unit Sales of Fish and Seafood: By Category, 2012 vs. 2008
Table 3-3: IRI-Tracked Volume Sales of Fish and Seafood: By Category, 2012 vs. 2008 (in millions of pounds)
Mixed Recovery for Fish and Seafood
Fresh Fish and Seafood Improve
Table 3-4: Relative Frequency of Raw Fish/Seafood Purchases,June 2013 (percent of consumers)
Fresh Fish Has Edge Over Frozen as Healthy Food
Table 3-5: Perceived Healthfulness of Fresh Fish/Seafood vs. Frozen,June 2013 (percent of consumers)
Fresh Fish Has Edge Over Frozen in Taste
Table 3-6: Taste Preferences: Fresh Fish/Seafood vs. Frozen,June 2013 (percent of consumers)
Shelf-Stable Unit Sales Slow
Raw Shrimp a Bright Spot in Frozen Fish and Seafood
Volume Savings Seen in Refrigerated Segment
Table 3-7: IRI-Tracked Unit Sales of Fish and Seafood: By Category, 2012 vs. 2011 and 2012 vs. 2008
Table 3-8: IRI-Tracked Volume Sales of Fish and Seafood: By Category, 2012 vs. 2008 (in millions of pounds)
Market Share by Category
Fresh Shellfish Tops All Segments
Figure 3-1: Fish and Seafood Market Shares by Category, 2012
Shellfish Outgains Fin Fish in Fresh Category
Table 3-9: Retail Fresh Fish and Seafood Sales by 2008–2012 (in millions $)
Modest Sales Gains for Shelf-Stable Products
Table 3-10: Retail Shelf-Stable Fish and Seafood Sales by 2008–2012 (in millions $)
Prepared Fish Segment Tops Frozen Fish and Seafood Category
Table 3-11: Retail Frozen Fish and Seafood Sales by 2008–2012(in millions $)
Market Trends
The Recession and Market Shifts
Survey Backs Discount Shopping Trend
Table 3-12: Purchase a Lot of Groceries On Sale or Promotion
Figure 3-2: Looked for Information on Sales and/or Specials for
Most Recent Grocery Shopping Trip
Survey Backs Private Label Switch Trend
Table 3-13: Opinions on Private Label (percent)
Private Label Leaps Upward in Fish and Seafood Market
Table 3-14: Private Label Share of Fish and Seafood Sales, 2012 vs. 2008
Health Concerns Rise in Importance
Table 3-15: Grocery Product Manufacturers Should Do More to
Help Consumers Eat More Healthily (percent)
Mixed Interest in Nutritionally Enhanced Foods
Table 3-16: Preference for Nutritionally Enhanced Food and Beverage Products (percent)
Resistance to Processed Foods
Table 3-17: Resistance to Highly Processed Foods (percent)
Food Safety Concerns of Consumers
Table 3-18: Ingredient and Labeling Interest When Shopping (percent)
Choosing Fresh Fish Over Meat or Poultry
Table 3-19: Tendency to Choose Fresh Fish Over Meat/Poultry for Healthfulness, June 2013 (percent of consumers)
Vegan Seafood Substitutes Are Launched
Table 3-20: Frequency of Meatless Meals, June 2013
(percent of consumers)
Illustration 3-1: Sophie’s Kitchen Gluten-Free Vegan Seafood Substitutes .. 57
Demographic Shifts Impacting the Market
Market Forecast
Market to Top $17 Billion by 2017
Marketing Support Aids Fresh Fish Growth
Frozen Fills in for Fresh
Refrigerated Gains a Signal of Economic Improvement
Frozen Prepared Fish and Seafood Sales Are Slow to Grow
Shelf-Stable Remains Stable
Table 3-21: Fish and Seafood Retail Sales 2012–2017 (in millions $)
Opportunities for Growth
Waiting on the Recovery
Collective Industry Advertising
Addressing Sustainability
Table 3-22: Importance of Sustainability/Environmental Issues
When Making Meat/Poultry/Seafood Purchasing Decisions,
June 2013 (percent of consumers)
Illustration 3-2: Sustainable Seafood Message from Gulf of Maine and Marine Stewardship Council
Emerging Aquaculture
True Identity
Social Networking
Fish and Seafood Can Leverage Locavore Movement
Chapter 4: Competitive Trends Key Points
The Competitive Environment
Challenges to Identifying Market Leaders
Leading Marketers
Leading Companies are “Source” Companies
“Source” Company Snapshots
American Seafoods Group
Aqua Star
Beaver Street Fisheries
Bumble Bee Foods
Clearwater Seafoods
Cooke Aquaculture
Dongwon Industries (StarKist)
Eastern Fish Co.
Harbor Seafood
High Liner Foods
Icicle Seafoods
Marine Harvest Group
Maruha Nichiro Group
Mazzetta Company
Nippon Suisan USA
Ocean Beauty Seafoods
Orion Seafood International
Pacific Seafoods Group/ Dulcich, Inc.
Red Chamber Group
Thai Union International/ Chicken of the Sea
Tri-Marine International
Trident Seafoods
Shelf-Stable Fish and Seafood Leaders
Figure 4-1: Shares of Shelf-Stable Fish and Seafood Product Sales, 2012
Bumble Bee Foods
StarKist
Chicken of the Sea
Crown Prince
JFE Shoji Trade America (Geisha Brand)
Ocean Beauty
Peter Pan
Refrigerated Fish and Seafood Leaders
Figure 4-2: Shares of Refrigerated Fish and Seafood Product Sales, 2012 .. 82
Trans-Ocean Products
Vita Foods
Ocean Beauty Seafoods
Louis Kemp (Trident Seafoods)
Acme Smoked Fish
Ducktrap River Fish Farm (Marine Harvest Group)
Seafood America
Table of Contents Fish & Seafood Trends in the U.S.
vi © Packaged Facts June 2013
North Coast Seafoods
Phillips Foods
Chicken of the Sea
Baltimore Crab Company
Coast Seafoods
Cedarlane Natural Foods, Inc.
CFE International
Salmolux
Shining Ocean
Sonoma Seafoods (Nippon Suisan)
Frozen Fish and Seafood Leaders
Figure 4-3: Shares of Frozen Fish and Seafood Product Sales, 2012
Category Leaders
Slade Gorton
Pinnacle Foods
Beaver Street Fisheries
Great American Seafood Imports Co. (Southwind Foods)
Rich-Seapak
Maple Leaf International
Aqua Star
Tastee Choice
Great Fish Company
Competitive Issues and Trends
A Tightening Market
Fewer Start-Up Opportunities
Table 4-1: Founding Dates of Leading Fish and Seafood Category Participants
Ongoing Consolidation
Table 4-2: Growth Activity of Selected Leading Fish and Seafood Category Participants
Competing at Point-of-Purchase
Packaging
Convenience/Value-Added/Single-Serve
Better-For-You
Environmentally Responsible/Sustainable/Ethical Practices/Locavore
Price/Value
Foodies/Novelty/Ethnic
Chapter 5: Product Trends and Opportunities Key Points
Products Targeted to Most Eager Consumers
Fish and Seafood Marketers Cater to Foodies
Table 5-1: Foodie Tendencies (percent)
Illustration 5-1: Sea Best Signature (Beaver Street Fisheries)
Illustration 5-2: Clearwater Scallops & Sauce (Clearwater Seafoods Ltd) .. 101
Illustration 5-3: Gorton’s Simply Bake (Gorton’s)
Illustration 5-4: Phillips Seafood Skillet Meals (Phillips Foods, Inc.)
Illustration 5-5v SeaSations Fish Fillets (StarKist Co.)
Illustration 5-6: FPI FireRoaster (Fishery Products International/ High Liner Foods)
Convenience Drives Product Development
Illustration 5-7: Acme Wild Smoked Salmon with Cream Cheese Crepes (Acme Smoked Fish Corp.; Crepini)
Illustration 5-8: Cheese Crepes (Acme Smoked Fish Corp.; Crepini)
Chicken of the Sea No Drain Tuna (Chicken of the Sea)
Illustration 5-9: Phillips Soup for One (Phillips Foods, Inc.)
Illustration 5-10: StarKist Tuna Creations (StarKist Co.)
Illustration 5-11: SteamWell Seafoods Sockeye Salmon with Tuscan Herb Sauce (Orca Bay Foods)
Illustration 5-12: Wholey Seafood Boil in the Bag Seafood Entrées(Wholey Seafood)
Sustainability, Ethical Practices Gain Traction
Importance of Sustainability to Consumers
Table 5-2: Interest in Environmental Issues When Choosing Food Products (percent)
Importance of GMO to Consumers
Table 5-3: Importance of Non-GMO Labeling on Grocery Purchases, June 2013 (percent of consumers)
Prevalence of Farmed Fish in Foodservice
Tilapia Continues to Thrive as Aquaculture Does
Illustration 5-13: Heart of the Ocean (American Pride Seafoods)
Illustration 5-14: Gorton’s Skillet Crisp (Gorton’s)
Illustration 5-15: Mrs. Paul’s/Van de Kamp’s ParchmentBake tilapia fillets (Pinnacle Foods Group)
Illustration 5-16: SeaSations Seafood Entrees (StarKist)
New Product Positioning
Table 5-4: Selected New Fish and Seafood Products:Fresh/Refrigerated, 2011-2012
Table 5-5: Selected New Fish and Seafood Products:Frozen, 2011-2012
Table 5-6: Selected New Fish and Seafood Products:Shelf Stable, 2011-2012
Table 5-7: Selected New Fish and Seafood Products:Foodservice, 2011-2012
Chapter 6: Retail/Foodservice Trends Key Points
Similar Challenges and Solutions for Retail and Foodservice
Convergence of Customers
Table 6-1: Use of Seafood Restaurants and Retail Purchase of Fish/Seafood Products, 2012 (Index of U.S. households visiting selected restaurants)
Seafood Needs Better Marketing for Retail and Foodservice
Retailers and Foodservice Operators Also Cooperate in Sustainability Efforts
Retail Trends
Seafood a Positive Department for Retailers
Table 6-2: Importance of Fresh Meat/Seafood in Choosing a Grocery Store, June 2013 (percent of consumers)
Fresh Prepared a Lure for Consumers
Table 6-3: Importance of Convenience in Fresh Fish/Seafood Purchases, June 2013 (percent of consumers)
But Consumers Do Know How to Cook
Table 6-4: Confidence Regarding Preparation of Fresh Fish/Seafood, June 2013 (percent of consumers)
Rising Prices Are Key Retail Issue
Holding the Price Line
Table 6-5: Expense as a Deterrent to Purchasing of Fresh Fish/Seafood, June 2013 (percent of consumers)
Grocery Budgets Determine Product Choices
Table 6-6: Average Weekly Grocery Expenditures for Fish and Seafood, by Type, 2012 (index of U.S. households using fish/seafood)
Upgrading and Educating to Drive New Sales
Value-Added and Meal Solutions Adding to Sales
Pitching Sustainability
Greenpeace Honors Retailers
Illustration 6-1: Greenpeace 2013 Seafood Retailer Scorecard
Range of Sustainability Approvals
Many Retailers Rejecting Genetically Modified Seafoods
Local Sourcing and Freshness
Private Label Lines Including Seafood
Table 6-7: Average Weekly Grocery Expenditures, by Use of Private Label Fish/Seafood, 2012 (index of U.S. households using fish/seafood)
Seasonal Marketing Picks Up for Fish and Seafood
Independent Fish Stores Soldier On
Foodservice Trends
Strong Sales in 2012 for Seafood Chains
Uneven Performances by Individual Chains
Table 6-8: Household Use of Selected Seafood Restaurants:2008, 2010, and 2012 (percent of U.S. households)
Table 6-9: Selected Demographic Indicators for Use of Red Lobster Restaurant, 2012 (index of U.S. households)
Table 6-10: Selected Demographic Indicators for Use of Joe’s Crab Shack Restaurant, 2012 (index of U.S. households)
Table 6-11: Selected Demographic Indicators for Use of Long John Silver’s Restaurant, 2012 (index of U.S. households)
Seafood Should Promote More Gains in 2013
New Seafood Chains Emerge as Older Chains Regain Footing
But Not All Succeed
Seafood Turning Up in Wider Variety of Foodservice Venues
Potential Increase for Seafood in Institutional Foodservice
Clothing and Department Store Seafood Outlets
Seafood in Non-Seafood Chains
Illustration 6-2: Crab and Avocado Stack (Outback Steakhouse)
Illustration 6-3: Seafood Mixed Grill (Outback Steakhouse)
New Products Buoy Market
Table 6-12: Recent New Product Finalists in the International Boston
Seafood Show’s Seafood Excellence Awards, 2011-2013
Illustration 6-4: Prawn Lollipops (Dish Hospitality)
Illustration 6-5: Shrimp & Grits Cakes (Handy International)
Illustration 6-6: Asiago and Artichoke Crab Flatbread (Phillips Foods)
Illustration 6-7: Salmon Fillets with Chili Lime & Ginger Dressing(The Saucy Fish Co.)
Competition Drives New Options
Sustainability in Foodservice
Illustration 6-8: McDonald's Packaging Featuring Marine Stewardship Council's Ecolabel
Finding the Price/Value Balance Point
Illustration 6-9: Captain D’s “Full Meal Deals”
Chapter 7: Consumer Trends Key Points
Note on Simmons Consumer Data
Consumer Health Concerns Regarding Seafood
Health Benefits of Fish
Pescetarians
Fresh Fish Consumers Show Higher Health Concerns
Table 7-1: Health Attitudes of Consumers Using Fresh Fish/Seafood,2012 (index of U.S. Consumers)
Table 7-2: Health Attitudes of Consumers Using Frozen Fish/Seafood,2012 (index of U.S. Consumers)
Health Concerns Not Uniform for All Seafood Products
Table 7-3: Health Attitudes of Consumers Using Frozen Prepared Seafood, by Kinds Used Most Often, 2012 (Index of U.S.Consumers)
Table 7-4: Health Attitudes of Consumers Using Frozen Prepared Seafood, by Kinds Also Used, 2012 (Index of U.S. Consumers)
Users of Tuna in Pouches Have Greater Health Concerns Than Canned Users
Users of Higher Grade Tuna Express Greater Health Concerns
Table 7-5: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
Table 7-6: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
Users of Lower Sodium Tuna Express Greater Health Concerns
Mixed Results on Health Concerns Among Oil and Water Packed Users
Table 7-7: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
Table 7-8: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
Fresh Fish and Seafood Consumers Show “Foodie” Tendencies
Table 7-9: Food Attitudes/Opinions of Consumers Using Fish and Seafood, by Product Category, 2012 (Index of U.S. Consumers)
Most Seafood Consumer Segments in Normal Range
Regional Preferences Stand Out
Table 7-10: User Demographics Focus: Consumers of Fish/Seafood, by Product Category and Nielsen Region, 2012 (Index of U.S. Consumers)
Consumer Product Preferences – Fresh Fish and Seafood
Table 7-11: User Demographics Focus: Consumers of Fresh Fish/Seafood, 2012 (Index of U.S. Consumers)
Price A Major Concern in Fresh Fish Category
Table 7-12: Retail Price Per Pound of Different Types of Meat,Poultry and Fish/Seafood, June, 2013
Consumer Product Preferences – Frozen Fish and Seafood
Table 7-13: User Demographics Focus: Consumers of Frozen Fish/Seafood, 2012 (Index of U.S. Consumers)
Consumer Product Preferences – Frozen Prepared Fish and Seafood
Table 7-14: User Demographics Focus: Consumers of Frozen Prepared Seafood, 2012 (Index of U.S. Consumers)
Frozen Prepared – Breaded Clams
Table 7-15: User Demographics Focus: Consumers of Frozen Prepared Seafood, Breaded Clams, 2012 (Index of U.S. Consumers)
Frozen Prepared – Fish Cakes
Table 7-16: User Demographics Focus: Consumers of Frozen Prepared Seafood, Fish Cakes, 2012 (Index of U.S. Consumers)
Frozen Prepared – Fish Fillets
Table 7-17: User Demographics Focus: Consumers of Frozen Prepared Seafood, Fish Fillets, 2012 (Index of U.S. Consumers)
Frozen Prepared – Fish Sticks
Table 7-18: User Demographics Focus: Consumers of Frozen Prepared Seafood, Fish Sticks, 2012 (Index of U.S. Consumers)
Frozen Prepared – Shrimp
Table 7-19: User Demographics Focus: Consumers of Frozen Prepared Seafood, Shrimp, 2012 (Index of U.S. Consumers)
Consumer Product Preferences – Shelf-Stable Tuna
Shelf-Stable Tuna – Canned vs. Pouched
Table 7-20: User Demographics Focus: Consumers of Shelf-Stable Tuna, by Form Eaten Most Often, 2012 (index of U.S. consumers)
Appendix Selected Companies/Brands
Selected Retailers
Selected Private Label/Foodservice Suppliers
Selected Fish/Seafood Restaurant Chains

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