Food Industry Bundle: Meat and Poultry Trends in the U.S. & Fish and Seafood Trends in the U.S.

Published Sep 20, 2013 |
416 Pages |
Pub ID: LA5121161
This food industry bundle consists of the following two reports:
Meat and Poultry Trends in the U.S.
Meat consumption in the U.S. has been on the decline for nearly a decade. Several factors figure in this change, but two in particular stand out. The first is consumer health concerns, based on a public perception that a high level of red meat consumption is unhealthy. The other main factor is the economy, specifically the recession that began in 2008 and which is still having a negative impact on the economy in 2013. As a result, consumers have been eliminating meat from one or more meals per week and/or reducing the size of portions served.
The health concerns also drove a switch by many consumers from red meat to poultry as a healthier source of animal protein or to switch to plant-based meat substitutes as their protein source. The economic considerations have lead to consumers to switch to poultry as a less expensive per pound protein source and also seen them switch to less expensive cuts or to retailers’ store brands that offer a better price/value proposition than do branded products as well as to seeking out discounts and sales whenever possible.
But even as consumption per capita has decreased, overall dollar sales have increased thanks to more value-added products entering the marketing mix. These are often convenience products targeted to an overworked population as well as to younger consumers who lack cooking skills. Also helping to keep the dollar sales up are in increase in high-end fresh meat cuts that appeal to that part of the population that has survived the recession or recovered economically more quickly than the population as a whole and want to enjoy upscale products.
As a result, Packaged Facts estimates that retail sales of meat and poultry products topped $85 billion in 2012, up from nearly $73 billion in 2008. Looking ahead, sales are projected to grow to $98.3 billion by 2017. Supporting that growth will be an economic recovery that, while still very slow, it underway and likely to pick up with each passing year.
Scope and Methodology
Meat and Poultry Trends in the U.S. covers the market for meat and poultry products sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets. The markets for fresh, refrigerated, frozen, and shelf-stable meats and poultry, in both processed and unprocessed forms are covered, as well as the market for meat substitutes.
Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total meat and poultry market size.
Primary data sources include:
- SymphonyIRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more.
- U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics.
- U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
- Major food and beverage retailer annual reports for individual retailer sales
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports
______________
Fish and Seafood Trends in the U.S.
The fish and seafood industry is at an odd crossroads. Dollar sales are up, yet unit sales and volume sales are down. Consumers look to fish and seafood as a healthier source of protein than meat and poultry yet they worry more about spoilage and contamination of fish than they do of meat. In addition, marketers and retailers remain wary of aquaculture products even as they are urged by government and non-governmental agencies and marketers, retailers and foodservice operators to be concerned about the sustainability of major fish and seafood species.
Despite all the contradictions, Packaged Facts estimates that total retail sales of fish and seafood products were over $14.7 billion in 2012, up from $13.3 billion in 2008. The growth in dollar sales was offset by declines in both unit sales and volume sales in most retail fish and seafood categories with the exceptions of the frozen fish/seafood segment (which includes both prepared and non-prepared fish and seafood products) and frozen raw shrimp.
The recessionary economy experienced in the 2008 to 2012 period takes the blame for the unit and volume sales slowdown. Consumer use of private label alternatives to branded fish and seafood products took a giant leap forward between 2008 and 2012, going from less than four percent to over 30 percent in the four-year period as shoppers watched their budgets.
Going forward, the pace and robustness of the recovery will determine how overall sales improve for fish and seafood and which of the various categories will enjoy the most growth. Packaged Facts projects that the retail market for fish and seafood will grow to $17.1 billion by 2017 with the overall CAGR for the retail fish and seafood market is projected to be about 3.1 percent through the period.
Scope and Methodology
Fish and Seafood Trends in the U.S. covers the market for fish and seafood products sold through all types of retail outlets, including supermarkets, discount stores and supercenters, warehouse clubs, and mass merchandisers, as well as convenience stores, drugstores, health and natural food stores, dollar stores, farms and farmers markets. The markets for fresh, refrigerated, frozen, and shelf-stable fish and seafood, in both processed and unprocessed forms are covered, as well as their usage in the foodservice industry.
Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total meat and poultry market size.
Primary data sources include:
- SymphonyIRI Group, Inc.’s sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target and Kmart, but excluding Walmart) with annual sales of $2 million or more. The data used in the report is for the 52-week period ending Feb 24, 2013.
- Seafood catch and market data from the National Oceanic and Atmospheric Administration (NOAA), part of the U.S. Department of Commerce
- U.S. Census Bureau retail food sales data from the Economic Census surveys, annual retail channel sales, non-employer statistics
- U.S. Bureau of Economic analysis annual estimates for consumer spending by food type
- Data from individual company annual reports, trade and general business publications
Information on new product introductions was derived from an examination of the retail milieu and from relevant trade, business, and government sources, including company literature, websites, and annual reports.
- Chapter 1: Executive Summary Scope of Report
- Scope
- Methodology
- SymphonyIRI
- Packaged Facts National Consumer Survey
- Experian Marketing Services
- The Market
- Meat and Poultry in American Life
- Market Participants
- The Products
- Meat and Poultry Product Distribution
- Regulation
- Labeling
- Trade Associations
- Market Size
- Meat and Poultry Sales Topped $85 Billion in 2012
- Table 1-1 Meat and Poultry Retail Sales 2008–2012 (in millions $)
- Unit and Volume Sales Down
- Table 1-2 Retail Meat Sales by 2008–2012 (in millions $)
- Table 1-3 Retail Poultry Sales by 2008–2012 (in millions $)
- Market Trends
- Recession Dominates Market Development
- Health Concerns Rise in Importance
- Demographic Shifts Impacting the Market
- Market Forecast
- Table 1-4 Meat and Poultry Retail Sales 2012–2017 (in millions $)
- The Competitive Environment
- JBS/Swift is Leading Competitor
- Convenient, Health-Oriented Products, Adventurous Flavors Among Key Trends
- Challenging Times for Meat and Poultry in Retail and Foodservice
- Dealing with Declining Consumption
- Meat and Poultry in American Life
- The Consumer
- Consumer Have Many Concerns
- Table 1-5 Relative Importance of Consumer Food Concerns
- Consistency in Consumption
- Figure 1-2 Percentage of U.S. Households Consuming Meat and Poultry Products Summer 2008-Summer 2012
- Consumer Have Many Concerns
- Chapter 2: Market Overview
- Meat and Poultry in American Life
- Market Participants
- The Products
- Meat and Poultry Product Distribution
- Labeling
- Nutrition Labeling
- Table 2-1 Aware of the Government's 'My Plate' Eating Recommendations
- Streamlining Meat and Poultry Labeling
- Highlighting Healthfulness on Labels
- COOL Controversy
- Consumers Look to Labeling
- Table 2-2 Ingredient and Labeling Interest When Shopping
- Meat and Poultry Regulation
- Focus on Additives
- Relevant Government Agencies
- Animal and Plant Health Inspection Service (APHIS)
- Center for Nutrition Policy and Promotion (CNPP)
- Centers for Disease Control and Prevention (CDC)
- Environmental Protection Agency (EPA)
- Food and Drug Administration (FDA)
- Food and Nutrition Service (FNS)
- Partnership for Food Safety Education (PFSE)
- Non-Governmental Consumer Organizations
- Center for Science in the Public Interest (www.cspinet.org)
- Consumer Federation of America (www.consumerfed.org)
- Industry Organizations
- American Farm Bureau Federation (www.fb.org)
- American Lamb Board (www.americanlamb.com)
- American Meat Institute (www.meatami.com)
- Cattlemen's Beef Board (www.beefboard.org)
- Food Marketing Institute (www.fmi.org)
- Grocery Manufacturers Association (www.gmaonline.org)
- National Chicken Council (www.nationalchickencouncil.org)
- National Grocer's Association (www.nationalgrocers.org)
- National Hot Dog & Sausage Council (www.hot-dog.org)
- National Pork Board (www.pork.org)
- National Pork Producers Council (www.nppc.org)
- National Turkey Federation (www.eatturkey.com)
- North American Meat Processors Association (www.namp.com)
- Ranchers-Cattlemen Action Legal Fund, United Stockgrowers of America (www.r-calfusa.com)
- Shelf-Stable Food Processors Association (www.meatami.com/ht/d/sp/i/8423/pid/8423)
- U.S. Poultry & Egg Association (www.uspoultry.org)
- Chapter 3:The Market
- Market Size
- Meat and Poultry Sales Topped $85 Billion in 2012
- Table 3-1 Meat and Poultry Retail Sales 2008–2012 (in millions $)
- Unit and Volume Sales Down
- Table 3-2 SymphonyIRI-Tracked Unit Sales of Packaged Meat and Poultry: By Category, 2012 vs. 2008 (in millions)
- Table 3-3 SymphonyIRI-Tracked Volume Sales of Meat and Poultry: By Category, 2012 vs. 2008 (in millions)
- Market Trends
- Recession Dominates Market Development
- Survey Backs Store Brands Switch Trend
- Table 3-4 Opinions on Store Brands
- Survey Backs Discount Shopping Trend
- Table 3-5 Purchase a Lot of Groceries On Sale or Promotion
- Figure 3-1 Looked for Information on Sales and/or Specials for Most Recent Grocery Shopping Trip
- Health Concerns Rise in Importance
- Figure 3-2 Seek Grass-Fed Meat Products
- Locavore Movement Contributes to Changing Market
- Figure 3-3 Looked for Local Products on Most Recent Grocery Shopping Trip
- Demographic Shifts Impacting the Market
- Market Share by Category
- Major Divisions Within Meat and Poultry Market
- Fresh vs. Frozen/Refrigerates/Shelf-Stable Meat
- Table 3-6 Retail Meat Sales by 2008–2012 (in millions $)
- Fresh vs. Frozen/Refrigerates/Shelf-Stable Poultry
- Table 3-7 Retail Poultry Sales by 2008–2012 (in millions $)
- Category Sales Within the Frozen/Refrigerated/Shelf-Stable Meat and Poultry Markets
- Figure 3-4 Percent Share of Frozen/Refrigerated/Shelf-Stable Meat and Poultry Retail Sales by Category 2008
- Figure 3-5 Percent Share of Frozen/Refrigerated/Shelf-Stable Meat and Poultry Retail Sales by Category 2012
- Market Size and Growth By Category and Segment
- Lunchmeat Sales are Largest Category
- Table 3-8 Lunchmeat Retail Sales 2008–2012 (in millions $)
- Breakfast Meats Sales Top 5 Percent Growth Rate
- Table 3-9 Breakfast Meats Retail Sales 2008–2012 (in millions $)
- Frozen/Refrigerated Turkey Sales Pace Overall Frozen/Refrigerated Poultry Sales
- Table 3-10 Frozen/Refrigerated Poultry Retail Sales 2008–2012 (in millions $)
- Dinner Sausage Category Has Solid Sales Growth
- Table 3-11 Refrigerated Dinner Sausage Retail Sales 2008–2012 (in millions $)
- Chicken is Dominant Sector in Processed Refrigerated Poultry
- Table 3-12 Processed Frozen/Refrigerated Poultry Retail Sales 2008–2012 (in millions $)
- Refrigerated Frankfurters Grow Nine Percent
- Table 3-13 Refrigerated Frankfurters Retail Sales 2008–2012 (in millions $)
- Refrigerated Meat Category Has Highest CAGR
- Table 3-14 Refrigerated Meat Retail Sales 2008–2012 (in millions $)
- Frozen Meats Sales Grow 17 percent
- Table 3-15 Frozen Meat Retail Sales 2008–2012 (in millions $)
- Shelf-Stable Meat Trails Refrigerated and Frozen Categories
- Table 3-16 Shelf-Stable Meat/Refrigerated Ham Retail Sales 2008–2012 (in millions $)
- Meat and Poultry Substitutes Less Than Two Percent of Market
- Table 3-17 Meat and Poultry Substitutes Retail Sales 2008–2012 (in millions $)
- Market Outlook
- Slow Economic Recovery Restrains Big Gains
- Potential Impact from Slowdown in Meat Inspections
- Impact of Horsegate
- Food Safety Concerns of Consumers
- Table 3-18 Ingredient and Labeling Interest When Shopping
- Ongoing Health Concerns
- Table 3-19 Consumer Preference for Meatless/Vegetarian Meals 2012
- Impact of Droughts
- Opportunities for Growth
- Covering the Meat Substitute Market
- Diversifying Meat and Poultry Sources
- Leveraging Locavore
- Focus on Value-Added
- Table 3-20 Preference for Nutritionally Enhanced Food and Beverage Products
- Table 3-21 Grocery Product Manufacturers Should Do More to Help Consumers Eat More Healthily
- Appealing to Ethnic Markets
- Using Social Media
- Outside the Box
- Market Forecast
- Market to Top $98 Billion by 2017
- Meat Substitutes Will Have Strongest Growth
- Table 3-22 Meat and Poultry Retail Sales 2012–2017 (in millions $)
- Fresh Meat Will Pace Meat Category Growth
- Table 3-23 Retail Meat Sales by 2012–2017 (in millions $)
- Frozen, Refrigerated and Shelf-stable Poultry Will Pace Category Growth
- Table 3-24: Retail Poultry Sales by 2012–2017 (in millions $)
- Market Forecast By Category and Segment
- Lunchmeats Will Remain Largest Meat Category
- Breakfast Meats Will Grow by Three Percent
- Dinner Sausages Sales Slow
- Frankfurters Stable Through Forecast Period
- Refrigerated Meats Lose to Alternatives
- Frozen Meats May Gain as Convenience Foods
- Shelf-Stable Growth Slows as Economy Improves
- Frozen/Refrigerated Poultry Should Continue Solid Growth
- Processed Frozen/Refrigerated Poultry Another Convenience Winner
- Table 3-25 Meat and Poultry Retail Sales By Category 2012–2017 (in millions $)
- Chapter 4: Competitive Trends
- The Competitive Environment
- Global Marketers Lead the Competition
- Estimate of Overall Meat and Poultry Market Shares
- Figure 4-1 Overall Market Shares for Combined Meat and Poultry Companies, 2012
- Estimate of Refrigerated/Frozen/Shelf-Stable Market Shares
- Figure 4-2 Marketer Shares for Combined Meat and Poultry Companies, 2012
- Leaders in Meat Category
- Figure 4-3 Marketer Shares for Leading Meat Companies, 2012
- Leaders in Poultry Category
- Figure 4-4 Marketer Shares for Leading Poultry Companies, 2012
- Smaller Companies Challenged in Niche Markets
- Leading Companies Work Within and Across Categories
- Table 4-1 Category Participation Among Top Marketers in Meat and Poultry
- Acquisitions: The Big Get Bigger
- Expanding Product Lines
- Targeting Demographic Groups
- Looking for Alternative Protein Sources
- Pressure to Lower Costs
- Value of Corporate Responsibility
- Pink Slime: Devastating Impact of Health Concerns
- Selected Company Profiles
- Applegate Farms
- AdvancePierre Foods (Barber Foods)
- Beef Products, Inc.
- Butterball LLC
- Cargill
- Cargill Grows
- Plant Closing an Industry Game Changer
- ConAgra Foods
- Fieldale Farms
- Foster Farms
- GNP (Gold’N Plump)
- Heinz
- Hillshire Brands
- Hormel Foods Corporation
- Jennie-O Turkey Store
- Skippy Acquisition
- JBS
- Swift & Company
- Pilgrim's
- JBS Pork
- Recent Acquisitions
- Johnsonville Sausage
- Kayem/al fresco
- Kellogg
- Kraft Foods
- Oscar Meyer
- Lunchables
- Boca Foods Company
- Laura’s Lean Beef
- National Beef
- OK Foods
- Perdue
- Rocky Mountain Natural Meats
- Smithfield
- Tyson
- Chapter 5: Product Trends and Opportunities
- Convenient, Health-Oriented Products, Adventurous Flavors Among Key Trends
- Convenience
- Making Fresh Meat and Poultry Convenient
- Better-For-You
- Table 5-1 Trying to Eat More Healthfully
- Table 5-2 Selected New Better for You Meat/Poultry Products
- Table 5-3 Willing to Pay More for Better-For-You Food Products
- Foodies
- More Variety, Trendy Flavors
- Special Dietary Needs
- Gluten-Free and Hidden Allergens
- Kosher and Halal
- Packaging
- Value
- Private Label Value Solution
- Bacon Nation
- Beyond Bacon: Opportunities in Other Meat Products
- Table 5-4 Variety Meats Popular in Non-U.S. Cuisines
- New Product Positioning
- Table 5-5 Selected New Meat and Poultry Products: Fresh/Refrigerated, 2011-2012
- Table 5-6 Selected New Meat and Poultry Products: Frozen, 2011-2012
- Chapter 6: Retail/Foodservice Trends
- Challenging Times for Meat and Poultry in Retail and Foodservice
- Challenge Being Met
- Dealing with Declining Consumption
- Price Tops Health Concerns as Reason for Slower Purchases
- Chicken Declines Despite Being Viewed as Healthier Than Beef
- Traditional Circulars Tailored to Local Markets & Consumers
- Consumers Using Circulars
- Table 6-1 Consumers using Circulars for Most Recent Grocery Shopping Trip
- Circulars Support Holiday Specific Sales
- Cooking Suggestions Support Sales
- Social Media Not Overlooked
- Traditional Promotional Activities Also Thrive
- Aiming for a New Generation of Consumers
- Grilling Promotions a Summer Tradition
- Walmart Offers New Steaks with Grilling Challenge Promotion
- Promoting Low Prices
- Improving Service in the Meat Department
- BI-LO Ties Service to Store Brand and More
- Illustration 6-1 BI-LO Gold Star Pork
- Supply Chain/Sourcing
- Local Sourcing of Meat and Poultry
- Women and Older Consumers Top Targets
- Government Support for Locavore Movement
- Illustration 6-2 Rancher’s Reserve Tender Beef
- Stressing Family Ties in Local Sourcing
- Illustration 6-3 Mid-Atlantic Country Farms
- Demand for Healthier Meat Sparks Positive Actions
- Table 6-2 Food Stores Should Do More to Help Customers Eat Healthily
- Rejection of Lean Finely Textured Beef
- Antibiotic-Free Lines Introduced
- Animal Welfare Concerns are Addressed
- Ending Use of Gestation Crates
- Whole Foods Provides Transparency for Supplier Meat-Raising Practices
- Harris Teeter Also Follows GAP Guidelines
- Products for Human Health
- Role of Private Label
- Illustration 6-4 Wegmans Private Label
- Illustration 6-5 A&P's Woodson & James Private Label
- Labeling and Packaging
- Nutrition Labeling Guidelines Continue to Evolve
- Labeling in Retail Locations
- Eco-Friendly Packaging
- New Pork Packaging
- Foodservice Trends
- Locavore Tops Trend List
- Healthier Meat and Poultry
- New and Different
- Upscale Burgers Everywhere
- Tasting Menus Feature High End Meat Samples
- Increased and Varied Chicken Offerings
- Challenge from “Meatless” Meats
- Opportunities in Schools
- Chicken Fits Healthier School Menus
- Hospitals Look to Go Leaner and Meatless
- Foodservice in Retail
- Chapter 7: Consumer Trends
- Note on Experian Marketing Services Consumer Data
- Consumer Have Many Concerns
- Eating Healthier Top Concern
- Concern Over Food Safety
- Cost is Also Critical
- Table 7-1 Relative Importance of Consumer Food Concerns, 2012
- Consumer Concerns are Consistent
- Table 7-2 Preference for Healthier Eating, 2008 and 2012
- Table 7-3 Seeking Freshest Ingredients, 2008 and 2012
- Table 7-4 Importance of Nutritional Value in Selecting Foods, 2008 and 2012
- Table 7-5 Always Look for Brand Name, 2008 and 2012
- Table 7-6 Practicing Vegetarianism, 2008 and 2012
- Cold Cuts Most Often Consumed Meat or Poultry Product
- Figure 7-1 Percentage of U.S. Households Consuming Meat and Poultry Products Summer 2008-Summer 2012
- Most Consumer Segments Are in Normal Range
- Consumer Product Preferences – Beef
- Beef - Steak
- Table 7-7 User Demographics Focus: Beef – Steak, Summer 2012(U.S. Household Indices)
- Other Ground Beef
- Table 7-8 User Demographics Focus: Other Ground Beef,
- Summer 2012 (U.S. Household Indices)
- Beef –Hamburger (Fresh or Frozen Patties)
- Table 7-9 User Demographics Focus: Beef –Hamburger(Fresh or Frozen Patties), Summer 2012 (U.S. Household Indices)
- Beef - Roast
- Table 7-10 User Demographics Focus: Beef – Roast, Summer 2012 (U.S. Household Indices)
- Beef - Other
- Table 7-11 User Demographics Focus: Beef – Other, Summer 2012 (U.S. Household Indices)
- Consumer Product Preferences – Pork
- Pork Chops
- Table 7-12 User Demographics Focus: Pork Chops, Summer 2012 (U.S. Household Indices)
- Pork Roast
- Table 7-13 User Demographics Focus: Pork Roast, Summer 2012 (U.S. Household Indices)
- Other Pork
- Table 7-14 User Demographics Focus: Other Pork, Summer 2012 (U.S. Household Indices)
- Consumer Product Preferences – Other Meat
- Lamb
- Table 7-15 User Demographics Focus: Lamb, Summer 2012 (U.S. Household Indices)
- Veal
- Table 7-16 User Demographics Focus: Veal, Summer 2012 (U.S. Household Indices)
- Consumer Product Preferences – Chicken
- Fresh Chicken Breast
- Table 7-17 User Demographics Focus: Fresh Chicken Breast, Summer 2012 (U.S. Household Indices)
- Fresh Whole Chicken
- Table 7-18 User Demographics Focus: Fresh Whole Chicken, Summer 2012 (U.S. Household Indices)
- Fresh Chicken Parts W/Bones-Not Breasts
- Table 7-19 User Demographics Focus: Fresh Chicken Parts w/Bones-Not Breasts, Summer 2012 (U.S. Household Indices)
- Frozen Boneless Chicken
- Table 7-20 User Demographics Focus: Frozen Boneless Chicken, Summer 2012 (U.S. Household Indices)
- Fresh Chicken Parts Boneless-Not Breasts
- Table 7-21 User Demographics Focus: Fresh Chicken Parts
- Boneless-Not Breasts, Summer 2012 (U.S. Household Indices)
- Frozen Chicken – With Bones
- Table 7-22 User Demographics Focus: Frozen Chicken with Bones, Summer 2012 (U.S. Household Indices)
- Cornish Game Hen (Fresh or Frozen)
- Table 7-23 User Demographics Focus: Cornish Game Hen, Summer 2012 (U.S. Household Indices)
- Consumer Product Preferences – Turkey
- Fresh Whole Turkey
- Table 7-24 User Demographics Focus: Fresh Whole Turkey, Summer 2012 (U.S. Household Indices)
- Fresh Breast of Turkey
- Table 7-25 User Demographics Focus: Fresh Breast of Turkey, Summer 2012 (U.S. Household Indices)
- Frozen Turkey – Not Stuffed
- Table 7-26 User Demographics Focus: Frozen Turkey – Not Stuffed, Summer 2012 (U.S. Household Indices)
- Frozen Breast of Turkey
- Table 7-27 User Demographics Focus: Frozen Breast of Turkey, Summer 2012 (U.S. Household Indices)
- Fresh Turkey Parts
- Table 7-28 User Demographics Focus: Fresh Turkey Parts, Summer 2012 (U.S. Household Indices)
- Consumer Product Preferences – Prepared Meat Products
- Cold Cuts
- Table 7-29 User Demographics Focus: Cold Cuts, Summer 2012 (U.S. Household Indices)
- Frankfurters/Hot Dogs
- Table 7-30 User Demographics Focus: Frankfurters/Hot Dogs, Summer 2012 (U.S. Household Indices)
- Bacon
- Table 7-30 User Demographics Focus: Bacon, Summer 2012 (U.S. Household Indices)
- Sausages
- Table 7-32 User Demographics Focus: Sausages, Summer 2012 (U.S. Household Indices)
- Canned Meat
- Table 7-33 User Demographics Focus: Canned Meat, Summer 2012 (U.S. Household Indices)
- Bratwursts
- Table 7-34 User Demographics Focus: Bratwursts, Summer 2012 (U.S. Household Indices)
- Consumer Product Preferences – Meat Alternatives
- Table 7-35 User Demographics Focus: Meat Alternatives,
- Summer 2012 (U.S. Household Indices)
- Appendix: Addresses of Selected Marketers
- Chapter 1: Executive Summary Scope of Report
- Scope of Market and Product Coverage
- Methodology
- Sales and Market Size
- Consumer Use Data
- Product Information
- The Market
- Fish and Seafood in American Life
- Market Participants
- Product Distribution
- Regulation
- Government Agencies
- Trade Associations
- Market Size
- Fish and Seafood Retail Sales Topped $14.7 Billion in 2012
- Table 1-1: Fish and Seafood Retail Sales 2008–2012 (in millions $) Unit and Volume Sales Down
- Table 1-2: IRI-Tracked Unit and Volume Sales of Fish and Seafood: By Category, Percent Change 2012 vs. 2008
- Market Trends
- Recession Dominates Market Development
- Private Label Leaps Upward in Fish and Seafood Market
- Table 1-3: Private Label Share of Fish and Seafood Sales, 2012 vs. 2008
- Health Concerns Rise in Importance
- Choosing Fresh Fish Over Meat or Poultry
- Table 1-4: Tendency to Choose Fresh Fish Over Meat/Poultry for Healthfulness, June 2013 (percent of consumers)
- Market Forecast
- Market to Top $17 Billion by 2017
- Table 1-5: Fish and Seafood Retail Sales 2012–2017 (in millions $)
- The Competitive Environment
- Billion Dollar Companies Lead Market
- Figure 1-1: Shares of Shelf-Stable Fish and Seafood Product Sales, 2012
- Figure 1-2: Shares of Frozen Fish and Seafood Product Sales, 2012
- Figure 1-3: Shares of Refrigerated Fish and Seafood Product Sales, 2012
- Product Trends
- Products Targeted to Most Eager Consumers
- Convenience Drives Product Development
- Retail and Foodservice Trends The Consumer
- Consumer Have Many Concerns
- Figure 1-4: U.S. Households Consuming Fish and Seafood Products, Fall 2008 and Fall 2012, by Product Category (percent of U.S. households) . 12
- Chapter 2: Market Overview Key Points
- Fish and Seafood in American Life High Level of Consumption
- Figure 2-1: Per Capita Consumption of Fish/Seafood by Type,2009-2011
- Types of Fish and Shellfish Consumed
- Formats
- Figure 2-2: U.S. Households Consuming Fish and Seafood Products,Fall 2008 and Fall 2012, by Product Category (Percent of U.S.Households)
- Market Participants
- Fish and Seafood Distribution
- Vertical Integration
- Fish and Seafood Distribution
- Key Issues
- Consolidation
- Sustainability
- Aquaculture
- Food Safety
- Packaged Facts National Consumer Survey
- Table 2-1: Spoilage/Contamination Issues as a Deterrent to Purchasing of Fresh Fish/Seafood, June 2013 (percent of consumers)
- Table 2-2: Spoilage/Contamination Issues as a Deterrent to Purchasing of Fresh Meat/Poultry, June 2013 (percent of consumers)
- GMO and Seafood
- Ending Labeling Fraud
- Fish and Seafood Regulation
- At the Federal Level
- Office of Sustainable Fisheries
- Other Relevant Government Agencies
- The United States Fish and Wildlife Service (www.fws.gov)
- The National Fish Hatchery System (www.fws.gov/fisheries/nfhs)
- NOAA Seafood Inspection Program (www.seafood.nmfs.noaa.gov)
- Food and Drug Administration (FDA)
- State and Regional Organizations
- Alaska Seafood Marketing Institute (www.AlaskaSeafood.org)
- Chesapeake Bay Seafood Industries Association (http://www.cbsia.org)
- Hawaii Seafood Council (www.hawaii-seafood.org)
- Louisiana Seafood Promotion & Marketing Board (www.louisianaseafood.com) ..29
- New York Seafood Council (www.nyseafood.org)
- Oregon Dungeness Crab Commission (www.oregondungeness.org)
- Industry Associations
- International Coalition of Fisheries Associations(www.aboutseafood.com/about/icfa)
- National Fisheries Institute (www.aboutseafood.com)
- Seafood Products Association (www.spa-food.org)
- Non-Governmental Research and Certification Organizations
- Aquaculture Certification Council (www.aquaculturecertification.org)
- Aquaculture Stewardship Council (www.asc-aqua.org)
- Friends of the Sea (www.friendofthesea.org)
- Gulf of Maine Research Institute (www.gmri.org)
- Marine Stewardship Council (www.msc.org)
- At the Federal Level
- Chapter 3: Market Size and Trends Key Points
- Market Size
- Fish and Seafood Retail Sales Topped $14.7 Billion in 2012
- Table 3-1: Fish and Seafood Retail Sales 2008–2012 (in millions $)
- Unit and Volume Sales Down
- Table 3-2: IRI-Tracked Unit Sales of Fish and Seafood: By Category, 2012 vs. 2008
- Table 3-3: IRI-Tracked Volume Sales of Fish and Seafood: By Category, 2012 vs. 2008 (in millions of pounds)
- Mixed Recovery for Fish and Seafood
- Fresh Fish and Seafood Improve
- Table 3-4: Relative Frequency of Raw Fish/Seafood Purchases,June 2013 (percent of consumers)
- Fresh Fish Has Edge Over Frozen as Healthy Food
- Table 3-5: Perceived Healthfulness of Fresh Fish/Seafood vs. Frozen,June 2013 (percent of consumers)
- Fresh Fish Has Edge Over Frozen in Taste
- Table 3-6: Taste Preferences: Fresh Fish/Seafood vs. Frozen,June 2013 (percent of consumers)
- Shelf-Stable Unit Sales Slow
- Raw Shrimp a Bright Spot in Frozen Fish and Seafood
- Volume Savings Seen in Refrigerated Segment
- Table 3-7: IRI-Tracked Unit Sales of Fish and Seafood: By Category, 2012 vs. 2011 and 2012 vs. 2008
- Table 3-8: IRI-Tracked Volume Sales of Fish and Seafood: By Category, 2012 vs. 2008 (in millions of pounds)
- Market Share by Category
- Fresh Shellfish Tops All Segments
- Figure 3-1: Fish and Seafood Market Shares by Category, 2012
- Shellfish Outgains Fin Fish in Fresh Category
- Table 3-9: Retail Fresh Fish and Seafood Sales by 2008–2012 (in millions $)
- Modest Sales Gains for Shelf-Stable Products
- Table 3-10: Retail Shelf-Stable Fish and Seafood Sales by 2008–2012 (in millions $)
- Prepared Fish Segment Tops Frozen Fish and Seafood Category
- Table 3-11: Retail Frozen Fish and Seafood Sales by 2008–2012(in millions $)
- Market Trends
- The Recession and Market Shifts
- Survey Backs Discount Shopping Trend
- Table 3-12: Purchase a Lot of Groceries On Sale or Promotion
- Figure 3-2: Looked for Information on Sales and/or Specials for
- Most Recent Grocery Shopping Trip
- Survey Backs Private Label Switch Trend
- Table 3-13: Opinions on Private Label (percent)
- Private Label Leaps Upward in Fish and Seafood Market
- Table 3-14: Private Label Share of Fish and Seafood Sales, 2012 vs. 2008
- Health Concerns Rise in Importance
- Table 3-15: Grocery Product Manufacturers Should Do More to
- Help Consumers Eat More Healthily (percent)
- Mixed Interest in Nutritionally Enhanced Foods
- Table 3-16: Preference for Nutritionally Enhanced Food and Beverage Products (percent)
- Resistance to Processed Foods
- Table 3-17: Resistance to Highly Processed Foods (percent)
- Food Safety Concerns of Consumers
- Table 3-18: Ingredient and Labeling Interest When Shopping (percent)
- Choosing Fresh Fish Over Meat or Poultry
- Table 3-19: Tendency to Choose Fresh Fish Over Meat/Poultry for Healthfulness, June 2013 (percent of consumers)
- Vegan Seafood Substitutes Are Launched
- Table 3-20: Frequency of Meatless Meals, June 2013
- (percent of consumers)
- Illustration 3-1: Sophie’s Kitchen Gluten-Free Vegan Seafood Substitutes .. 57
- Demographic Shifts Impacting the Market
- The Recession and Market Shifts
- Market Forecast
- Market to Top $17 Billion by 2017
- Marketing Support Aids Fresh Fish Growth
- Frozen Fills in for Fresh
- Refrigerated Gains a Signal of Economic Improvement
- Frozen Prepared Fish and Seafood Sales Are Slow to Grow
- Shelf-Stable Remains Stable
- Table 3-21: Fish and Seafood Retail Sales 2012–2017 (in millions $)
- Market to Top $17 Billion by 2017
- Opportunities for Growth
- Waiting on the Recovery
- Collective Industry Advertising
- Addressing Sustainability
- Table 3-22: Importance of Sustainability/Environmental Issues
- When Making Meat/Poultry/Seafood Purchasing Decisions,
- June 2013 (percent of consumers)
- Illustration 3-2: Sustainable Seafood Message from Gulf of Maine and Marine Stewardship Council
- Emerging Aquaculture
- True Identity
- Social Networking
- Fish and Seafood Can Leverage Locavore Movement
- Chapter 4: Competitive Trends Key Points
- The Competitive Environment
- Challenges to Identifying Market Leaders
- Leading Marketers
- Leading Companies are “Source” Companies
- “Source” Company Snapshots
- American Seafoods Group
- Aqua Star
- Beaver Street Fisheries
- Bumble Bee Foods
- Clearwater Seafoods
- Cooke Aquaculture
- Dongwon Industries (StarKist)
- Eastern Fish Co.
- Harbor Seafood
- High Liner Foods
- Icicle Seafoods
- Marine Harvest Group
- Maruha Nichiro Group
- Mazzetta Company
- Nippon Suisan USA
- Ocean Beauty Seafoods
- Orion Seafood International
- Pacific Seafoods Group/ Dulcich, Inc.
- Red Chamber Group
- Thai Union International/ Chicken of the Sea
- Tri-Marine International
- Trident Seafoods
- Shelf-Stable Fish and Seafood Leaders
- Figure 4-1: Shares of Shelf-Stable Fish and Seafood Product Sales, 2012
- Bumble Bee Foods
- StarKist
- Chicken of the Sea
- Crown Prince
- JFE Shoji Trade America (Geisha Brand)
- Ocean Beauty
- Peter Pan
- Refrigerated Fish and Seafood Leaders
- Figure 4-2: Shares of Refrigerated Fish and Seafood Product Sales, 2012 .. 82
- Trans-Ocean Products
- Vita Foods
- Ocean Beauty Seafoods
- Louis Kemp (Trident Seafoods)
- Acme Smoked Fish
- Ducktrap River Fish Farm (Marine Harvest Group)
- Seafood America
- Table of Contents Fish & Seafood Trends in the U.S.
- vi © Packaged Facts June 2013
- North Coast Seafoods
- Phillips Foods
- Chicken of the Sea
- Baltimore Crab Company
- Coast Seafoods
- Cedarlane Natural Foods, Inc.
- CFE International
- Salmolux
- Shining Ocean
- Sonoma Seafoods (Nippon Suisan)
- Frozen Fish and Seafood Leaders
- Figure 4-3: Shares of Frozen Fish and Seafood Product Sales, 2012
- Category Leaders
- Slade Gorton
- Pinnacle Foods
- Beaver Street Fisheries
- Great American Seafood Imports Co. (Southwind Foods)
- Rich-Seapak
- Maple Leaf International
- Aqua Star
- Tastee Choice
- Great Fish Company
- Competitive Issues and Trends
- A Tightening Market
- Fewer Start-Up Opportunities
- Table 4-1: Founding Dates of Leading Fish and Seafood Category Participants
- Ongoing Consolidation
- Table 4-2: Growth Activity of Selected Leading Fish and Seafood Category Participants
- Competing at Point-of-Purchase
- Packaging
- Convenience/Value-Added/Single-Serve
- Better-For-You
- Environmentally Responsible/Sustainable/Ethical Practices/Locavore
- Price/Value
- Foodies/Novelty/Ethnic
- A Tightening Market
- Chapter 5: Product Trends and Opportunities Key Points
- Products Targeted to Most Eager Consumers
- Fish and Seafood Marketers Cater to Foodies
- Table 5-1: Foodie Tendencies (percent)
- Illustration 5-1: Sea Best Signature (Beaver Street Fisheries)
- Illustration 5-2: Clearwater Scallops & Sauce (Clearwater Seafoods Ltd) .. 101
- Illustration 5-3: Gorton’s Simply Bake (Gorton’s)
- Illustration 5-4: Phillips Seafood Skillet Meals (Phillips Foods, Inc.)
- Illustration 5-5v SeaSations Fish Fillets (StarKist Co.)
- Illustration 5-6: FPI FireRoaster (Fishery Products International/ High Liner Foods)
- Convenience Drives Product Development
- Illustration 5-7: Acme Wild Smoked Salmon with Cream Cheese Crepes (Acme Smoked Fish Corp.; Crepini)
- Illustration 5-8: Cheese Crepes (Acme Smoked Fish Corp.; Crepini)
- Chicken of the Sea No Drain Tuna (Chicken of the Sea)
- Illustration 5-9: Phillips Soup for One (Phillips Foods, Inc.)
- Illustration 5-10: StarKist Tuna Creations (StarKist Co.)
- Illustration 5-11: SteamWell Seafoods Sockeye Salmon with Tuscan Herb Sauce (Orca Bay Foods)
- Illustration 5-12: Wholey Seafood Boil in the Bag Seafood Entrées(Wholey Seafood)
- Sustainability, Ethical Practices Gain Traction
- Importance of Sustainability to Consumers
- Table 5-2: Interest in Environmental Issues When Choosing Food Products (percent)
- Importance of GMO to Consumers
- Table 5-3: Importance of Non-GMO Labeling on Grocery Purchases, June 2013 (percent of consumers)
- Prevalence of Farmed Fish in Foodservice
- Tilapia Continues to Thrive as Aquaculture Does
- Illustration 5-13: Heart of the Ocean (American Pride Seafoods)
- Illustration 5-14: Gorton’s Skillet Crisp (Gorton’s)
- Illustration 5-15: Mrs. Paul’s/Van de Kamp’s ParchmentBake tilapia fillets (Pinnacle Foods Group)
- Illustration 5-16: SeaSations Seafood Entrees (StarKist)
- New Product Positioning
- Table 5-4: Selected New Fish and Seafood Products:Fresh/Refrigerated, 2011-2012
- Table 5-5: Selected New Fish and Seafood Products:Frozen, 2011-2012
- Table 5-6: Selected New Fish and Seafood Products:Shelf Stable, 2011-2012
- Table 5-7: Selected New Fish and Seafood Products:Foodservice, 2011-2012
- Chapter 6: Retail/Foodservice Trends Key Points
- Similar Challenges and Solutions for Retail and Foodservice
- Convergence of Customers
- Table 6-1: Use of Seafood Restaurants and Retail Purchase of Fish/Seafood Products, 2012 (Index of U.S. households visiting selected restaurants)
- Seafood Needs Better Marketing for Retail and Foodservice
- Retailers and Foodservice Operators Also Cooperate in Sustainability Efforts
- Retail Trends
- Seafood a Positive Department for Retailers
- Table 6-2: Importance of Fresh Meat/Seafood in Choosing a Grocery Store, June 2013 (percent of consumers)
- Fresh Prepared a Lure for Consumers
- Table 6-3: Importance of Convenience in Fresh Fish/Seafood Purchases, June 2013 (percent of consumers)
- But Consumers Do Know How to Cook
- Table 6-4: Confidence Regarding Preparation of Fresh Fish/Seafood, June 2013 (percent of consumers)
- Rising Prices Are Key Retail Issue
- Holding the Price Line
- Table 6-5: Expense as a Deterrent to Purchasing of Fresh Fish/Seafood, June 2013 (percent of consumers)
- Grocery Budgets Determine Product Choices
- Table 6-6: Average Weekly Grocery Expenditures for Fish and Seafood, by Type, 2012 (index of U.S. households using fish/seafood)
- Upgrading and Educating to Drive New Sales
- Value-Added and Meal Solutions Adding to Sales
- Pitching Sustainability
- Greenpeace Honors Retailers
- Illustration 6-1: Greenpeace 2013 Seafood Retailer Scorecard
- Range of Sustainability Approvals
- Many Retailers Rejecting Genetically Modified Seafoods
- Local Sourcing and Freshness
- Private Label Lines Including Seafood
- Table 6-7: Average Weekly Grocery Expenditures, by Use of Private Label Fish/Seafood, 2012 (index of U.S. households using fish/seafood)
- Seasonal Marketing Picks Up for Fish and Seafood
- Independent Fish Stores Soldier On
- Foodservice Trends
- Strong Sales in 2012 for Seafood Chains
- Uneven Performances by Individual Chains
- Table 6-8: Household Use of Selected Seafood Restaurants:2008, 2010, and 2012 (percent of U.S. households)
- Table 6-9: Selected Demographic Indicators for Use of Red Lobster Restaurant, 2012 (index of U.S. households)
- Table 6-10: Selected Demographic Indicators for Use of Joe’s Crab Shack Restaurant, 2012 (index of U.S. households)
- Table 6-11: Selected Demographic Indicators for Use of Long John Silver’s Restaurant, 2012 (index of U.S. households)
- Seafood Should Promote More Gains in 2013
- New Seafood Chains Emerge as Older Chains Regain Footing
- But Not All Succeed
- Seafood Turning Up in Wider Variety of Foodservice Venues
- Potential Increase for Seafood in Institutional Foodservice
- Clothing and Department Store Seafood Outlets
- Seafood in Non-Seafood Chains
- Illustration 6-2: Crab and Avocado Stack (Outback Steakhouse)
- Illustration 6-3: Seafood Mixed Grill (Outback Steakhouse)
- New Products Buoy Market
- Table 6-12: Recent New Product Finalists in the International Boston
- Seafood Show’s Seafood Excellence Awards, 2011-2013
- Illustration 6-4: Prawn Lollipops (Dish Hospitality)
- Illustration 6-5: Shrimp & Grits Cakes (Handy International)
- Illustration 6-6: Asiago and Artichoke Crab Flatbread (Phillips Foods)
- Illustration 6-7: Salmon Fillets with Chili Lime & Ginger Dressing(The Saucy Fish Co.)
- Competition Drives New Options
- Sustainability in Foodservice
- Illustration 6-8: McDonald's Packaging Featuring Marine Stewardship Council's Ecolabel
- Finding the Price/Value Balance Point
- Illustration 6-9: Captain D’s “Full Meal Deals”
- Strong Sales in 2012 for Seafood Chains
- Chapter 7: Consumer Trends Key Points
- Note on Simmons Consumer Data
- Consumer Health Concerns Regarding Seafood
- Health Benefits of Fish
- Pescetarians
- Fresh Fish Consumers Show Higher Health Concerns
- Table 7-1: Health Attitudes of Consumers Using Fresh Fish/Seafood,2012 (index of U.S. Consumers)
- Table 7-2: Health Attitudes of Consumers Using Frozen Fish/Seafood,2012 (index of U.S. Consumers)
- Health Concerns Not Uniform for All Seafood Products
- Table 7-3: Health Attitudes of Consumers Using Frozen Prepared Seafood, by Kinds Used Most Often, 2012 (Index of U.S.Consumers)
- Table 7-4: Health Attitudes of Consumers Using Frozen Prepared Seafood, by Kinds Also Used, 2012 (Index of U.S. Consumers)
- Users of Tuna in Pouches Have Greater Health Concerns Than Canned Users
- Users of Higher Grade Tuna Express Greater Health Concerns
- Table 7-5: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
- Table 7-6: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
- Users of Lower Sodium Tuna Express Greater Health Concerns
- Mixed Results on Health Concerns Among Oil and Water Packed Users
- Table 7-7: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
- Table 7-8: Health Attitudes of Consumers Using Tuna (Can or Pouch), 2012 (Index of U.S. Consumers)
- Fresh Fish and Seafood Consumers Show “Foodie” Tendencies
- Table 7-9: Food Attitudes/Opinions of Consumers Using Fish and Seafood, by Product Category, 2012 (Index of U.S. Consumers)
- Most Seafood Consumer Segments in Normal Range
- Regional Preferences Stand Out
- Table 7-10: User Demographics Focus: Consumers of Fish/Seafood, by Product Category and Nielsen Region, 2012 (Index of U.S. Consumers)
- Regional Preferences Stand Out
- Consumer Product Preferences – Fresh Fish and Seafood
- Table 7-11: User Demographics Focus: Consumers of Fresh Fish/Seafood, 2012 (Index of U.S. Consumers)
- Price A Major Concern in Fresh Fish Category
- Table 7-12: Retail Price Per Pound of Different Types of Meat,Poultry and Fish/Seafood, June, 2013
- Table 7-11: User Demographics Focus: Consumers of Fresh Fish/Seafood, 2012 (Index of U.S. Consumers)
- Consumer Product Preferences – Frozen Fish and Seafood
- Table 7-13: User Demographics Focus: Consumers of Frozen Fish/Seafood, 2012 (Index of U.S. Consumers)
- Consumer Product Preferences – Frozen Prepared Fish and Seafood
- Table 7-14: User Demographics Focus: Consumers of Frozen Prepared Seafood, 2012 (Index of U.S. Consumers)
- Frozen Prepared – Breaded Clams
- Table 7-15: User Demographics Focus: Consumers of Frozen Prepared Seafood, Breaded Clams, 2012 (Index of U.S. Consumers)
- Frozen Prepared – Fish Cakes
- Table 7-16: User Demographics Focus: Consumers of Frozen Prepared Seafood, Fish Cakes, 2012 (Index of U.S. Consumers)
- Frozen Prepared – Fish Fillets
- Table 7-17: User Demographics Focus: Consumers of Frozen Prepared Seafood, Fish Fillets, 2012 (Index of U.S. Consumers)
- Frozen Prepared – Fish Sticks
- Table 7-18: User Demographics Focus: Consumers of Frozen Prepared Seafood, Fish Sticks, 2012 (Index of U.S. Consumers)
- Frozen Prepared – Shrimp
- Table 7-19: User Demographics Focus: Consumers of Frozen Prepared Seafood, Shrimp, 2012 (Index of U.S. Consumers)
- Consumer Product Preferences – Shelf-Stable Tuna
- Shelf-Stable Tuna – Canned vs. Pouched
- Table 7-20: User Demographics Focus: Consumers of Shelf-Stable Tuna, by Form Eaten Most Often, 2012 (index of U.S. consumers)
- Appendix Selected Companies/Brands
- Selected Retailers
- Selected Private Label/Foodservice Suppliers
- Selected Fish/Seafood Restaurant Chains