The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition

 
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Published Jun 1, 2009 | 187 Pages | Pub ID: LA2091871

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In the past, the eyewear industry was more or less insulated from economic downturns, as eyewear was deemed a stable commodity product. That changed as eyewear grew into a fashion product and more prone to the whims of consumers and the ups and downs of economic markets. The big question is whether consumers will purchase fashionable brand name eyewear in the midst of an economic crisis as seemingly more pressing demands are at hand. Eyewear stores across the United States had already seen the effects of the economic downturn with many stores reporting significant drop offs in store traffic at the end of 2008. And by the end of first quarter 2009, some underperforming stores had been closed and manufacturing plants were idled.

Though the market for eyewear in the U.S. grew at an annual rate of eight percent between 2004 and 2008, growth in 2008 was much more subdued at less than four percent. For the eyewear industry, an ongoing consumer paradigm shift in attitudes towards more frugality and less conspicuous consumption means high-flying fashion brands may suffer at the expense of less expensive alternatives. But can the major marketers and retailers adapt?

The U.S. Eyewear Market: Prescription and Nonprescription Lenses, Sunglasses, Contact Lenses, and Frames, 2nd Edition examines these questions and others by looking at the current market, trends, major brands, and consumer preferences. The report presents concise, thought provoking analyses of various aspects of the eyewear industry and provides a forecast for the market through 2013.

Read an excerpt from this report below.

Report Methodology

The information presented in this report was obtained from primary and secondary research. Primary research entailed on-site examination of eyewear products in retail stores and consultations with eyewear industry observers and executives. Secondary research involved canvassing information and articles appearing in financial, marketing, and trade publications, company literature, and independent research reports, plus reviews of websites, blogs and readers’ comments posted on these sites.

Other sources consulted for The U.S. Eyewear Market were the U.S. Census Bureau’s Economic Census (1997, 2002, and 2007), Annual Survey of Manufacturers, Advanced Monthly Sales for Retail and Foodservice and the Annual Retail Trade Survey. Other market data sources included the U.S. Bureau of Economic Analysis (BEA), the U.S. Bureau of Labor Statistics (BLS), and the U.S. International Trade Commission (USITC).

The analysis of consumer behavior and demographics is based on data from the Simmons Market Research Bureau (New York NY) Spring 2008 and Summer 2008 Study of Media and Markets, which is based on the responses of over 20,000 adults age 18 and over.

About the Author

Cogitamus Consulting is a branding and market research boutique in NYC that's all about hard work, imagination and common sense. Working with our clients, we custom tailor solutions and provide creative, thought-provoking analysis that address the most pertinent questions facing marketers, through general business consulting, white papers, and branded product concept and strategy development.


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        •   Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%)
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        •   Prescription Eyeglasses Penetration, 2003-2008 (%)

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        •   Prescription Contact Lenses Penetration, 2003-2008 (%)

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        •   Penetration of Men's and Women's Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%)

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        •   Standards for Sunglass Blockage (%)

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        •   Global Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)

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        •   Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2004-2008 (in millions $)

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        •   U.S. Retail Eyewear Market by Major Eyewear Type, 2004-2008 (in millions $)

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        •   Total U.S. Retail Eyewear Store Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

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        •   Total U.S. Optometrist & Other Health Care Services Eyewear Sales and Year-over- Year Percentage Change, 2004-2008 (in millions $)

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        •   Global Retail Eyewear Market Forecast and Year-over-Year Percentage Change, 2008-2013 (in millions $)

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        •   Total U.S. Retail Eyewear Market and Year-over-Year Percentage Change, 2008-2013 (in millions $)
        •   U.S. Retail Eyewear Market by Major Eyewear Type, 2008-2013 (in millions $)

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        •   De Rigo Brand Portfolio, 2009
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        •   Bausch & Lomb Inc. Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)
        •   Bausch & Lomb Inc. Total Contact Lens Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

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        •   Bausch & Lomb Contact Lens Brand Portfolio, 2009

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        •   Essilor International Brand Portfolio, 2009

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        •   Johnson & Johnson Vision Care Total Net Sales and Year-over-Year Percentage Change, 2004-2008 (in millions $)

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        •   Johnson & Johnson Vision Care Contact Lens Brand Portfolio

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        •   Projected U.S. Population, by Age Bracket, 2007-2020 (in thousands)
        •   Eyewear Use by Older Americans, 2008 (index)
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        •   Retail Locations for Consumer Purchases of Eyeglasses and Contact Lenses, 2003-2008 (%)

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        •   Optometrist or Eye Doctor Shopper Demographic Characteristics, 2008 (index)
        •   Wal-Mart Vision Center Shopper Demographic Characteristics, 2008 (index)
        •   Other Retailers Shopper Demographic Characteristics, 2008 (index)
        •   LensCrafters Shopper Demographic Characteristics, 2008 (index)

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        •   Penetration of Prescription Eyeglasses, 2003-2008 (%)
        •   Penetration of Prescription Eyeglasses (Bought in Past 12 Months), 2003-2008 (%)

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        •   Bifocal User Demographic Characteristics, 2008 (index)
        •   Regular Eyeglass User Demographic Characteristics, 2008 (index)
        •   Changeable Tint Users Demographic Characteristics, 2008 (index)

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        •   Penetration of Prescription Contact Lenses, 2003-2008 (%)
        •   Penetration of Prescription Contact Lenses (Bought in Last 12 Months), 2003-2008 (%)

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        •   Disposable User Demographic Characteristics, 2008 (index)
        •   Soft User Demographic Characteristics, 2008 (index)
        •   Extended Wear User Demographic Characteristics, 2008 (index)
        •   Colored or Tinted User Demographic Characteristics, 2008 (index)
        •   Gas Permeable/Hard Wearer Demographic Characteristics, 2008 (index)

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        •   Penetration of Men's and Women's Non-Prescription Sunglasses (Bought in Last 12 Months), 2004-2008 (%)
        •   Penetration of Women's Sunglasses, Number of Purchases in Last 12 Months, 2004-2008 (%)
        •   Consumer Penetration of Men's Sunglasses, Number of Purchases in Last 12 Months, 2004-2008 (%)

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        •   Sunglass User Demographic Characteristics, Men and Women, 2008 (index)

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        •   Consumer Agreement with Selected Attitudinal Statements, 2008 (%)
        •   Top Demographic Characteristics of Consumers Who Agree with the Statement: Style Glasses Is As Important As Function, 2008 (index)
        •   Top Demographic Characteristics of Consumers Who Agree with the Statement: My Insurance Limits Choices I Can Make, 2008 (index)
        •   Demographic Characteristics of Consumers Who Agree with the Statement: I am Buying Less Expensive Eyewear Because Of Economy, 2008 (index)
        •   Demographic Characteristics of Consumers Who Agree with the Statement: Medical Innovations Are a Better Solution Than Glasses, 2008 (index)
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