Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

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Published Nov 1, 2008 | 282 Pages | Pub ID: LA1474402

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Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specific haircare, makeup, and skincare products is continuing to post strong growth in 2008 -- close to 7% -- and will finish the year at nearly $2.6 billion.

Estimating the amounts that ethnic consumers spend on general-market HBC involves some speculation; however, it is clear that this sector spends far more on general-market haircare, makeup, and skincare products than it does on ethnic-specific versions. In 2008, Packaged Facts figures that ethnic purchases of general-market HBC have risen by a total of approximately 12%, or by $825 million, during 2004-2008.

Three key positive factors in the ethnic HBC market’s sales growth are:
    1) The ethnic population in the United States continues to grow.
    2) Ethnic-specific HBC is influenced by America’s ongoing yen for things upscale. While products are still often value-oriented, the door is open to big potential for premium-to-prestige-tier versions selling through prestige, pop prestige, natural food/HBC stores and mass.
    3) The U.S. retail scene is in flux. The traditional retail channels are transforming, affording ethnic HBC marketers the chance to greatly expand distribution.
Report Methodology

Ethnic Beauty Products: The U.S. Market is based on information gathered from primary, secondary, and syndicated sources. Primary research involves on-site study of how ethnic HBC is sold through retail stores; Packaged Facts also consults with industry executives. Secondary research involves the evaluation and comparison of data from articles found in financial, marketing, and retail publications, as well as on corresponding types of websites. Company literature, government agencies, and other sources also provided valuable secondary data.

Statistics on market revenues and growth trends derive from all available data on the ethnic HBC marketplace, be they quantitative or qualitative; that is to say, a broad range of societal and economic trends are factored in, to help shape the most accurate possible view of sales progress.

Brand share data are provided by Information Resources, Inc. (IRI), which taps directly into checkout scanners in the three main mass-market channels -- supermarkets, chain drugstores, and mass merchandisers.

Analysis of consumers’ purchase and use of ethnic HBC is based on semi-annual surveys by Simmons Market Research Bureau, Inc., one of the leading compilers of demographic data in the United States. Topical data on consumers’ purchasing habits are provided by BIGresearch LLC, which conducts monthly online surveys.

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        •   U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2004-2008e (in millions of dollars)
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        •   U.S. Retail Dollar Purchases of General-Market HBC Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
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        •   Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)
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        •   Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2008-2012 (in millions of dollars)

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        •   U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2004-2008e (in millions of dollars)

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        •   Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2003-2007 (in millions of dollars)
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        •   U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
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        •   Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2008-2012 (in millions of dollars)

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        •   Selected Ethnic Haircare Marketers and Their Brands, 2008

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        •   Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Haircare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008

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        •   Selected Introductions of Ethnic Haircare Products, by Marketer and Brand, 2007-2008

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        •   U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2004-2008e (in millions of dollars)

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        •   Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2007

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        •   U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
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        •   Indices of Makeup Purchase* by U.S. White, African-American, Hispanic, and Asian Households, by Makeup Product Segment, 2007
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        •   Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2008-2012 (in millions of dollars)

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        •   Selected Ethnic Makeup Marketers and Their Brands, 2008

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        •   Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Makeup Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008

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        •   Selected Introductions of Ethnic Makeup Products, by Marketer and Brand, 2007-2008

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        •   U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2004-2008e (in millions of dollars)

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        •   U.S. Retail Dollar Purchases of General-Market Skincare Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)
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        •   Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2008-2012 (in millions of dollars)

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        •   Selected Ethnic Skincare Marketers and Their Brands, 2008

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        •   Ethnic Brands' Share of All U.S. Mass-Retail* Dollar Sales of Skincare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008

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        •   Selected Introductions of Ethnic Skincare Products, by Marketer and Brand, 2007-2008

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      •   Competitive Profile: Alberto-Culver Co.
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      •   Competitive Profile: GMP Capital Trust/ EdgeStone Capital Partners, Inc./ Specialty Catalog Corp. (SCC)
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        •   Ales Groupe

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        •   Global Goddess Beauty, Inc.

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        •   Mirta de Perales, Inc.

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        •   Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands)

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        •   Projections of Numbers of U.S. Adults, by Demographic Factor, 2008 (In Thousands)

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        •   U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Use of Hair Relaxers/Home Perms, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) 2006 2008

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        •   U.S. Use of Hairspray, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Shampoo, by Race or Ethnicity, 2006-2008 (Adults, In Thousands; Recent 7 Days)

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        •   U.S. Use of Hair Conditioner, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Use of Hair Conditioner, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Haircolor, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Use of Haircolor, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2003-2006 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Use of Lipstick/Lip Gloss, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Foundation Makeup, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Use of Foundation Makeup, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Blusher, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Use of Blusher, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Demographic Characteristics Most Favoring Purchase of Eye Shadow/Eye Liner/ Eyebrow Pencil, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)

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        •   U.S. Use of Mascara, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Nail Polish, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Facial Cleansing Creams, Lotions, and Gels,*** by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Body Wash, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Depilatories, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2006-2008 (Adults, In Thousands)

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        •   Shares of Consumers Who Buy Organic Health and Beauty Care Products, by Race, Hispanic Origin, and by Age Over or Under 35, 2008*

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        •   Consumers' Most Preferred Retail Stores for HBC Shopping, by Race and Hispanic Origin, 2008
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