Durable Dog and Cat Petcare Products, 2nd Edition

 
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Published Oct 2, 2018 | 312 Pages | Pub ID: LA15695781

Durable Dog and Cat Petcare Products, 2nd Edition

With more and more pet owners taking their pets with them when they leave the house, whether traveling, exercising, or just running errands, demand for products that make it easier and safer for pets to accompany their owners is surging. In full response mode, marketers are coming on strong with products that are portable, durable, and simplified, with innovative features that minimize the stress of pet ownership on the go. Pet carriers are just the start, with marketers in other product categories—including collars and leashes, crates, feeders and waterers, and apparel—also doing their part when it comes to owner- and pet-friendly products that allow pet owners to keep their furry companions close wherever and whenever.

Also of paramount importance in the durable pet products market is the promise of convenience via high-tech features and automation, from self-cleaning litter boxes to automated feeders and waterers to “smart” collars utilizing Bluetooth technology and offering monitoring capabilities. The new “connected” lifestyle, brought to the fore by the growing incursion of online retailers into the pet market overall, has spurred innovations across the entire product spectrum, with smart products appearing in every durables category. Safety and comfort also factor in heavily, with pet owners seeking out top quality items that will both protect their pets and provide a comfortable, stress-free environment. Also impacting purchasing decisions across all durables categories are fashion and style considerations, with pet owners viewing their pet’s posh leather carriers, up-cycled collars, and designer garb as extensions of their own personal style.

Focusing on product innovation and consumer preferences, Durable Dog and Cat Petcare Products, 2nd Edition, breaks out this $4.9 billion market into seven categories:
  • Toys: fetch toys, plush toys, non-edible chew toys, rope/pull toys, treat-dispensing toys, interactive toys, cat scratchers, and cat furniture/“kitty condos”
  • Collars, leashes, and harnesses: basic/decorative collars, chain/choke collars, muzzle/head collars, training collars, e-collars, and activity trackers (medicated collars are excluded); basic harnesses, no-pull harnesses, and special needs/handicapped harnesses; basic leashes, retractable leashes, hands-free leashes, double leashes, and training leashes; tie-outs/stakes/cables
  • Beds: pillow/cushion beds, nest/cuddle beds, donut/bolster beds, orthopedic beds, heated/cooling pads, kennel pads, raised cots, and covered/cave beds
  • Carriers, crates, and housing: carriers, crates, pens/kennels, dog houses, travel/car accessories, strollers, and bicycle trailers, as well as other containment products including pet gates, doors, and fencing systems
  • Bowls, feeders, waterers: bowls/diners/dishes, elevated bowls, slow feeders, gravity feeders/waterers, electronic feeders/waterers, travel feeders/waterers, feeding accessories, food storage
  • Apparel/fashion accessories: outdoor clothing, decorative clothing, costumes
  • Litter boxes and accessories: basic litter boxes, covered/enclosed litter boxes, automated litter boxes (including rake, rotating, self-flushing), decorative litter boxes; litter scoops; litter mats; waste disposal systems (excludes non-durable litter accessories such as waste bags and disposable litter boxes, litter mats, litter box liners, and litter additives)

The completely revised Durable Dog and Cat Petcare Products, 2nd Edition report quantifies the market as a whole as well as category by category, calculating historical compound annual growth rates for 2012 vs. 2016 vs. 2017, and projected growth rates through 2022. Through custom surveying in Packaged Facts’ own Surveys of Pet Owners, the study highlights consumer purchase patterns and product preferences in each category. Including dozens of product illustrations, it focuses particularly on trends in marketing and new product development, while also identifying key players in the market overall and at the category level. Additional data sources include Simmons data profiling trends in pet ownership and purchasing attitudes and product preferences, including demographic trends down to the category level, as well as data from the American Pet Product Association (APPA) 2017-2018 National Pet Owner Survey.

  • Executive Summary
    • Market Overview
      • Scope and Methodology
      • Market Size and Composition
      • Market Drivers
      • Marketer Overview
      • Consumer Overview
    • Toys
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Collars, Leashes, and Harnesses
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Beds
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Carriers, Crates, and Housing
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Bowls, Feeders, and Waterers
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Apparel and Fashion Accessories
      • Market Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Litter Boxes and Accessories
      • Market Overview
      • Marketer Overview
      • Consumer Trends
      • Marketing and New Product Trends
    • Sales Growth Opportunities
      • E-commerce: The Big Disruptor
      • Cats: the Underserved Minority
      • Products as Petcare Providers
      • Pet Health as Key to Next-Level Premiumization
      • Tapping into Millennials
  • Market Overview
    • Chapter Highlights
    • Scope and Methodology
      • Market Definition: Seven Product Categories
      • Report Methodology
    • Market Size and Composition
      • Modest But Steady Gains in U.S. Retail Sales
        • Table U.S. Retail Sales of Durable Petcare Products: 2012, 2016, 2017, 2022 (dollars in millions and CAGR)
      • Largest Durables Category Is Toys at Over $1.5 Billion
        • Table U.S. Retail Sales of Durable Petcare Products by Category, 2016 vs. 2017 (dollars in millions and percent change)
        • Table U.S. Retail Sales of Durable Petcare Products by Category, 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
        • Table U.S. Retail Sales and Share of Durable Petcare Products by Category: Dog vs. Cat, 2017 (percent and dollars in millions)
      • Market Share by Retail Channel
      • Tech Products Reach $400 Million in Sales
    • Market Drivers
      • Pet Durables a Significant Part of Non-Food Pet Supplies Market
      • E-Commerce Prompts Category-Wide Innovation
      • Next Generation of Pet Owners Take "Pet Parent" to Heart
        • Table Level of Agreement with Statement: "I consider my dogs/cats to be part of the family," 2018 (percent of pet owners)
        • Table Level of Agreement with Statement: "I enjoy buying pet products that pamper my dogs/cat," 2018 (percent of pet product buyers)
      • Pet Owners Seek Products that Keep Pets Close
        • Table Travel Activities of Dog and Cat Owners in Last 12 Months, 2017-2018 (percent of dog owners vs. cat owners)
      • Natural/Eco-Friendly Products Gaining Momentum in Durables Market
      • Safety Is Key in Durables Market
      • Pet Ownership and Population Trends
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2010-2016 (percent)
        • Table $70K+ Household Share of U.S. Pet Market Expenditures: By Category and Income Level, 2016 (percent)
        • Table Size of Pet Dogs: Owned and Recently Acquired, 2018 (percent of dog owners)
    • Marketer Overview
      • Wide Range of Companies Compete in Durables Market
      • Acquisitions and Expansion Activity
      • Walmart Introduces Vibrant Life Private-Label Brand
      • Celebrities and Licensing Bring Pop Culture to Pet Market
      • "Eco-Friendly" Is the New "Natural" in Durables Market Positioning
      • Pets on the Go
      • "Connected" Is a Top Draw in Durables
    • Consumer Overview
      • Data Sources
      • 38% of U.S. Households Own Dogs, 25% Own Cats
        • Table Household Ownership Rates for Selected Pet-Owning Classifications, 2014-2018 (percent and number of U.S. households)
      • Durable Petcare Product Purchasing Rates by Category
        • Table Annual Purchasing Rates for Durable Petcare Products by Product Type, 2013-2018 (percent and number of U.S. dog- or cat-owning households)
        • Table Annual Purchasing Rates for Durable Petcare Products by Product and Pet Type, 2018 (percent)
        • Table Household Purchasing Patterns for Durable Petcare Products by Category and Dog or Cat Ownership Classification, 2017/2018 (percent of total purchasers and purchasing index)
      • Toys Top the List in Packaged Facts Survey
      • Pet Specialty, Mass Merchandiser Are the Favored Channels
      • Kennels/Carriers/Crates Category Has Highest Per-Item Price
        • Table Pet Durables Average Price Per Unit by Category, 2017 (U.S. dollars)
  • Toys
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales on Slow But Steady Upward Curve
        • Table U.S. Retail Sales of Dog and Cat Toys: 2012 vs. 2017 vs. 2022 (dollars in millions)
      • Marketer Overview
    • Consumer Trends
      • Consumer Trends in Pet Toys
        • Table Purchasing Patterns for Dog or Cat Toys by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Toys by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Toys Category Thrives on Pet-Pleasing, Long-Lasting Products
      • Fetch Toys
      • Chew Toys
      • Tug Toys
      • Plush Toys
      • Puzzle/Stimulation Toys
      • Tech Toys
      • Cat Toys
  • Collars, Leashes, and Harnesses
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Chalk Up Steady Gains
        • Table U.S. Retail Sales of Dog and Cat Collars, Leashes, and Harnesses: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
      • Mass-Market Leaders
      • Pet Specialty Leaders
    • Consumer Trends
      • Consumer Trends in Collars, Leashes, and Harnesses
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Collars, Leashes, and Harnesses by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Collars/Leashes/Harnesses in Demand as More Pets Accompany Owners
        • Table Ownership of Collars by Type, 2016 (percent of dog and cat owners)
        • Table Ownership of Leashes by Type: 2010 vs. 2016 (percent of dog owners)
      • No-Pull/Training Products
      • Outdoor Gear
      • Multi-Functional Products
      • Stylish/Decorative
      • Eco-Friendly
      • Harnesses
      • Cat Collars, Leashes, and Harnesses
      • Pet Wearables: Tracking, Monitoring, and More
  • Beds
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Healthy Growth
        • Table U.S. Retail Sales of Dog and Cat Beds: 2012 vs. 2017 vs. 2022 (dollars in millions)
      • Marketer Overview
      • Mass-Market Consolidated Among Handful of Marketers
      • Pet Specialty Leaders
    • Consumer Trends
      • Consumer Trends in Pet Beds
        • Table Purchasing Patterns for Dog or Cat Beds by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Beds by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Function and Fashion
      • Covered/Contained Beds
      • Designer/Décor Beds
      • Functional Beds
      • Private-Label/Licensed Beds
  • Carriers, Crates, and Housing
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Steady Growth
        • Table U.S. Retail Sales of Dog and Cat Carriers, Crates, and Housing: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Airlines Update Pet Travel Requirements
      • Marketer Overview
      • Mass-Market Leaders
      • Pet Specialty Leaders
    • Consumer Trends
      • Consumer Trends in Carriers, Crates, and Housing
        • Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Carriers, Crates, and Kennels by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Carriers, Crates, and Kennels by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Pet Carriers, Crates, and Kennels by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Pet Comfort, Portability Among the Top Appeals
        • Table Factors Impacting Purchase Decision of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
        • Table Material of Most Recent Pet Carrier/Crate/Housing Purchase, 2018 (percent of dog- and cat-owning households)
      • Carriers
      • Cat Containment
      • Pet Doors
      • Strollers
      • Crates
  • Bowls, Feeders, and Waterers
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Post Steady Growth
        • Table U.S. Retail Sales of Bowls, Feeders, and Waterers: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
    • Consumer Trends
      • Consumer Trends in Bowls, Feeders, and Waterers
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Generational Cohort and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Race/Ethnicity and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Geographic Region and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Household Income Bracket and Number of Pets Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog or Cat Bowls, Feeders, and Waterers by Number of Children in Household and Number of Pets Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Pet Owners Choose Stylish and Solution-Based Feeders
        • Table Ownership of Bowls/Feeders/Waterers by Type, 2016 (percent of dog and cat owners)
      • Designer Bowls
      • Functional Feeders/Waterers
      • Smart Feeders and Waterers
      • Travel Feeders/Waterers
  • Apparel and Fashion Accessories
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales Edge Upward
        • Table U.S. Retail Sales of Pet Apparel and Fashion Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
      • Pet Specialty Business Is Highly Fragmented
      • Mass-Market Leaders
    • Consumer Trends
      • Consumer Trends in Apparel and Fashion Accessories
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Generational Cohort and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Race/Ethnicity and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Geographic Region and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Household Income Bracket and Number of Dogs Owned, 2017/18 (percentages and index)
        • Table Purchasing Patterns for Dog Apparel and Fashion Accessories by Number of Children in Household and Number of Dogs Owned, 2017/18 (percentages and index)
    • Marketing and New Product Trends
      • Merging Function and Fashion
      • Functional Apparel
      • Fashion-Focused Apparel
      • Eco-Friendly Apparel
  • Litter Boxes and Accessories
    • Chapter Highlights
    • Market Overview
      • U.S. Retail Sales on the Rise
        • Table U.S. Retail Sales of Litter Boxes and Accessories: 2012 vs. 2017 vs. 2022 (dollars in millions and CAGR)
      • Marketer Overview
      • Mass-Market Litter Box and Litter Box Accessories Marketers
      • Pet Specialty Leaders
    • Consumer Trends
      • Litter Boxes and Accessories Consumer Trends
        • Table Ownership of Litter Boxes by Type: 2010-2016 (percent of cat owners)
    • Marketing and New Product Trends
      • Performance and Convenience Are the Watchwords

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