Cultured Dairy Products in the U.S.

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Published Oct 1, 2006 | 204 Pages | Pub ID: LA1209583

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In recent years, the overall refrigerated cultured dairy products market, that includes cultured fluid, non-drinkable yogurt, and other non-pourable cultured dairy, has seen significant growth in the past few years, led by probiotics and smoothies. Dairy’s healthful halo and the increased popularity of organic foods had been a driving factor in the overall category’s expansion. This updated Packaged Facts report, Cultured Dairy Products in the U.S., takes an in-depth look at these major trends that will continue to spur this market to $15.4 billion by 2010.

However, the prospects for future category growth are not completely cut and dried, as indicated by a recent slowing of sales, changing consumer preferences, and new products displacing old. The underperforming categories, such as cottage cheese and buttermilk, will need to innovate to become relevant to consumers.

Cultured Dairy Products in the U.S. provides details on the entire U.S. market with breakdowns by category and product. You will find profiles of the top producers and marketers, comprehensive market share data on leading brands and products as well as advertising and marketing dynamics. In addition, the consumer is profiled to give a detailed demographic picture of buying preferences and psychographic preferences for most products. Finally, an in-depth analysis of current trends and future prospects for growth is presented with projections through 2010.

This report is a must have resource for anyone involved in the dairy industry, cultured dairy products, or anyone thinking of entering it.

Report Methodology
The information in Cultured Dairy Products in the U.S. is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the dairy market and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data compiled by CMR/TNS Media Intelligence U.S., the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2005. New product information is gathered via literature research, personal interviews and data compiled by Productscan Online, a service of Datamonitor.

The report looks at every segment of the cultured dairy products market, examining trends for growth and projecting sales of products through 2010. It analyzes consumer demographics and their current and projected impact on sales of yogurt, yogurt drinks, sour cream, cottage cheese and related products. It provides up-to-date competitive profiles of marketers of cultured dairy products and discusses the influence of demographic trends as a driver of retail trends. The report also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the food/beverage industry.

What You’ll Get in this Report
Cultured Dairy Products in the U.S. makes important predictions and recommendations regarding the future of this market, and pinpoints ways current and prospective marketers can capitalize on current trends and spearhead new ones. No other market research report provides both the comprehensive analysis and extensive data that Cultured Dairy Products in the U.S. offers. The report addresses the following segments:

  • The Market (including market size and composition, and projected market growth)
  • The Marketers (including discussions of specific marketer brand and market shares, as well as Competitor Profiles)
  • Marketing Dynamics (breakdown of spending on advertising and marketing trends)
  • The Consumer (who’s buying what, and where)
  • The Products
  • Trends and Opportunities

Plus, you’ll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

How You Will Benefit from this Report
If your company is already competing in the cultured dairy products market, or is considering making the leap, you will find this report invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for cultured dairy foods and beverages, as well as projected sales and trends through 2010. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the consumer for yogurt, yogurt drinks, sour cream, cottage cheese and related products based on Simmons data.

This report will help:

  • Marketing Managers identify market opportunities and develop targeted promotion plans for cultured dairy products.
  • Research and development professionals stay on top of competitor initiatives and explore demand for cultured dairy products.
  • Advertising agencies working with clients in the food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products.
  • Business development executives understand the dynamics of the market and identify possible partnerships.
  • Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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