The U.S. Cookies Market

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Published Jul 1, 2002 | 266 Pages | Pub ID: LA728891

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This timely Packaged Facts study covers the U.S. cookies market, which experienced sales of approximately $6 billion in 2001. The report provides total sales data and forecasts for the years between 1997 and 2006. Although the U.S. cookies market may be mature, this report identifies such factors to market growth as consumer snacking trends and new product introductions, including a flurry of single-serve, gourmet, and children’s products.

The study also presents marketer and brand shares, as well as profiles of such leading marketers as the Nabisco, Inc. (which Philip Morris acquired and merged with Kraft Foods in 2000), Keebler Foods Co. (a subsidiary of the Kellogg Co.), Parmalat North America, Pepperidge Farm (a subsidiary of the Campbell Soup Co.), and McKee Foods Corp. The report not only analyzes the competitive situation among cookies marketers, but also reviews new product and marketing trends. The study also examines the retail milieu and provides demographic profiles of cookie consumers according to frequency of consumption, cookie type, and brand, using comprehensive Simmons Market Research Bureau data.

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