Video: Pet Population and Ownership Trends: Shop Talk Discussion with David Lummis and David Sprinkle

David Lummis and David Sprinkle from the Packaged Facts pet market research team discuss key findings in the recently published Pet Population and Ownership Trends in the U.S.:

  • The most recent data continue to show flat growth to incremental declines in the share of U.S. households with pets.
  • Headwinds to pet population growth include generational factors to the number of households entering/exiting pet ownership.
  • Despite economic and demographic challenges to pet population growth, pet industry sales growth prospects remain strong due to the virtually universal "pets as family" mindset.
  • Pet industry sales growth has long been based primarily on premiumized products and services, particularly those with a pet health and wellness focus.

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For questions, please contact:

Jeff Miller
Sr. Research Specialist, Consumer Goods and Retailing