Channeling Fish, Bird, Small Animal, and Reptile Sales

Channeling Fish, Bird, Small Animal, and Reptile Sales

It's clear that pet store chains are the most popular channel for pet owners looking to purchase something for their pet for fish, small animal, and reptile owners.


Pet Specialty/Mass-Market Pet Food Floodgates Open

Pet Specialty/Mass-Market Pet Food Floodgates Open

With its virtual marketplace, e-commerce is pounding away at the already cracked wall between pet specialty and mass channels.


Packaged Facts in the News: Easter a Popular Holiday for Food Gifting

Packaged Facts in the News: Easter a Popular Holiday for Food Gifting

The Easter egg remains iconic, but the holiday is also becoming a popular time to give food gifts, finds a recent Packaged Facts study.


Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

Lexus’ Genius Product Placement in Marvel’s Black Panther Movie Highlights Growing Influence of African Americans’ Buying Power

For Lexus, collaboration and product placement in Black Panther represented an opportunity to link the car maker with a cultural event.


2 Key Types of Market Research for Addressing Business Problems

2 Key Types of Market Research for Addressing Business Problems

Problem-identification research and problem-solving research are two basic market research categories that can help businesses recognize and solve important concerns.


E-commerce Accounts for 12% of U.S. Pet Medications Market Sales

E-commerce Accounts for 12% of U.S. Pet Medications Market Sales

E-commerce is a steadily growing channel for pet medications, representing about 12% of the $9 billion American pet medications industry.


6 Essential Questions for Evaluating Secondary Data Sources

6 Essential Questions for Evaluating Secondary Data Sources

The burning question: What is the best process for the evaluation of secondary data and sources?


African-Americans Help Drive Growth in Financial Services, but Missed Opportunities Persist

African-Americans Help Drive Growth in Financial Services, but Missed Opportunities Persist

Between 2006 and 2016 African-Americans were responsible for a significant portion of the growth in several key categories of financial services.


Kids’ Food and Beverage is a Tricky Business

Kids’ Food and Beverage is a Tricky Business

The kids’ food and beverage market is a tricky business and requires a special approach to both innovation and marketing


Yogurt’s Free-From Culture

Yogurt’s Free-From Culture

In the U.S. yogurt market, the free-from trend has brought to store shelves dairy-free, plant-based yogurt featuring ingredients such as soy, coconut, almonds, and cashews, as well as pea-based yogurt. Look for innovation to expand in 2018 and beyond.