Millennial adults increasingly seek alternatives to traditional banking

Millennial adults increasingly seek alternatives to traditional banking

While consumers historically underserved by mainstream financial services industry are often referred to as unbanked or underbanked, young adults are quickly joining their ranks. In Unbanked and Underbanked Consumers in the U.S., 3rd Edition , Packaged Facts found that the percentage of 18-24s who self-identify as unbanked has grown by almost 25% during 2005-2013. This jump has likely been influenced by recession-driven unemployment and wage trends that have disproportionately affected younger e...


Sophistication and wellness play out in key drivers of Boomer food decisions

Sophistication and wellness play out in key drivers of Boomer food decisions

The Baby Boomer generation is becoming a focal consumer population for the food industry and it’s a sophisticated one. This generation accounts for 44% of the households with incomes over $75,000, so discretionary spending is much greater than for younger consumers. Food marketers have been obsessed with Millennials as of late, but more than a third, or 36%, live at home with parents according to Pew Research.

Baby Boomers, as a mature consumer group, are statistically more affluent and well-p...


Kids food and beverage: It’s a juggling act

Kids food and beverage: It’s a juggling act

The dynamics of the kids’ food business have changed dramatically in recent years. In a nutshell, typical macaroni and cheese isn’t going to cut it when a kid can have noodles shaped like their favorite cartoon character. Or, what fun is using a spoon to eat yogurt or applesauce when you can squeeze it? Taste is no longer the only qualification needed to be a kid-friendly food. In fact, it’s become quite a juggling act for any company or brand that tries to break into this growing market.

Shif...


In-store retailer experiences cater to consumer cravings for fresh, personalized food options

In-store retailer experiences cater to consumer cravings for fresh, personalized food options

The last few years have been strong for retailers presenting and selling freshly prepared ready-to-eat (RTE) meals. Mass market grocers, specialty stores, drug and convenience operators have learned to increase food options for customers while keeping a fair amount of customization and personalization in the process. That’s been a winning formula to attract customers who are time-starved, but want choices that fit in with their lifestyles.

In fact, recent data from the National Association of ...


Continued opportunities with quinoa abound in the food industry

Continued opportunities with quinoa abound in the food industry

Quinoa, an ancient seed that’s neither a grain nor a grass, has been in the spotlight thanks to dietary trends in the U.S. and globally, with the United Nations declaring 2013 the “International Year of Quinoa.” The mostly South American grown pseudo-cereal grain has been a favorite of consumers looking for gluten-free options at home and in restaurants. Quinoa is a good alternative to rice in dishes like pilafs or, for gluten-free formulation of baked goods, it can replace wheat, barley and rye...

  • by dgranderson@marketresearch.com
  • December 20 2013


Chobani’s ouster from Whole Foods shows growing awareness of non-GMO food

Chobani’s ouster from Whole Foods shows growing awareness of non-GMO food

The growing demand for non-GMO (non genetically-modified organism) foods in the consumer marketplace has come to a head with the report that Whole Foods will be phasing out Chobani yogurt in 2014, as reported earlier by the Wall Street Journal and New York Times , among other news outlets. The decision is based in part on the retailer’s non-GMO initiatives, which also includes requiring suppliers to label whether food products contain GMO ingredients by 2018.

Advocacy groups, such as GMO Insid...


Not all salty snackers look like Homer Simpson

Not all salty snackers look like Homer Simpson

Nearly everybody eats salty snacks at one time or another. More than 90% of households in the country report using a salty snack in the past 30 days. Potato chips are eaten by 85% of American households. Corn/tortilla chips/cheese snacks rank next in popularity (72% of households), followed by popcorn products (71%) and pretzels (55%).

Although salty snacks are a ubiquitous part of American diets, some of us crave salty snacks much more than others do. There are 50 million Americans who say th...


Veterinary insurance in America: Marketing to a nation of pet parents

Veterinary insurance in America: Marketing to a nation of pet parents

1. “Ah, the little things our pets do. And somehow we still love them.”

2. “Oh, no, he didn’t. Oh, yes, he did.”

3. “Toy ingestion $3,000.”

We can’t get enough of the adorable things our pets do. But sometimes those cute things can be costly.

More and more pet owners are turning to pet insurance to help cover the rising costs of pet health care. Still, pet insurance penetration levels remain low in North America, particularly compared to European countries such as the U.K. and Sweden, wh...


More ebb, less flow in sales of seafood in the U.S.

More ebb, less flow in sales of seafood in the U.S.

Consumption of seafood in the United States continues to decline incrementally, according to the recently released Fisheries of the United States, 2012 report from the National Oceanic and Atmospheric Administration.

According to NOAA data, Americans on average consumed 14.6 pounds of seafood in 2012, compared with 16.5 pounds in 2006 - a 14% drop. Incremental decline has been evident since the Great Recession.

The report notes that while most fish caught in the U.S. is consumed as seafood, ...


Is breakfast juice finally getting its due at restaurants?

Is breakfast juice finally getting its due at restaurants?

With coffee and tea getting so much attention among foodservice players, other stalwart beverage sales drivers such as juice may be getting overlooked. But Packaged Facts’ proprietary June 2013 consumer survey results published in Foodservice Breakfast Trends in the U.S., 2nd Edition suggest that foodservice juice purchases are alive and well, thank you: the last time foodservice breakfast users (who had gotten breakfast/breakfast snacks in the past 30 days) got breakfast or a breakfast snack fr...