Packaged Facts: Blog

by Daniel Granderson
July 5 2017
cats
dogs
ecommerce
pet market
pet owners

City Pet Owners Stand Apart From Their Country Cousins

The way pet owners view their pets and the criteria they use when deciding which pet products to buy are closely tied to whether they live in urban areas, suburban or outer suburban locales, or rural parts of the country.

by Daniel Granderson
May 1 2017
cats
dogs
pet
pet market
pet products

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

At least as much as the needs of the pet, the needs of dog and cat owners are shaping petcare marketing and research & development (R&D).

Pet Family Feud: Fun, Games, & Packaged Facts

While unlikely to ever appear on the Game Show Network, Pet Family Feud debuted on April 3, thrilling and informing the audience at the 25th Annual Petfood Forum in Olathe, Kansas. The gameshow/workshop activity was hosted by Packaged Facts’ research director David Sprinkle.

46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

While online sales still pale in comparison to sales at physical stores, sales in the digital realm continue to grow at a rapid pace. On March 22, Packaged Facts will discuss trends in online purchasing of dog and cat products at Global Pet Expo.

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.

by Daniel Granderson
October 14 2016
cats
dogs
pets

Cleaning up after pets: Multiple solutions for messy situations

No one—that is, NO ONE—enjoys cleaning up pet poop. Of course, ignoring pet waste won’t make it magically disappear. But recent innovations in pet litter, clean-up, and odor-control products can make clean-up relatively painless, as explored in depth in Packaged Facts’ report, “Pet Litter, Clean-Up and Odor-Control Products: U.S. Market Trends.”

by Daniel Granderson
September 21 2016
cat food
cat owners
dog owners
dogs
pet health
pets
pets as family
weight management

There’s no denying it: Age and weight affect our pets

Although pet owners may not like to think of their pets as old or overweight, the need for products targeting overweight/obese pets or senior pets is increasing.

City Pet Owners Stand Apart From Their Country Cousins

Modern Dog and Cat Products Must Serve and Delight Both Pet and Person

Pet Family Feud: Fun, Games, & Packaged Facts

46% of Pet Owners Buy Pet Products Online, Reveals Packaged Facts Ahead of Upcoming Pet Expo Presentation

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

For pet marketers, the natural and organic segment is competitive catnip

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Hispanic pet owners chart a different course

Cleaning up after pets: Multiple solutions for messy situations

There’s no denying it: Age and weight affect our pets

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