What We’re Reading: "Walmart jumps into meal-kit fray as Kroger expands its offerings"

What We’re Reading: "Walmart jumps into meal-kit fray as Kroger expands its offerings"

Visit Packaged Facts' 'Meal Kit Delivery Services' curated page for complete coverage of the meal kit industry through our blogs, press releases, multimedia, and industry sources.

Walmart.com recently began selling nearly 30 meal-kits – some containing seafood – joining a long list of retailers that have recently entered the sector.

Walmart has been taking several steps to better compete with Amazon, which is developing its own meal-kit service.

Walmart, Kroger, Whole Foods Market, and others are all looking to grab a piece of the increasingly lucrative meal-kit market, which reached an estimated USD 1.5 billion (EUR 1.3 billion) in sales over the past five years, according to Packaged Facts.

Starting last week, Walmart began selling kits that include a Thai Crab Curry meal-kit for USD 35 (EUR 30) and a Spanish Paella with Chorizo and Artichokes kit for four, which also retails for USD 35. The kits are fulfilled by Takeout Kit LLC, which specializes in meal-kits that have a shelf-life of two months. 

Walmart is also offering a bundled meal service, such an “Everyday Supper” kit for USD 60 (EUR 51), which serves three meals for two people. 

Read the rest of the article at: https://www.seafoodsource.com/news/foodservice-retail/walmart-jumps-into-meal-kit-fray-as-kroger-expands-its-offerings