Marketing kids’ foods: threading the health needle

Marketing kids’ foods: threading the health needle

The kids’ food and beverage market is particularly challenging because industry players must market to children and parents at the same time. This means delivering on healthfulness: Nearly half (46%) of parents list nutritional value as most important when choosing foods at the supermarket for their children, the highest response rate among 16 choices.


1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

1 in 3 U.S. Pet Owners Millennials: What it Means for the Pet Food Market

Between their growing numbers and affinity for “natural” pet products, the Millennial cohort wields a significant buying power for the industry, an impact Packaged Facts explores in our report, "Millennials as Pet Market Consumers".


For pet marketers, the natural and organic segment is competitive catnip

For pet marketers, the natural and organic segment is competitive catnip

Gone are the days when pet owners had to seek out their local independent pet store to find a decent selection of natural pet products. Today, natural, organic and eco-friendly pet products generate billions of dollars of sales annually across a wide range of channels--and the market just keeps growing.


What we’re reading: Nut- and seed-based products gain traction in 2017

What we’re reading: Nut- and seed-based products gain traction in 2017

Consumers’ growing familiarity with the health benefits of nuts and seeds paired with their versatility is inspiring manufacturers to seek new varieties, uses and packaging for the ingredient – propelling it into a starring role in the American diet in 2017, according to Packaged Facts research.


10% discount on “Salty Snacks” report for National Popcorn Day

10% discount on “Salty Snacks” report for National Popcorn Day

Popcorn—especially ready-to-eat varieties—is an important food retail segment to watch in 2017. Use promo code PopTen17 at checkout to save 10% on “Salty Snacks in the U.S., 4th Edition” before the end of February.


Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

Mars Inc.'s Acquisition of VCA: More Fidos, Fewer Sugars

The VCA deal gives Mars further latitude for growth beyond the mass-market product arena. That’s especially important because it’s not just kibble sales that have flattened in the mass market; the same is true for candy. Even in the case of Mars, with its globally iconic portfolio of chocolate and non-chocolate (sugar) candy brands, confectionery manufacturers face considerable challenges to growth.


Hispanic pet owners chart a different course

Hispanic pet owners chart a different course

The past decade has seen a dramatic increase in the number of Hispanic pet owners in the United States. Between 2007 and 2016 the number of Latinos with pets in their homes skyrocketed from 11.4 million to 20.4 million as the pet ownership rate among Hispanics grew from 40% to 55%.


10% off candy report for National Chocolate Candy Day

10% off candy report for National Chocolate Candy Day

A sweet National Chocolate Candy Day deal: 10% off our report "Chocolate Candy Market in the U.S., 11th Edition" with code NCCD at checkout.


Consumers and meat & poultry: Transparency and knowledge

Consumers and meat & poultry: Transparency and knowledge

Perhaps more than ever before, consumers want to know about what’s in their meat and poultry, how it was raised and where it came from. This need to know taps a breadth of concerns related to food healthfulness and sustainable practices, as discussed in the Packaged Facts report, "Meat, Poultry and Seafood: Restaurant Trends and Opportunities".


Natural and organic foods and beverages full steam ahead

Natural and organic foods and beverages full steam ahead

The marketplace for natural and organic foods and beverages is undergoing tremendous expansion and change. At the retail level, while Whole Foods Market remains the dominant natural foods supermarket chain, it is being challenged by Trader Joe’s and by No. 1 supermarket operator Kroger Co.