• by David Lummis
  • November 23 2021
  • cats


Opportunities to Target Senior Cats and Overweight Cats

Opportunities to Target Senior Cats and Overweight Cats

That senior and overweight pets represent a daunting health and wellness need as well as a business opportunity has not been lost on pet marketers, retailers, and service providers.


Recent Pet Food Usage Trends to Watch

Recent Pet Food Usage Trends to Watch

Premiumization, and even reinvention, of products has driven the growth in dry pet food and in dog treats, along with increases in pet population.


Key Trends in Functional Beverages

Key Trends in Functional Beverages

Functional beverages may be in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., beverage powders, liquid drink enhancers, dry coffee and tea).


Pet Service Professionals as Industry Influencers

Pet Service Professionals as Industry Influencers

Veterinarians remain the source of pet care information most valued by pet owners, as confirmed by our August-September 2021 Survey of Pet Owners. Read more about the changes in this crowded field of service professionals.


Buy Now, Pay Later Finance Shifts the Consumer Lending Landscape

Buy Now, Pay Later Finance Shifts the Consumer Lending Landscape

In its just-released Buy Now, Pay Later: Point-of-Sale Installment Loans report, we estimate that the BNPL installment lending market in the U.S. grew to $250 billion in 2020


Better-for-You Snack Trends

Better-for-You Snack Trends

Better-for-you snacks are positioned as healthier than conventional snacks, based on health claims and characterizations that consumers perceive as important to health such as clean label, low fat, low sodium, plant-based, and low/no added sugar.


Fun Is a Prime Motivator for “Other Pet” Owners

Fun Is a Prime Motivator for “Other Pet” Owners

The pet population boom that resulted from COVID-19 was especially pronounced in the “other pet” (non dog/cat) market, such that products for reptiles, small mammals, and fish were snapped up at historically high rates.


10-Year Growth Demographics for Owning Dogs

10-Year Growth Demographics for Owning Dogs

While the number of retiree households grew by 35% between 2010/11 and 2020/21, the number of dog-owning retiree households grew by 67%.


Co-Branded Cards in a Consumer Payment Trends Context

Co-Branded Cards in a Consumer Payment Trends Context

About six in ten consumer payments are now made with debit, credit, or prepaid cards. Debit cards are used the most, followed by credit cards then by cash.


The Future of Grocery Shopping

The Future of Grocery Shopping

Improvements to the online grocery shopping experience will arrive as technology continues to get better. Artificial intelligence-powered voice ordering is becoming more popular with tech-savvy consumers.