Packaged Facts: Blog

by Aaron Hackle
August 15 2018
pet
pet food
pet products
pet retail

Wild Birds Aren’t Picky Eaters

One of the appeals of participating in wild bird feeding as a pastime is that it is a fairly low-maintenance, and stress-free activity which can be done on individual schedules, budgets, and effort levels.

[INFOGRAPHIC] The Walmart Shopper: 3 Key Stats

Packaged Facts examines Walmart consumers across three key retail segments: Food & Beverage, Pet Products & Services, and Financial Services.

by Daniel Granderson
August 1 2018
cats
dogs
pet care
pet health
pet products

Oral Care and Wellness Go Hand in Paw in Pet Market

Pet owners know that caring for their own dental health is essential from an overall wellness standpoint, and they are increasingly realizing that the same holds true for their furry companions.

Getting Ready for Gen Z: Marketers Work to Crack the Code

Today’s teens and young adults display a wide range of complicated and contradictory characteristics that create an unparalleled challenge for marketers.

by Daniel Granderson
July 12 2018
food trends
potato chips
salty snacks
snack food
snacking

Salty Snack Sales Bolster PepsiCo’s Q2 Earnings

More than half of the U.S. salty snacks market is controlled by PepsiCo, according to the Packaged Facts report “Salty Snacks: U.S. Market Trends and Opportunities”

by Daniel Granderson
July 9 2018
beverage trends
coffee
food and beverage
office coffee

Cold Brew Coffee: Consumer Demand Heating Up

Iced coffee beverages broaden the coffee playing field, satisfying refreshment-based consumer needs by carrying the beverage well beyond its morning daypart stronghold.

by Daniel Granderson
July 2 2018
food and beverage
food gifting
food trends
gourmet food
snack food

Food Gifting Occasion Innovation

Given the outsized importance major holidays and tradition play in their market, food gifting marketers must continue inventing and reinventing food gifts and to keep a watchful eye for ways to broaden holiday-related purchase rationales.

by Daniel Granderson
June 22 2018
breakfast
eggs
food and beverage
protein

Wall Street Journal, Packaged Facts weigh in on the great egg debate

Is this the age of the rehabilitated egg? Find out...

by Daniel Granderson
June 18 2018
food
food retail
snack food
snacks

Snacking Is the New “Big Cheese”

Marketers are aggressively trying to spur and meet demand for what many consumers look for in cheese: dairy goodness, indulgence, and new flavor experiences.