Consumer and Corporate Food Gifting in the U.S., 7th Edition

• Packaged Facts Food Market Bulletin: Assessing Coronavirus Pandemic Impacts on the Food Industry
• Executive Summary
  • Expanding Occasions for Food Gifting
  • Making Food Gifts More Personal Increases Appeal for Both Buyers and Gift Recipients
  • Food Gift Packaging Opportunities
  • Key Consumer Trends
• Market Size and Forecast
  • Consumer and Corporate Food Gifting Market Historical Trends
    • Table Consumer and Corporate Food Gifting Market Size and Historical Trends, 2014-2019 (billions of dollars and annual percent change)
  • Consumer and Corporate Food Gifting Market Forecast
    • Table Consumer and Corporate Food Gifting Market Forecast, 2019-2024 (billions of dollars and annual percent change)
  • Market Factors
    • Sales of Food Gift Marketers
    • Innovation
    • Demographic Influence
    • Occasions
    • Corporate Food Gifting Trends
    • Coronavirus Impacting Economy and Social Events
  • Purchase Share By Household Income
    • Table Consumer Food Gifting Market Dollar Share: Survey Distribution by Household Income Bracket, 2020 (percent)
  • Purchase Share By Age
    • Table Consumer Food Gifting Market Dollar Share: Survey Distribution by Age Bracket, 2020 (percent)
• Food Gifting Occasions and Opportunities
  • Holiday and Every Day
    • Winter Holidays Remain the Mainstay
      • Table Food Gift Purchasing Occasions by Gifts for Others vs. Self, 2020 (percent of adults purchasing)
    • Personal vs. Work-Related Food Gifting Occasions
      • Table Food Gift Receiving Occasions by Personal vs. Business Gifts, 2020 (percent of adults who received a food gift)
  • Major Holidays
    • Winter Holidays (Christmas, Hanukkah, Kwanzaa)
      • Table Planned Winter Holiday Gift Spending, Total and Per Person, 2012-2019
    • Valentine's Day
      • Table Planned Valentine's Day Spending, Total and Per Person, 2013-2020
    • Mother's Day
      • Table Planned Mother's Day Spending, Total and Per Person, 2012-2019
    • Father's Day
      • Table Planned Father's Day Spending, Total and Per Person, 2012-2019
    • Thanksgiving
    • Easter
      • Table Planned Easter Spending, Total and Per Person, 2012-2019
    • Halloween
      • Table Planned Halloween Spending, Total and Per Person, 2012-2019
    • Changes in Religious Affiliation Over Time
      • Table Religious Affiliation Patterns, 2009 vs. 2019 (percent of adults and percentage change)
    • Jewish Holidays
    • Islamic Holidays
  • Weddings & Anniversaries
    • Increasing Rate of New Marriages
      • Table Marriage Statistics, 2009 – 2019
    • Declines in The Number of Married People Mean Fewer Anniversaries
    • Expanding Food Gifting Opportunities
  • Births
  • Graduations
    • Table Planned Graduation Gift Spending, Total and Per Person, 2012-2019
  • Military and School Care Packages
  • Sympathy-Driven Occasions
    • Illness and Injury
    • Death in the Family
• Types of Food Gifts and Recipients
  • Purchasing for Others
    • Table Types of Food Gifts Purchased for Others, 2010-2020 (percent of consumers)
  • Purchasing Food Gifts For Self
    • Table Types of Food Gifts Purchased for Self, 2020 (percent of consumers)
  • Personal vs. Work-Related Food Gift Types
    • Table Types of Food Gifts Received: Personal Gift vs. Business Gift, 2020 (percent of adults who received a food gift)
  • Work-Related Food Gifting Occasions: Demographic Analysis
    • Table Types of Food Gifts Received in an Employment Capacity, 2020 (percent of people receiving a business food gift)
  • Gourmet Gift Basket Purchasers
    • Trends Over Time
    • Demographic Analysis
      • Table Gourmet Gift Basket Purchasers by Gender, Age, and Household Income, 2019 (percent)
  • Types of Gift Recipients
• Reasons for Buying and Not Buying Food Gifts
  • Reasons for Purchasing Food Gifts: 2010-2020 Trends
    • Table Reasons for Purchasing Food Gifts, 2010-2020 (percent of those giving food gifts to others)
  • Demographic Analysis: Age
    • Table Reasons for Purchasing Food Gifts by Age, 2020 (percent of those giving food gifts to others)
  • Attributes Sought In Specialty Food Gifts: 2010-2018 Trends
    • High Quality
    • Trust and Value
    • Variety and Appearance
    • Appearance
      • Table Attributes Sought When Purchasing Specialty Food Gifts, 2010-2020 (percent of those buying any food gifts)
  • Reasons For Not Buying Food Gifts
• Frequency of Food Gifting and Purchase Prices
  • Gifts for Others vs. Self
    • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift, 2018-2020 (percent)
    • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Age Bracket, 2020 (percent of age group and index)
    • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Household Income Bracket, 2020 (percent and index)
  • Number of Recipients
    • Table Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter, 2010-2020 (percent of those giving any food gifts)
  • Demographic Analysis
    • Table Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter by Age Bracket, 2020 (percent of those giving any food gifts)
  • Amount Spent Per Food Gift
    • Table Amount Spent per Food Gift, 2010-2020 (percent of those giving any food gifts)
  • Demographic Analysis
    • Table Amount Spent per Food Gift by Household Income Bracket of Gifter, 2020 (percent of those giving any food gifts)
    • Table Amount Spent per Food Gift by Age Bracket of Gifter, 2020 (percent of those giving any food gifts)
• Food Gifting Retail Distribution
  • Online Purchasing Trends
    • More Consumers Purchasing Online and Via Mobile Phones, Making More Frequent Purchases
      • Table Online Purchases & Purchase Frequency, 2014-2019 (percent of adults)
    • Mobile Purchasing Most Common with Younger Consumers
      • Table Mobile Purchasing in Last 30 Days: Age, Gender, and Household Income, 2019 (percent and index)
    • Tendency to Make In-Store Purchases Decreasing
    • Online Channel Gains
      • Table Online vs. Phone/Mail Purchases of Products or Services in Last 3 Months, 2014-2019 (percent)
    • Gourmet Gift Basket/Assortment Purchases: Online vs. Mail/Phone Ordering
      • Table Gourmet Gift Basket Purchasers: Online vs. Mail/Phone Purchasing, 2014-2019 (percent)
    • Online Ordering: Amazon vs. Selected Food Gifting Retailers
      • Table Purchases in the Last 3 Months: Amazon vs. Top Food Gifting Retailers, 2014-2019 (percent)
  • In-Store Purchasing Trends
    • Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online
      • Table Specialty Food Gift Purchase Locations Used in the Last 12 Months: Online vs. In-Store, 2020 (percent of consumers who have bought food gifts for others)
      • Table In-Store Specialty Food Gift Purchase Locations Used in Last 12 Months by Age Bracket, 2020 (percent of consumers who have bought food gifts for others)
      • Table Online Specialty Food Gift Purchase Locations Used in Last 12 Months by Age Bracket, 2020 (percent of people buying food gifts)
    • Retail Stores Rely More On Impulse Purchases of Food Gifts
    • Holiday Promotions Are Key
• Food Gifting Innovation & Marketing Strategies
  • Food Gifts For Diet and Health
    • Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste
    • Nutrient-Rich Vegetables Are Healthy Gifts
    • Sugar-Free Confections
    • Unrefined Sugar
    • Gluten-Free
    • Keto, Paleo, Whole 30, and Other Diets
  • Sustainability and Fair Trade
    • Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
    • Fair Trade Food Products as a More Ethical Gift
  • Plant-Based Meat Alternatives As Food Gifts
  • Food Gifts Provide Recipients With Elegant Meals
  • Food Gift Customization and Personalization
  • Food Gift Subscriptions
  • International Flavors
  • Gift Cards Compete Against Food Gifts, But Buyers and Receivers Have A Lot of Overlap
    • What Are Open-Loop And Closed-Loop Gift Cards?
    • Physical vs. Online/E-Gift Cards
    • Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People
      • Table Purchase and Receipt of Food Gifts vs. Gift Cards in the Last 12 Months, 2020 (percent)
    • Food Gifting Via Gift Cards
  • Food Gift Offers Make Price-Sensitive Consumers More Likely To Buy
• Food Gift Packaging
  • Food Gift Buyers Think Attractive Packaging is More Important Than Eco-Friendly Packaging, But Looks Are Decreasing in Importance
    • Table Attributes Sought When Purchasing Specialty Food Gifts, 2010-2020 (percent of those buying any food gifts)
  • Recyclable/Environmentally Friendly Packaging Is More Important Than Ever
    • Table Consumer Opinions on Recycling & Packaging, 2009-2019 (percent)
  • Food Gift Recipients Find E-Commerce Packaging More Important Than Others
    • Table Most Important E-Commerce Shipment Attributes, 2020 (percent of online shoppers)
  • Targeting Excessive Packaging for Reduction and Elimination
  • Truth in Advertising Extends to Packaging
  • Functional Packaging Can Be Framed as a Sustainable Gift
  • Creative Packaging Provides Gift Recipients with a Memorable Experience
  • Protective Packaging Is Important For Product Integrity
    • Insulated Packaging is Required to Ship Frozen and Refrigerated Foods
    • Void Fill Protects Multiple Items Packaged Together in an Assortment
  • A Shift From Expensive Set-Up Boxes To Other Paper Packaging
  • Customizable Packaging Can Be A Selling Point For Food Gifts
  • Retail-Ready Packaging Makes Food Gifts Stand Out and Promotes Stocking Efficiency in Stores
  • Opportunities for Edible, Biodegradable, and Compostable Packaging For Food Gifting
    • Liquids & Powders
    • Chocolate
    • Coffee and Tea
    • Meat & Seafood
• Food Gifting Market Participants and Brand Positioning
  • Chocolate Specialists
    • Lindt & Sprüngli Group
    • Godiva
  • Bakery Food Specialists
    • Nothing Bundt Cakes
    • Bake Me A Wish!
  • Salty Food Specialists
    • Popcornopolis
    • The Popcorn Factory
    • Oh! Nuts
    • Nuts.com
  • Fruit Specialists
    • Edible Arrangements
    • The Fruit Company
  • Savory Food Specialists
    • Hickory Farms
    • Honey Baked Ham
    • Omaha Steaks
  • Gourmet Food Specialists
    • Harry & David
    • Goldbelly
  • Floral Specialists
    • 1-800-Flowers.com
    • Sales Trends
      • Table 1-800-Flowers.com Net Revenues and Share by Segment, 2013-2019 ($ mil)
      • Table 1-800-Flowers.com E-Commerce Revenue and Order Trends, 2013-2019 ($ mil)
    • FTD
      • Table FTD Revenue and Net Income/Loss, 2014-2018 ($ mil)
• Appendix
  • Consumer Survey Methodology
  • Scope
    • Types of Food Gifts
    • Food Gifting Occasions
    • Food Gift Purchasers
    • Food Gift Recipients

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