Coffee And Tea Market: 2001

 
   Single User - $1,399
   Corporate License - $2,799


Loading...
Published Sep 1, 2001 | 442 Pages | Pub ID: LA419171

Special Offer. Now 50% off the original price of $2799.
The $12+ billion U.S. market for at-home coffee and tea has reached a historical turning-point. The long sustained efforts by purveyors of specialty coffee to win consumers over to the virtues of top quality have largely succeeded--in the process pushing up both sales and consumption. But at the same time makers of traditional mass-market coffee are staring into the abyss, as their products continue to stagnate and even decline. This is resulting in a shakeup at the top, as long-time leaders either opt out, partner with soft drink giants, or otherwise consider their options. Meanwhile, tea continues to hold forth the promise of a huge surge, as aging baby boomers and others embrace healthier or more interesting alternatives to soft drinks and coffee. Indeed, some see tea now as at the same stage coffee was a decade ago, before it exploded in popularity. This 2001 update of Packaged Facts' study of the Coffee and Tea market comprehensively examines the new dynamics at work, profiling market leaders such as Procter & Gamble, Kraft, Nestle, Lipton, Tetley, Celestial Seasonings, and Starbucks--as well as other significant players--as they grapple with the challenges of fundamentally changed conditions. It also provides a quantitative analysis of sales trends, price movements, historical consumption rates, and marketer/brand shares, as well as a qualitative evaluation of factors in growth and decline, mass/specialty interaction, and increasingly rapid innovation. Other features of this study include a detailed listing of new products, an in-depth consideration of the impact of coffee cafes and tea shops on the at-home market, an assessment of advertising and promotional trends, a look at the market from supermarket and other retail perspectives, and complete consumer profiles of coffee and tea drinkers.

  1. Executive Summary
    Scope and Methodology
    • Market Parameters
    • Study Methodology

    The Coffee/Tea Overall Market
    • Overall Market Size and Growth
    • Coffee vs. Tea Share
    • Factors in Future Growth
    • The Major Marketers
    • Little Coffee/Tea Crossover
    • Starbucks a Volatile Factor
    • C/T Product Trends
    • Coffee/Tea at Retail
    • A Note on Coffee (and Tea) Cafes

    The Coffee Market
    • Four Major Product Types
    • Mass vs. Specialty Coffee
    • Coffee Market Size and Growth
    • Specialty Coffee Driving Market
    • Ground Regular the Leading Product Type
    • But Whole Bean Is Gaining
    • Factors in Future Growth
    • Figure 1-1: Share of Coffee Dollar Sales in FDM Outlets: By Product Type, 2000 (percent): 5 types
    • Mass Coffee Controlled by P&G and PM/Kraft
    • Second Tier in Flux
    • Specialty Coffee: Major Marketers
    • The Competitive Situation
    • New Product Trends
    • Consumer Ad Expenditures
    • Retail: Mass vs. Specialty Stores
    • Food Stores Lead in Mass Outlets
    • Coffee/Tea Stores Lead in Specialty Outlets
    • The Consumer

    The Tea Market
    • Five Major Product Segments
    • Tea Market Size and Growth
    • RTD the Dominant Segment
    • Growth by Product Segment
    • Figure 1-2: U.S. Tea Market: Estimated Dollar Share by Product Category, 2000 (percent): 5 categories
    • Factors in Future Growth
    • Lipton the Dominant Marketer
    • Nestlé No. 2
    • Other Major Tea Marketers
    • The Competitive Situation
    • New Product Trends
    • Consumer Advertising Expenditures
    • Retail: Estimated Share of Sales by Segment and Outlet
  2. The Overall Market
    Coffee/Tea Overview
    • Scope of Study: The At-Home Retail Market
    • Excludes Foodservice/Institutional/Commercial
    • Focus Exceptions
    • Products Definitively Outside Scope

    Coffee/Tea Classifications
    • Coffee: Four Product Types
    • Coffee Packaging
    • Coffee Niche Products
    • Tea: Five Product Types
    • Tea Packaging
    • Tea Niche Products
    • Coffee/Tea Similarities: Natural Plants
    • Coffee/Tea Similarities: Product Types
    • Coffee/Tea Differences: Natural Plants
    • Coffee/Tea Differences: Product Types

    Historical Overview
    • New to Western World
    • Coffee and Tea in the USA

    Market Size, Growth, and Composition
    • Special Note: Guesswork Estimates
    • Retail Coffee/Tea Market at $11 Billion
    • Table 2-1: The U.S. Retail Coffee and Tea Market: Estimated Dollar Sales, 1996-2000 (dollars): coffee, tea
    • Coffee the Sluggard, Tea the Star
    • Coffee Share Dominant, but Tea Is Rising
    • Coffee/Tea Regionality
    • Figure 2-1: U.S. Retail Coffee and Tea Market: Dollar Share by Product, 1996-2000 (percent): coffee, tea

    Factors in Future Growth
    • Soft Drinks Rule the Beverage Universe
    • Coffee and Milk
    • Bottled Water and Tea
    • Table 2-2: U.S. Per Capita Consumption of Selected Beverages, 1980-1999 (gallons): five beverage categories
    • Beverage Trends: 1995-1999
    • Table 2-3: U.S. Per Capita Consumption of Selected Beverages, 1995-1999 (gallons): five beverage categories
    • Into 2001: Opportunities for Coffee/Tea
    • Age Demographics in Future Growth
    • What Will the Aging Baby Boomers Do?
    • Gen X and Y Embracing Coffee
    • Aging Trends Favor Coffee/Tea
    • American Beverage Attribute Preferences
    • Coffee Likely to Hold Its Own
    • Tea Faces Formidable Obstacles
    • But Health Attributes Promising

    Coffee/Tea Market: Projected Growth
    • Moderate Growth Profile Forecast
    • Table 2-4: U.S. Coffee and Tea Market: Projected Retail Sales, 2000-2005 (dollars): overall

    The Marketers
    • Little Coffee/Tea Crossover
    • Starbucks a Volatile Factor
    • C/T Product Trends
    • Consumer Advertising Expenditures

    Distribution/Retail
    • Coffee/Tea Distribution: Follows Standard Scheme
    • Distributors Play Important Role
    • Coffee/Tea at Retail
    • A Note on Coffee (and Tea) Cafes
  3. The Coffee Market
    Coffee Market Parameters
    • Market Includes Coffee Sold at Retail for Home Consumption
    • Most Away-From-Home Sales Not Covered
    • Two Gray Areas
    • The Coffee "Retail Market"
    • Market Excludes Non-Roasted-Bean Products

    Coffee: Overview
    • Botany/Chemistry
    • Geography
    • Climate and Environment
    • Two Commercial Species
    • Arabica
    • Robusta

    Coffee History
    • Mythic Origins
    • An Arab Secret for Nearly a Millennium
    • Modern History Begins with the Ottomans
    • Coffee Drinking Spreads to Europe
    • The Dutch Break Ottoman Monopoly
    • By Crook, Coffee Transplanted to Caribbean
    • By Hook, Coffee Blossoms in Brazil
    • Coffee Goes Global

    Coffee Production
    • Growing and Harvesting
    • Processing: Wet and Dry Methods
    • Sorting, Grading, Naming, and Packing
    • Blending
    • Roasting
    • Grinding
    • Packaging
    • Three Value-Added Variations
    • Instant/Soluble Coffee
    • Decaffeinated Coffee
    • Flavored Coffee

    Coffee Classifications
    • Four Major Product Types
    • Ground Coffee
    • A Note on Ground Specialty
    • Instant Coffee
    • Commercial Whole Bean Coffee
    • Specialty Coffee
    • Retail Product Classifications: Mass-Market vs. Specialty Coffee

    Overall Retail Coffee Market: Size, Growth, and Composition
    • Difficulties in Estimation
    • NCA Says Overall Coffee Market at $18.5 Billion
    • Calculating Mass-Retail Coffee Sales
    • Calculating Specialty Coffee Sales
    • Methodology for Specialty Calculus
    • At-Home Retail Coffee Market at $6.9 Billion in 2000
    • At-Home Pound Volume Near 1.2 Billion
    • Table 3-1: U.S. Retail Coffee Market: Estimated Dollar Sales and Pound Volume, 1996-2000 (dollars, pounds)
    • At-Home Sales: Mass vs. Specialty Coffee
    • Table 3-2: U.S. Retail Coffee Market: Estimated Dollar Sales and Pound Volume of Mass-Market and Specialty Coffee, 1996-2000 (dollars, pounds): mass-market coffee, specialty coffee
    • Specialty Gains Great in Dollar Share, Good in Pound Share
    • Table 3-3: U.S. Retail Coffee Market Share of Dollar Sales: Mass-Market vs. Specialty Coffee, 1996-2000 (percent): mass-market coffee, specialty coffee
    • Table 3-4: U.S. Retail Coffee Market Share of Pound Volume: Mass-Market vs. Specialty Coffee, 1996-2000 (percent): mass-market coffee, specialty coffee

    Mass-Retail Coffee Market: Size, Growth, and Composition
    • Preliminary Explanations
    • Note on RTD Coffee
    • FDM Dollars in the Doldrums
    • FDM Pounds Treading Water
    • Table 3-5: Total Coffee Dollar Sales and Pound Volume in FDM Outlets, 1997-2000 (dollars, pounds): FDM outlets
    • Food Stores: Dominant But Down
    • Mass Merchandisers: Gaining Steadily
    • Drugstores: Also-Rans Up
    • Table 3-6: Coffee Dollar Sales in FDM Outlets by Outlet Type: 1997-2000 (dollars): food stores, drugstores, mass merchandisers
    • FDM Pound Volume Dynamics
    • Table 3-7: Coffee Pound Volume in FDM Outlets: By Outlet Type, 1997-2000 (pounds): food stores, drugstores, mass merchandisers
    • FDM Dollar/Pound Share Dynamics
    • Table 3-8: U.S. Coffee Sales in FDM Outlets: Dollar Share by Outlet Type, 1997-2000 (dollars, percent): food stores, drugstores, mass merchandisers
    • Table 3-9: U.S. Coffee Sales in FDM Outlets: Pound Share by Outlet Type, 1997-2000 (dollars, percent): food stores, drugstores, mass merchandisers
    • FDM Sales by Product Type
    • Dollar Sales: Traditional Types Down, Whole Bean Up
    • Table 3-10: Coffee Dollar Sales in FDM Outlets: By Product Type, 1997-2000 (dollars): ground, ground decaf, instant, instant decaf, whole bean
    • Pound Sales: Similar Picture, Less Drastic
    • Table 3-11: Coffee Pound Volume in FDM Outlets: By Product Type, 1997-2000 (pounds): ground, ground decaf, instant, instant decaf, whole bean
    • FDM Dollar Share by Type
    • FDM Pound Share by Type
    • Figure 3-1: Share of Coffee Dollar Sales in FDM Outlets: By Product Type, 2000 (percent): five types
    • Figure 3-2: Share of Coffee Pound Volume in FDM Outlets: By Product Type, 2000 (percent): five types
    • Ground Coffee on Top in Dollar Share, But Lead Is Slipping
    • Table 3-12: Coffee Share of Dollar Sales in FDM Outlets: By Product Type, 1997-2000 (percent): ground, ground decaf, instant, instant decaf, whole bean
    • In Pound Share, Ground Losing Less Ground
    • Table 3-13: Coffee Share of Pound Volume in FDM Outlets: By Product Type, 1997-2000 (percent): ground, ground decaf, instant, instant decaf, whole bean

    Food Store Coffee Market: Size, Growth, and Composition
    • Food Stores by Far the Leading Outlet Type
    • Dollar and Pound Sales Patterns from 1992
    • Table 3-14: U.S. Coffee Sales in Food Stores: Dollar Sales and Pound Volume, 1992-2000 (dollars, pounds)
    • Classic Price Inelasticity
    • Food Store Pricing Travails Signal Trouble for Mass-Coffee Category
    • Product Type Sales Trends Since 1994
    • Dollar Sales: Instant Biggest Loser
    • Figure 3-3: Average Coffee Prices in Food Stores: 1992-2000 (prices): average in food stores
    • Table 3-15: Coffee Dollar Sales in Food Stores: By Product Type, 1994-2000 (dollars): ground, ground decaf, instant, instant decaf, whole bean
    • Pounds: Ground Regular Down
    • Surprisingly Small Gain for Whole Bean Pounds
    • Table 3-16: Coffee Pound Volume in Food Stores: By Product Type, 1994-2000 (pounds): ground, ground decaf, instant, instant decaf, whole bean
    • Food Store Dollar Share Trends by Type
    • Table 3-17: Coffee Share of Dollar Sales in Food Stores: By Product Type, 1992-2000 (percent): ground, ground decaf, instant, instant decaf, whole bean
    • Food Store Pound Share Trends by Type
    • Table 3-18: Coffee Share of Pound Volume in Food Stores: By Product Type, 1992-2000 (percent): ground, ground decaf, instant, instant decaf, whole bean
    • Food Store Pricing By Type
    • Disinflation and Deflation Since 1994
    • Table 3-19: Coffee Prices in Food Stores: Average Price per Pound by Product Type, 1992-2000 (price per pound): ground, ground decaf, instant, instant decaf, whole bean

    Compositional Briefs
    • Ready-to-Drink (RTD) Coffee
    • Flavored Coffee
    • Single-Origin Specialty Coffee
    • Sustainable Coffee

    The World Coffee Market
    • Record Production in 2000/2001
    • Arabica vs. Robusta
    • Top Three Producers: Brazil, Vietnam, Colombia
    • Second Tier Headed by Indonesia
    • Significant Minor Producers
    • Table 3-20: Top Ten Coffee-Producing Countries: By Share of World Production, 2000/2001 (percent share): ten countries
    • Majors in Arabica
    • Majors in Robusta
    • Current Production Trends
    • Tough Times in the Macroeconomy

    Factors in Future Growth
    • U.S. Coffee Consumption in the 20th Century
    • Daily Drinkers Since 1950
    • Figure 3-4: U.S. Per Capita Consumption of Regular and Instant Coffee, 1910-1995 (pounds): per capita consumption
    • Resurgence Since 1996 Sparked by Specialty Coffee
    • Can Specialty Coffee Keep It Up?
    • Good Reasons to Be Optimistic
    • Specialty Coffee Consumption Ballooning
    • Supply Infrastructure in Place
    • Specialty Coffee Distribution Exploding
    • Having Tasted of the Fruit, Consumers Demand Quality
    • Specialty Challenging Mass Coffee for Supremacy
    • Is Conventional Canned Coffee a Dinosaur?
    • Specialty Must Overcome Obstacles
    • A Major Obstacle: The Shaky Economy
    • Potential Supply Limitations
    • Will Global Warming Be a Problem?
    • Specialty's Connection to the Away-from-Home Experience
    • Good Signs for At-Home Sales
    • Young Adult Embrace of Specialty Coffee Extremely Positive
    • But Some Good News/Bad News
    • Generation Y and the Caffeine Kick
    • Note on Gen Y's Ethnic Diversity
    • What About the Baby Boomers?
    • Race/Ethnicity Factor Uncertain
    • Asian-Americans a Good Target Group
    • A New Cultural Perception of Coffee Taking Shape
    • Old Coffee Culture vs. New Coffee Culture
    • Liberals vs. Conservatives
    • Hip vs. Square
    • The Sustainable Coffee Phenomenon
    • Its Genesis
    • Sustainable Coffee: What It Means
    • Can Sustainable Sustain Through Rough Economics?
    • Mass Coffee's Wistful Fate
    • Niche Potential: RTD Coffee
    • Niche Potential: Flavored Coffees
    • Other Potentially Promising Niches
    • A Final Note on a Languishing Segment: Decaf

    Projected Market Growth
    • Coffee Market to Grow, But Very Slowly
    • Table 3-21: U.S. Coffee Market: Projected Retail Sales, 2001-2005 (dollars)

    The Marketers
    • Complex International Marketing Structure
    • The "C" Market
    • Marketers the Central Actors in This Study
    • Marketers: Size and Scope
    • Mass-Market Coffee: Major Marketers
    • Second-Tier Marketers
    • Significant Minor Marketers
    • Coca-Cola and PepsiCo
    • Private Labels
    • Specialty Roasters: Another Universe
    • Number of Specialty Roasters
    • Specialty Coffee: Major Marketers
    • Table 3-22: List of Selected Coffee Marketers and Brands, 2000-2001 (list): marketers and brands, product segments

    Marketer and Brand Shares
    • Explanatory Note
    • Duopoly: P&G and PM/Kraft
    • Table 3-23: Marketer Shares: Dollar Sales of Coffee in FDM Outlets, 2000 (percent share): five marketers, private label, other
    • Second-Tier Shakeup: Nestlé, Sara Lee, and Starbucks
    • A&P Off a Bit
    • Starbucks Sweeps the Field
    • Marketer Shares: Ground Regular—Flux at the Top
    • Figure 3-5: Leading Coffee Marketers in FDM Outlets: Dollar Share Comparisons, 1998 vs. 2000 (percent change)
    • Table 3-24: Marketer Shares: Dollar Sales of Ground Regular Coffee in FDM Outlets, 2000 (percent share): seven marketers, private label, other
    • Out of the Marketer Picture: Nestlé, Chock Full O' Nuts, and Tetley
    • Starbucks Shakes Up Ground Regular
    • Community Coffee and Private Label
    • F. Gavina & Sons and Reily Foods
    • Marketer Shares: Ground Decaf—P&G Virtually Owns Segment
    • Table 3-25: Marketer Shares: Dollar Sales of Ground Decaffeinated Coffee in FDM Outlets, 2000 (percent share): six marketers, private label, other
    • Marketer Shares: Instant Regular—Ruled by PM/Kraft
    • Table 3-26: Marketer Shares: Dollar Sales of Instant Regular Coffee in FDM Outlets, 2000 (percent share): three marketers, private label, other
    • Marketer Shares: Instant Decaf—Kraft, P&G, Nestlé Own Segment
    • Table 3-27: Marketer Shares: Dollar Sales of Instant Decaffeinated Coffee in FDM Outlets, 2000 (percent share): three marketers, private label, other
    • Marketer Shares: Whole Bean—Situation Topsy-Turvy
    • Starbucks' Astounding Ascent
    • P&G's Amazing Success
    • Whole Bean Significant Minors
    • Table 3-28: Marketer Shares: Dollar Sales of Whole Bean Coffee in FDM Outlets, 2000 (percent share): ten marketers, private label, other
    • Whole Bean Marketers Under a Microscope
    • Table 3-29: Marketer Shares: Dollar Sales of Whole Bean Coffee in FDM Outlets, 1998-2000 (percent share): ten marketers, private label, other
    • Brand Shares: Ground Regular—Folgers and Maxwell House Rule the Roost
    • Starbucks Heads up Second Tier
    • Table 3-30: Brand Shares: Dollar Sales of Ground Regular Coffee in FDM Outlets, 2000 (percent share): 11 brands, private label, other
    • Brand Shares: Ground Decaf—Folgers, Maxwell House, and Private Label
    • Table 3-31: Brand Shares: Dollar Sales of Ground Decaffeinated Coffee in FDM Outlets, 2000 (percent share): eight brands, private label, other
    • Brand Shares: Instant Regular—Folgers, General Foods International Coffees, Taster's Choice, Maxwell House
    • Table 3-32: Brand Shares: Dollar Sales of Instant Regular Coffee in FDM Outlets, 2000 (percent share): 12 brands, private label, other
    • Brand Shares: Instant Decaf—Folgers, Tasters Choice
    • Table 3-33: Brand Shares: Dollar Sales of Instant Decaffeinated Coffee in FDM Outlets, 2000 (percent share): ten brands, private label, other
    • Brand Shares: Whole Bean—Eight O' Clock, Starbucks, Folgers Select, Millstone
    • Table 3-34: Brand Shares: Dollar Sales of Whole Bean Coffee in FDM Outlets, 2000 (percent share): four brands, private label, other
    • Minor Brands: Whole Bean Trends

    The Competitive Situation
    • A Profound Shift in the Upper Reaches
    • Starbucks/Kraft Engineer Shakeup
    • Yet Starbucks Is Just the Messenger
    • Current Shakeup Has Roots in Post-War Demand Decline
    • Top Eight in '60s Boils Down to Top Two in '80s
    • Whole Bean Signals Trouble in Mid-80s
    • Days of Reckoning Come in 1990s
    • Majors Basically Blindsided by Specialty Coffee
    • The Majors Take Defensive Steps in Mid-1990s
    • But Token Efforts Ineffective to Stem Decline
    • Drastic Steps Now Being Taken
    • Do the Majors Have a Clue?
    • Perhaps They Must Radically Recast the Market

    Competitive Profile: Procter & Gamble
    • P&G Profile
    • The Folgers Story
    • P&G Acquires Folgers in 1963—Epic Slugfest Ensues
    • P&G's Marketing Genius Boosts Folgers to Top
    • Folgers: A Focused Brand
    • Focused on a Declining Category
    • Struggling to Adapt
    • The Classic Roast Line
    • Extensions Aimed at Middle-Agers
    • Folgers Café Latte
    • Specialty Strategy: Millstone Acquisition
    • Is Folgers Franchise in Trouble?

    Competitive Profile: Philip Morris/Kraft Foods
    • Parent Philip Morris
    • Kraft Foods Profile
    • Philip Morris Acquires Nabisco
    • IPO Spin "Out" of Kraft/Nabisco
    • PM Machinations Impact Kraft Coffee Moves
    • Kraft Coffee Brands
    • Maxwell House Origins
    • The Maxwell House Line
    • Kraft's Mysterious Coffee Strategy
    • Joint-Venture with Starbucks
    • Overseas Coffee Interests
    • The Gevalia Mail-Order Brand
    • Kraft Partners with Choice Hotels

    Competitive Profile: Nestlé
    • Nestlé USA-Beverage Division
    • Global Partnership with Coca-Cola
    • Nestlé Sells Off Ground Coffee Brands
    • Nestlé's Instant Orientation Makes Move Inevitable
    • Nestlé Has U.S. Impact with Taster's Choice
    • The Taster's Choice Brand Line
    • The Nescafe Line
    • Nescafe Frothé

    Competitive Profile: Sara Lee
    • Sara Lee Coffee & Tea Enters U.S. Market
    • Acquires Chock Full O' Nuts
    • Acquires Nestlé Ground Brands: Hills Brothers, Chase & Sanborn, MJB
    • Acquires Superior, Wechsler, Continental
    • Sara Lee Just Keeps Acquiring
    • Sara Lee Positions for World Dominance
    • Restructuring Superior Coffee
    • Promoting Chock and Hills Brothers

    Competitive Profile: Starbucks
    • The Most Dynamic Force in Coffee
    • Expanding Like Crazy
    • Widely Extending Distribution Network
    • Beyond Coffee
    • Two Major Joint Ventures
    • J-V with PepsiCo Yields "Gatorade" of RTD Coffee
    • J-V with Kraft Yields Major Shakeup at Mass Retail
    • The Phenomenal Success of Starbucks' Rollout
    • Most Mass Gains Made in Ground
    • The Permanent Starbucks Effect
    • New CEO
    • New Issues, Old Momentum

    Competitive Profile: Seattle Coffee Co.
    • Multifaceted Coffee Roaster/Marketer/Retailer
    • Seattle's Best
    • Seattle's Best in Supermarkets

    Competitive Profile: Green Mountain Coffee
    • A Leading Specialty Marketer
    • Focus on Foodservice
    • Concentrating on Gas Stations and OCS
    • Expanding into Supermarkets

    Competitive Profile: Rowland Coffee Roasters
    • Rowland Owned by Souto Family of South Florida
    • Tetley's Major U.S. Espresso Operation
    • Café Bustelo vs. Café Pilon
    • Consolidation of Cuban Espresso Empire

    Competitive Profile: Mother Parker's Tea and Coffee
    • Tetley's Anglo Brands to Mother Parker's
    • State-of-the-Art Roasting Facilities
    • But Can It Advertise?

    Competitive Focus: RTD Coffee Marketers
    • A Segment Just Waiting to Happen
    • The Next Iced Tea? No, Not Yet
    • Table 3-35: RTD Coffee: Marketers and Brands, 1990-1999 (list): marketers, brands, descriptions
    • Optimists Keep the Faith
    • Missing Piece of the Puzzle: Advertising
    • Profile: East Coast Beverage Corp. (Coffee House USA)
    • Profile: Coca-Cola (Planet Java)
    • Other Marketers Entering RTD
    • Nestlé Not Entering

    Competitive Focus: Sustainable Coffee Marketers
    • A Niche Rapidly Gaining Momentum
    • The Meaning of Sustainability
    • But Who Decides What Meets Criteria?
    • Certifying Organizations Arise
    • The Rainforest Alliance
    • The Smithsonian Migratory Bird Center
    • TransFair USA
    • TransFair's Pressure Tactics vs. Starbucks
    • TransFair Converts Green Mountain
    • Equal Exchange
    • Sustainability Critique: On Price, Quality, and Credibility
    • One Sustainable Offshoot: The Native American Hookup
    • Maya Gold from Oneida/Kekchi
    • Another Offshoot: A "Faith-Based" Coffee Charity

    New Product Trends
    • Whole Bean Intros Proliferate
    • Organic Coffees a Big Trend
    • Fair Trade Coffee
    • Flavored Coffees a Perennial Trend
    • Flavored Single-Packs an Active Niche
    • The Valve-Pack
    • Instant Cappuccinos/Lattes Gain Momentum
    • Minor Decaf Trend to Swiss Water
    • Little Activity in Extracts
    • Plenty of Entries in RTD
    • "Alternative" Coffees Abound
    • Alternative Star: Kick-N-Koffee
    • On the Horizon: Coffee Mimics Tea in Health Effects
    • Selected New Products
    • Table 3-36: Coffee: Selected New Product Introductions, 2000-2001 (list): 59 marketers, brands, descriptions

    Consumer Advertising Expenditures: Coffee
    • Amount Spent in 2000
    • PM/Kraft Expenditures
    • P&G Expenditures
    • Nestlé Expenditures

    Advertising Positioning
    • Good Taste
    • Positive Stimulation
    • Internal vs. Social Stimulation
    • Targeting Adults: The Older Crowd
    • Cross-Demographic Appeal
    • Targeting Adults: The Younger Crowd
    • Low-Key Approach
    • Music and Parents
    • RTD Positioning

    Consumer Promotions
    • Standard Techniques Utilized
    • Coupon Offers
    • Game Promotion
    • Gift with Purchase
    • Music Sponsorships
    • Broadway/Entertainment Promos
    • Charity Promos
    • Direct Mail Promos
    • Newspaper Promos
    • Free Merchandise to Lure Subscription Customers

    Trade Advertising and Promotions
    • Coffee Marketers Are Heavy Trade Advertisers
    • Trade Promotions

    At the Retail Level
    • Mass-Retail Channels
    • Specialty Retail Channels
    • Food Store Margins Fall
    • Food Stores Fighting a Two-Front War
    • The Price Front
    • Significantly Lower Discounter Price Structure
    • Table 3-37: Average Price Per Pound of Coffee: Food Stores vs. Mass Merchandisers, 1997-2000 (prices, percent differential)
    • Discounter Supercenters Poised to Make Gains
    • Warehouse Clubs Also Challenge Food Stores
    • Food Stores Losing on Quality/Convenience
    • Supermarkets' Defense
    • Some Install In-Store Coffee Bars
    • Specialty Outlets Led by Coffee/Tea Stores
    • Upscale Stores Losing At-Home Sales
    • Reasons Proffered by Gourmet Retailer
    • Natural Foods Stores Gain in Organic/Sustainable Coffee

    Retail Focus: Coffee Cafes
    • Explosion of Locations
    • Distinctions: Cafes, Bars, Kiosks, Carts
    • Based on Quality, Coffee, Service
    • Not Necessarily Money Machines
    • Starbucks in a Class by Itself
    • Second-Tier Chains
    • Chains Press Independents
    • Coffee Cafes a Victim of Success
    • New Constraints on Expansion
    • Big Chains Triumph
    • Small Chains Differentiate
    • Larger Chains Try to Expand
    • Brief Profiles
    • Diedrich Coffee Co.
    • Caribou Coffee Co.
    • Peets Coffee and Tea
    • Tully's Coffee Corp.
    • Seattle Coffee Co.
    • McDonald's McCafe
    • Selected Coffee Cafe Chains
    • Table 3-38: Selected Coffee Cafe Chains: 2000 (list): coffee cafe chains, headquarters, number of units

    The Consumer
    • Number of Users: Ground, Instant Whole Bean
    • Different Dynamics for Ground/Instant
    • Frequency of Use: Ground Coffee
    • Frequency of Use: Instant Coffee
    • Number of Users: International-Flavored Instant
    • Factors Favoring Use: Ground, Instant, and Whole Bean Forms
    • Factors Favoring Use: Ground Regular
    • Factors Favoring Use: Ground Decaf
    • Factors Favoring Use: Major Ground Brands
    • Factors Favoring Use: Instant Coffee
    • Factors Favoring Use: Major Instant Brands
    • Factors Favoring Use: Espresso/Cappuccino
    • Factors Favoring User: Starbucks and Gevalia
    • Table 3-39: Demographic Characteristics Favoring Use of Coffee: By Product Form (listing): 9 factors
    • Table 3-40: Demographic Characteristics Favoring Use of Ground Regular and Decaffeinated Coffee: All vs. Heavy Users (listing): 9 factors
    • Table 3-41: Demographic Characteristics Favoring Use of Ground Coffee: By Brand (listing): 9 factors
    • Table 3-42: Demographic Characteristics Favoring Use of Instant Coffee: By Product Type (listing): 9 factors
    • Table 3-43: Demographic Characteristics Favoring Use of Instant Coffee: By Brand (listing): 9 factors
    • Table 3-44: Demographic Characteristics Favoring Use of Specialty Coffee: By Type and Brand (listing): 9 factors
  4. The Tea Market
    Tea Market Parameters
    • Market Includes Tea Products Sold at Retail
    • Tea Market Parameters Simpler Than Coffee
    • Apparent Complexity: RTD Teas
    • Actual Complexity: Herbal Teas ("Tisanes")
    • Market Excludes Tea Additive Products

    Tea: Overview
    • Botany/Taxonomy
    • Botany/Chemistry
    • Geography
    • Climate/Environment

    Tea History
    • Etymology
    • Legendary Origin in China
    • Tea May Go Back to the "Stone Age"
    • Historical Record Begins in Sixth Century
    • Use in Ceremonial Rituals
    • Dutch Bring Tea to Europe
    • British and Dutch Break China Monopoly
    • Tea a Negative Symbol in American Folklore
    • America as Tea Innovator
    • Is Tea on the Brink of a Breakthrough?

    Tea Production
    • Growing/Harvesting
    • Tea Leaf Classifications
    • Processing Determines Form
    • Black Tea (Fermented)
    • Green Tea (Unfermented)
    • Oolong Tea (Semi-Fermented)
    • Grading, Packing, Value-Adding

    Tea Classifications
    • Five Product Segments
    • Regular Tea
    • Instant/Mix Teas—and Chai
    • Ready-to-Drink (RTD) Tea
    • RTD Characteristics
    • Cold-Fill RTDs
    • Hot-Fill RTDs
    • RTD Tea Highly Subsegmented
    • Specialty Tea
    • Herbal Teas
    • Flavor vs. Health Herbals
    • An Emerging Segment: Organic Tea
    • Two New Types of "Tea": Rooibos and Yerba Mate

    Overall Market: Size, Growth, and Composition
    • Overview
    • Methodology
    • U.S. Tea Market at $4.2 Billion in 2000
    • Table 4-1: U.S. Retail Tea Market: Overall Estimated Size and Growth, 1996-2000 (dollars)
    • Sales: RTD Tea
    • Table 4-2: U.S. Retail Tea Market: Overall Estimated Size and Growth by Product Category, 1996-2000 (dollars): RTD, regular, specialty, herbal, instant mix
    • Sales: Regular Tea
    • Sales: Specialty Tea
    • Sales: Herbal Tea
    • Sales: Instant/Mix Tea
    • RTD Leads in Share by Category
    • Figure 4-1: U.S. Tea Market: Estimated Dollar Share by Product Category, 2000 (percent): five categories

    Mass Market: Size, Growth, and Composition
    • Overview: Monitored FDM Sales
    • FDM Sales Near $1.6 Billion
    • Table 4-3: Tea Dollar Sales by Product Category in FDM Outlets,
    • 1996-2000 (dollars): bag/loose, RTD, instant/mix
    • Sales: Bagged/Loose
    • Sales: RTD
    • Sales: Instant/Mix
    • Trends in FDM Product Share
    • Table 4-4: Dollar Share of Tea Sales in FDM Outlets: By Product Category, 1996-2000 (percent): three categories
    • Trends in Unit Volume Sales
    • Table 4-5: Tea Unit Volume in FDM Outlets: By Product Category, 1996-2000 (units): bag/loose, RTD, instant/mix
    • FDM Share by Outlet Type
    • Food Stores Dominate All Three Categories
    • Figure 4-2: U.S. Tea Market: Estimated FDM Dollar Share, 2000 (percent): food stores, drugstores, mass merchandisers
    • Table 4-6: Retail Share of Product Category Dollar Sales: By FDM Outlet Type, 2000 (percent): food stores, drugstores, mass merchandisers
    • RTD Tea: FDM vs. Non-FDM Outlets
    • "Alternative" RTDs Flat
    • Sales: Refrigerated Teas
    • RTD Consumption by Region

    The World Market
    • World Production
    • Leading Tea Producers
    • Table 4-7: Top Ten Tea-Producing Countries: By Share of World Production, 2000 (percent share): ten countries
    • Africa Arising
    • Top World Tea Markets

    Factors in Future Growth
    • Tea Finally Poised to Take Off
    • Health Most Positive Factor
    • Another Positive: Aging Baby Boomers
    • What About Gen X and Y?
    • The Race/Ethnicity Factor
    • Tea and the Economy
    • "Globalization" Good for Tea
    • Tea Supply Favorable
    • Tea Could Better Weather Climate Change
    • Cold Tea Still Holds Sway
    • Tea Makes Waves at Colleges
    • Green Tea: Positive Past, Positive Future
    • Chai Continues to Hold Promise
    • Sustainable Tea Could Well Grow
    • Rooibos: A Promising Niche
    • Yerba Mate: An All-New U.S. Possibility
    • Alternative RTD Teas: A Marketing Challenge

    Projected Market Growth
    • Positive Growth for Tea Foreseen
    • Table 4-8: U.S. Tea Market: Projected Retail Sales, 2001-2005 (dollars)

    The Marketers
    • Lipton Dominates U.S. Tea
    • Nestlé a Solid Second
    • No Others with Cross-Category Strength
    • RTD Tea: Lipton and Nestlé Lead
    • Cadbury-Schweppes/Snapple and FV&S/Arizona Form Second Tier
    • RTD Tea: Significant Minors
    • Regular Tea: Significant Minors
    • Specialty Tea Leaders
    • Herbal Tea Leaders
    • Players in Instant/Mix
    • Table 4-9: Selected List of Tea Marketers and Brands (list): 123 marketers and brands, product segments

    Marketer and Brand Shares
    • Introductory Note
    • Lipton Leads in FDM Share, Followed by Nestlé
    • Snapple, Celestial, and Bigelow in Second Tier
    • Ferolito, Vultaggio a Major in Convenience Outlets
    • Private Label with Strong FDM Presence
    • Table 4-10: Marketer Shares: Tea Dollar Sales in FDM Outlets, 2000 (percent share): five marketers, private label, other
    • Marketer Shares: Bag/Loose Tea
    • Table 4-11: Marketer Shares: Dollar Sales of Bag/Loose Tea in FDM Outlets, 1998 vs. 2000 (percent share): 11 marketers, private label, other
    • Brand Shares: Bag/Loose Tea
    • Table 4-12: Brand Shares: Dollar Sales of Bag/Loose Tea in FDM Outlets, 1998 vs. 2000 (percent share): 15 brands, other
    • Marketer Shares: RTD Tea
    • Table 4-13: Marketer Share: Dollar Sales of RTD Tea in FDM Outlets, 1998 vs. 2000 (percent share): six marketers, private label, other
    • Brand Share: RTD Tea
    • Table 4-14: Brand Shares: Dollar Sales of RTD Tea in FDM Outlets, 1998 vs. 2000 (percent share): 11 brands, other
    • Marketer Shares: Instant/Mix Tea
    • Table 4-15: Marketer Share: Dollar Sales of Instant/Mix Tea in FDM Outlets, 1998 vs. 2000 (percent share): six marketers, private label, other
    • Brand Shares: Instant/Mix Tea
    • Table 4-16: Brand Share: Dollar Sales of Instant/Mix Tea in FDM Outlets, 1998 vs. 2000 (percent share): nine brands, private label, other

    The Competitive Situation
    • Big Three Soft Drink Giants Now with Significant Stake
    • Lipton/Pepsi, Nestlé/Coke, Snapple/Cadbury
    • Cadbury Takeover of Snapple Marks New Phase in Competition
    • The Alternative Beverage Scramble
    • Hain Celestial and Tata/Tetley
    • FV&S and Bigelow Remain Independent—For Now
    • Competing by Fielding New Products

    Competitive Profile: Thomas J. Lipton Co.
    • Overview
    • Dominates U.S. Tea Sales
    • Product Activity: 1994-2000
    • Lipton Cold Brew
    • Lipton, Pepsi, and RTD Tea
    • Lipton Brisk
    • Lipton Iced Tea
    • PepsiCo Acquires SoBe

    Competitive Profile: Hain Celestial Group
    • Celestial Preeminent in Herbal Tea
    • An Entrepreneurial Company
    • Wide-Ranging Retail Presence
    • Product Line
    • International Scope
    • Ownership Changes in the 1980s
    • Founder Mo Siegel Returns in 1990s
    • Branching into Herbal Supplements
    • A New CEO Invigorates Celestial
    • Extremely Active in 1999/2000
    • Enter Hain Foods
    • Hain Celestial a Powerhouse in Natural Foods
    • Will Celestial Be Neglected?
    • Profile: Hain Foods
    • From Trade to Consumer Advertising
    • Hain and Heinz

    Competitive Profile: Snapple Beverage
    • Pioneered Alternative Beverages
    • A Bad Move: Snapple Acquired by Quaker Oats in 1994
    • Flourished Under Triarc
    • Stewart's and Mistic
    • The Snapple RTD Tea Line
    • Snapple Acquired by Cadbury-Schweppes

    Competitive Profile: Ferolito, Vultaggio & Sons
    • A Huge Success with Arizona
    • Artful Bottles
    • Cutting-Edge Formulations
    • FV&S Collaborates with Celestial
    • The AriZona Rx Line

    Competitive Profile: R.C. Bigelow
    • Founded by Socialite/Entrepreneur Ruth Campbell Bigelow
    • A Leader in Specialty Tea
    • Mass-Retail Sales

    Competitive Profile: Tata Tea/Tetley
    • Tetley No. 2 in World Tea
    • Tetley in the U.S. Market
    • Tetley Acquired by Tata
    • Great Synergistic Potential

    Competitive Focus: Specialty/Herbal Marketers
    • A New Breed of Alternative-Style Tea Marketers
    • Stash Tea Co.
    • The Republic of Tea
    • Tazo
    • Oregon Chai

    New Product Trends
    • Tea Market Deluged with New Products
    • Spilling over to Other Consumer Categories
    • Key Trends
    • Specialty Teas
    • Two Examples of Specialty Lines
    • Table 4-17: Selected List of Specialty Tea Marketers Offering New Products: In Traditional Variations, 2000-2001 (list): 21 marketers
    • Green Teas
    • Table 4-18: Selected List of Specialty/Herbal Tea Marketers Offering New Products: In Green Tea Variations, 2000-2001 (list): 14 marketers
    • Organic Teas
    • Table 4-19: Selected List of Specialty/Herbal Tea Marketers Offering New Products: In Organic Variations, 2000-2001 (list): 15 marketers
    • Herbal Teas Proliferating—Mainly Health Herbals
    • Table 4-20: Selected List of Herbs Used in Recent Tea Introductions, 1998-2001 (list): 41 herbs
    • Examples of "Wellness" Tea Lines
    • A Variation: Women's Teas
    • A Deluge of Chais
    • In Concentrates/Lattes
    • In Teabags
    • In Instant/Mix Form
    • In Novel Flavors
    • Chai Organic Teas
    • Novel Chai Variations
    • Trends in Instant/Mix
    • Iced Teabags
    • Offbeat Tea Forms
    • Diet Teas
    • Trends in Rooibos Teas
    • Trends in Yerba Mate
    • Selected New Product Introductions

    New Product Trends: RTD Tea
    • Exciting Trends Are in Specialty/Herbal RTDs
    • Table 4-21: Selected List of Tea Marketers Offering New Products: In RTD Tea, 2000-2001 (list): 31 herbs
    • Trends at the Top
    • Key Specialty/Herbal Trends
    • Green Herbals
    • Functional Herbaceuticals
    • Specialty RTDs
    • Organic RTDs
    • MicroBrew Tea
    • Tea/Cola, Tea Smoothie, Frozen Tea
    • Recovery RTDs
    • Unique Bottles
    • Table 4-22: Selected New Tea Product Introductions, 2000-2001 (list): marketers, brands, descriptions

    Consumer Advertising Expenditures
    • Consumer Advertising Expenditures: Tea
    • Lipton Expenditures
    • PM/Kraft Expenditures
    • Nestlé Expenditures
    • Snapple Expenditures

    Advertising Positioning
    • Hot Tea: No Strong Theme
    • Cold Tea: Convenience
    • RTD Tea: Cold, Convenient—Add Action
    • RTD Pitched to Youth
    • Lipton Brisk's "Popeye" Ads
    • Nestlé's Cool "Snowman" Ads
    • No Adult RTD Ads As Yet

    Consumer Promotions
    • Most Standard Techniques Used
    • Lipton Promos
    • Snapple's Promos

    At the Retail Level
    • Almost Two-Thirds of Sales Through Untracked Outlets
    • Tea Margins in Supermarkets
    • Shelf Space in Supermarkets
    • Supermarkets: Multi-Location Merchandising
    • Supermarket Retailer Attitudes
    • Tea in Warehouse Clubs
    • Tea in Natural Foods Stores
    • Tea in Gourmet/Specialty Stores
    • Focus: Tea Cafes
    • Why Tea Cafes Have Yet to Take Off
    • Little Capital for Expansion
    • Tealuxe
    • Most Located on West and East Coasts
    • Examples of Tea Cafes
    • Some Common Tea Cafe Characteristics
    • Some Divergences
    • Can Be Quite Profitable
    • Optimists vs. Realists

    The Consumer
    • Number of Users: Bag/Loose
    • Number of Users: Hot vs. Iced
    • Number of Users: Regular vs. Decaf
    • Use by Sex
    • Number of Users: Loose Tea
    • Frequency of Use: Bag/Loose
    • Number of Users by Type/Flavor
    • Number of Users: Instant/Mix
    • Frequency of Use
    • Number of Users: By Sweetener Type
    • Factors Favoring Use: Bag/Loose Tea
    • Factors Favoring Tea Bag Use: Regular/Decaf
    • Factors Favoring Loose Use: Regular/Decaf
    • Factors Favoring Use: Regular vs. Herbal and Fruit/Spice
    • Factors Favoring Bag/Loose Use: Major Brands
    • Factors Favoring Use: Instant/Mix Tea
    • Factors Favoring Instant/Mix Use: By Sweetener Type
    • Factors Favoring Instant/Mix Use: Major Brands
    • RTD Tea: Number of Users
    • Use by Sex
    • Factors Favoring Use: RTD Tea
    • Factors Favoring Use: Regular vs. Diet RTD Tea
    • Factors Favoring Use: By Major Brands
    • Table 4-23: Demographic Characteristics Favoring Use of Bag/Loose Tea: By Hot vs. Iced (listing): 9 factors
    • Table 4-24: Demographic Characteristics Favoring Use of Regular and Decaffeinated Tea: Bags vs. Loose (listing): 9 factors
    • Table 4-25: Demographic Characteristics Favoring Use of Bag/Loose Tea: Regular vs. Herbal and Fruit/Spice Tea (listing): 9 factors
    • Table 4-26: Demographic Characteristics Favoring Use of Bag/Loose Tea: By Major Brands (listing): 9 factors
    • Table 4-27: Demographic Characteristics Favoring Use of Instant/Mix Tea: Sweetened vs. Unsweetened (listing): 9 factors
    • Table 4-28: Demographic Characteristics Favoring Use of Instant/Mix Tea: By Major Brands (listing): 9 factors
    • Table 4-29: Demographic Characteristics Favoring Use: RTD Tea (listing): 8 factors
    • Table 4-30: Demographic Characteristics Favoring Use: Major RTD Brands (listing): 8 factors

    Appendix I: Examples of consumer and trade advertising and promotions
    Appendix II: Addresses of selected marketers

In this report, {{keyword[keywordTextProperty]}} appears {{keyword[keywordCountProperty]}} times. {{searchResults.STATRESULT.SUMMARY.KW[keywordTextProperty]}} appears {{searchResults.STATRESULT.SUMMARY.KW[keywordCountProperty]}} times.

We were unable to search inside this report.
No results matched your search criteria.

Search for an exact word or phrase by placing the word or phrase in quotation marks ("market trend"). Search for different versions or tenses of a word by placing an asterisk at the end of the word (pharma*).

Please note that your term must be at least three characters long and numbers will be blocked by the # sign.