Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition

 
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Published Oct 15, 2018 | 142 Pages | Pub ID: LA15785542

Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition

The U.S. chocolate market is indisputably dynamic due to new thinking by leading marketers, an influx of creative new players, and a steady flow of new products that engage diverse groups of consumers. While the better-for-you snacking trend influences this market, particularly with dark chocolate and healthy or “superfood” ingredient inclusions, chocolate candy retains its fan base and appeal as an everyday affordable indulgence, creating many opportunities to trade consumers up to premium products.

Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition analyzes the trends, challenges, opportunities, and consumer demographics influencing this important segment of the U.S. food and beverage industry.  The chocolate candy market is examined at both the manufacturer and retail level, including research and data on:

  • historical trends, total demand, and total shipments for chocolate confection in relation to other key snack food markets
  • historical data for 2013-2018P and industry projections for 2018-2023 for retail sales of chocolate candy
  • Sales breakout across six mass-market categories: box/bag/bar, snack size, holiday/seasonal, gift box, sugar free, and novelty
  • Detailed analysis of marketing and new product trends, including illustrations of recent new product introductions
  • retail channel shares
  • detained overall usage rates for leading marketers (for chocolate candy vs. non-chocolate candy brands in aggregate), including premium/boxed chocolate brands, and appendix with brand demographics

Scope & Methodology

The market coverage in Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition represents the synthesis and analysis of data from various primary, secondary, macroeconomic, and demographic sources including:

  •         firms participating in the industry, and their suppliers and customers
  •         government/public agencies
  •         trade associations and their publications
  •         business and trade press
  •         consultations with industry sources and on-site examination of retail stores
  •          company promotional literature and annual reports
  •         Packaged Facts proprietary national consumer surveys
  •          Simmons Market Research syndicated national consumer survey
This report is the companion to Packaged Facts’ 2018 study, Non-Chocolate Candy: U.S. Market Trends and Opportunities.

  • Executive Summary
    • Chocolate Confection Demand
    • Chocolate Confection Shipments
      • Table U.S. Confectionery Shipments by Product Type: Chocolate Confectionery, Non-Chocolate Confectionery, and Gum, 2007-2022 (million dollars)
    • Retail Sales of Chocolate Candy
      • Table U.S. Chocolate Candy Market Retail Dollar Sales, 2013-2023P (million dollars and percent change)
    • Mass-Market Shares, Sales Growth, and Average Unit Price
    • Sales by Candy Category
      • Table U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015-2017 (million dollars and percent change)
    • Hershey and Mars Wrigley Control Nearly 70% of the Mass Market
    • Sales of Gluten-Free, Non-GMO, and Organic Candy
    • Summary of New Product Introduction Trends
    • Channel Shares
      • Table Share of U.S. Retail Dollar Sales of Chocolate Candy by Channel, 2017 (million dollars and percent)
    • Chocolate and Other Candy Eaten by Over 80% of Adults
      • Table Consumption Rates for Chocolate & Other Candy, 2008-2018 (percent of adults)
    • Usage Rates by Candy Product Type
      • Table Types of Chocolate & Other Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate & other candy)
    • Overall Candy Usage Rates
      • Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
    • Sweet on Hershey and Mars
      • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of U.S. adults)
    • Chocolate vs. Non-Chocolates
      • Table Consumer Patterns for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of U.S. adults)
    • Kit Kat Had Largest Gains in Last 10 Years
    • Usage Rates Edge Up for Premium/Luxury Chocolate Market
      • Table Usage Patterns for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt, 2008-2018 (percent of U.S. adults)
    • Boxed/Assorted Candy Favored by Boomers, Seniors, and Multicultural Consumers
      • Table Usage Patterns for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold, 2008-2018 (percent of U.S. adults)
    • Boxed Chocolates/Candies Remain Most Popular Food Gifts
  • Introduction to Market
    • Market Overview
      • Chocolate Confections
      • Chocolate Candy Segments
      • Snack Foods and Snacking
      • Environmental & Regulatory Factors in Snack Food Industry
      • Portion Control and Front-of-Pack Calorie Information
  • Demand and Shipments
    • Demand
      • Snack Food Demand
      • Chocolate Confection Demand
        • Table U.S. Snack Food Demand by Product, 2007-2022 (million dollars)
    • Shipments
      • Snack Food Shipments
      • Chocolate Confection Shipments
        • Table U.S. Snack Food Shipments by Product, 2007-2022 (million dollars)
  • Retail Market Size and Segments
    • Retail Sales and Segmentation
      • Dollar Sales of Chocolate Candy
        • Table U.S. Chocolate Candy Market Retail Dollar Sales, 2013-2023P (million dollars and percent change)
      • "Luxury," "Premium," and "Everyday" Chocolates
      • Seasonal Share
      • Mass-Market Shares, Sales Growth, and Average Unit Price
      • Category Sales
        • Table U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015-2017 (million dollars and percent change)
    • Factors to Market Growth
      • Market-Specific Opportunities for Sales Growth
      • Macro Economic Context for Sales Growth
  • Marketing and Retailing Landscape
    • Marketer Competition
      • Competitive Landscape
      • Hershey and Mars Wrigley Control Nearly 70% of the Mass Market
        • Table Leading Marketers/Brands of Chocolate Candy
      • Ferrero Is Now #4 in the U.S. Candy Market
      • Other Recent M&A Activity
    • Marketing and New Product Trends
      • Marketing Overview
        • Table Selected Marketing Initiatives and Innovation
      • Indulgence vs. Health
      • Candy Adjacencies
      • "Clean" Snacking
      • Stance on GMOs
      • Sales of Gluten-Free, Non-GMO, and Organic Candy
      • Impact of Clean Label Initiatives
      • Cross-Fertilization of Global Markets
      • Personalization
      • Design Factors
      • Summary of New Product Introduction Trends
        • Table Selected New Product Introductions
    • Retail Channel Competition
      • Channel Shares
        • Table Share of U.S. Retail Dollar Sales of Chocolate Candy by Channel, 2017 (million dollars and percent)
      • Omnichannel: In-Store and Online
  • Consumer Trends
    • Topline Usage Rates: Chocolate and Other Candy
      • Chocolate and Other Candy Eaten by Over 80% of Adults
        • Table Consumption Rates for Chocolate & Other Candy, 2008-2018 (percent of adults)
      • Usage Rates by Candy Product Type
        • Table Types of Chocolate & Other Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate & other candy)
      • Monthly Candy Consumption Rates
        • Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
    • Top Marketers by Usage Rates
      • Sweet on Hershey and Mars
        • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of U.S. adults)
        • Table Overall Usage Rates for Top Candy Marketers: Hershey, Mars, and Nestlé Brands, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Chocolate vs. Non-Chocolates
        • Table Consumer Patterns for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of U.S. adults)
        • Table Consumer Patterns for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands, 2018 (percent of U.S. adults who eat chocolate & other candy)
      • Healthier and Organic Candy
    • Brand Usage Trends
      • Candy Brands Eaten the Most
        • Table Brands of Chocolate Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate candy)
        • Table Brands of Premium/Assorted Chocolate Candy Eaten Most Often, 2008-2018 (percent of adults who eat chocolate candy)
      • Kit Kat Had Largest Gains in Last 10 Years
      • Hershey's Reese's and Kit Kat
        • Table Usage Patterns for Hershey Brand Lines: Reese's and Kit Kat, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Hershey Brand Lines: Reese's and Kit Kat, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Boomer and Senior Favorites
        • Table Usage Patterns for Leading Eponymous Hershey's Chocolate Candy Brands, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Leading Eponymous Hershey's Chocolate Candy Brands, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
        • Table Usage Patterns for Other Leading Hershey Candy Bar Brands, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Other Leading Hershey Candy Bar Brands, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • M&M's Usage Rate Ticks up, Snickers Flattens
        • Table Usage Patterns for Top Mars Chocolate Candy Brands: M&M's and Snickers, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Top Mars Chocolate Candy Brands: M&M's and Snickers, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Twix's #Hashtag Friendly Marketing
        • Table Usage Patterns for Other Leading Mars Chocolate Candy Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Other Leading Mars Chocolate Candy Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Multicultural Skew to Nestlé Chocolate Candy Brands
        • Table Usage Patterns for Leading Nestlé Chocolate Candy Brands, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Leading Nestlé Chocolate Candy Brands, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Boomers Favor Baby Ruth and Junior Mints
        • Table Usage Patterns for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury, 2008- 2018 (percent of U.S. adults)
        • Table Usage Patterns for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury, 2008- 2018 (percent of U.S. adults who eat chocolate & other candy)
      • Women Key to Premium/Luxury Chocolate Market
        • Table Usage Patterns for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Boxed/Assorted Candy Favored by Boomers, Seniors, and Multicultural Consumers
        • Table Usage Patterns for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold, 2008-2018 (percent of U.S. adults)
        • Table Usage Patterns for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold, 2008-2018 (percent of U.S. adults who eat chocolate & other candy)
      • Boxed Chocolates/Candies Remain Most Popular Food Gifts
        • Table Top Types of Food Gifts Purchased for Others, 2010-2018 (percent of total adults)
  • Appendix: Supplemental Consumer Tables
    • Consumer Demographics
      • Marketer and Brand Patterns
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and Nestlé: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and Nestlé: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and Nestlé: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and Nestlé: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and Nestlé: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Top Candy Marketers Hershey, Mars, and Nestlé: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Hershey, Mars, and Nestlé: Chocolate vs. Non-Chocolate Brands: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Reese's and Kit Kat Brands: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Reese's and Kit Kat Brands: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Reese's and Kit Kat Brands: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Reese's and Kit Kat Brands: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Reese's and Kit Kat Brands: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Reese's and Kit Kat Brands: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Hershey: Leading Eponymous Chocolate Candy Brands: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Chocolate Candy: Leading Eponymous Brands: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Chocolate Candy: Leading Eponymous Brands: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Chocolate Candy: Leading Eponymous Brands: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Chocolate Candy: Leading Eponymous Brands: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Chocolate Candy: Leading Eponymous Brands: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Candy Bars: Other Leading Brands: Almond Joy, York Peppermint Patties, Heath Bar, Mounds, and Milk Duds: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Candy Bars: Other Leading Brands: Almond Joy, York Peppermint Patties, Heath Bar, Mounds, and Milk Duds: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Candy Bars: Other Leading Brands: Almond Joy, York Peppermint Patties, Heath Bar, Mounds, and Milk Duds: By Race and Ethnicity 2018 (percent and indexes)
        • Table Usage Rates for Hershey Candy Bars: Other Leading Brands: Almond Joy, York Peppermint Patties, Heath Bar, Mounds, and Milk Duds: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Candy Bars: Other Leading Brands: Almond Joy, York Peppermint Patties, Heath Bar, Mounds, and Milk Duds: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Hershey Candy Bars: Other Leading Brands: Almond Joy, York Peppermint Patties, Heath Bar, Mounds, and Milk Duds: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: M&M's and Snickers Brands: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: M&M's and Snickers Brands: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: M&M's and Snickers Brands: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: M&M's and Snickers Brands: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: M&M's and Snickers Brands: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: M&M's and Snickers Brands: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: Other Leading Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: Other Leading Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: Other Leading Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: Other Leading Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: Other Leading Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Mars Chocolate Candy: Other Leading Brands: Twix, 3 Musketeers, Milky Way, and Dove Promises: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Nestlé Chocolate Candy: Leading Brands: Butterfinger, 100 Grand, Nestlé Crunch, Raisinets, and Skinny Cow: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Nestlé Chocolate Candy: Leading Brands: Butterfinger, 100 Grand, Nestlé Crunch, Raisinets, and Skinny Cow: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Nestlé Chocolate Candy: Leading Brands: Butterfinger, 100 Grand, Nestlé Crunch, Raisinets, and Skinny Cow: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Nestlé Chocolate Candy: Leading Brands: Butterfinger, 100 Grand, Nestlé Crunch, Raisinets, and Skinny Cow: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Nestlé Chocolate Candy: Leading Brands: Butterfinger, 100 Grand, Nestlé Crunch, Raisinets, and Skinny Cow: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Nestlé Chocolate Candy: Leading Brands: Butterfinger, 100 Grand, Nestlé Crunch, Raisinets, and Skinny Cow: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Selected Chocolate Candy Brands: Baby Ruth, Junior Mints, and Cadbury: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Selected Premium/Luxury Chocolate Candy Brands: Ferrero Rocher, Ghirardelli, Godiva, and Lindt: By Household Structure, 2018 (percent and indexes)
        • Table Usage Rates for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold: By Age Bracket, 2018 (percent and indexes)
        • Table Usage Rates for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold: By Gender, 2018 (percent and indexes)
        • Table Usage Rates for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, Turtles, and Hershey's Pot of Gold: By Race and Ethnicity, 2018 (percent and indexes)
        • Table Usage Rates for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold: By Region, 2018 (percent and indexes)
        • Table Usage Rates for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold: By Household Income, 2018 (percent and indexes)
        • Table Usage Rates for Selected Boxed/Assorted Candy Brands: Russell Stover, Brach's, DeMet's Turtles, and Hershey's Pot of Gold: By Household Structure, 2018 (percent and indexes)
  • About This Report
    • MarketResearch.com Sources for this Report
    • Scope & Methodology: Freedonia Focus Coverage of Chocolate Confections
    • Sources
    • Industry Codes
      • Industry Codes Related to Chocolate Confectionery
    • Scope & Methodology: Packaged Facts Coverage of Chocolate Candy
    • Agencies & Associations

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