Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition

 
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Published Oct 15, 2018 | 142 Pages | Pub ID: LA15785542

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Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition

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The U.S. chocolate market is indisputably dynamic due to new thinking by leading marketers, an influx of creative new players, and a steady flow of new products that engage diverse groups of consumers. While the better-for-you snacking trend influences this market, particularly with dark chocolate and healthy or “superfood” ingredient inclusions, chocolate candy retains its fan base and appeal as an everyday affordable indulgence, creating many opportunities to trade consumers up to premium products.

Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition analyzes the trends, challenges, opportunities, and consumer demographics influencing this important segment of the U.S. food and beverage industry.  The chocolate candy market is examined at both the manufacturer and retail level, including research and data on:

  • historical trends, total demand, and total shipments for chocolate confection in relation to other key snack food markets
  • historical data for 2013-2018P and industry projections for 2018-2023 for retail sales of chocolate candy
  • Sales breakout across six mass-market categories: box/bag/bar, snack size, holiday/seasonal, gift box, sugar free, and novelty
  • Detailed analysis of marketing and new product trends, including illustrations of recent new product introductions
  • retail channel shares
  • detained overall usage rates for leading marketers (for chocolate candy vs. non-chocolate candy brands in aggregate), including premium/boxed chocolate brands, and appendix with brand demographics

Scope & Methodology

The market coverage in Chocolate Candy: U.S. Market Trends and Opportunities, 12th Edition represents the synthesis and analysis of data from various primary, secondary, macroeconomic, and demographic sources including:

  •         firms participating in the industry, and their suppliers and customers
  •         government/public agencies
  •         trade associations and their publications
  •         business and trade press
  •         consultations with industry sources and on-site examination of retail stores
  •          company promotional literature and annual reports
  •         Packaged Facts proprietary national consumer surveys
  •          Simmons Market Research syndicated national consumer survey

This report is the companion to Packaged Facts’ 2018 study, Non-Chocolate Candy: U.S. Market Trends and Opportunities.

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