Chocolate Candy Market in the U.S., 11th Edition

Chapter 1: Executive Summary

Scope of Report

Report Methodology

Confectionery Sales Rise to $35.8 billion

Table 1-1 Confectionery Sales in the U.S., 2011-2015(in billions of dollars)

Table 1-2 Confectionery Sales in the U.S., 2011-2015(percent change over previous year)

A World of Candy

Table 1-3 Share of U.S. Confectionery Sales by Channel: Chocolate Candy vs. Total Confectionery, 2016 (percent)

IRI-Tracked Confectionery Sales

Table 1-4 IRI-Tracked Sales of Confectionery: Overall and Chocolate Category, 2016 (in millions)

Premium Chocolate Powers Growth

Table 1-5 IRI-Tracked Sales of Chocolate Candy: Overall and by Everyday vs. Premium Sectors, 2016 (in millions)

Marketing Trends

Major Brands Dominate in Marketing Spend

Product Trends and Opportunities

Retail Trends

The Competitive Landscape

Packaged Facts Confectionery Usage Survey Results

Table 1-6 Consumption and Purchase Habits of Chocolate,Non-Chocolate Candy and Gum, 2016

Where in the Store?

Table 1-7 Parts of the Store Where Chocolate Candy Is Purchased,2016

Wrigley, Mars Explore “Transaction Zones”

Looking Ahead

Table 1-8 Projected Confectionery Sales in the U.S., 2016-2020(in billions of dollars)

Table 1-9 Projected Confectionery Sales in the U.S., 2016-2020(percent change over previous year)

Chapter 2: Chocolate Candy in Confectionery Market

Context

Snacking Behavior

Nutritional Value of Snacks

Clean Snacking

Indulgent Taste Prevails

Simple Ingredients, Transparency and No Artificial Colors

No More GMOs

Impact of Clean Label Initiatives

Candy Adjacencies

Opportunities

Indulgence Versus Health

Cross-Fertilization of Global Markets

Functional Benefits

Design Factors

Confectionery Sales Rise to $35.8 billion

Table 2-1 Confectionery Sales in the U.S., 2011-2015(in billions of dollars)

Table 2-2 Confectionery Sales in the U.S., 2011-2015(percent change over previous year)

A World of Candy

Table 2-3 Share of U.S. Confectionery Sales by Channel, 2016(percent)

IRI-tracked Confectionery Sales Show Pockets of Strength

Table 2-4 IRI-Tracked Sales of Confectionery: Overall vs. Chocolate Candy, 2016 (in millions)

Looking Ahead

Table 2-5 Projected Confectionery Sales in the U.S., 2016-2020(in billions of dollars)

Table 2-6 Projected Confectionery Sales in the U.S., 2016-2020(percent change over previous year)

Dynamic Market Environment

Advertising

Major Brands Dominate in Marketing Spend

Snickers Satisfies

Marilyn Monroe

Thematic Packaging

M&M's Sets Bar for Entertainment

"Tainted Love"

"Celebrate with M"

Masterbrand Strategy at Hershey

“Hello Happy”

"Hello Happy: Diner"

"Hello Happy: Caramels"

"Hello from Home"

Reese's Umbrella Campaign

Multiple Brands in Trade Advertising

Digital Media

#all trees are beautiful

Balancing the Familiar and the Unknown

Disruptor Brands and Products

On the Radar

Trending Flavors

Hershey Expansion Strategy

Simple Ingredients

Mars Focuses On Taste Appeal

New Products Target Healthy Snacking

Premium Chocolate Drives Innovation

Accessible Luxury

Artisanal Producers Push Beyond Convention

Non-Chocolate Segment Poised for Takeoff

Cocktail Confections

Sugar-Free Candy

Low-Calorie/ Portion Control

Skinnygirl Targets Candy

Skinny Cow

Seasonal Candy

Novelty

Snacking On the Go

Big Chains Dot Landscape

Hershey Mines Big Data for Retail Insights

Challenges and Opportunities

Candy, Gum and Breath Freshener Consumption Trends

Table 2-7 Usage of Chocolate and Other Candy, Gum, and Breath Mints/Strips, 2009-2016 (Number in Thousands & Percent)

Table 2-8 Consumption and Purchase Habits of Chocolate, Non-Chocolate Candy and Gum, 2016

Brand Preference Trends

Table 2-9 Chocolate Candy Brand Consumption Trends, 2008-2016(percent)

Where in the Store?

Table 2-10 Parts of the Store Where Candy and Gum Are Purchased,2016

Wrigley, Mars Explore “Transaction Zones”

Frequency of Candy Consumption

Table 2-11 Frequency of Chocolate and Non-Chocolate Candy Consumption, 2016

Time of Day for Candy Consumption

Table 2-12 Time of Day for Chocolate and Non-Chocolate Candy Consumption, 2016

Where Do You Eat Candy?

Table 2-13 Where Chocolate and Non-Chocolate Candy Are Eaten,2016

Candy Consumer Demographics

Table 2-14 Demographics of Confectionery Consumers by Selected Leading Brands, 2016 (Index)

Chapter 3: Chocolate Candy Category

Chocolate Sales Rise to $21.6 billion

Table 3-1 Chocolate Sales in the U.S., 2011-2015(in billions of dollars and percent)

Pervasiveness of Chocolate Candy

Table 3-2 Share of U.S. Sales of Chocolate Candy by Channel, 2016(percent)

IRI-tracked Chocolate Dollar Sales Up, Volume Down

Table 3-3 IRI-Tracked Sales of Chocolate Candy: Overall andby Segment, 2016 (in millions)

Defining Premium

Table 3-4 Premium Chocolate Candy Segments by Price($/ounce & $/pound)

Premium Chocolate Powers Growth

Table 3-5 IRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2016 (in millions)

Looking Ahead

Table 3-6 Projected Chocolate Candy Sales in the U.S., 2016-2020(in billions of dollars)

Dynamic Market Environment

Market Share Concentrated

Table 3-7 Top Marketers of Chocolate Candy at Food, Drug and Mass Merchandisers, 2015 (in millions)

Hershey and Mars Rule the <3.5-oz Segment

Table 3-8 Top Marketers of Chocolate Candy: Box/Bag/Bars <3.5-oz,2015 (in millions)

Table 3-9 Biggest Chocolate Market Share Gainers: Box/Bag/Bars<3.5-oz, 2015 (in millions)

Three Double Digit Players in the >3.5-oz Segment

Table 3-10 Top Marketers of Chocolate Candy: Box/Bag/Bars>3.5-oz, 2015 (in millions)

Table 3-11 Biggest Chocolate Market Share Gainers: Box/Bag/Bars>3.5-oz, 2015 (in millions)

Three’s a Company for Snack Size

Table 3-12 Top Marketers of Chocolate Candy: Snack Size, 2015(in millions)

Table 3-13 Biggest Chocolate Market Share Gainers: Snack Size,2015 (in millions)

The Gift Box Duopoly in Mass Channels

Table 3-14 Top Marketers of Chocolate Candy: Gift Boxes, 2015(in millions)

Table 3-15 Biggest Chocolate Market Share Gainers: Gift Boxes,2015 (in millions)

Christmas Season Most Generous to Three Main Players

Table 3-16 Top Marketers of Chocolate Candy: Christmas, 2015(in millions)

Table 3-17 Biggest Chocolate Market Share Gainers: Christmas, 2015 (in millions)

Easter Sales Down

Table 3-18 Top Marketers of Chocolate Candy: Easter, 2015(in millions)

Table 3-19 Biggest Chocolate Market Share Gainers: Easter, 2015(in millions)

Seasonal Halloween Chocolate a Favorite Haunt for Marketers

Table 3-20 Top Marketers of Chocolate Candy: Halloween, 2015(in millions)

Table 3-21 Biggest Chocolate Market Share Gainers: Halloween,2015 (in millions)

Lindt Charges Ahead for Valentine’s Day

Table 3-22 Top Marketers of Chocolate Candy: Valentine’s Day,2015 (in millions)

Table 3-23 Biggest Chocolate Market Share Gainers: Valentine’sDay, 2015 (in millions)

Sugar-Free Ruled by Lindt & Sprüngli

Table 3-24 Top Marketers of Chocolate Candy: Sugar Free, 2015(in millions)

Two Small Categories Also Tracked by IRI

Private Label Chocolate Market Feels the Pain

Table 3-25 Private Label Chocolate Candy, 2015 (in millions)

Dove Chocolate

M&M's and the X-Men

Goodnessknows Launch

Brookside Talks

Milky Way Redux

Right Twix vs. Left Twix

Take 5

Lindt Stays the Course

The Golden Globe Awards

Digital Rom-Coms for Hello

Ghirardelli Stresses Pleasure

Savor the Dark Book Club

Approachable Luxury at Godiva

Lady Godiva Program

Cause Marketing

Intense Chocolate

Clean Label

Origins

Healthy Ingredients

Trending Flavors

Flavor Explorations

Reminiscence

Decadence

Hershey Expansion Strategy

Simple Ingredients

Mash-ups

Adjacencies

Premium Chocolate at Hershey

Cadbury Premium Pouches

Scharffen Berger

Dagoba

Active Launch Pad at Mars

M&M's

Snickers

Twix

Milky Way

3 Musketeers

Dove

Major Brands Target Healthy Snacking Platform

Snacking Chocolate

Fruit & Chocolate

Goodnessknows

BarkThins

Roca Thins

Nestlé Eyes Premium

Premium Chocolate Drives Innovation

Accessible Luxury

Lindt

Lindt Hello Line

Ghirardelli

Godiva

Ferrero

Classic Candies

DeMet's

Artisanal and Craft Producers Spark Creativity

Vosges

TCHO

Lake Champlain

Amano

Fruition

Mast

Justin's

Good Day Chocolate

Evolution in Boxed Chocolate

New Products in Seasonal

Spring: Valentine's Day, Easter

Autumn: Halloween

Winter: Holiday/ Christmas

Retailer Exclusives

Specialty Retailers

Chocolate Retailers

Branded Retail

Godiva Boutiques

Lindt Expanding Retail Footprint

Ghirardelli Showcases Indulgence

Chocolate Specialists

Big Chains Dot Landscape

Experiential Chocolate

The Chocolate Consumer

Despite Volume Drops, More Households Eat Chocolate and Other Candy

Table 3-26 Chocolate Candy Usage, 2009-2016(Number in Thousands & Percent)

Gender Differences in Chocolate Usage

Table 3-27 Chocolate Usage by Gender, 2014 and 2016

Gender Differences in Frequency of Consumption

Table 3-28 Frequency of Chocolate Consumption Overall and by Gender, 2014 and 2016

Time of Day for Chocolate Consumption

Table 3-29 Time of Day for Chocolate Consumption Overall and by Gender, 2014 and 2016

Where in the Store?

Table 3-30 Parts of the Store Where Chocolate Candy is Purchased,2012, 2014, 2016

Table 3-31 Parts of the Store Where Chocolate Candy is Purchased,by Gender

Where Do You Eat Chocolate?

Table 3-32 Where Chocolate is Eaten, Overall and by Gender, 2014 and 2016

Type Preferences

Table 3-33 Types of Chocolate Candy Bought in Last Year,2014 vs. 2016

Brand Preference Trends

Table 3-34 Chocolate Candy Brand Consumption Trends, 2008-2016(percent)

Brand Preferences by Eating Occasion

Table 3-35 Consumers’ Response to Question About Chocolate Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?

Table 3-36 Consumers’ Response to Question About Chocolate

Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?

Chocolate Consumer Demographics

Table 3-37 Demographics of Chocolate Candy Consumers by Select Brands, 2016 (Index)

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