Chocolate Candy Market in the U.S., 11th Edition

Aug 30, 2016
172 Pages - Pub ID: LA5787123
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Chocolate Candy Market in the U.S.



In the vast world of confectionary, few candy products possess the allure of chocolate. Doesn’t matter if it’s dark or milk or gourmet or conventional, chocolate is an indulgent favorite that appeals to Americans of all age, ethnic, and social-economic backgrounds. Chocolate is in essence an accessible luxury that creates many opportunities to trade the consumer up to premium products.

As a result of this widespread appeal, Packaged Facts views the chocolate market as dynamic and growing. The U.S. chocolate market benefits from a strong pace of innovation, an influx of creative new players and a steady flow of new products that engage consumers. Sales are projected to increase through the year 2020 and beyond.

Chocolate Candy Market in the U.S.
examines the market for chocolate candy across the U.S. retail spectrum, and places the market in the larger context of the overall confectionery market, defined as the total U.S. market for chocolate/non-chocolate candy and gum. Retail channels include supermarkets and grocery stores, convenience stores, supercenters/mass merchandisers, gourmet/specialty food stores, warehouse clubs, drugstores, gourmet/specialty food stores, vending, direct-sales channels including catalogs and Internet, candy shops and specialty chocolatiers, and alternative channels such as department stores, kitchenware stores and bookstores.

Excluded from the scope of this report are other products such as chocolate-covered salted snacks, baking chocolate, chocolate cakes and ice cream, health/energy bars, nutritional snacks/trail mixes, fruit snacks, other food product products that may contain chocolate such as hot cocoa, chocolate syrup, and chocolate milk flavoring.

Report Methodology


The information contained in this report was obtained from primary and secondary research. Primary research entailed consultations with confectionery market sources, on-site examination of retail venues, and fielding a proprietary Packaged Facts online consumer survey focusing on chocolate product shopper insights – the Packaged Facts Confectionery Usage Study. Secondary research included extensive Internet canvassing and research- and data-gathering from relevant consumer business and trade publications; company reports including annual reports, press releases, and investor conference calls; company profiles in trade and consumer publications; government reports; and other food and confectionery reports by Packaged Facts.

Sales estimates are based on data from the above sources as well as IRI data for mass-market channels; SPINSscan data for natural supermarkets; published and estimated sales of major market participants; market size estimates from other sources, including those appearing in the trade press; the performance of relevant retail venues; consumer usage rates for confectionery products; and new product introduction activity in the market.

Our consumer analysis draws primarily on two data sources. The first is national consumer survey data from Simmons. Through an ongoing program of telephone and booklet questionnaire surveys of a large probability sample of consumers who represent a statistically accurate cross-section of the U.S. adult population, Simmons is able construct detailed demographic profiles across various consumer product and service markets. The discussion of consumer patterns also draws on the proprietary Packaged Facts Confectionery Usage Survey, which is based on 2,000 U.S. adults who in aggregate are census representative on the primary demographic measure of age, gender, geographic region, race/ethnicity, and presence of children in the household.



Chapter 1: Executive Summary
Scope of Report
Report Methodology
Confectionery Sales Rise to $35.8 billion
Table 1-1 Confectionery Sales in the U.S., 2011-2015(in billions of dollars)
Table 1-2 Confectionery Sales in the U.S., 2011-2015(percent change over previous year)
A World of Candy
Table 1-3 Share of U.S. Confectionery Sales by Channel: Chocolate Candy vs. Total Confectionery, 2016 (percent)
IRI-Tracked Confectionery Sales
Table 1-4 IRI-Tracked Sales of Confectionery: Overall and Chocolate Category, 2016 (in millions)
Premium Chocolate Powers Growth
Table 1-5 IRI-Tracked Sales of Chocolate Candy: Overall and by Everyday vs. Premium Sectors, 2016 (in millions)
Marketing Trends
Major Brands Dominate in Marketing Spend
Product Trends and Opportunities
Retail Trends
The Competitive Landscape
Packaged Facts Confectionery Usage Survey Results
Table 1-6 Consumption and Purchase Habits of Chocolate,Non-Chocolate Candy and Gum, 2016
Where in the Store?
Table 1-7 Parts of the Store Where Chocolate Candy Is Purchased,2016
Wrigley, Mars Explore “Transaction Zones”
Looking Ahead
Table 1-8 Projected Confectionery Sales in the U.S., 2016-2020(in billions of dollars)
Table 1-9 Projected Confectionery Sales in the U.S., 2016-2020(percent change over previous year)
Chapter 2: Chocolate Candy in Confectionery Market
Context
Snacking Behavior
Nutritional Value of Snacks
Clean Snacking
Indulgent Taste Prevails
Simple Ingredients, Transparency and No Artificial Colors
No More GMOs
Impact of Clean Label Initiatives
Candy Adjacencies
Opportunities
Indulgence Versus Health
Cross-Fertilization of Global Markets
Functional Benefits
Design Factors
Confectionery Sales Rise to $35.8 billion
Table 2-1 Confectionery Sales in the U.S., 2011-2015(in billions of dollars)
Table 2-2 Confectionery Sales in the U.S., 2011-2015(percent change over previous year)
A World of Candy
Table 2-3 Share of U.S. Confectionery Sales by Channel, 2016(percent)
IRI-tracked Confectionery Sales Show Pockets of Strength
Table 2-4 IRI-Tracked Sales of Confectionery: Overall vs. Chocolate Candy, 2016 (in millions)
Looking Ahead
Table 2-5 Projected Confectionery Sales in the U.S., 2016-2020(in billions of dollars)
Table 2-6 Projected Confectionery Sales in the U.S., 2016-2020(percent change over previous year)
Dynamic Market Environment
Advertising
Major Brands Dominate in Marketing Spend
Snickers Satisfies
Marilyn Monroe
Thematic Packaging
M&M's Sets Bar for Entertainment
"Tainted Love"
"Celebrate with M"
Masterbrand Strategy at Hershey
“Hello Happy”
"Hello Happy: Diner"
"Hello Happy: Caramels"
"Hello from Home"
Reese's Umbrella Campaign
Multiple Brands in Trade Advertising
Digital Media
#all trees are beautiful
Balancing the Familiar and the Unknown
Disruptor Brands and Products
On the Radar
Trending Flavors
Hershey Expansion Strategy
Simple Ingredients
Mars Focuses On Taste Appeal
New Products Target Healthy Snacking
Premium Chocolate Drives Innovation
Accessible Luxury
Artisanal Producers Push Beyond Convention
Non-Chocolate Segment Poised for Takeoff
Cocktail Confections
Sugar-Free Candy
Low-Calorie/ Portion Control
Skinnygirl Targets Candy
Skinny Cow
Seasonal Candy
Novelty
Snacking On the Go
Big Chains Dot Landscape
Hershey Mines Big Data for Retail Insights
Challenges and Opportunities
Candy, Gum and Breath Freshener Consumption Trends
Table 2-7 Usage of Chocolate and Other Candy, Gum, and Breath Mints/Strips, 2009-2016 (Number in Thousands & Percent)
Table 2-8 Consumption and Purchase Habits of Chocolate, Non-Chocolate Candy and Gum, 2016
Brand Preference Trends
Table 2-9 Chocolate Candy Brand Consumption Trends, 2008-2016(percent)
Where in the Store?
Table 2-10 Parts of the Store Where Candy and Gum Are Purchased,2016
Wrigley, Mars Explore “Transaction Zones”
Frequency of Candy Consumption
Table 2-11 Frequency of Chocolate and Non-Chocolate Candy Consumption, 2016
Time of Day for Candy Consumption
Table 2-12 Time of Day for Chocolate and Non-Chocolate Candy Consumption, 2016
Where Do You Eat Candy?
Table 2-13 Where Chocolate and Non-Chocolate Candy Are Eaten,2016
Candy Consumer Demographics
Table 2-14 Demographics of Confectionery Consumers by Selected Leading Brands, 2016 (Index)
Chapter 3: Chocolate Candy Category
Chocolate Sales Rise to $21.6 billion
Table 3-1 Chocolate Sales in the U.S., 2011-2015(in billions of dollars and percent)
Pervasiveness of Chocolate Candy
Table 3-2 Share of U.S. Sales of Chocolate Candy by Channel, 2016(percent)
IRI-tracked Chocolate Dollar Sales Up, Volume Down
Table 3-3 IRI-Tracked Sales of Chocolate Candy: Overall andby Segment, 2016 (in millions)
Defining Premium
Table 3-4 Premium Chocolate Candy Segments by Price($/ounce & $/pound)
Premium Chocolate Powers Growth
Table 3-5 IRI-Tracked Sales of Chocolate Candy: By Premium Segment, 2016 (in millions)
Looking Ahead
Table 3-6 Projected Chocolate Candy Sales in the U.S., 2016-2020(in billions of dollars)
Dynamic Market Environment
Market Share Concentrated
Table 3-7 Top Marketers of Chocolate Candy at Food, Drug and Mass Merchandisers, 2015 (in millions)
Hershey and Mars Rule the <3.5-oz Segment
Table 3-8 Top Marketers of Chocolate Candy: Box/Bag/Bars <3.5-oz,2015 (in millions)
Table 3-9 Biggest Chocolate Market Share Gainers: Box/Bag/Bars<3.5-oz, 2015 (in millions)
Three Double Digit Players in the >3.5-oz Segment
Table 3-10 Top Marketers of Chocolate Candy: Box/Bag/Bars>3.5-oz, 2015 (in millions)
Table 3-11 Biggest Chocolate Market Share Gainers: Box/Bag/Bars>3.5-oz, 2015 (in millions)
Three’s a Company for Snack Size
Table 3-12 Top Marketers of Chocolate Candy: Snack Size, 2015(in millions)
Table 3-13 Biggest Chocolate Market Share Gainers: Snack Size,2015 (in millions)
The Gift Box Duopoly in Mass Channels
Table 3-14 Top Marketers of Chocolate Candy: Gift Boxes, 2015(in millions)
Table 3-15 Biggest Chocolate Market Share Gainers: Gift Boxes,2015 (in millions)
Christmas Season Most Generous to Three Main Players
Table 3-16 Top Marketers of Chocolate Candy: Christmas, 2015(in millions)
Table 3-17 Biggest Chocolate Market Share Gainers: Christmas, 2015 (in millions)
Easter Sales Down
Table 3-18 Top Marketers of Chocolate Candy: Easter, 2015(in millions)
Table 3-19 Biggest Chocolate Market Share Gainers: Easter, 2015(in millions)
Seasonal Halloween Chocolate a Favorite Haunt for Marketers
Table 3-20 Top Marketers of Chocolate Candy: Halloween, 2015(in millions)
Table 3-21 Biggest Chocolate Market Share Gainers: Halloween,2015 (in millions)
Lindt Charges Ahead for Valentine’s Day
Table 3-22 Top Marketers of Chocolate Candy: Valentine’s Day,2015 (in millions)
Table 3-23 Biggest Chocolate Market Share Gainers: Valentine’sDay, 2015 (in millions)
Sugar-Free Ruled by Lindt & Sprüngli
Table 3-24 Top Marketers of Chocolate Candy: Sugar Free, 2015(in millions)
Two Small Categories Also Tracked by IRI
Private Label Chocolate Market Feels the Pain
Table 3-25 Private Label Chocolate Candy, 2015 (in millions)
Dove Chocolate
M&M's and the X-Men
Goodnessknows Launch
Brookside Talks
Milky Way Redux
Right Twix vs. Left Twix
Take 5
Lindt Stays the Course
The Golden Globe Awards
Digital Rom-Coms for Hello
Ghirardelli Stresses Pleasure
Savor the Dark Book Club
Approachable Luxury at Godiva
Lady Godiva Program
Cause Marketing
Intense Chocolate
Clean Label
Origins
Healthy Ingredients
Trending Flavors
Flavor Explorations
Reminiscence
Decadence
Hershey Expansion Strategy
Simple Ingredients
Mash-ups
Adjacencies
Premium Chocolate at Hershey
Cadbury Premium Pouches
Scharffen Berger
Dagoba
Active Launch Pad at Mars
M&M's
Snickers
Twix
Milky Way
3 Musketeers
Dove
Major Brands Target Healthy Snacking Platform
Snacking Chocolate
Fruit & Chocolate
Goodnessknows
BarkThins
Roca Thins
Nestlé Eyes Premium
Premium Chocolate Drives Innovation
Accessible Luxury
Lindt
Lindt Hello Line
Ghirardelli
Godiva
Ferrero
Classic Candies
DeMet's
Artisanal and Craft Producers Spark Creativity
Vosges
TCHO
Lake Champlain
Amano
Fruition
Mast
Justin's
Good Day Chocolate
Evolution in Boxed Chocolate
New Products in Seasonal
Spring: Valentine's Day, Easter
Autumn: Halloween
Winter: Holiday/ Christmas
Retailer Exclusives
Specialty Retailers
Chocolate Retailers
Branded Retail
Godiva Boutiques
Lindt Expanding Retail Footprint
Ghirardelli Showcases Indulgence
Chocolate Specialists
Big Chains Dot Landscape
Experiential Chocolate
The Chocolate Consumer
Despite Volume Drops, More Households Eat Chocolate and Other Candy
Table 3-26 Chocolate Candy Usage, 2009-2016(Number in Thousands & Percent)
Gender Differences in Chocolate Usage
Table 3-27 Chocolate Usage by Gender, 2014 and 2016
Gender Differences in Frequency of Consumption
Table 3-28 Frequency of Chocolate Consumption Overall and by Gender, 2014 and 2016
Time of Day for Chocolate Consumption
Table 3-29 Time of Day for Chocolate Consumption Overall and by Gender, 2014 and 2016
Where in the Store?
Table 3-30 Parts of the Store Where Chocolate Candy is Purchased,2012, 2014, 2016
Table 3-31 Parts of the Store Where Chocolate Candy is Purchased,by Gender
Where Do You Eat Chocolate?
Table 3-32 Where Chocolate is Eaten, Overall and by Gender, 2014 and 2016
Type Preferences
Table 3-33 Types of Chocolate Candy Bought in Last Year,2014 vs. 2016
Brand Preference Trends
Table 3-34 Chocolate Candy Brand Consumption Trends, 2008-2016(percent)
Brand Preferences by Eating Occasion
Table 3-35 Consumers’ Response to Question About Chocolate Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?
Table 3-36 Consumers’ Response to Question About Chocolate
Brands: Have you purchased any of the following brands of chocolate candy in the last 12 months?
Chocolate Consumer Demographics
Table 3-37 Demographics of Chocolate Candy Consumers by Select Brands, 2016 (Index)

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