MarketLooks: The Changing Face of Butter
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MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:
Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002
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Over 155 million U.S. adults use butter, which had 27% of the edible fats and cooking oil market in the 4th quarter of 2001. Thanks to lower prices, the bad press margarine has received over the trans fatty acid issue, and the new "ultra creamy, ultra luxurious" trend in cooking and eating, more people are turning to butter than ever before.
- The Products
- Market Size and Growth
- Projected Market Growth
- The Marketers
- The Competitive Situation
- Marketing and New Product Trends
- Retail and Internet Dynamics
- The Consumer
- Dairy Farmers of America
- Land O’Lakes