Canadian Pet Market Survey 2020
Over a third of Canadian dog or cat owners report buying pet products online more than they used to. Even so, Canadian pet owners have not taken up Internet shopping to the same extent as their U.S. counterparts. Nor are Canadians always as receptive to some of the key drivers of pet food innovation and premiumization. Moreover, the differences in pet food shopping behaviors and psychographics between dog or cat owners in Quebec, compared with those in Ontario or Western Canada, are even more important than those between Canada and the U.S.
Scope and Methodology
This report on the Canadian pet industry draws primarily on a bilingual English/French survey conducted by Packaged Facts in May 2020 of 1,000 Canadian pet owners. Canadian Pet Market Survey 2020 focuses on dog and cat food, while also providing a topline overview of broader product purchasing rates, retail and Internet dynamics, use of veterinary and pet care services, and pet ownership patterns. Additional information was obtained from consultation with Canadian pet food industry insiders, along with secondary research sources.
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