Canadian Pet Market Survey 2020

 
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Published Aug 19, 2020 | 202 Pages | Pub ID: LA16140712

Canadian Pet Market Survey 2020

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The pets as family or “pet parent” trend has been ubiquitously reported, but remains central to understanding modern pet industry dynamics. Even in the midst of the COVID-19 pandemic and economic fallout, nearly half of Canadian dog or cat owners report that they are spending more on pet products than they used to, and another third report no change in spending levels. At the same time, the increasing role of technology in our lives, accelerated by the stay-at-home coronavirus pandemic period, has transformed pet product shopping patterns as well as approaches to and expectations for pet care generally.

Over a third of Canadian dog or cat owners report buying pet products online more than they used to. Even so, Canadian pet owners have not taken up Internet shopping to the same extent as their U.S. counterparts. Nor are Canadians always as receptive to some of the key drivers of pet food innovation and premiumization. Moreover, the differences in pet food shopping behaviors and psychographics between dog or cat owners in Quebec, compared with those in Ontario or Western Canada, are even more important than those between Canada and the U.S.

Scope and Methodology

This report on the Canadian pet industry draws primarily on a bilingual English/French survey conducted by Packaged Facts in May 2020 of 1,000 Canadian pet owners. Canadian Pet Market Survey 2020 focuses on dog and cat food, while also providing a topline overview of broader product purchasing rates, retail and Internet dynamics, use of veterinary and pet care services, and pet ownership patterns. Additional information was obtained from consultation with Canadian pet food industry insiders, along with secondary research sources.

  • Executive Summary
    • Report Scope & Methodology
      • Scope and Methodology
        • Table Demographics of Survey Respondents
    • Market Overview
      • Imports/Exports
      • Pet Owner Spending
      • The Roles of Technology
        • Table Selected Internet and Pet Tech Psychographics: Levels of Agreement-Age 18-39, Age 40-54, Age 55-74, 2020 (percent of dog/cat owners)
    • Dog and Cat Food Trends
      • Retail Sales of Dog and Cat Food
        • Table Retail Pet Food Sales in Canada: 2014-2020P and 2024P (in thousands of US$)
        • Table Annual Sales Growth for Retail Pet Food Sales in Canada, 2014-2020P (percentage change)
      • Product Usage and Purchasing Rates
      • Beyond Dry or Wet
      • Path for Pet Food Innovation
      • Overview of Regulatory Authorities
    • Retailing and Internet Dynamics
      • Brick-and-Mortar Stores Claim Three-Fourths of Pet Product Sales
      • Channel Use Rates: Brick-and-Mortar vs. Online
      • Walmart, PetSmart Lead as Retail Chains
      • Mondou at 33% Pet Shopper Draw in Quebec
      • Amazon Leads as Pet Products Website
      • Customer Spending Levels: In-Store vs. Online
      • Balance of Powers in Pet Food/Treat Purchasing
    • Veterinary Services
      • Influence of Veterinarians
      • Veterinary Use Rates
      • Coverage by Pet Insurance or Medical Plans
      • Non-Medical Pet Care Services Suffer COVID-19 Impact
    • Pet Ownership
      • Why Pet Owners Keep Dogs or Cats
      • 63% of Canadians Have Pets
      • Pet Ownership Rates by Province
      • Pet Acquisition Trends
      • Where/How Dogs and Cats Are Acquired
    • Market Trends and Opportunities
      • Opportunity 1-New Pet Ownership
      • Opportunity 2-Freshness, Sustainability as the New Superpremiums
      • Opportunity 4-Sourcing and Local as the New Natural
      • Opportunity 5-Private Label Pet Food in Age of Pandemic
      • Opportunity 6-Expanding Pet Food Manufacturing Capacity
      • Opportunity 7-High-Tech as Perpetual Frontier
  • Market Overview
    • Chapter Highlights
    • Introduction
      • US$125 Billion in Global Sales
      • Top International Markets
      • Top Global Pet Food Companies
      • Top Pet Food Importers and Exporters
    • Overview of Pet Owner Psychographics
      • Pets as Family Remains Central to Market Dynamics
      • Disposition to Spend on Pets
      • Spending More Than Holding Up During COVID-19
      • Focus on Value
      • Receptivity to Natural Products
      • Value and Values
      • The Roles of Technology
        • Table Selected Internet and Pet Tech Psychographics: Levels of Agreement- Age 18-39, Age 40-54, Age 55-74, 2020 (percent of dog/cat owners)
    • Overview of Pet Product Usage and Purchasing Rates
      • Pet Food and Treats
        • Table Types of Pet Food and Treats Used by Dog Owners vs. Cat Owners-Canada vs. U.S., 2020 (percent)
      • Standard Pet Medications
        • Table Types of Pet Medication Products Used by Dog Owners vs. Cat Owners-Canada vs. U.S., 2020 (percent)
      • Pet Durables/Hardlines
        • Table Pet Durables by Type Purchased in Last 12 Months by Dog Owners vs. Cat Owners-Canada vs. U.S., 2020 (percent)
      • Pet Clean-Up and Grooming Products
        • Table Purchasing of Pet Litter and Clean-Up Products in Last 12 Months: Dog Owners vs. Cat Owners- Canada vs. U.S., 2020 (percent)
      • Digital and High-Tech Pet Monitoring Products
        • Table Selected High-Tech/Digital Products Purchased in Last 12 Months by Dog Owners vs. Cat Owners- Canada vs. U.S., 2020 (percent)
      • Pet Training/Obedience or Calming/Anxiety Products
        • Table Use of Pet Training/Obedience or Pet Calming/Anxiety Products: Dog Owners vs. Cat Owners -Canada vs. U.S., 2020 (percent)
  • Focus on Dog and Cat Food
    • Chapter Highlights
    • Pet Food Category Overview
      • Retail Sales of Dog and Cat Food
        • Table Retail Pet Food Sales in Canada: 2014-2020P and 2024P (in thousands of US$)
        • Table Annual Sales Growth for Retail Pet Food Sales in Canada, 2014-2020P (percentage change)
      • Usage Rates for Pet Food and Nutritionals
      • Beyond Dry or Wet
      • Superior Pet Food as Innovation Catalyst
      • Beyond Regular/Adult
      • Platforms for Product Premiumization
        • Table Top Characteristics Dog/Cat Owners Attribute to Pet Foods They've Switched to in Last 12 Months, 2020
        • Table Overview of Pet Food Psychographics: Levels of Agreement Among Dog or Cat Owners, 2020 (percent)
        • Table Characteristics Pet Owners Attribute to the Pet Foods They Currently Use*: Dog Food vs. Cat Food, 2020 (percent)
    • Product Trends and Opportunities
      • Product Introductions Impacted by COVID-19
      • Path for Pet Food Innovation
      • Grain-Free vs. Grain-Rich
      • The Case for Freshness
      • Mapping Out Pet Food Positionings
      • A Swing Back to Science-Based and Veterinary Diets
      • Balancing Acts
    • Cultural Contexts
      • Comparing Canada to U.S.
        • Table Selected Pet Food Psychographics: Levels of Agreement Among Dog or Cat Owners- Canada vs. U.S., 2020 (percent of dog/cat owners)
      • Quebec vs. Ontario or Western Canada
        • Table Selected Pet Food Psychographics: Levels of Agreement by Region/Province- Quebec, Ontario, and Western Canada & Northwest Territories, 2020 (percent of dog/cat owners)
    • Canadian Pet Food Regulations and Policies
      • Overview of Regulatory Authorities
      • Pet Food Imports into Canada
      • Commercial Imports
      • Imports from the United States to Canada for Commercial Sale
      • Pet Food Exports from Canada
      • Role and Responsibilities of Exporters
      • Request for Certification
      • Guidelines for Preparing Export Certificates
      • Audits and Inspection
      • Exports from Canada to the United States
  • Retail Landscape
    • Chapter Highlights
    • Competitive Overview
      • Brick-and-Mortar Stores Claim Three-Fourths of Pet Product Sales
      • Channel Use Rates: Brick-and-Mortar vs. Online
      • Walmart, PetSmart Lead as Retail Chains
      • Mondou at 33% Pet Shopper Draw in Quebec
      • Amazon Leads as Pet Products Website
      • Shopper Frequency Rates: Brick-and-Mortar vs. Online
      • Shopper Loyalty: Brick-and-Mortar vs. Online
        • Table Level of Agreement/Disagreement with Statement: "I am loyal to main retail store/website where I shop," 2020 (percent of customers)
      • Receptivity to Online Shopping: Canada vs. U.S.
        • Table Level of Agreement/Disagreement with Statement, "Am buying pet products online more than I used to": Canada vs. U.S. (percent of pet product shoppers)
      • The Internet as the Kingpin of Alternatives
      • Customer Spending Levels: In-Store vs. Online
        • Table Level of Agreement/Disagreement with Statement: "I am spending more on pet products than I used to," 2020 (percent of customers)
        • Table Within the last 30 days, how much have you spent on pet products of any type?: In-Store vs. Online (percent of pet product shoppers)
      • Receptivity to Loyalty/Rewards Programs: In-Store vs. Online
        • Table Level of Agreement/Disagreement with Statement: "I get significant discounts/benefits from buying pet products through a store or credit card loyalty program" (percent of customers)
      • Retail Shopping Psychographics
        • Table Selected Channel-Shopping Psychographics: Levels of Agreement Among Pet Product Shoppers (percent)
    • Channel Shopping by Pet Product Sector
      • Balance of Powers in Pet Food/Treat Purchasing
      • Veterinarians Dominate for Pet Med Purchasing
      • Supercenters/Discount Stores Lead for General Pet Supplies
    • Digital Dynamics
      • Paradigm Shift in Products Purchased Online
      • Beyond Buying
      • Autoship Subscription Rates for Pet Food and Pet Meds
  • Veterinary and Pet Services
    • Chapter Highlights
    • Veterinary Services
      • Veterinarians as Top Source of Pet Care Information
      • Veterinary Use Rates
      • Local, Independent Vets vs. Veterinary Chains
      • Coverage by Pet Insurance or Medical Plans
      • Non-Medical Pet Care Services Suffer COVID-19 Impact
        • Table Use of Pet Care Services: Last 12 Months vs. Last 3 Months, April/May 2020 (percent of dog- or cat-owners)
      • Vet and Pet Services Psychographics
        • Table Selected Vet and Pet Services Psychographics: Levels of Agreement Among Dog or Cat Owners (percent)
      • Virtual Vet Care
  • Pet Ownership
    • Chapter Highlights
    • Pet Ownership Rates
      • Why Pet Owners Keep Dogs or Cats
      • Motivations for Having Pets Other than Dogs or Cats
      • 63% of Canadians Have Pets
      • Dogs Now Edge Out Cats
      • Distinct Pet Ownership Patterns by Geographic Region/Province
      • Number of Pet Dogs and Pet Cats in 2020
      • Freshwater or Saltwater Fish Are Most Popular "Other" Pets
      • Number of Pet Dogs or Cats Kept
      • Number of Pets Kept for Pets Other Than Dogs or Cats
    • Pet Acquisition Trends
      • Acquisition Rates by Type of Pet
      • Nature of New Pet Acquisition: Planned vs. Impulse
      • Role of Children in Household in Decision to Acquire Pet: Dogs vs. Cats
      • Where/How Dogs and Cats Are Acquired
      • Sources of Information for Acquiring a New Dog or Cat
    • Pet Dog and Cat Characteristics
      • Size Distribution for Pet Dogs
      • Age Distribution for Pet Dogs and Cats
      • Pet Obesity Rates
      • Inside vs. Outside Dogs and Cats
      • Inside vs. Outside Pet Patterns by Geographic Region/Province

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