Bird Products: U.S. Pet Market Trends and Opportunities

 
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Published Nov 20, 2017 | 41 Pages | Pub ID: LA15536294

Bird Products: U.S. Pet Market Trends and Opportunities

Bird Products: U.S. Pet Market Trends and Opportunities features in-depth analysis of the sale of products and foods designed for pet birds through all channels in the U.S. market, focusing on the key segments driving the market and highlighting sales trends. The report covers sales of food, cages, cage accessories, and more. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

Report Methodology

The information in Bird Products: U.S. Pet Market Trends and Opportunities was obtained from primary syndicated retail sales-tracking data, consumer survey data compiled by Packaged Facts’ own National Pet Owners Survey, and from Simmons’ Profile Report. Other primary research includes interviews with pet experts, on-site examination of retail and service provider venues, and Internet canvassing including websites and blogs. Secondary research includes information- and data-gathering from consumer business and trade publications, company profiles, and Packaged Facts’ own extensive pet product research database and report collection.
CHAPTER 1: EXECUTIVE SUMMARY
MARKET OVERVIEW
Table 1-1 U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
Food and Treat Sales Capture Three-Quarters of Market
Table 1-2 Bird Product Sales by Segment, 2015–2016 (million $ & percent)
Pet Specialty Chains Lead in Channel Sales, but Mass Merchandisers Most Popular
Figure 1-1 Channel Breakdown of Bird Product Sales in the U.S., 2016 (percent)
Figure 1-2 Channel Breakdown of Where Bird Owners Have Made Purchases in Last 12 Months, 2016/2017 (percent)
Pet Specialty Leaders
Top Marketers in Mass Markets
Top Trends
Ownership Trends
Table 2-3 Bird Ownership Trends, 2013–2017 (000 households & percent)
Opportunity: Online Increasingly Important for Bird Product Sales
Opportunity: Supplements and Health Products
Opportunity: Hispanic Families Key Bird Owners
CHAPTER 2: BIRD PRODUCTS
CHAPTER HIGHLIGHTS
THE MARKET
Table 2-1 U.S. Retail Sales of Bird Products: 2015 vs. 2016 vs. 2021 (dollars in millions)
Food and Treat Sales Capture Three-Quarters of Market
Table 2-2 Bird Product Sales by Segment, 2015–2016 (million $ & percent)
Pet Specialty Chains Lead Channel Sales but Mass Merchandisers Most Popular
Figure 2-1 Channel Breakdown of Bird Product Sales in the U.S., 2016 (percent)
Figure 2-2 Channel Breakdown of Where Bird Owners Have Made Purchases in Last 12 Months, 2016/2017 (percent)
Opportunity: Online Increasingly Important for Bird Product Sales
Figure 2-3 Method of Online Purchasing of Bird Products, 2016/2017 (percent)
THE MARKETERS
Pet Specialty Leaders
Top Marketers in Mass Markets
THE PRODUCTS
New Foods and Treats
Illustration 2-1 ZuPreem Pure Fun from Premium Nutritional Products
Illustration 2-2 Rolf C. Hagen’s Refreshed Tropican Parrot Foods
Toys 20
Illustration 2-3 Caitec’s Triple Bambo Rings
Illustration 2-4 Greenfeather Bird Supply’s Pudgie Totem Chew Stix
Illustration 2-5 Sweet Feet and Beak’s Blocks & Knots Toy
Illustration 2-6 Happy Beaks Hanging Fleece Bird Toy from A & E Cage Company
Illustration 2-7 Zoo-Max’s Fireball
Opportunity: Supplements and Health Products
Illustration 2-8 Pet Acoustics’ Pet Tunes Avine
Illustration 2-9 BirdTemp Digital Infrared Thermometer from Zoo Med Laboratories
Illustration 2-10 Avian Sampler Pack from Zoo Med Laboratories
Illustration 2-11 Sunseed Vita Prima Sun Drops Advanced Daily V Liquid Vitamin Supplement from Vitakraft Sun Seed
Cages and Cage Accessories
Illustration 2-12 Stainless Steel Playtop Home from Prevue Pet Products
Illustration 2-13 Caitec’s Perch and Go Large Carrier
Illustration 2-14 Polly’s Cayenne Pepper “Edible” Perch from Polly’s Pet Products
Illustration 2-15 Kaytee Chicken Fruit and Veggie Basket from Central Garden & Pet
THE CONSUMER
Ownership Trends
Table 2-3 Bird Ownership Trends, 2013–2017 (000 households & percent)
Opportunity: Hispanic Families Key Bird Owners
Table 2-4 Key Demographics of Bird Ownership, 2017 (000 households, percent, & index)
Multiple Birds
Table 2-5 Ownership of Multiple Birds, 2017 (000 households & percent)
One-Quarter of Bird Owners Only Have Birds as Pets
Figure 2-4 Households that Own Other Animals in Addition to Birds, 2017 (percent)
Bird Ownership by Region
Figure 2-5 Households with Birds as Pets, 2017 (000 households & index)

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