U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era

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Published Jun 30, 2020 | 317 Pages | Pub ID: LA16275580
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Most packaged beverage categories are mature and rely primarily on population growth, leaving beverage marketers with the challenge of bringing something new to the table. Opportunities abound for companies that invest in new product launches, seasonal offerings, the addition of functional ingredients and specialty flavors, and different marketing tactics to appeal to changing consumer preferences.

The COVID-19 pandemic has led to a sudden and sharp increase in demand for beverages in the retail sector – albeit not to the degree of the food sector, which saw more extensive stockpiling – as consumption has been shifted from the foodservice industry (including cafeterias in schools and restaurants) to the home. As a result, demand on the retail side has increased to balance some amount of the losses in the foodservice market as consumers shift their beverage spending to at-home consumption.

With a focus on “what’s next” – along with bringing decades of food and beverage market perspective and analysis to the table – U.S. Beverage Market Outlook 2020 is packed with insights about consumer trends, behavior, and motivations. This report delivers actionable predictions and recommendations designed to guide retailers, service providers, wholesalers, beverage processors, packaging firms, and investors in making business decisions about the beverage market.


Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, U.S. Beverage Market Outlook 2020 is the go-to source for a complete understanding of the U.S. beverage market. This broad-based report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the beverage market.

U.S. Beverage Market Outlook 2020 examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. This report focuses on the market for selected beverage products sold to consumers in the United States through retail channels. All retail channels of distribution are covered in market sizing and discussion, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels including online. Market size data and projections are provided at the retail sales level for 2014-2019 and 2019-2024, with channel and marketer shares figures for 2019.

Report Methodology

The information contained in U.S. Beverage Market Outlook 2020 was developed from primary and secondary research sources. Primary research includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze purchasing patterns and attitudes with regard to food and beverage preferences. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous product photographs. Primary research also includes interviews with food and beverage market experts; participation in and attendance at food and beverage industry events; and extensive internet canvassing. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data from mass market and specialty channels.

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