• Figure 1-1 U.S. Retail Sales of Condoms, 2001-2005 (in million $)
• Top Marketers
• Top Brands
• Figure 1-2 IRI-Tracked Retail Shares of the Top Condom Brands, 2005 (%)

• Retailing
• Advertising
• Selected Marketing Initiatives

• Low Condom Usage Rates in the U.S.
• Young Singles and Young Marrieds are Heavy Condom Users
• Core Condom Users: Age 18-44
• Figure 1-3 Percentage of U.S. Adults Using Condoms by Age of User, 2005 (%)
• Latex versus Lambskin

• Small Consumer Base
• Focus From Contraception to Pleasure
• Marketing to Women
• Abstinence versus Contraception
• FDA Regulations to Tighten Up
• Use of Nonoxynol-9 based Spermicides Decline
• Product Trends
• Vibrating Condom Rings
• Glow in the Dark Condoms
• Condoms with Climax Delay Lubricant
• Custom Sized Condoms
• Condom Kits

• Figure 1-3 Projected U.S. Retail Sales of Condoms, 2006-2010 (in million $)

Chapter 2 The Market

• Scope and Methodology
• Product Introduction
• Latex Condoms
• Polyurethane Condoms
• Natural Skin Condoms

• The Pleasure Principle
• The Serious Side
• Changes in Consumer Attitudes
• Abstinence versus Contraception
• Female Condom Little Affect on Male Condom Market
• Marketing Male Condoms to Women
• Discussions of Potential Change in Catholic Doctrine

• Figure 2-3 Projected U.S. Retail Sales of Condoms, 2006-2010 (in million $)

• Pre-marketing Notification Under Section 510(K)
• Abbreviated 510(k) Requirements
• Quality System Regulation of Condoms (Post-Market Regulatory Control)

• Expiration Date
• Caution Regarding Natural Rubber Latex and Allergic Reactions
• General Labeling Requirements for Medical Devices
• Labeling Recommendations
• Pregnancy
• Sexually Transmitted Diseases (STDs)
• Incorrect or Inconsistent Use
• Use of N-9 in Condoms with Spermicidal Lubricant
• Limited Benefits of N-9
• N-9 Does Not Protect Against HIV/AIDS or Other Sexually Transmitted Diseases
• Risks of N-9 Irritation and Transmission of HIV/AIDS
• Risks of Anal Use of Condoms with N-9

Chapter 3 The Marketers

• Top Condom Marketers
  • Church & Dwight Co., Inc.
  • SSL Americas, Inc.
  • Ansell Healthcare, Inc.
  • Medtech Products Limited
  • Mayer Laboratories, Inc.
  • Global Protection Corp.
  • Okamoto U.S.A., Inc.
  • Table 3-1 IRI-Tracked Retail Sales of Top Condom Marketers, 2001-2005 (in million $)
  
  
• Marketer Performance Analysis
  • Figure 3-1 IRI-Tracked Retail Market Shares of Top U.S. Condom Marketers, 2005 (%)
  • Figure 3-2 IRI-Tracked Retail Market Shares of Top U.S. Condom Marketers, 2001 versus 2005 (%)
  • Church & Dwight Co., Inc.
  • SSL Americas, Inc.
  
  
• Performance Analysis of the Top Condom Brands
  • Figure 3-3 IRI-Tracked Retail Shares of the Top Condom Brands, 2005 (%)
  • Table 3-2 IRI-Tracked Retail Sales of the Top Condom Brands (Consolidated by Parent Brand), 2001-2005 (in $ million)
  • Table 3-3 IRI-Tracked Retail Sales of Top Condom Sub-Brands, 2001-2005 (in $ million)
  • Trojan
  • Figure 3-4 IRI-Tracked Retail Shares of the Trojan Brand of Condoms by Sub-Brand, 2005 (%)
  • Durex
  • Figure 3-5 IRI-Tracked Retail Shares of the Durex Brand of Condoms by Sub-Brand, 2005 (%)
  • Lifestyles
  • Figure 3-6 IRI-Tracked Retail Shares of the Lifestyles Brand of Condoms by Sub-Brand, 2005 (%)

Chapter 4 Competitive Profiles

• Church & Dwight Co., Inc.
  • Company Overview
  • Table 4-1 Church & Dwight Co., Inc.’s Family Planning and OTC Brands
  • Performance
  • Figure 4-1 IRI-Tracked Sales of Church & Dwight’s Condoms, 2001-2005
  • (in million $)
  • Figure 4-2 Sales of Church & Dwight Co., Inc. by Business Segments, 2005 (%)
  • Company Snapshots
  
  
• SSL International plc
  • Company Overview
  • Table 4-2 SSL Americas, Inc.’s Condom Brands
  • Performance
  • Figure 4-3 IRI-Tracked Sales of SSL Americas, Inc.’s Condoms, 2001-2005
  • (in million $)
  • Figure 4-4 Sales of SSL International plc by Business Segments, 2005 (%)
  • Company Snapshots
  
  
• Ansell Healthcare, Inc.
  • Company Overview
  • Table 4-3 Ansell Healthcare, Inc.’s U.S. Consumer Healthcare Brands
  • Performance
  • Figure 4-5 IRI-Tracked Sales of Ansell Healthcare, Inc.’s Condoms, 2001-2005 (in million $)
  • Figure 4-6 Sales of Ansell Healthcare, Inc. by Business Segments, 2005 (%)
  • Figure 4-7 Sales of Ansell Healthcare, Inc. by Geographies, 2005 (%)
  • Company Snapshots
  
  
• Mayer Laboratories, Inc.
  • Company Overview
  • Table 4-4 Mayer Laboratories, Inc.’s Consumer Healthcare Brands
  • Performance
  • Figure 4-8 IRI-Tracked Sales of Mayer Laboratories, Inc.’s Condoms, 2001-2005 (in million $)
  • Company Snapshots
  
  
• MedTech Products Limited
  • Company Overview
  • Table 4-5 Medtech Products Limited’s Condom Brands
  • Performance
  • Figure 4-9 IRI-Tracked Sales of Medtech Products Limited’s Condoms, 2001-2005 (in Thousand $)
  • Company Snapshots
  
  
  • Global Protection Corp.
    • Company Overview
    • Table 4-6 Global Protection Corp.’s Condom Products
    • Performance
    • Figure 4-10 IRI-Tracked Sales of Global Protection Corp.’s Condoms, 2001-2005 (in Thousand $)
    • Company Snapshots
    
    
  • Okamoto USA, Inc.
    • Company Overview
    • Performance
    • Figure 4-11 IRI-Tracked Sales of Okamoto USA, Inc.’s Condoms, 2001-2005 (in million $)
    • Company Snapshots

Chapter 5 Marketing Dynamics

• Condom Advertising Makes it to Prime Time
• Family Planning and Intimacy Products Prominent at Retail
• Role of Government Agencies and NGOs in Donor Support
• Table 5-1 Contraceptive Commodity Support by Donor/Agency, 2000-2004
• (in million $)
• Figure 5-1 Major Donors by Donated Amount for Contraceptives and Condoms, 2004 (%)

• Church & Dwight’s Trojan Condoms
• Trojan Condoms “Make a Difference” on Prime Time
• Acknowledging the Gay Market
• Elexa—Trojan’s Angle on “The Woman’s Perspective”
• Ansell Healthcare’s Lifestyles Condoms
• “I Know”-Lifestyles’ Social Marketing Effort
• After Surrogate Advertising in Movies and Targeting Gay Men, Ansell Healthcare Inc. Wants a Change
• Global Protection’s ONE condom
• Okamoto U.S.A.’s Beyond Seven Condoms
• New Variant and Fresh Look for Okamoto’s Beyond Seven Condoms
• Mayer Laboratories’ Kimono MicroThin condoms

• Church and Dwight Introductions
• Trojan Mint Tingle
• Trojan Her Pleasure Warm Sensations
• Elexa Premium Latex Condoms
• Asa Products’ X-Treme Ring Vibrating
• Durex Premium Latex
• Durex Tingling Pleasure with Spearmint Tingling Lubricant Condoms
• Warming Pleasure Thin with Sensual Warming Lubricant Condoms
• Durex Play Sensations Assorted Premium Latex Condoms
• SSL Americas Books Winter Advertising for Durex Tingle Condom and Play Lubricant
• Ansell Healthcare Products, LLC
• Lifestyles 4Play
• Radiance International ‘s Erecxel Condom Plus

Chapter 6 The Consumer

• Note on Simmons Survey Data and Figures
• Adult Condom Usage in the U.S.
  • Figure 6-1 Percentage of U.S. Adults Using Condoms, 2005 (%)
  • Condom User Selected Key Demographics
  • Young Singles and Young Marrieds
  • African Americans Skew High
  • Geography Matters
  • Education and Economics
  • Family Planning
  • Table 6-1 Demographic Characteristics Favoring Use of Condoms, 2005
  • A Closer Look at Condom Usage by Age
  • Figure 6-2 Percentage of U.S. Adults Using Condoms by Age of User, 2005 (%)
  • Losing Boomers to Viagra
  • Table 6-2 Estimated Numbers of AIDS Cases in the U.S. by Year of Diagnosis and Age of the Persons, 2000-2004
  • The Touchy Subject of Teens
  • Table 6-3 Number and Percentage of Births to Unmarried Women in the U.S. by Age, 2003-2004
  • Figure 6-3 Percentage of All Births to Unmarried Women by Age, 2004
  
  
• The Effect of HIV/AIDS on the Population
  • Table 6-4 Estimated Numbers of AIDS Cases in the U.S. by Year of Diagnosis and Race/Ethnicity, 2000-2004
  • Table 6-5 Estimated Numbers of AIDS Cases in the U.S. by Year of Diagnosis and Region, 2000-2004
  
  
• Condom Preference by Type
  • Figure 6-4 U.S. Adults Favoring Use of Condoms by Type of Material, 2005 (%)
  • Latex Condom Users versus Natural Skin Condom Users
  • Table 6-6 Demographic Characteristics Favoring Use of Condoms by Type, 2005
  
  
  • Condom Usage by Brand
    • Figure 6-5 Usage Rates for Condoms by Brand, 2005 (%)
    • Table 6-7 Demographic Characteristics Favoring Use of Condoms by Brand, 2005
    • Durex Users
    • Lifestyles Users
    • Trojan Users

Chapter 7 Trends

• Condom Manufacturers Target Women
• Marketing Focus Shifts from Contraception to Pleasure
• Lack of Data, High Price Limits Market for Polyurethane Condoms
• Female Condom Still a Failure
• Table 7-1 Overall Pregnancy Rates by Type of Contraceptives Used
• U.S. Policies May Contribute to Reduced Condom Sales
• Prime Time for the Condom
• Changing Trends in Sex Education
• Battling Ancient Blue Laws
• Use of Nonoxynol-9 based Spermicides Decline
• Product Trends
  • Vibrating Condom Rings
  • Glow in the Dark Condoms
  • Condoms with Climax Delay Lubricant
  • Custom Sized Condoms
  • Condom Kits - More than Just Condoms

Appendix: Addresses of Selected Marketers