Consumers finding more reasons to trade frozen pizza for restaurant pizza

October is National Pizza Month, and Packaged Facts is offering 20% off Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition until November 1. Use promo code PFNPM2015 at checkout.

Oct. 7 -  Americans love pizza as evidenced by its position as the second most popular cuisine at quick-service restaurants—regardless of whether the location is simply a mainstream chain or one that specializes in pizza—and and its top position at full-service pizza restaurants, according to research in the report Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition. Sales at U.S. pizza restaurants reached $41 billion in 2014, up 3% from 2013. Packaged Facts forecasts the restaurant pizza segment will have sales approaching $43 billion by the end of 2015.

The pizza industry is being buoyed by an improving economy that gives consumers more reason to dine out—and to trade out of frozen pizza and into restaurant pizza. Pizza restaurants, especially the major chains, are also capitalizing on digital ordering, creating a simple and convenient sales path allowing consumers to order anytime/anywhere. Roughly 50% of Domino’s and Papa John’s sales come from the online/mobile channel, and half of Pizza Hut’s online ordering is performed via mobile. And in the face of broader fast casual restaurant competition, many pizza restaurant players are ratcheting up the quality of their offerings. Over the past several years, Domino’s has moved aggressively to improve its food quality, and Pizza Hut has undergone a brand overhaul that delivers more-trend forward variety and better quality.

Save 15% on “Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series” for World Vegetarian Day

Oct. 1 - Data from Packaged Facts April-May 2014 consumer survey reveal that almost 30% of U.S. adult consumers seek out vegetarian sources of protein. These sources span a healthy range of products from beans & legumes to “fake meat", according to Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series.

In honor of World Vegetarian Day 2015, Packaged Facts is offering 15% off Proteins - Classic, Alternative and Exotic Sources: Culinary Trend Tracking Series if purchased by November 1. Use promo code PFWVD.

Target: Cartwheel takes novel approach to mobile couponing

This blog is based in part on Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Purchase the report by December 31 and receive a 5% discount using promo code PFFOODRETAIL.

Oct. 1 - Discount chain Target is also a mobile couponing innovator. Target offers a unique mobile app called Cartwheel, in which consumers choose from hundreds of offers with discounts of 5-50% off every area of the store. When a customer sees an offer they like, they add it to the Cartwheel list, scan the barcode in the store, and then present the barcode to the cashier. The consumer then automatically receives savings on the entire Cartwheel list.

Consumers get 10 empty offer spots just for joining Cartwheel. Additional spots are earned by unlocking Cartwheel badges. Badges help consumers unlock more available spots on the Cartwheel list: for each badge they earn, they get one more spot to fill with savings. And if a consumer is signed up via Facebook, they can earn even more slots. Consumers can save on the entire Cartwheel list up to 6 times per day. Moreover, what is purchased at Target is then shared on the customer’s Facebook account (unless the user enables a privacy setting that prohibits doing so). Customers can even use Cartwheel offers on top of other coupons, sales and debit or credit REDcard loyalty savings.

This is a fascinating way to incent shoppers to check on what is basically a mobile coupon-generator with a touch of social. In the process, it has brought old-school coupon-clipping into the modern world with an easy-to-use app.

20% off all coffee and tea reports for National Coffee Day

Sept. 29 - Packaged Facts is offering a perky deal for National Coffee Day. Receive 20% off all our coffee- or tea-related market research reports. Use promo code PFCoffeeDay at checkout before October 31.

Make no mistake, coffee is big business. Add essential reports including Office Coffee Service in the U.S.: Market Trends and Opportunities, 2nd Edition and Tea and Ready-to-Drink Tea in the U.S.: Retail and Foodservice, 5th Edition to your research library today for an edge over the competition.

For a full look at our catalog of coffee and tea reports visit:  

Target tests grocery delivery service, enters $23 billion market segment

Purchase Online Food Shopping and Grocery Delivery in the U.S.: Future of Food Retailing by November 1, and receive 20% off the report using promo code PFTARGET2015.

Sept. 18 - To date, fewer than a dozen online grocery services with the potential to be viable on a national level or across a wide swath of the country have emerged from the competitive fray. But as we all know, convenience is king in the American culture. And the desire for near-instant gratification when ordering online has only boosted reliance on same-day delivery services and fostered ever greater competition in this trending market segment.

Presently Amazon and Walmart are the main beneficiaries of requests for same-day delivery. Data from Packaged Facts’ August 2015 national consumer survey featured in the recent report American Consumers in 2020 reveal that 44% of consumers have purchased both food and non-food products online from Amazon for same-day home delivery, while 37% have requested same-day delivery from Walmart in the past 12 months. However, the growing popularity of online delivery services such as Instacart and other retailers could challenge for greater market share in coming years. This is especially true in regards to the delivery of perishable products such as grocery items.

Retail giant Target already has 24% of consumers making same-day delivery purchases online, and could eventually prove to be the greatest threat to the market dominance of Amazon and Walmart. Target recently announced that it had teamed with Instacart to test grocery delivery to shoppers beginning September 15 in the Minneapolis area, where Target is headquartered. 

The safe and accurate food labeling act (If you feel like it)

On sale now, Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition from Packaged Facts. Buy the report by Dec. 15 and receive 5% with promo code PFGMO2015.

Sept. 14 -The House of Representatives has passed HR 1599, the Safe and Accurate Food Labeling Act, another one of those legislative titles that are the opposite of what the substance of the bill actually proposes. The Act, which still needs Senate approval and a presidential signature—neither of which are guaranteed—would establish uniform labeling standards at the federal level for foods containing genetically modified organisms—GMOs—as well as for GMO-free foods.

A key element of the Act is that it only requires food companies to participate voluntarily. Opponents of the Act, who see the chances of voluntary participation as slim to none, have labeled it the DARK Act, short for “Deny Americans the Right to Know.” In fact, as soon as the vote approving the Act was completed, one of its opponents actually proposed changing the name to the DARK Act. That went nowhere fast.

The Act is sort of like having voluntary speed limits, basically having the government say, "We suggest you go 15 miles per hour in this school zone but you don't have to if you don't want to.”

The effort to label GMO foods should be understood in large part as a substitute for trying to rein in the use of genetically modified seeds in the U.S. where some 80% to 90% of the corn, soybean, and cotton crops are produced from GM seeds. Given that well-entrenched situation, the foes of GMOs have focused on the labeling issue since trying to end the use of GM crops does not appear to have any likelihood of success.

David Sprinkle to present on healthy fats and oils at Natural Products Expo East 2015

Sept. 9 - Natural Products Expo East 2015 in Baltimore, MD will feature Packaged Facts research director David Sprinkle as a guest speaker. Sprinkle will present on the topic Healthy Fats and Oils: Immediate Solutions, Long-Term Benefits on September 17 at 9 am.

For more information on Natural Products Expo East 2015 and Sprinkle’s presentation visit:

Packaged Facts covers healthy fats and oils—including omega-3 fatty acids, avocados, and olive oil—in a variety of reports. Recent reports on healthy fats and oil include a trio of studies: Functional Foods: Key Trends & Developments in IngredientsNutritional Supplements in the U.S., 6th Edition, and Multicultural Wellness Ingredients: Culinary Trend Tracking Series. Purchase any of these three reports before Dec. 15 and receive a 5% discount using promo code: PFNPEE2015.

More than ¾ of American dog and cat owners purchase pet treats

Buy your copy of Pet Treats and Chews in the U.S. before Dec. 1 and receive 5% off the cover price. Use promo code: PFDOGTREATS.

Sept. 8 - Pets love treats, and pet owners love to give their pets treats. Treats aren’t just about rewarding pets: marketers are developing more nutritious offerings that provide functional benefits or fill other dietary needs. For many owners, treats are also a bonding opportunity, bringing them closer to their furry friends. It’s no wonder that Packaged Facts online consumer survey data from April 2015 show that 87% of U.S. dog owners and 68% of cat owners purchase pet treats.

With retail sales reaching $5.4 billion in 2014, treats are big business, a wide-open opportunity for marketers who offer innovative products with a focus on safety, value and quality. In its all new report Pet Treats and Chews in the U.S., Packaged Facts examines the wide array of treat and chew options available to owners, as well as what motivate owners to choose one treat over another from this plethora of options.

First school district with 100% organic, non-GMO meals makes the grade

Searching for market research on healthy food products? Packaged Facts has it covered. Purchase either Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition or Natural and Organic Foods and Beverages in the U.S., 4th Edition by December 1 and receive 5% off with promo PFQUINOA.

Aug. 24 - “What’s quinoa?” It’s a question that’s conceivably crossed the mind of just about any American consumer who has either shopped at Whole Foods in the past few years or who has adopted a healthier lifestyle complete with burpees, kale smoothies and kettlebells.

However, it’s also a question that students at Bayside Martin Luther King Jr. Academy and Willow Creek Academy in California’s Sausalito Marin City School District will likely never have to ponder as adults. That is because the district is the first in the nation to serve meals that are 100% organic and non-GMO. The sustainably sourced meals will not only incorporate healthy ingredients such as quinoa into lunches, but will also extend to the breakfasts and snacks served to the more than 500 students in the district. The meals will be prepared on-site through The Conscious Kitchen, a program that partners with schools, guiding them to implement food programs based on five foundational terms: fresh, local, organic, seasonal, non-GMO (FLOSN).

In a phone interview with market research firm Packaged Facts, publisher of the July 2015 report Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition, a school official at Bayside MLK Jr. Academy stated that the goal is to effectively enlighten students’ minds while nourishing their bodies. The hope is that students will develop a lifelong appreciation of healthy foods (yes even an eventual appreciation of quinoa is anticipated). Students are also encouraged to provide feedback on the ingredients used to determine which products they’d like to see incorporated more often or less often in their school meals.

Petco makes bullish market move with IPO filing

Now in its 7th edition, U.S. Pet Market Outlook, 2015-2016 evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the full spectrum of the market, including veterinary services, pet food, nonfood pet supplies, and non-medical pet services. Save 5% on the report using code PFPETS15 before December 1.

Aug. 20 - Less than a year ago, PetSmart made headlines announcing that the pet specialty giant agreed to be sold to a group led by investment firm BC Partners for $8.7 billion. Following the sale, the two largest pet specialty retailers—PetSmart and competitor Petco—were privately held companies.

But that is about to change.

Petco filed for an initial public offering (IPO) on August 17, thus announcing intentions to once again make company shares available. Petco first went public in 1994 as the largest specialty pet retailer in the country at the time, but went private six years later. The company was public again by 2002, but returned to its private status in 2006 when it was acquired by private equity firms TPG Global and Leonard Green & Partners.


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