The end of a salty snack commercial era

A sweet discount on Packaged Facts’ Salty Snacks in the U.S., 4th Edition: 5% off with code PFSNACKS2016.

April 21 - Snacks and Super Bowl go together like … well … actually it’s pretty much impossible to make a better pairing then that. According to IRI, Americans spent an extra $1.5 billion in snacks and $767 million on candy in the two weeks leading up to Super Bowl XLIX in 2015. Of course, salty snacks like chips, pretzels, and popcorn are a key component of those snacks. In the week leading up to Super Bowl XLIX, $437.7 million was spent on snacks, up 14% from the previous week. The only thing that could make the snack/game combination better is to add commercials about snacks during the Super Bowl. Now you are also watching about eating what you are eating while watching the game.

Skittles, Snickers, Butterfingers… there are all kinds of commercials for the sweeter side of snacks during the game. But for the last decade, if you have been talking salty snack commercials, then you have been talking about the Doritos Crash the Super Bowl contest. First developed for Super Bowl XLI in 2007, the contest was the first one to use a crowd-sourced commercial during the game, which managed to grab the #4 spot on the USA Today Ad Meter poll. Fast forward nearly a decade and PepsiCo/Frito-Lay once again ran its famous contest for Super Bowl 50 in 2016, resulting in two different Doritos commercials airing in the first and third quarters of the game.

Register for free webinar from Packaged Facts and ECRM

Packaged Facts' related report on the U.S. pet market can be purchased here. Don’t forget our 10% discount through the end of April with code PFNPD2016.

April 19 - ECRM and Packaged Facts are hosting a free webcast on The U.S. Pet Market Outlook that will explore trends and growth opportunities in the Pet category. The webinar will be held May 17. 

For more information, and to register, visit:

High-protein pet food a high-profile trend finds Packaged Facts report, upcoming presentation

April 13, 2016 Just how much does the pet food segment mean to the overall U.S. market for pet products and services? According to the Packaged Facts Pet Food in the U.S., 12th Edition, the pet food sector is worth $30 billion with expected annual increases of 3%-5% through 2020. Among the hottest topics involved in this projected pet food market growth is protein—which will be covered by our research director David Sprinkle in an upcoming presentation at the Petfood Innovation Workshop: Meat & Novel Proteins on April 18.

In a previous report focused on functional foods, Packaged Facts revealed that “protein is currently the hottest functional food ingredient trend in the United States.” Of course, the statement was made in reference to human food. But the trend has crossed over to the pet aisle as well. Just as pet owners seek proteins for themselves, they also seek them out for their pets. According to Packaged Facts' National Pet Owner Survey, 65% of dog owners and 62% of cat owners say their pet needs a high-quality protein diet. 

For more information on Petfood Innovation Workshop: Meat & Novel Proteins visit:

Savings all month long on Packaged Facts pet reports

April 12 - It’s National Pet Day every day in April for Packaged Facts customers. Save 10% on any pet report with code PFNPD2016.

For a look at our full catalog of reports covering pet food, medications, supplements, retail trends, products, services, and more click here

Loyalty programs and the future of foodservice

The future of foodservice is now. This blog and its corresponding Packaged Facts report offer essential insights to help restaurants and businesses continually adapt to evolving consumer trends. For information on the report click here.

April 6 - Retailer emphasis on loyalty programs is influenced by the growing realization that coupons and discount deals often cause only a short-term traffic spike but generally fail to build long-term guest loyalty. This is part of the reason why, compared to other food and non-food retailers (especially the grocery channel), usage of restaurant/coffee shop rewards programs is not as widespread. Indeed, only 8% have used such a program at a restaurant or coffeehouse in the past four weeks, according to Packaged Facts in the report Future of Foodservice: Food and Beverage Menu Trends & Opportunities.

The mighty marketing ingenuity connecting pet parents to pet products

This blog is based on Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media. Find out more on the report by clicking here.

April 1 - Pet marketers across the spectrum of the pet industry can often be found practicing some of the latest cutting edge tactics to engage pet parents. Whether it’s through social media, geotargeting, personalization, content marketing or numerous other ways, there is no shortage of creative ideas out there. Sometimes the tactics are topical. For the third year, Petplan is running its Tournament of Tails, which pits 32 adoptable dogs and cats against each other, March Madness-style, while raising money for their shelters. Another example is the CESAR dog food brand, which recently teamed up with the crowdsourcing company MOFILM to create a film about the brand’s values, sending the first-place winner to the MOFILM Texas 2016 event, during the recent SXSW festival in Austin.

Sometimes the tactics focus on creating great content, in the form of helpful advice. Royal Canin directs people to its website, which offers posts on topics such as creating a comfortable home for your cat or how to perform CPR on your dog. Even the American Veterinary Medical Association (AVMA) and the American Animal Hospital Association (AAHA) have created content. Their website, Partners for Healthy Pets, offers cut-and-paste Facebook and Twitter posts that veterinary practices can share with clients.

Slideshow: 74% of consumers say high-quality dog food effective for preventative health care

Good things come in threes. Packaged Facts offers Pet Food in the U.S. as part of a trio of new reports on the American pet industry. Learn more by clicking here.

March 25 - Nearly three-fourths (74%) of U.S. consumers believe high-quality dog foods are effective for preventative health care. This is up from 60% a year ago and from barely half of consumers (51%) in 2014. The findings were published in the Packaged Facts report Pet Food in the U.S., 12th Edition (March 2016).

At the recent Global Pet Expo, David Sprinkle, research director for Packaged Facts, presented this data as part of his presentation on pet market trends. A snippet of Mr. Sprinkle’s presentation can be viewed at:

Vermont’s GMO labeling law a food industry game changer

March 23 - For all the headlines and hubbub surrounding genetically modified organisms, any lasting action to fiercely regulate foods containing GMOs has been relatively paltry by comparison. That is about to change. A law in Vermont is already having a noteworthy ripple effect on how at least one major food company plans to label its products going forward. The law mandates that food packages in the state must include GMO labeling on July 1. 

Late last week General Mills Inc announced intentions to begin labeling U.S. products that contain GMOs. Previously in January 2014, General Mills made national headlines on the GMO front when it announced it would stop using GMOs in its original (yellow box) Cheerios cereal, subsequently becoming the first major brand of packaged food in the United States to begin marketing itself as non-GMO.  However, this latest announcement by General Mills carries entirely different connotations for both the company and the U.S. food industry overall, notes Packaged Facts.  As of 2015, Packaged Facts has published two studies on the topic of GMOs: Non-GMO Foods: U.S. and Global Market Perspective, 2nd Edition and Nutritional Labeling and Clean Labels in the U.S.: Future of Food Retailing.

Packaged Facts predicts General Mill's decision to embrace rather than fight the requirement will ultimately endear it to younger consumers in particular and will bode well for the company looking forward. Don’t be surprised when other companies inevitably follow General Mills’ lead. As we see it, manufacturers may be in the driver’s seat when it comes to information on labels, but when it comes to the demands for fuller information on product sourcing, processing, ingredients, and packaging, consumers are increasingly calling the shots.  Manufacturers who don’t provide the desired transparency--or the right answers--will lose out to competitors who do.

The private label single-cup coffee tightrope walk

This blog is based on the report Single-Cup Brew Beverage Products in the U.S.: Coffee Pods and Beyond, 2nd Edition. To purchase the report or for more info click here.

March 18 - Private label is the new single-cup coffee segment power player: In just three years, private label single-cup coffee has gone from nonexistent to major market force, according to Packaged Facts. The market research publisher found that:

  • As recently as August 2012, private label comprised well under 1% of single-cup sales.
  • Fast forwarding to July 2015, private label generated some 12% of single cup coffee sales, up from 9.2% during the year earlier period.

Clearly, something is afoot.

Packaged Facts to present at Global Pet Expo on March 16

March 14 - Packaged Facts research director David Sprinkle will present at this year’s Global Pet Expo in Orlando, Florida. The hour-long presentation will begin at 1:00 pm and is free to attend, with seating available on a first come, first served basis for those who did not register beforehand.

Mr. Sprinkle will cover trends in the dog and cat population and pet owner spending, with a forward-looking focus on market drivers and high-growth segments.  His data-rich discussion will examine how economic and consumer confidence trends are playing out in mass-market outlets vs. specialty pet retail channel competition over the premium pet product shopper, and in pet owners’ values and value decisions in channel and product choices. His presentation will also feature up-to-date market quantification, 2016 data from Packaged Facts’ pet owner survey program, and analysis of generational trends and the growing role of technology and the Internet in marketing pet products.

For more information on the pet expo visit:

For information on U.S. Pet Market Outlook, 2015-2016 visit:


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