The U.S. Youth Market: How 15- to 24-Year-Old Consumers are Transforming the Marketplace, 2nd Edition
Aug 1, 2005
284 Pages - Pub ID: LA1091627
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 Chapter 1 Executive Summary (pp. 31 - 67)  $500.00
 Chapter 2 Demographic Profile (pp. 67 - 75)  $139.00
 Chapter 3 Work School and Money (pp. 75 - 91)  $296.00
 Chapter 4 Family, Friends, and Roommates (pp. 91 - 105)  $231.00
 Chapter 5 Consumer Expenditure Patterns (pp. 105 - 115)  $242.00
 Chapter 6 Highlights of Consumer Behavior (pp. 115 - 145)  $619.00
 Chapter 7 Impact of Technology and the Internet on (pp. 145 - 163)  $578.00
 Chapter 8 Media Usage and Entertainment Choices (pp. 163 - 193)  $747.00
 Chapter 9 The College Segment (pp. 193 - 217)  $469.00
 Chapter 10 The Multicultural Urban Youth Segment (pp. 217 - 245)  $548.00
 Chapter 11 Size and Growth of the Market (pp. 245 - 259)  $304.00
 Chapter 12 Marketing and Advertising Trends (pp. 259 - 275)  $379.00
 Chapter 13 Trends and Opportunities (pp. 275 - 284)  $174.00
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