The U.S. Men's Market: Examining the Attitudes, Buying Habits and Lifestyles of the Elusive Adult Male Consumer
Mar 1, 2005
247 Pages - Pub ID: LA1054031
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 Chapter 1 Executive Summary (pp. 19 - 45)  $497.00
 Chapter 2 The Mens Population Today (pp. 45 - 57)  $226.00
 Chapter 3 Economic and Social Profile (pp. 57 - 79)  $470.00
 Chapter 4 Social and Economic Trends (pp. 79 - 93)  $195.00
 Chapter 5 Overview of Consumer Behavior (pp. 93 - 113)  $392.00
 Chapter 6 Red vs Blue (pp. 113 - 143)  $714.00
 Chapter 7 Single Men (pp. 143 - 165)  $480.00
 Chapter 8 Family Men (pp. 165 - 191)  $560.00
 Chapter 9 Media Usage (pp. 191 - 215)  $637.00
 Chapter 10 Marketing and Advertising Strategies (pp. 215 - 229)  $346.00
 Chapter 11 Size and Growth of the Market (pp. 229 - 239)  $183.00
 Chapter 12 Strategic Trends and Opportunities (pp. 239 - 247)  $251.00
 Appendix I Geographic Definitions (pp. 247 - 251)  $67.00
 Appendix II Market Resources (pp. 251 - 256)  $64.00
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