Where Hispanics Live and Where They're From: How Regional Differences and National Heritage Influence Latino Consumer Attitudes and Behavior
Oct 1, 2006
312 Pages - Pub ID: LA1190038
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 Chapter 1 Executive Summary (pp. 26 - 52)  $500.00
 Chapter 2 Demographic Overview (pp. 52 - 80)  $496.00
 Chapter 3 Language and Acculturation (pp. 80 - 100)  $308.00
 Chapter 4 Consumer Behavior (pp. 100 - 134)  $575.00
 Chapter 5 Receptivity to Advertising (pp. 134 - 150)  $280.00
 Chapter 6 Media Usage (pp. 150 - 184)  $596.00
 Chapter 7 Metro Market Profiles (pp. 184 - 242)  $1,135.00
 Chapter 8 Regional Market Profiles (pp. 242 - 284)  $738.00
 Chapter 9 Regional Buying Power (pp. 284 - 296)  $198.00
 Chapter 10 Trends and Opportunities (pp. 296 - 304)  $175.00
 Appendix I Market Resources (pp. 304 - 308)  $72.00
 Appendix II Geographic Definitions (pp. 308 - 313)  $51.00
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