The Gay and Lesbian Market in the U.S.
Feb 1, 2007
228 Pages - Pub ID: LA1259124
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 Chapter 1 Executive Summary (pp. 19 - 43)  $500.00
 Chapter 2 Demographic Profile (pp. 43 - 57)  $316.00
 Chapter 3 Where Gay Men and Lesbians Live (pp. 57 - 77)  $602.00
 Chapter 4 Social and Political Trends Affecting the Gay and Lesbian Market (pp. 77 - 95)  $387.00
 Chapter 5 Overview of Gay and Lesbian Consumer Behavior (pp. 95 - 103)  $186.00
 Chapter 6 Industry Highlights (pp. 103 - 143)  $1,028.00
 Chapter 7 The Digital Revolution and the Gay and Lesbian Market (pp. 143 - 161)  $381.00
 Chapter 8 Gays and the Media (pp. 161 - 175)  $312.00
 Chapter 9 Advertising and Marketing Trends (pp. 175 - 203)  $677.00
 Chapter 10 Size and Growth of the Market (pp. 203 - 209)  $167.00
 Chapter 11 Trends and Opportunities (pp. 209 - 223)  $346.00
 Appendix I Definition of Terms (pp. 223 - 225)  $56.00
 Appendix II Addresses of Selected Gay and Lesbian Market Resources (pp. 225 - 230)  $73.00
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